Buckfire & Buckfire, P.C.

What Buckfire & Buckfire, P.C. does

Buckfire & Buckfire, P.C. is a Michigan-based personal injury law firm founded in 1969 in Detroit by David Buckfire and operating today as a family professional corporation. The firm serves individual accident and injury victims across Michigan through six physical offices (Southfield headquarters, two Detroit locations, Ann Arbor, Macomb County/Shelby Township, and Flint) and a heavy direct-to-consumer digital footprint anchored by a prominent (800) 606-1717 phone line and 24/7 intake with a stated 15-minute response time. Current leadership is multi-generational: Lawrence J. Buckfire serves as President and Lead Trial Attorney and Daniel L. Buckfire as Of Counsel, alongside approximately 17 trial attorneys (Robert Lantzy, Randall Blau, Muskan Ali, Michael Bonvolanta, George Burke III, Christopher Frayer, Sarah Gorski, Brian Keck, Hass Merhi, Alyssa Moss, Michael Shaffer, Evan Shaw, Dondi Vesprini, Nicolas Vesprini, and others) plus paralegals, case managers, intake specialists, marketing, and reception staff.

The firm handles a broad range of personal injury litigation under Michigan and federal law: car accidents, motorcycle and truck accidents, pedestrian and bicycle accidents, medical malpractice, birth injuries and cerebral palsy, slip and falls, nursing home abuse and neglect, wrongful death, sexual assault, dog bites, product liability, and catastrophic injury claims (brain injury, spinal cord, burns, construction accidents, bad-faith insurance, police misconduct). It operates on an exclusive contingency fee basis under its "No-Fee Promise" guarantee, advancing all case costs and expenses and only collecting fees on successful settlement or verdict recovery, governed by Michigan Rules of Professional Conduct Rule 8.121. Public case results include an $11.6M Macomb County wrongful death settlement, a $9.5M Livingston County wrongful death settlement, a $5M assisted living wrongful death jury verdict, a $4.10M medical negligence lawsuit, a $3.75M medical malpractice settlement, and a $3.67M assisted living settlement; over 97% of cases settle before court. Prestigious individual and firm recognitions include AV Preeminent Martindale-Hubbell, Avvo 10.0 Superb, U.S. News Tier 1 Best Law Firms (2026), Inc. 5000 (2016 and 2018), Super Lawyers, Best Lawyers in America, Top 100 Trial Lawyers, Million Dollar and Multi-Million Dollar Advocates Forum membership, and 847 Google reviews averaging 4.9 stars.

Revenue is generated exclusively through contingency fee percentages applied to settlements and verdicts; specific percentage rates and aggregate revenue are not publicly disclosed. Distribution and customer acquisition rely on intensive digital marketing (Google Partner status, contact forms, content marketing via free consumer e-books, and four annual scholarship programs targeting disability, law school diversity, medical diversity, and paralegal students) alongside community sponsorships with MADD Michigan, Brain Injury Association of Michigan, Michigan Spinal Cord Injury Association, Jalen Rose Leadership Academy, Detroit PAL, and bike-safety helmet programs with Ascension Hospital Rochester. The firm explicitly does not practice in North Carolina and notes geographic restrictions for some federal tort matters. The technology layer is narrow: conventional legal practice and case management systems with no proprietary software product, AI/ML tooling, or disclosed API/serving infrastructure. The principal assets are attorney talent, brand reputation built over 55+ years, the published settlement-and-verdict track record, and the six-office Michigan distribution footprint.

Name

Buckfire & Buckfire, P.C.

Legal name

Buckfire & Buckfire, P.C.

Website

https://buckfirelaw.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

11–50 employees

Short description

Buckfire & Buckfire, P.C. is a family-owned Michigan personal injury law firm founded in 1969, operating under a contingency-fee No-Fee Promise across six Michigan offices with 17 trial attorneys handling accident, malpractice, wrongful death, and catastrophic injury cases.

Ownership category

akta.pro rank

Headquarters

HQ city

Southfield

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Contingency Fee Revenue: The firm operates exclusively on a contingency fee basis. Lawyers receive a fee only if the client receives a settlement or judgment recovery. The fee is a percentage of the total money recovery for the client. If the case is unsuccessful, clients owe nothing. This arrangement is governed by Michigan Rules of Professional Conduct Rule 8.121 for personal injury, accidents, wrongful death, and no-fault insurance benefits.
2. Case Cost Advances: Firm advances all costs and expenses of pursuing the case and recovers these costs only once the settlement check is received. Costs include litigation expenses, attorney hours, investigation costs, and expert witness fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Buckfire & Buckfire, P.C. is a Michigan personal injury law firm that represents individuals injured in vehicle accidents and other negligence-based incidents. The firm provides legal services on a contingency fee basis, including free case reviews and representation for automobile, truck, and motorcycle accident claims, with offices serving multiple Michigan communities.

Product overview

Buckfire & Buckfire, P.C. is a Michigan personal injury law firm offering comprehensive legal services for accident and injury victims. The firm operates as a single practice focused on personal injury litigation, providing legal representation across multiple case types including car accidents, motorcycle accidents, truck accidents, medical malpractice, wrongful death, nursing home abuse, dog bites, and product liability. The firm offers a contingency fee arrangement (No-Fee Promise) where clients pay no fees unless settlement is obtained. Additional offerings include free legal e-books and educational guides, student scholarships, and community programs. The firm does not operate a software platform or technology product.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Injury Legal Representation
• Auto Accident Attorney Services
• Truck Accident Attorney Services
• Motorcycle Accident Attorney Services
• Free Case Evaluation

Quantifiable outcome

• Over 97% of cases settle before going to court
• +6 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered minor.

• MADD (Mothers Against Drunk Driving)minorOthersBuckfire & Buckfire is a sponsor of MADD Michigan. Community sponsorship to support drunk driving awareness and victims.
• Brain Injury Association of MichiganminorOthersFirm is a sponsor of the Brain Injury Association of Michigan. Community involvement to support brain injury victims and awareness.
• Michigan Spinal Cord Injury AssociationminorOthersFirm is a sponsor of the Michigan Spinal Cord Injury Association. Community support for spinal cord injury victims.
• Jalen Rose Leadership AcademyminorStrategic or Co-development PartnerFirm is a sponsor of the Jalen Rose Leadership Academy Annual Golf Outing to help students in the City of Detroit achieve their full academic potential. Larry Buckfire and Bob Lantzy pictured at events.
• Detroit PALminorOthersProud sponsor of Detroit PAL (Police Athletic League) and their PAL-oween event. Detroit PAL is a nonprofit organization impacting lives of more than 14,000 children each year.
• Ascension Hospital RochesterminorOthersPartnered with Ascension Hospital in Rochester to donate helmets fitted for children as part of the Bikes for Kids Giveaway program to promote bike safety.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Morgan & Morgan: Largest U.S. personal injury law firm with a sales-led D2C model, contingency fees, and broad geographic expansion; competes with Buckfire in Michigan on the same auto accident and PI caseload.
• Michigan Auto Law: Leading Michigan-only personal injury / auto accident firm headquartered in Farmington Hills, with the same contingency model and No-Fee/No-Win-No-Fee positioning targeting Michigan accident victims.
• Goodman Acker P.C. Southfield-based Michigan personal injury firm with a multi-attorney plaintiff trial team practicing auto, medical malpractice, and wrongful death — same metro and same practice area as Buckfire.
• Sinas Dramis Law Firm: Michigan auto accident and no-fault insurance benefits firm with a long-standing reputation and trial practice; directly overlaps with Buckfire's Michigan no-fault and motor vehicle caseload.
• Lee & Lee Associates, P.C. Michigan plaintiff personal injury firm with a long history and trial-heavy practice in auto, malpractice, and wrongful death — comparable service area and contingency model.
• Liddle Law Firm: Michigan-based personal injury firm focused on auto accidents and truck accidents; competes with Buckfire for the same pool of Michigan no-fault and third-party claimants.
• Bash & Polivka: Michigan plaintiff personal injury firm with a contingency fee model and metro Detroit presence; comparable size and case mix to Buckfire.
• Bernstein & Bernstein: Long-standing Michigan personal injury trial firm with a legacy brand and contingency fee practice; comparable to Buckfire's multi-decade family-firm profile and metro Detroit footprint.
• Zweiback Medical Law Group: Michigan-focused medical malpractice and serious injury firm with a contingency fee model; competes for the same catastrophic injury and med-mal caseload that Buckfire markets.

Broad incumbents

• Foley & Mansfield: National defense-side and plaintiff-side litigation firm with a Detroit office; broader practice across product liability, med-mal, and personal injury overlapping with several of Buckfire's practice areas.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BuckfireLaw
• Facebookfacebook.com/buckfirelaw

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Buckfire & Buckfire, P.C.