Everybody Eats

What Everybody Eats does

Everybody Eats (operating as C3) is a Beverly Hills-based hospitality company founded and controlled by Sam Nazarian through sbe, structured as a house of premium quick-service restaurant (QSR) brands. The company operates 16+ distinct food concepts spanning Mediterranean (Soom Soom), Japanese (Kumi, Stonie Bowls, Krispy Rice), American (Umami Burger, Sam's Crispy Chicken, Frankly), Pan-Asian (Sa'Moto, Hecho Libre), Latin (TOMA, Me Tacos, El Pollo Verde), Italian (Cicci Di Carne), and desserts (Cindy Lou's Cookies). The portfolio is built through acquisition and partnership with celebrity chefs (Dani Garcia, Wes Avila, Dario Cecchini, Sofia Vergara) and influencers (Matt Stonie with 10M+ YouTube subscribers). In 2024, the company was formed by merging Kitchen United, Creating Culinary Communities (C3), and Nextbite into a single platform entity.

The technical foundation is the GO by Citizens mobile application (iOS and Android), which consolidates ordering, delivery, and pickup across all C3 brands into a single interface with no third-party delivery fees. The platform is built in partnership with Lunchbox. Brands are deployed through three channels: proprietary physical food halls (Citizens Market) at high-traffic venues including Inter Miami CF Chase Stadium and Hartsfield-Jackson Atlanta International Airport; licensed operations within partner restaurant kitchens (notably 47 TGI Friday's company-owned stores with expansion planned to 170+ locations and franchise interest from Middle East and UK operators); and the GO by Citizens app for direct consumer delivery and pickup. Additional non-traditional distribution includes in-flight dining partnerships with XO Private Jets.

Revenue mechanics span food and beverage sales (transaction fees on direct orders), licensing and partnership fees (royalties from TGI Friday's and other venue operators running C3 virtual brands), and technology platform services (managed services for ghost kitchen and food hall venue partners). The brand architecture is developed by in-house agency Brndmkrs, providing consistent visual identity and positioning across the portfolio. Marketing is driven through influencer and celebrity channels — including 19M combined social media reach from Matt Stonie partnerships — supplemented by experiential activations at sports venues, airports, and private aviation.

Name

Everybody Eats

Legal name

C3

Website

https://c3sbe.com

Company type

Private

Founded year

2024

Operating status

Operating

Short description

Everybody Eats (operating as C3) is a Beverly Hills-based house of premium QSR brands operating 16+ concepts across multiple cuisines through food halls, licensed partner kitchens, and the GO by Citizens mobile ordering app.

Ownership category

akta.pro rank

Product category

Quick Service Restaurants

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Multi-Concept / Global QSR Chains (Mixed Menus) (THAFAAAO)

akta.pro secondary industries

Mexican/Latin QSR (Tacos, Burritos, Bowls) (THAFAAAE), Sandwiches & Subs QSR (THAFAAAD), Foodservice-Led Convenience Stores (QSR/Hot Food Focus) (CRAHABAH), Freshly Made Grab-and-Go (Sandwiches, Wraps, Salads) (CRAHAKAA)

Keywords

• Ghost kitchen operations
• Virtual restaurant brands
• Quick service restaurants
• Food hall concepts
• Digital ordering platform

Headquarters

HQ city

Beverly Hills

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Food & Beverage Sales: Revenue from direct food sales across physical restaurant locations, food halls, and delivery/pickup orders through GO by Citizens app
2. Licensing & Partnership Fees: Revenue from licensing C3 brands to TGI Friday's (47 locations) and other partners who operate physical restaurants featuring virtual brands
3. Technology Platform Services: Digital infrastructure and platform fees from operating ghost kitchen networks and food hall concepts for venue partners

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Everybody Eats operates a house of premium quick-service restaurant (QSR) brands spanning multiple cuisines (Mediterranean, Japanese, American, Pan-Asian, Latin, Italian, desserts), and unifies them through the GO by Citizens mobile ordering platform for fee-free delivery and pickup. Brands are deployed through standalone and shared ghost kitchens, food halls at high-traffic venues, and licensed operations within third-party restaurant locations such as TGI Friday's.

Product overview

Everybody Eats (operating as C3) is a hospitality company that integrates culinary brands, digital technology, and CPG to create innovative dining experiences. The company operates as a house of premium quick-service restaurant (QSR) brands coordinated through the Citizens Go digital platform, which enables unified ordering, delivery, and pickup across all brands. The portfolio includes 16+ distinct food brands spanning cuisines from Mediterranean (Soom Soom), Japanese (Kumi, Stonie Bowls, Krispy Rice), American (Umami Burger, Sam's Crispy Chicken, Frankly), Pan-Asian (Sa'Moto, Hecho Libre), Latin (TOMA, Me Tacos, El Pollo Verde), Italian (Cicci Di Carne), to artisanal desserts (Cindy Lou's Cookies). Brands are offered both as standalone locations and through food hall deployments and partnerships with third-party venues like TGI Friday's and Inter Miami CF.

Differentiator

Problem solved

Functional benefit

Brands

• Soom Soom: Fresh Mediterranean cuisine brand
• Stonie Bowls
• Umami Burger
• Krispy Rice
• Kumi
• Sam's Crispy Chicken
• Sa'Moto
• El Pollo Verde
• Me Tacos
• Cicci Di Carne
• TOMA
• Cindy Lou's Cookies
• GO by Citizens

Products and services

• GO by Citizens (Citizens Go) Digital ordering platform and mobile application (iOS and Android) enabling fee-free delivery and pickup across all C3 food brands for a unified ordering experience.
• Umami Burger Premium burger brand founded in Los Angeles in 2009, named GQ's Burger of the Year and Men's Journal's Best Burger in America, featuring Artist Series collaborations with celebrities and chefs.
• Soom Soom Fresh Mediterranean cuisine brand offering Middle Eastern-inspired dishes.
• Stonie Bowls Japanese and rice & poke bowl concept created by competitive eater and YouTuber Matt Stonie, featuring signature bowls and a build-your-own option.
• Krispy Rice Sushi takeaway brand offering Japanese rice-based dishes for delivery and pickup.
• Kumi Japanese cuisine brand featuring traditional and modern Japanese dishes.
• Sam's Crispy Chicken Fried chicken quick-service restaurant brand offering crispy chicken items.
• Sa'Moto Pan-Asian restaurant concept featuring Asian fusion cuisine.
• El Pollo Verde Chicken and Spanish-inspired salad bowls brand created by chef Dani Garcia.
• Me Tacos by Wes Avila Taco brand created by chef Wes Avila in partnership with Tastemade.
• Cicci Di Carne Italian comfort food brand by legendary butcher Dario Cecchini, featuring traditional Italian meat dishes.
• TOMA Latin food brand created by Sofia and Manolo Vergara, announced for Q4 2023 launch at TGI Friday's live locations.
• Cindy Lou's Cookies Artisanal cookie shop offering handcrafted cookies.
• Frankly Hotdog brand offering classic American hot dog items.
• Hecho Libre Pan-Asian restaurant concept available through TGI Friday's partnership.
• Citizens Market Food Halls Premium food hall concept bringing together multiple C3 house brands in one location, built for connection and experiential dining, deployed at venues including Inter Miami CF Chase Stadium and Hartsfield-Jackson Atlanta Airport Concourse F.

Quantifiable outcome

• 47 TGI Friday's locations operating C3 brands with 710 target locations
• +1 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• Matt StonieminorStrategic or Co-development Partner · 1 January 2024Partnership with YouTube competitive eater (10M+ subscribers) to launch Stonie Bowls restaurant concept. Video announcement received 2M+ views. Combined social reach of 19M subscribers and followers.
• NextbiteminorStrategic or Co-development Partner · 13 June 2023Acquisition of Nextbite virtual brand collection by Sam Nazarian, expanding C3's portfolio of ghost kitchen concepts.
• LegendsminorStrategic or Co-development Partner · 16 February 2023Partnership with global premium experiences company Legends for venue-based food hall operations including Inter Miami CF stadium locations.
• Sofia & Manolo VergaraminorStrategic or Co-development Partner · 1 January 2023Chef partnership with Sofia Vergara and husband Manolo Vergara for TOMA Latin food brand.
• Dario CecchiniminorStrategic or Co-development Partner · 1 January 2023Partnership with legendary Italian butcher Dario Cecchini for Cicci Di Carne Italian comfort food concept.
• Wes AvilaminorStrategic or Co-development Partner · 1 January 2023Partnership with Wes Avila (known from Tastemade) for Me Tacos restaurant concept.
• Umami Burger Artist Series PartnersminorStrategic or Co-development Partner · 1 January 2023Artist Series collaborations featuring Daniel Boulud, Alton Brown, Jaden Smith, Cindy Crawford and Rande Gerber, Bon Jovi. Each limited-edition burger includes percentage donation to artist-identified cause.
• TGI Friday'scoreStrategic or Co-development Partner · 22 October 2021C3 brands (Krispy Rice, Kumi, Stonie Bowls) currently sold at 47 TGI Friday's company-owned stores with plans to expand to 170+ locations and proposed LatinX brand with Sofia Vergara. TGI Friday's global franchisees interested in rolling out C3 brands in Middle East and UK.
• LunchboxcoreTechnology or Integration · 12 April 2021Technology partnership to create Citizens Go mobile application as a third-party delivery alternative, enabling direct ordering and delivery for C3 restaurant brands without traditional delivery platform fees.
• Dani GarciaminorStrategic or Co-development Partner · 16 June 2020Chef partnership with Dani Garcia for El Pollo Verde brand featuring chicken and Spanish-inspired salad bowls.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CloudKitchens: Travis Kalanick-backed ghost kitchen infrastructure operator that provides shared kitchens for virtual restaurant brands. Direct peer to the ghost-kitchen operations inherited from Kitchen United, with a similar operating playbook of multi-brand, multi-cuisine delivery kitchens.
• Nextbite: Virtual restaurant brand company acquired by Sam Nazarian in 2023 and now folded into Everybody Eats; included as a peer given the residual product overlap but classified alongside portfolio brands rather than independent.
• Wow Bao: Asian-bun virtual brand sold across hundreds of partner locations and on its own DTC app. Comparable as a virtual concept combining licensed partner kitchens with proprietary digital ordering.
• Virtual Dining Concepts: Licenses celebrity-driven virtual restaurant brands (e.g., MrBeast Burger, Mario Lopez's Salsa Chik) into existing restaurant kitchens. Closest peer in business model to C3's celebrity-chef virtual brand licensing playbook used at TGI Friday's.
• Reef Technology: Operates mobile/multi-brand ghost kitchens near urban consumers using repurposed parking garages. Comparable as a multi-brand virtual kitchen platform serving delivery apps, although Reef has also faced well-publicized restructuring.
• Bhp Hospitality: Hospitality group operating multi-concept food halls and incubator-style restaurants. Comparable on the Citizens Market food hall concept (Inter Miami CF, Atlanta airport) and multi-brand strategy.

Emerging players

• MrBeast Burger: YouTuber-led virtual burger brand deployed into partner kitchens, demonstrating the same influencer-driven model as Stonie Bowls. Notable as an early proof-of-concept for the celebrity-virtual-brand approach.
• CAVA Group: Fast-casual Mediterranean chain (Soom Soom's broader cuisine) with strong digital channel and recent IPO. Comparable as an emerging scaled premium ethnic QSR with DTC ordering—useful proxy for Soom Soom's standalone potential.

Broad incumbents

• Sweetgreen: Digital-first, fast-casual bowl/salad chain with proprietary ordering and strong brand identity. Comparable on the digital-ordering-led DTC model, though positioned as a single-concept premium brand versus a multi-brand portfolio.
• Inspire Brands: Multi-brand QSR holding company (Arby's, Buffalo Wild Wings, Sonic, Dunkin', Jimmy John's). Comparable as a proven multi-brand QSR consolidator, though an incumbent operating primarily franchised legacy brands rather than chef-driven concepts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/c3-by-sbe
• Instagraminstagram.com/brndmkrs

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Everybody Eats