CustomR
CustomR is a Lyon-based B2B digital communication agency delivering brand strategy, social media, performance media, web/AR-VR development, and data analytics (InsightR) to enterprise clients primarily in French hospitality, luxury, cosmetics, food, and building sectors.
- Company typePrivate
- Founded2009
- HeadquartersLyon, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
What CustomR does
CustomR (legal entity Customary SARL) is a Lyon, France-based digital communication agency founded around 2008-2009, operating as a private professional services firm targeting B2B enterprise clients. The agency delivers an integrated portfolio spanning brand strategy and positioning, content creation and social media management, paid media and SEO, UX/UI and web development, AR/VR experiences, and CRM/marketing automation consulting. Its differentiated delivery asset is InsightR, a proprietary data storytelling and analytics dashboard built on Google Data Studio that consolidates cross-channel performance data for client reporting and campaign optimization.
The firm is vertically specialized, with primary depth in hospitality and tourism (luxury hotel groups including Airelles, Evok Collection, Domaine du Val, Esprit de France, and Relais & Châteaux), luxury and premium cosmetics (Bioderma, Esthederm under NAOS Group, Cosmo Naturel, Dermatherm), bio/organic food (Bjorg, L'Olivier de Leos), financial services (Caisse d'Epargne), and building products (Schüco, Gerflor). 2024 engagements with Digitizme (retail tech) and MyFormality (fintech) plus a published tourism whitepaper indicate ongoing vertical and thought-leadership expansion.
CustomR earns revenue through project-based, quote-driven professional services engagements, with no public pricing, no disclosed revenue figures, no institutional investors, and no acquisition history. Its go-to-market is direct sales-led via Lyon-headquartered client engagement and organic inbound through its website, social channels (Instagram, LinkedIn, TikTok, Facebook, YouTube), and content marketing. Customer tenure is a notable commercial signal — exemplified by a 15+ year partnership with Domaine du Val and a multi-year relationship with Bioderma since 2010 — which functions as the central retention mechanism alongside the agency's emphasis on "the client of our client" brand philosophy.
CustomR firmographics
Firmographics- Name
- CustomR
- Legal name
- Customary SARL
- Website
- https://customr.fr
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CustomR is a Lyon-based B2B digital communication agency delivering brand strategy, social media, performance media, web/AR-VR development, and data analytics (InsightR) to enterprise clients primarily in French hospitality, luxury, cosmetics, food, and building sectors.
- Ownership category
- akta.pro rank
CustomR industry classification
Industry- Product category
- Digital Marketing & Communication Services
- NAICS
- Independent Artists, Writers, and Performers (71151)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Influencer PR & Seeding (Gifting/Press Kits) (MPAAAHAG)
Keywords
Where CustomR is headquartered
LocationHeadquarters
- HQ city
- Lyon
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
CustomR business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Communication Consulting Services: Professional services revenue model providing strategic communication consulting, brand strategy, positioning, and creative campaign development to B2B clients.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
CustomR product offering
Product offeringCore offering
CustomR is a digital communication agency providing brand strategy and positioning, traffic and data services (paid media, SEO, analytics), social media and influence campaigns, and digital solutions (UX/UI, web, applications, AR/VR, CRM) to enterprise clients. The agency delivers integrated creative and performance-driven marketing across digital and traditional channels, with proprietary data analytics and storytelling capabilities.
Product overview
CustomR is a digital communication agency (not a SaaS product company) offering a unified portfolio of consulting and creative services. The core offering comprises brand strategy and positioning, traffic and data services (including their proprietary InsightR analytics dashboard), social and influence campaigns, and digital solutions (UX/UI, applications, AR/VR, CRM). Their InsightR tool serves as a proprietary add-on for data storytelling and performance tracking. Services are delivered across key sectors including hospitality, luxury, cosmetics, food, and building industries.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- +46% revenue increase from direct bookings
- +2 more outcomes
Companies that use CustomR
Customer profileNamed customers19 records
Segments5 records
Ideal customer profiles3 records
CustomR technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature2 records
CustomR partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered notable and operational.
- Relais & ChâteauxnotableClient relationship - luxury hotel association featured in customR's tourism whitepaper case studies
- InfomaniakoperationalWebsite hosting provider for customR.fr - Infomaniak, rue Eugène-Marziano 25, 1227 Genève, Suisse
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
CustomR competitors and assessment
Company assessmentOthers
Direct peers
- BETC Paris: Leading French creative agency (Havas network) known for integrated brand campaigns for luxury and consumer brands. Direct comparable to customR's creative/brand positioning offering, though operating at much larger scale with global clients.
- Rosapark: Independent French creative agency with strong focus on luxury, beauty, and premium brands. Closely comparable to customR in vertical specialization, boutique scale, and B2B creative/brand positioning services for premium clients.
- Fred & Farid: Independent French creative agency serving luxury, fashion, and lifestyle brands with brand strategy, content, and digital campaigns. Comparable boutique creative competitor with similar client profile and service mix.
- Ekino: French digital experience agency (now part of Havas) specializing in digital transformation, UX/UI, and web platforms. Comparable to customR's digital solutions and web development practice, with stronger technology depth.
- BrandStation: French independent creative and digital agency serving mid-market and enterprise clients across brand strategy, digital, and content. Similar boutique size and full-service creative/digital profile to customR.
- La Chose: Independent French creative agency with strong portfolio in FMCG, retail, and luxury. Closely comparable boutique competitor offering creative strategy, social media, and brand content similar to customR's core services.
Broad incumbents
- Havas Paris: French flagship of Havas Creative Network offering integrated advertising, brand strategy, and digital services. Competes with customR for French enterprise creative mandates but at much larger scale and with broader service portfolio.
- Dentsu Creative France: French arm of Dentsu's global creative network, providing integrated brand, content, and digital services. Comparable offering to customR at enterprise scale, especially for cosmetics, luxury, and hospitality accounts.
- Wunderman Thompson France: Global creative, data, and technology agency (WPP) with Paris presence. Competes with customR on data-driven brand campaigns, CRM, and digital experience work for enterprise clients.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
CustomR social profiles
Digital presenceCustomR financial estimates
Financial estimateRevenue estimate
Valuation estimate
CustomR leadership team
Management profileNumber of profiles
CustomR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CustomR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CustomR
What does CustomR do?
CustomR is a digital communication agency providing brand strategy and positioning, traffic and data services (paid media, SEO, analytics), social media and influence campaigns, and digital solutions (UX/UI, web, applications, AR/VR, CRM) to enterprise clients. The agency delivers integrated creative and performance-driven marketing across digital and traditional channels, with proprietary data analytics and storytelling capabilities.
Is CustomR a public or private company?
CustomR is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CustomR founded?
CustomR was founded in 2009. It employs 11 to 50 people.
Where is CustomR based?
CustomR is headquartered in Lyon, France, in the Europe region.
How does CustomR make money?
One revenue line is on record: communication Consulting Services.
Who are CustomR's main competitors?
Publicis Groupe is listed as an others. Direct peers are BETC Paris, Rosapark, Fred & Farid, Ekino, BrandStation and La Chose. Broad incumbents are Havas Paris, Dentsu Creative France and Wunderman Thompson France.
Does CustomR have an API?
No public API is recorded for CustomR.
What industry is CustomR in?
CustomR's product category is Digital Marketing & Communication Services. Its primary akta.pro industry code is MPAAAHAG, Influencer PR & Seeding (Gifting/Press Kits). Its NAICS code is 71151 and its SIC code is 7330.