Thurswell Law
Thurswell Law is a privately held, family-owned Michigan personal injury and medical malpractice law firm founded in 1968, serving injured and disabled state residents on a contingency fee basis across vehicle accidents, medical negligence, civil rights, and Social Security Disability claims.
- Company typePrivate
- Founded1968
- HeadquartersSouthfield, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Thurswell Law does
Thurswell Law is a privately held, family-owned plaintiff law firm founded in 1968 and headquartered in Southfield, Michigan, with 101–250 employees operating from a single office at 1000 Town Center, #500. The firm represents injured and disabled Michigan residents across a broad plaintiff-side practice spanning vehicle accidents (car, truck, motorcycle, bus, ATV, bicycle, boat, train, pedestrian), medical malpractice (including birth injuries and emergency room errors), premises liability, dog bites, wrongful death, Social Security Disability claims, police brutality, and sexual harassment. The practice is multi-generational, with Lawrence D. Thurswell serving as a third-generation attorney alongside Gerald Thurswell and additional lawyers (Cary M. Makrouer, Ardiana Culaj, Mark Boegehold, Euel W. Kinsey, Emma Hook, Samuel Lusk). The firm advertises cumulative client recoveries in excess of $700 million (one page cites over $900 million), with notable headline results including an $11.5 million birth injury settlement, a $12.2 million motorcycle accident verdict, a $4.1 million emergency room malpractice settlement, a $2.75 million semi-truck accident settlement, and a $950,000 auto accident back-injury settlement.
The firm's business model is a pure contingency fee structure: clients pay no upfront fees, and the firm is compensated solely as a percentage of settlement or judgment recovery. Demand capture is built on 24/7 free consultation availability (phone lines (248) 460-9865 and (248) 354-2222), multilingual intake in English, Spanish, Albanian, Arabic, and Chaldean, mobile consultations, and multi-channel marketing including Fox 2 Detroit television coverage plus active Facebook, Twitter, LinkedIn, and YouTube accounts. There is no disclosed technology platform, no parent company, no private equity or venture capital involvement, no subsidiaries, and no geographic operations outside Michigan; the firm has no app, no API, and no AI/ML capabilities described in available source material. Awards and credentials include Michigan Super Lawyers recognition, State Bar of Michigan membership, and Michigan Association for Justice membership.
Thurswell Law firmographics
Firmographics- Name
- Thurswell Law
- Legal name
- Thurswell Law
- Website
- https://thurswell.com
- Company type
- Private
- Founded year
- 1968
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Thurswell Law is a privately held, family-owned Michigan personal injury and medical malpractice law firm founded in 1968, serving injured and disabled state residents on a contingency fee basis across vehicle accidents, medical negligence, civil rights, and Social Security Disability claims.
- Ownership category
- akta.pro rank
Thurswell Law industry classification
Industry- Product category
- Personal Injury Legal Services
- NAICS
- Offices of Lawyers (541110)
- SIC
- Services-Legal Services (8111)
- akta.pro primary industry
- Personal Injury & Insurance Defense (BPAHAAAM)
Keywords
Where Thurswell Law is headquartered
LocationHeadquarters
- HQ city
- Southfield
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Thurswell Law business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Legal Services - Contingency Fees: Thurswell Law operates on a contingency fee basis for personal injury and medical malpractice cases. They charge no fees unless they recover money for clients. This means clients do not pay upfront costs for legal services - the firm recovers a percentage of settlements or judgments won.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Pay-as-you-go | Contingency fee - no fee unless recovery |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Thurswell Law product offering
Product offeringCore offering
Thurswell Law is a Michigan personal injury and medical malpractice law firm that provides legal representation to injured individuals and families across practice areas including vehicle accidents, birth injuries, medical negligence, wrongful death, premises liability, Social Security Disability, police brutality, and sexual harassment. The firm delivers all services on a contingency fee basis — no fees are charged unless the firm recovers compensation on the client's behalf.
Product overview
Thurswell Law is a Michigan personal injury and medical malpractice law firm offering comprehensive legal services. The firm provides legal representation across multiple practice areas including vehicle accidents (car, truck, motorcycle, bus, ATV, bicycle, boat, train accidents), medical malpractice (birth injuries, surgical errors, emergency room errors, medication mistakes), premises liability, dog bites, wrongful death, Social Security Disability claims, police brutality, and sexual harassment. The firm operates on a contingency fee basis, charging no fees unless they win the case.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Injury Legal Services Comprehensive legal representation for individuals injured due to accidents or negligence, including vehicle accidents, premises liability, and wrongful death claims for Michigan residents.
- Medical Malpractice Legal Services Legal representation for victims of medical negligence including birth injuries, surgical errors, misdiagnosis, emergency room errors, and medication mistakes for Michigan patients and families.
- Vehicle Accidents Legal Services Legal representation for car, truck, motorcycle, bus, ATV, bicycle, boat, train, and pedestrian accidents resulting in personal injury claims in Michigan.
- Social Security Disability Legal Services Legal assistance with Social Security Disability Insurance (SSDI) and Supplemental Security Income (SSI) applications and appeals for injured or disabled Michigan residents.
- Sexual Harassment Legal Services Civil legal action and workplace sexual harassment representation for Michigan victims seeking compensation and justice.
- Police Brutality Legal Services Legal representation for Michigan victims of police misconduct, excessive force, false arrests, and civil rights violations.
Quantifiable outcome
- $11.5 Million Birth Injury settlement
- +4 more outcomes
Companies that use Thurswell Law
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Thurswell Law technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Thurswell Law partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
Thurswell Law competitors and assessment
Company assessmentDirect peers
- Buckfire Law Firm: Michigan personal injury firm focused on auto, truck, and motorcycle accidents. Direct competitor to Thurswell Law in the vehicle accident practice area with similar contingency fee structure.
- Goodman Acker P.C. Michigan personal injury law firm serving clients across the state, including auto accidents and medical malpractice. Direct competitor with overlapping practice areas and similar contingency fee model.
- The Sam Bernstein Law Firm: Michigan-based law firm with a personal injury and medical malpractice practice. Comparable in service mix and target clients to Thurswell Law, operating in the same metro Detroit market.
- Michigan Auto Law: Michigan-based personal injury law firm focused on auto accidents and serious injury cases. Direct competitor to Thurswell Law in the Michigan PI market with a similar contingency-fee model and TV-driven brand building.
- Mike Morse Injury Law Firm: One of the largest personal injury firms in Michigan with a multi-office presence and a heavy advertising spend model. Directly comparable in target customer (injured Michigan residents) and contingency-fee revenue structure.
- Sinas Dramis Law Firm: Michigan personal injury and auto law firm serving injured victims statewide. Comparable target market and contingency fee model, with overlapping practice areas in vehicle accidents and serious injuries.
- Cochran, Kroll & Associates: Michigan-based personal injury and medical malpractice firm. Direct peer operating in similar practice areas including birth injuries, auto accidents, and wrongful death claims.
- George Law: Michigan personal injury law firm handling auto, truck, motorcycle, and slip and fall cases. Comparable target market and contingency fee model with overlapping vehicle accident and premises liability practices.
- Fieger Law: High-profile Michigan trial firm handling personal injury, medical malpractice, and civil rights cases including police misconduct. Direct peer in Michigan with shared practice areas (medical malpractice, police brutality, PI).
Regional players
- Neumann Law Group: Personal injury firm with operations in Michigan (among other states). Comparable in practice area and business model but with broader geographic reach outside of Michigan.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Thurswell Law social profiles
Digital presenceThurswell Law financial estimates
Financial estimateRevenue estimate
Valuation estimate
Thurswell Law leadership team
Management profileNumber of profiles
Profiles8 records
Thurswell Law funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Thurswell Law M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Thurswell Law
What does Thurswell Law do?
Thurswell Law is a Michigan personal injury and medical malpractice law firm that provides legal representation to injured individuals and families across practice areas including vehicle accidents, birth injuries, medical negligence, wrongful death, premises liability, Social Security Disability, police brutality, and sexual harassment. The firm delivers all services on a contingency fee basis — no fees are charged unless the firm recovers compensation on the client's behalf.
Is Thurswell Law a public or private company?
Thurswell Law is a private company. It is classified as family owned and is currently operating.
When was Thurswell Law founded?
Thurswell Law was founded in 1968. It employs 101 to 250 people.
Where is Thurswell Law based?
Thurswell Law is headquartered in Southfield, United States, in the North America region.
How does Thurswell Law make money?
One revenue line is on record: legal Services - Contingency Fees.
Who are Thurswell Law's main competitors?
Direct peers on record are Buckfire Law Firm, Goodman Acker P.C., The Sam Bernstein Law Firm, Michigan Auto Law, Mike Morse Injury Law Firm, Sinas Dramis Law Firm, Cochran, Kroll & Associates, George Law and Fieger Law. Neumann Law Group is listed as a regional player.
Does Thurswell Law have an API?
No public API is recorded for Thurswell Law.
What industry is Thurswell Law in?
Thurswell Law's product category is Personal Injury Legal Services. Its primary akta.pro industry code is BPAHAAAM, Personal Injury & Insurance Defense. Its NAICS code is 541110 and its SIC code is 8111.