Name

Incitec Pivot Fertilisers

Legal name

Incitec Pivot Pty Ltd

Website

https://incitecpivotfertilisers.com.au

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Agricultural Fertilisers

NAICS

Fertilizer and Compost Manufacturing (32531), Nitrogenous Fertilizer Manufacturing (325311), Phosphatic Fertilizer Manufacturing (325312), Fertilizer (Mixing Only) Manufacturing (325314)

SIC

Agricultural Chemicals (2870)

akta.pro primary industry

NPK & Compound/Blended Fertilizers (IMAEAEAD)

akta.pro secondary industries

Nitrogen Fertilizers (Ammonia/Urea/UAN) (IMAEAEAA), Fertilizer Raw Materials & Intermediates (Phosphate Rock, Sulfuric/Phosphoric Acid, Potash Ore/Brines) (AFABABAH), Liquid Specialty Fertilizers (Suspensions, Solutions, UAN Blends) (AFABACAF), Fertilizer & Micronutrient Formulations (NPK blends, chelates, suspensions) (AFABAIAB), Biostimulant-Enhanced Fertilizers (Humic/Fulvic, Amino Acids, Seaweed Blends) (AFABACAK)

Keywords

• Crop nutrition fertilisers
• Nitrogen retention products
• Agronomic laboratory services
• Compound fertiliser blends
• Soil plant tissue analysis

Headquarters

HQ city

Southbank

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Fertiliser Sales: Sale of fertiliser products including nitrogen retention products, compounds (MAP, DAP, Granulock range), blends, liquid fertilisers, and specialty products to Australian farmers and agricultural operations.
2. Agronomic Services: Laboratory testing services for soil, plant tissue and water analysis through Nutrient Advantage, including recommendations from accredited agronomists.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Incitec Pivot Fertilisers manufactures and distributes a comprehensive range of crop nutrition products - including nitrogen retention fertilisers (eNpower, Green Urea NV), compound fertilisers (Granulock range, SuPerfect, Gran-Am, MAP/DAP), liquid fertilisers (EASY N, EASY Liquids), blended products and the TRIGGER humic acid soil ameliorant - to Australian farmers, dealers and international commodity markets. The business also operates the NATA accredited Nutrient Advantage soil, plant tissue and water testing laboratory and provides agronomic recommendations through accredited Fertcare advisors.

Product overview

Incitec Pivot Fertilisers operates as a comprehensive fertiliser portfolio covering nitrogen solutions (eNpower®, Green Urea NV®, EASY N, EASY Liquids), compound fertilisers (Granulock Blue®, Granulock Z, Granulock SS®, Gran-Am, SuPerfect®, MAP/DAP), blended products (Custom Blends, Boostas/Greentop), and soil health products (TRIGGER humic acid). The company also provides laboratory services through the NATA-accredited Nutrient Advantage Laboratory and international commodity trading via its Singapore entity. The product range spans enhanced efficiency fertilisers for nitrogen retention, uniformly-sized compounds for even spreader application, liquid fertilisers for precise application, and agronomic services including soil testing and recommendations.

Differentiator

Problem solved

Functional benefit

Brands

• Nutrient Advantage: NATA accredited provider of soil, plant and water analytical services for farmers; includes the Nutrient Advantage Advice (NAA) software system and accredited agronomists.
• eNpower
• Green Urea NV
• EASY N
• EASY Liquids
• Granulock
• SuPerfect
• Gran-Am
• Trigger
• Fertshed
• Boostas and Greentop

Products and services

• Granulock Blue A versatile NPKS compound fertiliser providing uniform, targeted, balanced nutrition for tree, vine and vegetable crops, sugar cane, floriculture ornamental plants and turf.
• Granulock Z A compound fertiliser with zinc and uniform nutrient distribution providing precise nutrition for strong early root growth, healthy emergence and even crop growth at planting.
• Granulock SS A sulphur-rich compound fertiliser delivering extra sulphur for sulphur-depleted soils and crops with high sulphur demand.
• SuPerfect A balanced phosphorus and sulphur fertiliser providing superior pasture performance with nutrients in water-soluble forms readily available to plants.
• Gran-Am Premium ammonium sulphate fertiliser with high-quality granules containing plant-available sulphate sulphur for pre-plant grain crops, pasture, canola, cotton, vegetables and sugarcane.
• MAP and DAP Monoammonium phosphate (MAP 11:52, 10:50) and diammonium phosphate (DAP 18:46) fertilisers serving as planting fertilisers supplying starter nitrogen and phosphorus.
• eNpower Enhanced efficiency nitrogen fertiliser for sub-surface application that reduces nitrogen losses through denitrification and leaching, providing sustained nitrogen supply aligned with crop needs.
• Green Urea NV Enhanced efficiency urea product that slows the breakdown process to reduce volatilisation ammonia losses when urea is not incorporated by rainfall, irrigation or cultivation soon after surface application.
• EASY N True liquid nitrogen solution containing 42.5% nitrogen w/v with urea, ammonium and nitrate forms of nitrogen, stored in on-farm tanks and applied through boomspray.
• EASY Liquids Range of liquid fertilisers delivered directly to farm in bulk, suitable for irrigation equipment, boom sprays, soil injection, banded dribbles, foliar spraying or water-run applications in row crops.
• TRIGGER Low-dust, air seeder rated, high-concentration humic acid granule compatible with all IPF fertiliser ingredients, designed to increase fertiliser efficiency and improve soil health.
• Custom Blends Custom blended fertilisers tailored to meet all crop nutritional requirements in a one-pass application, formulated based on soil and plant tissue analysis.
• Boostas and Greentop Specially designed spring fertiliser blends combining nitrogen with key nutrients to boost pasture growth, maintain and replace nutrients, and protect pasture persistence.
• Nutrient Advantage Laboratory NATA accredited soil, plant tissue and water analysis laboratory processing over 200,000 samples per year, providing comprehensive testing for essential nutrients and recommendations through the Nutrient Advantage Decision Support System.
• Incitec Pivot Fertilisers Singapore Singapore-based commodity trading entity supporting international procurement of approximately 2.3 MTPA of finished fertilisers and exclusive offtaker and marketer for Phosphate Hill's ammonium phosphate portfolio of approximately 900 ktpa.

Quantifiable outcome

• Reduced nitrogen losses through Enhanced Efficiency Fertilisers
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core.

• Southern Cross Operations LimitedcoreTechnology or IntegrationIPF Singapore is the exclusive offtaker and marketer for Southern Cross Operations Limited's Phosphate Hill ammonium phosphate portfolio totaling around 900 ktpa (DAP 18:46, MAP 11:52, MAP 10:50 and proprietary MAPZn compound). The products are marketed into Incitec Pivot's East Coast Australia distribution network and into diverse global markets.
• Dyno NobelcoreStrategic or Co-development PartnerIPF Singapore plays a critical role in the Dyno Nobel owned Phosphate Hill industrial value chain, being the exclusive offtaker and marketer for Phosphate Hill's ammonium phosphate portfolio. Dyno Nobel is part of the parent company structure.
• Fertilizer AustraliacoreStrategic or Co-development PartnerIPF is a Fertcare accredited organisation. Fertcare is an initiative of Fertilizer Australia - a national training and accreditation program ensuring farmers receive consistent and quality advice on using fertilisers. Key staff in sales and Distribution teams are Fertcare accredited.
• National Association of Testing Authorities (NATA)coreStrategic or Co-development PartnerNutrient Advantage Laboratory maintains NATA accreditation for the majority of tests offered, providing reliability and credibility for soil, plant tissue and water analysis services.
• Australasian Soil and Plant Analysis Council (ASPAC)coreStrategic or Co-development PartnerNutrient Advantage Laboratory is a member of ASPAC, maintaining certification for soil, plant tissue and water analysis services.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Nutrien Ag Solutions: Australia's largest agricultural retailer and a division of Nutrien Ltd, distributing fertilisers, crop protection and seed to Australian growers via an extensive branch network. Directly comparable to IPF's dealer-led fertiliser distribution model across eastern Australia.
• CSBP (Wesfarmers Chemicals, Energy & Fertilisers): Western Australian fertiliser manufacturer and distributor owned by Wesfarmers, producing ammonium nitrate, urea and compound fertilisers for the Australian grains and pastoral market. Highly comparable to IPF in product range, chemistry capabilities and Australian market focus, though weighted to WA.
• Haifa Group: Israeli specialty plant nutrition company focused on water-soluble fertilisers, controlled-release fertilisers and liquid fertiliser programmes. Directly comparable to IPF's EASY Liquids, EASY N and Trigger humic acid specialty product lines.
• Nufarm: Australian-listed crop protection and seed company supplying Australian broadacre and horticultural growers through dealer channels. Comparable Australian ag-inputs peer with overlapping dealer relationships and customer base, though focused on chemistry rather than plant nutrition.

Broad incumbents

• Yara International: Global nitrogen fertiliser leader producing urea, ammonium nitrate and UAN, with a growing specialty crop nutrition and digital farming offering. Comparable as a nitrogen technology and EEF benchmark IPF's eNpower and Green Urea products compete against.
• ICL Group: Israeli-listed specialty fertiliser and plant nutrition producer with strong positions in specialty blends, water-soluble fertilisers and controlled-release products. Comparable to IPF's specialty and liquid fertiliser lines (EASY N, EASY Liquids) and to its compound Granulock range.
• K+S AG: European potash and specialty fertiliser producer serving global agriculture with SOP/MOP, magnesium and speciality plant nutrition products. Comparable to IPF's SuPerfect, Gran-Am and EASY Liquids product positioning in specialty plant nutrition.
• CF Industries: North American nitrogen fertiliser leader producing ammonia, urea, UAN and ammonium nitrate for global markets. Comparable to IPF's nitrogen product line and provides a benchmark for IPF Singapore's procurement decisions.
• Sumitomo Chemical (Crop Solutions): Japanese diversified chemical and crop protection producer with a global agrochemical and plant nutrition portfolio. Comparable to IPF's broader crop-inputs offering and Fertcare-style agronomic support positioning, though significantly larger and more diversified.

Emerging players

• SQM (Sociedad Química y Minera de Chile): Chilean specialty plant nutrition producer with leadership in potassium nitrate, water-soluble fertilisers and lithium by-products. Comparable as an emerging leader in specialty water-soluble and foliar fertilisers — products adjacent to IPF's EASY Liquids range.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/IPFertilisers
• LinkedInlinkedin.com/company/incitec-pivot-fertilisers-pty-ltd
• Xx.com/IPFertilisers

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Incitec Pivot Fertilisers