Matt Stone Racing
Matt Stone Racing is a privately-held Australian motorsport team fielding two Gen3 Chevrolet Camaros in the Repco Supercars Championship from its Yatala, Queensland base. The team serves corporate sponsors through tiered partnerships, membership programs, merchandise, and hospitality while operating a driver development pipeline.
- Company typePrivate
- Founded2011
- HeadquartersYatala, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Matt Stone Racing does
Matt Stone Racing (MSR) is an Australian professional motorsport team founded in 2011 by Matt Stone and headquartered in Yatala on the Gold Coast, Queensland. The team fields two Gen3 Chevrolet Camaros in the Repco Supercars Championship under a confirmed 2026 driver lineup of Jack Le Brocq (#4) and rookie Zach Bates (#10). MSR operates beyond the main Supercars game, having previously secured championships in the Dunlop Super2 Series, Touring Car Masters, and V8 Utes, and runs a structured driver development pipeline through its Super2 program. Technical assets centre on the Gen3 Chevrolet Camaro chassis, Haltech engine management electronics, and Red Hat-supported enterprise infrastructure. The team is privately held with a headcount consistent with a mid-tier professional motorsport operation (11-50 employees).
The team's revenue model is anchored in tiered corporate sponsorship economics. Primary revenue is generated through a multi-tier partner ecosystem that includes naming rights partners (Sherrin Rentals, Bendix), a major partner tier (Castrol from 2026, Hydraulink), and approximately 30 supporting partners across automotive (Chevrolet, DAF), commercial services (Tyrepower, Everything Fleet), and government/defence sectors (Australian Army RAEME Corps). Secondary revenue streams include membership programs, merchandise (including Indigenous Round-themed product lines), and hospitality/event experiences. The team's value proposition to sponsors combines Supercars broadcast visibility, B2B hospitality activation, and association with the Stone family motorsport heritage.
MSR's go-to-market is relationship-driven sponsorship sales supported by performance-led retention, with multi-year contracts creating switching-cost stickiness on both sides of the partnership. The team has recorded race wins in each of the past three seasons, including a 1-2 finish at the Australian Grand Prix, providing performance credibility to support commercial renewal and new partner acquisition. Commercial momentum in 2024-2026 is evidenced by tier upgrades of existing partners, addition of globally recognised brands, and diversification into government and rental-sector verticals.
Matt Stone Racing firmographics
Firmographics- Name
- Matt Stone Racing
- Legal name
- Matt Stone Racing
- Website
- https://stoneracing.com.au
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Matt Stone Racing is a privately-held Australian motorsport team fielding two Gen3 Chevrolet Camaros in the Repco Supercars Championship from its Yatala, Queensland base. The team serves corporate sponsors through tiered partnerships, membership programs, merchandise, and hospitality while operating a driver development pipeline.
- Ownership category
- akta.pro rank
Matt Stone Racing industry classification
Industry- Product category
- Professional Motorsport Racing
- SIC
- Services-Racing, Including Track Operation (7948)
- akta.pro primary industry
- Motorsports Teams (F1, NASCAR, IndyCar, Rally, MotoGP, etc.) (MPAKABAB)
- akta.pro secondary industry
- Motorsports Series & Championships (Sanctioned Racing Calendars) (MPAKAGAA)
Keywords
Where Matt Stone Racing is headquartered
LocationHeadquarters
- HQ city
- Yatala
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Matt Stone Racing business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Corporate Sponsorship: Primary revenue stream from corporate sponsors who pay for branding placement on race cars, team uniforms, hospitality experiences, and marketing activations. Sponsorship tiers include naming rights partners (Sherrin Rentals for Car #4, Bendix Racing for Car #10), major partners (Castrol, Chevrolet, DAF, Tyrepower, Supaglass Industries), and supporting partners (Red Hat, Hydraulink, Novus Glass, PPG, and 30+ others). Sponsorship agreements span from single events to multi-year full-season deals.
- Membership Programs: Three-tier membership structure offering Fan, Team, and VIP memberships. Members receive merchandise, exclusive content, and access to team experiences. Membership packages are sold on annual basis.
- Merchandise Sales: Online merchandise store (msrshop.com.au) selling branded apparel and accessories including team shirts, hats, and limited-edition items. Products marketed through the website and at racing events.
- Hospitality & Corporate Experiences: Partnership with Australian Sports Marketing offers hospitality packages for corporate clients and sponsors wanting trackside access, garage tours, and premium event experiences during Supercars rounds.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Free Membership - Basic fan engagement |
| Subscription | Annual | Team Membership - Mid-tier supporter package |
| Subscription | Annual | VIP Membership - Premium experience package |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Matt Stone Racing product offering
Product offeringCore offering
Matt Stone Racing is a professional motorsport racing team that competes in the Repco Supercars Championship with two Chevrolet Camaro race cars. The team sells corporate sponsorship packages, membership programs, merchandise, and hospitality experiences built around its Supercars racing operations.
Product overview
Matt Stone Racing is a professional motorsport team competing in the Repco Supercars Championship with a two-car Gen3 Chevrolet Camaro program. The team fields the No.4 Sherrin Rentals Camaro (driven by Jack Le Brocq) and No.10 Bendix Racing Camaro (driven by Zach Bates), supported by co-driver endurance lineups and a wildcard entry program. Beyond racing, MSR operates a merchandise store and three-tier membership program (Fan, Team, VIP) offering fans exclusive access and experiences.
Differentiator
Problem solved
Functional benefit
Products and services
- Repco Supercars Championship Racing Program A two-car professional racing program in Australia's premier Repco Supercars Championship featuring Chevrolet Camaro race cars, with cars numbered #4 (Sherrin Rentals, driven by Jack Le Brocq) and #10 (Bendix Racing, driven by Zach Bates). The program is the team's flagship offering for corporate sponsors seeking Supercars visibility.
- Corporate Sponsorship Packages Customized B2B sponsorship offerings that give corporate brands visibility through car livery placement, driver and team association, logo exposure, and hospitality entitlements during the Supercars Championship season. Designed for marketing and brand managers seeking motorsport-driven brand activation in the Australian market.
- Team Membership Program A membership offering for individual motorsport fans and team supporters, providing benefits such as exclusive team content, member events, merchandise access, and closer engagement with the team's Supercars Championship activities.
- Team Merchandise Officially branded Matt Stone Racing apparel and merchandise sold directly to fans and supporters via the team's website and at race circuits, allowing consumers to display affiliation with the team and its drivers.
- Hospitality and VIP Race Experience Packages Premium hospitality offerings delivered at Supercars Championship race venues, providing corporate partners and supporters with trackside access, VIP areas, and exclusive race-day experiences for client entertainment and fan engagement.
Quantifiable outcome
- Race victories achieved in each of past 3 consecutive seasons
- +1 more outcomes
Companies that use Matt Stone Racing
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles2 records
Matt Stone Racing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Matt Stone Racing partnerships and signals
Strategic signalPartnerships
47 partnerships are on record, tiered major, core and supporting.
- CastrolmajorMajor partner joining MSR family for 2026 season. Castrol is a global lubricant and energy company with strong automotive heritage. Partnership provides lubricant technology association and marketing support.
- Sherrin RentalscoreNaming rights partner for Car #4 Sherrin Rentals Camaro in 2026 season. Expanded agreement following successful 2025 partnership. Sherrin Rentals is a leading provider of specialist rental solutions across Australia. The partnership includes car branding, hospitality experiences, and marketing activations throughout the Supercars Championship season.
- Everything FleetmajorMulti-year partnership with 100% Australian-owned car & truck rental company. Everything Fleet operates locations near major airports in Melbourne, Sydney, Ballina, Brisbane, Gold Coast, and Perth. Partnership debuted at Bend 500 on Car #10. Offers exclusive 15% discount to MSR fans and partners using quote code MSR25.
- HydraulinkmajorOfficial sponsor for 2025 Repco Supercars Championship. Hydraulink is a leader in specialist hose and fittings manufacturing, distribution, and servicing. Long-time supplier to MSR before sponsorship elevation. Provides VIP garage access at Supercars events and corporate hospitality experiences. Wayne Abbott, National Franchise Manager, emphasized alignment with MSR ethos of 'The Best Under Pressure'.
- Personalised Plates Queensland (PPQ)supportingNaming rights sponsor at Townsville 500 with 'Team PPQ' livery on Car #4. Queensland-based personalised plates company with strong state heritage. GM Joshua Lee emphasized Queensland racing in Queensland event partnership.
- DabblemajorAustralian social-first sports betting app, naming rights sponsor for Australian Grand Prix round with purple Camaro livery. Dabble featured at Darwin 2024 and AGP 2025. Known for fast withdrawal times averaging 8.47 seconds. CMO Emilie Jirsch engaged with team activations.
- SS SignssupportingSignage partner providing wrap completion for race car liveries. Featured on car livery wraps including purple Dabble Racing design. Premium partner in MSR partner group.
- Australian Army (RAEME Corps)supportingFormal partnership with Royal Australian Electrical and Mechanical Engineers (RAEME) Corps. Memorandum of Understanding embedding two Army Vehicle Technicians into MSR team at nearly every Supercars event. Programme provides hands-on garage experience for meticulously selected VTs, rotating participants by region. Both MSR Camaros display official RAEME Corps Badge. Relationship formalized in 2024 after trial period in 2022-2023.
- Supaglass IndustriescoreCanberra-based glass manufacturer and multi-year partner through 2025. Featured as bonnet sponsor and naming rights partner at select events (New Zealand round 2024, Perth 2024). Supaglass branding on both MSR Supercar bonnets. Steve Bates (Director) and Rob Bolitho (GM) actively engaged with team.
- Bendix RacingcoreNaming rights partner for Car #10 Bendix Racing Camaro. Bendix is Australia's leading braking brand with extensive range of braking components. Partnership includes full-season naming rights, brake technology association, and marketing activations at events. Bendix Corporation CEO George Kyriakopoulos expressed confidence in team direction for 2026.
- ChevroletcoreVehicle manufacturer providing Gen3 Chevrolet Camaro Supercars for MSR racing program. Partnership provides technical support and manufacturer association for the team.
- TyrepowermajorNaming rights partner for Car #4 at multi-round deal in 2024 season (Bathurst 500, Australian Grand Prix). Tyrepower is the largest tyre retailer in Australasia with over 1,000 stores. Multi-round naming rights arrangement with rotating partners on Car #4.
- NTIsupportingTruck insurance partner offering NTI Truck Assist Drive Pack and Yellow Cover Equipment & Machinery insurance products. Over 50 years experience, ranked as Australia's number one specialist insurer. Partnership provides insurance products to MSR members, fans, and partners.
- DAF TruckssupportingTruck manufacturer partner providing DAF-powered MSR transporter for logistics. DAF trucks used for transporting race cars and equipment to Supercars events across Australia.
- PPGsupportingPPG Refinish paint products used on MSR race cars. Featured on Dabble Racing purple livery and other special liveries. Partnership provides quality automotive paint products for livery designs.
- Red HatsupportingSupporting partner providing enterprise open-source software solutions. Red Hat logo appears in MSR partner listing.
- RetravisionsupportingSupporting partner, Western Australia-based electronics retailer. Hosted fan events at Retravision Bunbury during WA rounds.
- MGM BulksupportingMajor partner in MSR sponsor group. Western Australia-based partner contributing to MSR family of partners.
- CoregassupportingSupporting partner providing industrial gas solutions for racing operations.
- SP ToolssupportingTooling partner for MSR operations. SP Tools is a founding partner with Stone family, rejoined for 2024 season including 20th anniversary of SBR era recognition on Car #4.
- UNITsupportingWorkwear and merchandise partner. UNIT logo appears on MSR partner listing and merchandise offerings.
- Triple M Tray BodiessupportingSupporting partner, close Yatala neighbour. Featured in MSR partner group for 2024 season.
- Truck AssistsupportingSupporting partner with logo on MSR transporter. Associated with NTI Truck Assist Drive Pack insurance partnership.
- Air ControlsupportingSupporting partner in MSR sponsor group providing air control systems.
- Emerge OfficesupportingSupporting partner in MSR sponsor group, Western Australia-based.
- Border TowingsupportingSupporting partner, close Yatala neighbour. UNIT-related towing services partner.
- GeoTech AustraliasupportingSupporting partner, Western Australia-based. Joined MSR partner group in 2024 alongside other WA partners.
- Bruce Rock EngineeringsupportingMajor partner in MSR sponsor group. Engineering services provider.
- BMA (BHP Mitsubishi Alliance)supportingPartnership at Townsville 500 supporting Cameron Hill's Car #4 with 'Safety Starts with Me' branding. BMA is 50:50 joint venture between BHP and Mitsubishi Development, Australia's largest producer and supplier of seaborne steel making coal. Team visited Peak Down mine in Queensland.
- Australian Sports MarketingsupportingPartner providing hospitality services for MSR events, including trackside corporate experiences and garage access at Supercars rounds.
- Authentic CollectablessupportingSupporting partner. Collectable merchandise partner.
- AutosportsupportingSupporting partner. Motorsport industry publication and product partner.
- Bowdens OwnsupportingSupporting partner. Consumer products company with sponsorship activation on MSR liveries.
- D2NsupportingSupporting partner in MSR sponsor group.
- Design EARSsupportingSupporting partner providing hearing protection solutions.
- Fresh DigitalsupportingSupporting partner. Digital marketing and technology services partner.
- MD GroupsupportingSupporting partner in MSR sponsor group.
- Mechanix WearsupportingSupporting partner. Work gloves and protective equipment partner.
- OrafolsupportingSupporting partner. Graphics and signage materials partner.
- PanasonicsupportingSupporting partner. HVAC and air conditioning products for team facilities.
- StellarossasupportingSupporting partner. Coffee brand partner for hospitality services.
- The Cover ShopsupportingSupporting partner. Vehicle protection and covers partner.
- Wynn'ssupportingSupporting partner. Automotive chemical treatments partner through Sabtool distribution.
- RØDE MicrophonessupportingSupporting partner. Premium audio equipment for team communications and media.
- Super Spill SolutionssupportingSupporting partner. Spill containment and environmental protection products.
- HaltechsupportingSupporting partner. Engine management and electronics technology provider.
- Oliver BoonecoreTechnical partner engineering the Chevrolet Camaro Supercars for MSR. Oliver Boone provides engineering expertise and technical development for race car performance.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Matt Stone Racing competitors and assessment
Company assessmentDirect peers
- Grove Racing: Family-owned Supercars team based in Brisbane. Closely comparable in size, ownership structure, and sponsorship philosophy to MSR's privately held Gold Coast operation.
- Brad Jones Racing: Albury-based multi-car Supercars team. Direct competitor in the Repco Championship with a comparable two-car model and similar reliance on automotive and industrial sponsors.
- PremiAir Racing: Gold Coast-based Supercars team, geographically closest peer to MSR. Directly competes in the same championship and pursues comparable naming rights partnerships.
- Erebus Motorsport: Two-car Supercars team headquartered in Brisbane. Directly competes in the same championship and targets a similar sponsor demographic in automotive, energy, and industrial sectors.
- Team 18: Queensland-based two-car Supercars team owned by Charlie Schwerkolt. Competes in the same championship and operates a similar sponsorship-led commercial model.
- Blanchard Racing Team: Two-car Supercars team competing in the Repco Championship. Similar mid-size team structure and sponsorship-led revenue model to MSR.
- Dick Johnson Racing: Historic two-car Ford Supercars team based in Queensland. Competes in the same Repco Supercars Championship with similar corporate sponsorship model, making it a direct comparable for sponsorship economics and team scale.
- Walkinshaw Andretti United: Multi-car Supercars team formed by the merger of Walkinshaw Racing and Andretti Autosport. Competes in the same championship and pursues similar naming rights and major partnership strategies.
- Tickford Racing: Victorian-based multi-car Supercars team running Fords in the Repco Championship. Comparable two-car structure, sponsorship mix, and engineering approach to MSR.
- Triple Eight Race Engineering: Australia's most successful Supercars team and the benchmark benchmark multi-car operation in the Repco Supercars Championship. Direct competitor in the same series with a substantially larger sponsor portfolio and multiple championship titles.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Matt Stone Racing social profiles
Digital presenceMatt Stone Racing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Matt Stone Racing leadership team
Management profileNumber of profiles
Profiles1 record
Matt Stone Racing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Matt Stone Racing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Matt Stone Racing
What does Matt Stone Racing do?
Matt Stone Racing is a professional motorsport racing team that competes in the Repco Supercars Championship with two Chevrolet Camaro race cars. The team sells corporate sponsorship packages, membership programs, merchandise, and hospitality experiences built around its Supercars racing operations.
Is Matt Stone Racing a public or private company?
Matt Stone Racing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Matt Stone Racing founded?
Matt Stone Racing was founded in 2011. It employs 11 to 50 people.
Where is Matt Stone Racing based?
Matt Stone Racing is headquartered in Yatala, Australia, in the Oceania region.
How does Matt Stone Racing make money?
Four revenue lines are on record. Corporate Sponsorship is the primary driver. The others are membership Programs, merchandise Sales and hospitality & Corporate Experiences.
Who are Matt Stone Racing's main competitors?
Direct peers on record are Grove Racing, Brad Jones Racing, PremiAir Racing, Erebus Motorsport, Team 18, Blanchard Racing Team, Dick Johnson Racing, Walkinshaw Andretti United, Tickford Racing and Triple Eight Race Engineering.
Does Matt Stone Racing have an API?
No public API is recorded for Matt Stone Racing.
What industry is Matt Stone Racing in?
Matt Stone Racing's product category is Professional Motorsport Racing. Its primary akta.pro industry code is MPAKABAB, Motorsports Teams (F1, NASCAR, IndyCar, Rally, MotoGP, etc.), with a secondary code of MPAKAGAA, Motorsports Series & Championships (Sanctioned Racing Calendars). Its SIC code is 7948.