Moe
Moe (Themoe India Private Limited) is a Hyderabad-based XR studio founded in 2022 that builds VR, AR, and digital twin solutions for defense, construction, real estate, and industrial clients in India, anchored by an Indian Army-endorsed driving simulator and a 2024 funding round from DLabs.
- Company typePrivate
- Founded2022
- HeadquartersHyderabad, India
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Moe does
Themoe India Private Limited (operating as Moe) is an Indian Extended Reality (XR) studio founded in 2022 and headquartered at T-Hub in Hyderabad. The company develops VR, AR, and MR solutions combining hardware integration (Oculus Quest 2, Logitech G29, iPad Pro), IoT data streaming, edge computing, and 5G connectivity into a portfolio of five flagship products: VRMMDS, a military and commercial vehicle driving simulator endorsed by the Indian Army's Simulator Development Division; Military Drone Flying Simulator for UAV pilot training; Sky-XR, a cloud-powered metaverse collaboration platform; MOE AR, a BIM-based AR application for construction disparity detection; and Maquette-XR, an industrial digital twin platform streaming data from over 150 IoT parameters.
The company targets defense, infrastructure, construction, real estate, and industrial enterprise clients in India, with a documented anchor relationship with the Indian Army and a secondary UAE contact point suggesting nascent international intent. The go-to-market is direct enterprise sales via website contact forms, phone, WhatsApp, and email, with a quote-based pricing model — no public pricing or subscription tiers are disclosed. Revenue mechanics blend project-based professional services (custom XR solution development, real estate visualization) with potential recurring revenue through the Sky-XR metaverse platform and one-time hardware-inclusive simulator deployments.
Moe is privately held with no disclosed institutional investors beyond a 2024 funding round from DLabs, operates with a 1-10 person team, and is actively hiring. The company has executed multiple 2025 product launches (Maquette-XR, MOE AR, Sky-XR, Military Drone Flying Simulator) following its VRMMDS defense anchor, signaling a deliberate diversification beyond defense into adjacent enterprise verticals while maintaining its regulatory-endorsed military training core.
Moe firmographics
Firmographics- Name
- Moe
- Legal name
- Themoe India Private Limited
- Website
- https://themoe.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Moe (Themoe India Private Limited) is a Hyderabad-based XR studio founded in 2022 that builds VR, AR, and digital twin solutions for defense, construction, real estate, and industrial clients in India, anchored by an Indian Army-endorsed driving simulator and a 2024 funding round from DLabs.
- Ownership category
- akta.pro rank
Moe industry classification
Industry- Product category
- Extended Reality Software and Simulators
- NAICS
- Custom Computer Programming Services (541511), Software Publishers (5132)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF)
- akta.pro secondary industries
- Autonomy Software, AI & Mission Management (UAS/UXV) (IMABAIAH), Digital Labs, Simulations & Virtual Practicals (Non-XR) (EDAFACAF), VR/AR/XR Game Studios (MPAFAAAE)
Keywords
Where Moe is headquartered
LocationHeadquarters
- HQ city
- Hyderabad
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Moe business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Custom XR Solution Development: Bespoke VR/AR/MR solution development for enterprise and government clients, including high-stakes training simulations, collaborative metaverse platforms, and industry-specific applications. Revenue generated through project-based engagements with custom development, integration, and deployment phases.
- VR Training Simulators: Sale and deployment of specialized training simulators like VRMMDS for defense and industrial clients. Includes hardware integration (VR headsets, controllers, custom gear) and ongoing support services.
- Enterprise Metaverse Platform (Sky-XR): Cloud-based metaverse collaboration platform for remote teams, potentially offered as subscription or licensing model for enterprise clients in defense, infrastructure, and enterprise sectors.
- Real Estate XR Services: Virtual property visualization services for real estate developers and agents, including immersive VR walkthroughs, AR visualization, and interactive design customization for off-plan properties.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Moe product offering
Product offeringCore offering
Moe (Themoe India Private Limited) develops and sells proprietary Extended Reality (XR) software platforms and simulators — including VRMMDS, Military Drone Flying Simulator, Sky-XR, MOE AR, and Maquette-XR — alongside custom XR solution development for defense, enterprise, infrastructure, real estate, and construction clients. The company combines VR, AR, MR, IoT, Edge Computing, and 5G to deliver mission-critical training simulators, BIM-based AR visualization, and industrial digital twin platforms.
Product overview
Moe operates as an XR (Extended Reality) technology company offering a platform-plus-solutions architecture. The core portfolio includes five flagship products: VRMMDS (Virtual Reality-based Multi-Mode Driving Simulator) for military/commercial driver training; Military Drone Flying Simulator for UAV pilot training; Sky-XR for cloud-powered metaverse collaboration; MOE AR for BIM-based construction disparity detection; and Maquette-XR for industrial digital twin visualization. These products are complemented by service modules covering 3D Modeling, VR Training & Simulation, Virtual Showrooms & Prototyping, Immersive Data Visualization, Augmented Reality Services, Enterprise Metaverse, Real Estate XR Solutions, and Gaming Services. The company primarily serves defense (Indian Army), infrastructure, construction, real estate, and manufacturing sectors.
Differentiator
Problem solved
Functional benefit
Brands
- Sky-XR: Cloud-powered metaverse platform for seamless remote collaboration and incident management, enabling teams from defense, infrastructure, and enterprise sectors to connect in real-time shared virtual environments.
- VRMMDS
- MOE AR
- Maquette-XR
Products and services
- VRMMDS (Virtual Reality-based Multi-Mode Driving Simulator) High-fidelity VR driving simulator for military and commercial vehicle driver training, featuring 8 vehicle types, 7 diverse terrains, dynamic weather/time scenarios, and real-time instructor fault injection. Endorsed by the Simulator Development Division (SDD) of the Indian Army and deployed in Assam and Himachal Pradesh.
- Military Drone Flying Simulator Using Virtual Reality VR-based UAV training simulator using real drone controllers for authentic muscle memory training, with 8 diverse terrains, all-weather conditions, multi-trainee support, and configurable obstacles for military, surveillance, and industrial drone operations.
- Sky-XR — The Future of Virtual Collaboration Cloud-powered metaverse platform for seamless remote collaboration and incident management, enabling defense, infrastructure, and enterprise teams to connect in real-time shared virtual environments for planning, training, and operational control.
- MOE AR — BIM-Based AR for Enterprises Augmented Reality application that overlays complex 3D BIM models directly onto physical job sites, enabling architects, engineers, and project managers to spot errors, perform clash detection, and verify accuracy in real time on iPad Pro.
- Maquette-XR Industrial data visualization and simulation platform that creates living digital twins of operations by connecting physical assets to virtual environments, streaming live data from over 150 IoT parameters for real-time monitoring, predictive analytics, and AI-driven predictive maintenance.
- VR Training & Simulation Services Custom service line for building hyper-realistic virtual environments for skills training in safe, repeatable, and cost-effective settings, with expertise in high-fidelity simulators for defense and industrial applications.
- 3D Modeling Services Custom service for creating high-fidelity, optimized 3D assets including hard surface modeling, PBR texturing, LOD optimization, and BIM processing for XR applications.
- Enterprise Metaverse Services Service offering for creating persistent, shared virtual environments for secure remote collaboration, planning, and incident management, powered by the Sky-XR platform for mission-critical industries.
- Real Estate XR Solutions Immersive VR walkthroughs, interactive design and staging, and on-site AR visualization for real estate developers and agents to showcase unbuilt properties with photorealistic detail from CAD drawings and 3D models.
Quantifiable outcome
- Cost savings of ₹19 Lakh per unit for VRMMDS training compared to traditional live exercises
- +3 more outcomes
Companies that use Moe
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Moe technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability4 records
Feature7 records
Moe partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Moe competitors and assessment
Company assessmentDirect peers
- GridRaster: India/US-based XR cloud infrastructure provider focused on large-scale AR/VR training and industrial use cases. Comparable to Moe in target verticals and emphasis on enterprise-grade XR platforms, with overlap on industrial training and remote collaboration.
- Imaginate Technologies: India-based XR/AR/VR studio building enterprise AR/VR applications, training simulations, and product visualization. Closely comparable to Moe in Indian-market focus, custom enterprise XR development, and defense/industrial training orientation.
- SmartVizX: Indian XR/VR studio specializing in real-estate visualization and architecture/construction walkthroughs. Directly overlaps Moe's MOE AR and Real Estate XR Solutions lines, particularly the BIM-based construction disparity and immersive property walkthrough use cases.
- AjnaLens (Dimension NXG): Indian AR/VR company building mixed-reality glasses and enterprise defense/industrial training solutions. Directly comparable to Moe in Indian geography, defense customer orientation, and mission-critical XR training focus.
- Tesseract (TesseractXR / Folio3): India-based XR/AR/VR solutions company delivering enterprise XR products, mobile AR/VR apps, and immersive training experiences. Directly comparable to Moe in geography, target verticals (defense, enterprise, real estate), and platform-plus-services delivery model.
Emerging players
- Scope AR (now part of RealWear): Enterprise AR knowledge platform delivering remote assistance, training, and BIM visualization for industrial and construction workforces. Directly comparable to Moe's MOE AR on construction/industrial AR workflows.
- Talespin: Enterprise XR/VR training platform for workforce upskilling and soft-skills simulation. Comparable to Moe in VR-based enterprise training focus, with overlap on hyper-realistic virtual environments for skills development and immersive learning.
- STRIVR: US-based VR training platform focused on enterprise workforce and operational training for large employers. Comparable to Moe's VRMMDS and Military Drone Flying Simulator offerings as a domain-specialized training simulator vendor, though not focused on defense.
Broad incumbents
- Microsoft (Mesh / HoloLens): Broad incumbent offering enterprise metaverse (Mesh) and AR hardware (HoloLens) for collaboration, training, and industrial visualization. Competes with Moe's Sky-XR, MOE AR, and Maquette-XR lines as a much larger generalist platform.
- PTC (Vuforia / Onshape): Established enterprise AR (Vuforia) and digital twin platform vendor serving manufacturing, industrial, and AEC customers. Directly comparable to Moe's MOE AR and Maquette-XR for industrial AR visualization and digital-twin use cases.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Moe social profiles
Digital presenceMoe financial estimates
Financial estimateRevenue estimate
Valuation estimate
Moe leadership team
Management profileNumber of profiles
Moe funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Moe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Moe
What does Moe do?
Moe (Themoe India Private Limited) develops and sells proprietary Extended Reality (XR) software platforms and simulators — including VRMMDS, Military Drone Flying Simulator, Sky-XR, MOE AR, and Maquette-XR — alongside custom XR solution development for defense, enterprise, infrastructure, real estate, and construction clients. The company combines VR, AR, MR, IoT, Edge Computing, and 5G to deliver mission-critical training simulators, BIM-based AR visualization, and industrial digital twin platforms.
Is Moe a public or private company?
Moe is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Moe founded?
Moe was founded in 2022. It employs 51 to 100 people.
Where is Moe based?
Moe is headquartered in Hyderabad, India, in the Asia region.
How does Moe make money?
Four revenue lines are on record. Custom XR Solution Development is the primary driver. The others are VR Training Simulators, enterprise Metaverse Platform (Sky-XR) and real Estate XR Services.
Who are Moe's main competitors?
Direct peers on record are GridRaster, Imaginate Technologies, SmartVizX, AjnaLens (Dimension NXG) and Tesseract (TesseractXR / Folio3). Emerging players are Scope AR (now part of RealWear), Talespin and STRIVR. Broad incumbents are Microsoft (Mesh / HoloLens) and PTC (Vuforia / Onshape).
Does Moe have an API?
No public API is recorded for Moe.
What industry is Moe in?
Moe's product category is Extended Reality Software and Simulators. Its primary akta.pro industry code is MPAFAFAF, XR/AR/VR/MR Development Frameworks & Toolchains, with a secondary code of IMABAIAH, Autonomy Software, AI & Mission Management (UAS/UXV). Its NAICS code is 541511 and its SIC code is 7371.