Everybody Eats
Everybody Eats (operating as C3) is a Beverly Hills-based house of premium QSR brands operating 16+ concepts across multiple cuisines through food halls, licensed partner kitchens, and the GO by Citizens mobile ordering app.
- Company typePrivate
- Founded2024
- HeadquartersBeverly Hills, United States
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What Everybody Eats does
Everybody Eats (operating as C3) is a Beverly Hills-based hospitality company founded and controlled by Sam Nazarian through sbe, structured as a house of premium quick-service restaurant (QSR) brands. The company operates 16+ distinct food concepts spanning Mediterranean (Soom Soom), Japanese (Kumi, Stonie Bowls, Krispy Rice), American (Umami Burger, Sam's Crispy Chicken, Frankly), Pan-Asian (Sa'Moto, Hecho Libre), Latin (TOMA, Me Tacos, El Pollo Verde), Italian (Cicci Di Carne), and desserts (Cindy Lou's Cookies). The portfolio is built through acquisition and partnership with celebrity chefs (Dani Garcia, Wes Avila, Dario Cecchini, Sofia Vergara) and influencers (Matt Stonie with 10M+ YouTube subscribers). In 2024, the company was formed by merging Kitchen United, Creating Culinary Communities (C3), and Nextbite into a single platform entity.
The technical foundation is the GO by Citizens mobile application (iOS and Android), which consolidates ordering, delivery, and pickup across all C3 brands into a single interface with no third-party delivery fees. The platform is built in partnership with Lunchbox. Brands are deployed through three channels: proprietary physical food halls (Citizens Market) at high-traffic venues including Inter Miami CF Chase Stadium and Hartsfield-Jackson Atlanta International Airport; licensed operations within partner restaurant kitchens (notably 47 TGI Friday's company-owned stores with expansion planned to 170+ locations and franchise interest from Middle East and UK operators); and the GO by Citizens app for direct consumer delivery and pickup. Additional non-traditional distribution includes in-flight dining partnerships with XO Private Jets.
Revenue mechanics span food and beverage sales (transaction fees on direct orders), licensing and partnership fees (royalties from TGI Friday's and other venue operators running C3 virtual brands), and technology platform services (managed services for ghost kitchen and food hall venue partners). The brand architecture is developed by in-house agency Brndmkrs, providing consistent visual identity and positioning across the portfolio. Marketing is driven through influencer and celebrity channels — including 19M combined social media reach from Matt Stonie partnerships — supplemented by experiential activations at sports venues, airports, and private aviation.
Everybody Eats firmographics
Firmographics- Name
- Everybody Eats
- Legal name
- C3
- Website
- https://c3sbe.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Short description
- Everybody Eats (operating as C3) is a Beverly Hills-based house of premium QSR brands operating 16+ concepts across multiple cuisines through food halls, licensed partner kitchens, and the GO by Citizens mobile ordering app.
- Ownership category
- akta.pro rank
Everybody Eats industry classification
Industry- Product category
- Quick Service Restaurants
- NAICS
- Limited-Service Restaurants (722513)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Multi-Concept / Global QSR Chains (Mixed Menus) (THAFAAAO)
- akta.pro secondary industries
- Mexican/Latin QSR (Tacos, Burritos, Bowls) (THAFAAAE), Sandwiches & Subs QSR (THAFAAAD), Foodservice-Led Convenience Stores (QSR/Hot Food Focus) (CRAHABAH), Freshly Made Grab-and-Go (Sandwiches, Wraps, Salads) (CRAHAKAA)
Keywords
Where Everybody Eats is headquartered
LocationHeadquarters
- HQ city
- Beverly Hills
- HQ country
- United States
- HQ region
- North America
Markets served
Everybody Eats business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Food & Beverage Sales: Revenue from direct food sales across physical restaurant locations, food halls, and delivery/pickup orders through GO by Citizens app
- Licensing & Partnership Fees: Revenue from licensing C3 brands to TGI Friday's (47 locations) and other partners who operate physical restaurants featuring virtual brands
- Technology Platform Services: Digital infrastructure and platform fees from operating ghost kitchen networks and food hall concepts for venue partners
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
Everybody Eats product offering
Product offeringCore offering
Everybody Eats operates a house of premium quick-service restaurant (QSR) brands spanning multiple cuisines (Mediterranean, Japanese, American, Pan-Asian, Latin, Italian, desserts), and unifies them through the GO by Citizens mobile ordering platform for fee-free delivery and pickup. Brands are deployed through standalone and shared ghost kitchens, food halls at high-traffic venues, and licensed operations within third-party restaurant locations such as TGI Friday's.
Product overview
Everybody Eats (operating as C3) is a hospitality company that integrates culinary brands, digital technology, and CPG to create innovative dining experiences. The company operates as a house of premium quick-service restaurant (QSR) brands coordinated through the Citizens Go digital platform, which enables unified ordering, delivery, and pickup across all brands. The portfolio includes 16+ distinct food brands spanning cuisines from Mediterranean (Soom Soom), Japanese (Kumi, Stonie Bowls, Krispy Rice), American (Umami Burger, Sam's Crispy Chicken, Frankly), Pan-Asian (Sa'Moto, Hecho Libre), Latin (TOMA, Me Tacos, El Pollo Verde), Italian (Cicci Di Carne), to artisanal desserts (Cindy Lou's Cookies). Brands are offered both as standalone locations and through food hall deployments and partnerships with third-party venues like TGI Friday's and Inter Miami CF.
Differentiator
Problem solved
Functional benefit
Brands
- Soom Soom: Fresh Mediterranean cuisine brand
- Stonie Bowls
- Umami Burger
- Krispy Rice
- Kumi
- Sam's Crispy Chicken
- Sa'Moto
- El Pollo Verde
- Me Tacos
- Cicci Di Carne
- TOMA
- Cindy Lou's Cookies
- GO by Citizens
Products and services
- GO by Citizens (Citizens Go) Digital ordering platform and mobile application (iOS and Android) enabling fee-free delivery and pickup across all C3 food brands for a unified ordering experience.
- Umami Burger Premium burger brand founded in Los Angeles in 2009, named GQ's Burger of the Year and Men's Journal's Best Burger in America, featuring Artist Series collaborations with celebrities and chefs.
- Soom Soom Fresh Mediterranean cuisine brand offering Middle Eastern-inspired dishes.
- Stonie Bowls Japanese and rice & poke bowl concept created by competitive eater and YouTuber Matt Stonie, featuring signature bowls and a build-your-own option.
- Krispy Rice Sushi takeaway brand offering Japanese rice-based dishes for delivery and pickup.
- Kumi Japanese cuisine brand featuring traditional and modern Japanese dishes.
- Sam's Crispy Chicken Fried chicken quick-service restaurant brand offering crispy chicken items.
- Sa'Moto Pan-Asian restaurant concept featuring Asian fusion cuisine.
- El Pollo Verde Chicken and Spanish-inspired salad bowls brand created by chef Dani Garcia.
- Me Tacos by Wes Avila Taco brand created by chef Wes Avila in partnership with Tastemade.
- Cicci Di Carne Italian comfort food brand by legendary butcher Dario Cecchini, featuring traditional Italian meat dishes.
- TOMA Latin food brand created by Sofia and Manolo Vergara, announced for Q4 2023 launch at TGI Friday's live locations.
- Cindy Lou's Cookies Artisanal cookie shop offering handcrafted cookies.
- Frankly Hotdog brand offering classic American hot dog items.
- Hecho Libre Pan-Asian restaurant concept available through TGI Friday's partnership.
- Citizens Market Food Halls Premium food hall concept bringing together multiple C3 house brands in one location, built for connection and experiential dining, deployed at venues including Inter Miami CF Chase Stadium and Hartsfield-Jackson Atlanta Airport Concourse F.
Quantifiable outcome
- 47 TGI Friday's locations operating C3 brands with 710 target locations
- +1 more outcomes
Companies that use Everybody Eats
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Everybody Eats technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Everybody Eats partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- Matt StonieminorPartnership with YouTube competitive eater (10M+ subscribers) to launch Stonie Bowls restaurant concept. Video announcement received 2M+ views. Combined social reach of 19M subscribers and followers.
- NextbiteminorAcquisition of Nextbite virtual brand collection by Sam Nazarian, expanding C3's portfolio of ghost kitchen concepts.
- LegendsminorPartnership with global premium experiences company Legends for venue-based food hall operations including Inter Miami CF stadium locations.
- Sofia & Manolo VergaraminorChef partnership with Sofia Vergara and husband Manolo Vergara for TOMA Latin food brand.
- Dario CecchiniminorPartnership with legendary Italian butcher Dario Cecchini for Cicci Di Carne Italian comfort food concept.
- Wes AvilaminorPartnership with Wes Avila (known from Tastemade) for Me Tacos restaurant concept.
- Umami Burger Artist Series PartnersminorArtist Series collaborations featuring Daniel Boulud, Alton Brown, Jaden Smith, Cindy Crawford and Rande Gerber, Bon Jovi. Each limited-edition burger includes percentage donation to artist-identified cause.
- TGI Friday'scoreC3 brands (Krispy Rice, Kumi, Stonie Bowls) currently sold at 47 TGI Friday's company-owned stores with plans to expand to 170+ locations and proposed LatinX brand with Sofia Vergara. TGI Friday's global franchisees interested in rolling out C3 brands in Middle East and UK.
- LunchboxcoreTechnology partnership to create Citizens Go mobile application as a third-party delivery alternative, enabling direct ordering and delivery for C3 restaurant brands without traditional delivery platform fees.
- Dani GarciaminorChef partnership with Dani Garcia for El Pollo Verde brand featuring chicken and Spanish-inspired salad bowls.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Everybody Eats competitors and assessment
Company assessmentDirect peers
- CloudKitchens: Travis Kalanick-backed ghost kitchen infrastructure operator that provides shared kitchens for virtual restaurant brands. Direct peer to the ghost-kitchen operations inherited from Kitchen United, with a similar operating playbook of multi-brand, multi-cuisine delivery kitchens.
- Nextbite: Virtual restaurant brand company acquired by Sam Nazarian in 2023 and now folded into Everybody Eats; included as a peer given the residual product overlap but classified alongside portfolio brands rather than independent.
- Wow Bao: Asian-bun virtual brand sold across hundreds of partner locations and on its own DTC app. Comparable as a virtual concept combining licensed partner kitchens with proprietary digital ordering.
- Virtual Dining Concepts: Licenses celebrity-driven virtual restaurant brands (e.g., MrBeast Burger, Mario Lopez's Salsa Chik) into existing restaurant kitchens. Closest peer in business model to C3's celebrity-chef virtual brand licensing playbook used at TGI Friday's.
- Reef Technology: Operates mobile/multi-brand ghost kitchens near urban consumers using repurposed parking garages. Comparable as a multi-brand virtual kitchen platform serving delivery apps, although Reef has also faced well-publicized restructuring.
- Bhp Hospitality: Hospitality group operating multi-concept food halls and incubator-style restaurants. Comparable on the Citizens Market food hall concept (Inter Miami CF, Atlanta airport) and multi-brand strategy.
Emerging players
- MrBeast Burger: YouTuber-led virtual burger brand deployed into partner kitchens, demonstrating the same influencer-driven model as Stonie Bowls. Notable as an early proof-of-concept for the celebrity-virtual-brand approach.
- CAVA Group: Fast-casual Mediterranean chain (Soom Soom's broader cuisine) with strong digital channel and recent IPO. Comparable as an emerging scaled premium ethnic QSR with DTC ordering—useful proxy for Soom Soom's standalone potential.
Broad incumbents
- Sweetgreen: Digital-first, fast-casual bowl/salad chain with proprietary ordering and strong brand identity. Comparable on the digital-ordering-led DTC model, though positioned as a single-concept premium brand versus a multi-brand portfolio.
- Inspire Brands: Multi-brand QSR holding company (Arby's, Buffalo Wild Wings, Sonic, Dunkin', Jimmy John's). Comparable as a proven multi-brand QSR consolidator, though an incumbent operating primarily franchised legacy brands rather than chef-driven concepts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Everybody Eats social profiles
Digital presenceEverybody Eats financial estimates
Financial estimateRevenue estimate
Valuation estimate
Everybody Eats leadership team
Management profileNumber of profiles
Profiles1 record
Everybody Eats subsidiaries and ownership
Company hierarchySubsidiaries15 records
Everybody Eats funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Everybody Eats M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Everybody Eats
What does Everybody Eats do?
Everybody Eats operates a house of premium quick-service restaurant (QSR) brands spanning multiple cuisines (Mediterranean, Japanese, American, Pan-Asian, Latin, Italian, desserts), and unifies them through the GO by Citizens mobile ordering platform for fee-free delivery and pickup. Brands are deployed through standalone and shared ghost kitchens, food halls at high-traffic venues, and licensed operations within third-party restaurant locations such as TGI Friday's.
Is Everybody Eats a public or private company?
Everybody Eats is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Everybody Eats founded?
Everybody Eats was founded in 2024.
Where is Everybody Eats based?
Everybody Eats is headquartered in Beverly Hills, United States, in the North America region.
How does Everybody Eats make money?
Three revenue lines are on record. Food & Beverage Sales are the primary driver. The others are licensing & Partnership Fees and technology Platform Services.
Who are Everybody Eats's main competitors?
Direct peers on record are CloudKitchens, Nextbite, Wow Bao, Virtual Dining Concepts, Reef Technology and Bhp Hospitality. Emerging players are MrBeast Burger and CAVA Group. Broad incumbents are Sweetgreen and Inspire Brands.
Does Everybody Eats have an API?
No public API is recorded for Everybody Eats.
What industry is Everybody Eats in?
Everybody Eats's product category is Quick Service Restaurants. Its primary akta.pro industry code is THAFAAAO, Multi-Concept / Global QSR Chains (Mixed Menus), with a secondary code of THAFAAAE, Mexican/Latin QSR (Tacos, Burritos, Bowls). Its NAICS code is 722513 and its SIC code is 5810.