Regional Medical Center

What Regional Medical Center does

Regional Medical Center (RMC) is a community acute care hospital system headquartered in Anniston, Alabama, operated by the Health Care Authority of the City of Anniston, a municipal government entity. Founded in 1944, it operates a 233-bed main campus at 400 East 10th Street and a secondary campus, RMC Stringfellow, supported by outpatient facilities and specialty practices across Northeast Alabama. RMC runs a full acute care service portfolio including a Level II Trauma Center, bariatric surgery, behavioral health, cancer care, heart and vascular care, maternity care, orthopedics, radiology and imaging, and general surgical care. It holds the Blue Distinction Center+ designation for maternity from Blue Cross Blue Shield and is the first Baby-Friendly Hospital designated in Alabama.

The business model is fee-for-service acute and outpatient care billed across a diversified payer mix spanning Aetna, multiple Blue Cross Blue Shield plans, Cigna, Cigna Healthspring, Humana ChoiceCare, UnitedHealthcare, and VIVA Health on the commercial side, plus Medicare and Medicaid. Pricing follows standard hospital chargemaster structure with publicly disclosed gross charges, discounted cash pricing for uninsured patients, per diem room rates, and negotiated insurance rates. Distribution is direct-to-patient via walk-in emergency services, physician referrals, scheduled outpatient visits, and a digital patient portal; the marketing approach is community-focused, emphasizing patient testimonials, physician finder tools, and educational programming. Workforce development is structurally embedded through Student Nurse Residency partnerships with Jacksonville State University and Gadsden State Community College, plus an employee tuition scholarship.

In April 2026 RMC announced an agreement to join Orlando Health, a substantially larger health system, representing the most consequential strategic shift in the organization's recent history and effectively ending its standalone municipal-authority operating posture.

Name

Regional Medical Center

Legal name

The Health Care Authority of the City of Anniston

Website

https://rmccares.org

Company type

Private

Founded year

1944

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Regional Medical Center is a municipal acute care hospital system in Anniston, Alabama, operating a 233-bed main campus, the RMC Stringfellow campus, and outpatient facilities serving Northeast Alabama with full-service acute, trauma, maternity, and specialty care under the Health Care Authority of the City of Anniston.

Ownership category

akta.pro rank

Product category

Acute Care Hospital Services

NAICS

General Medical and Surgical Hospitals (6221), General Medical and Surgical Hospitals (62211)

SIC

Services-Hospitals (8060), Services-General Medical & Surgical Hospitals, Nec (8062)

akta.pro primary industry

Community & Regional General Hospitals (HLAFAAAB)

Keywords

• Acute care hospital
• Emergency trauma services
• Maternity healthcare
• Specialty surgical services
• Diagnostic imaging services

Headquarters

HQ city

Anniston

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Acute Care Hospital Services: Fee-for-service acute care hospital services including inpatient stays, surgical procedures, emergency department visits, diagnostic imaging, laboratory services, and ancillary healthcare services. Revenue is generated through payer contracts with commercial insurers (Aetna, Blue Cross, Cigna, United Healthcare, VIVA Health, Humana), Medicare, Medicaid, and self-pay patients.
2. Outpatient Services: Outpatient clinic visits, same-day surgery, imaging services, laboratory services, and specialty care provided without overnight hospitalization.
3. Emergency and Trauma Services: Level II trauma center providing 24/7 emergency medical services with higher acuity-driven reimbursement rates.
4. Specialty Care Programs: Bariatric surgery, oncology, cardiac care, orthopedics, behavioral health, and maternity services generating revenue through specialized treatment episodes.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels7 records

Core offering

Regional Medical Center operates a 233-bed acute care hospital system in Anniston, Alabama, delivering inpatient, outpatient, and emergency medical services to the Northeast Alabama region. The system spans two hospital campuses, outpatient facilities, and specialty practices, and is organized around service lines including Emergency & Trauma Care (Level II), Maternity Care (Blue Distinction Center+ and Baby-Friendly), Bariatric Surgery, Cancer Care, Heart & Vascular Care, Orthopedic Care, Behavioral Health, Radiology & Imaging, and Surgical Care. Revenue is generated through fee-for-service patient care billed to commercial insurers, Medicare, Medicaid, and self-pay patients.

Product overview

Regional Medical Center operates as a comprehensive healthcare system in Northeast Alabama, consisting of two main hospital campuses (Regional Medical Center in Anniston and RMC Stringfellow), a network of outpatient facilities, and specialty practices. The health system provides a full spectrum of medical services organized into distinct service lines including Bariatric Surgery, Behavioral Health, Cancer Care, Emergency & Trauma Care, Heart & Vascular Care, Maternity Care, Orthopedic Care, Radiology & Imaging Care, and Surgical Care. The system also offers digital patient services through its Patient Portal, educational programs such as the Diabetes Education sessions and Student Nurse Residency program, with a planned Freestanding Emergency Department expansion in Jacksonville. As a healthcare provider, RMC's primary offering is direct patient care rather than a software platform.

Differentiator

Problem solved

Functional benefit

Brands

• RMC Stringfellow: Campus of Regional Medical Center located at 301 East 18th Street, Anniston, AL.
• Tyler Center

Products and services

• Regional Medical Center Anniston (Main Campus) Main acute care hospital facility in Anniston, Alabama, providing comprehensive inpatient and outpatient medical services including emergency care, surgical services, and specialty departments.
• RMC Stringfellow Campus Secondary campus of Regional Medical Center located in Anniston, Alabama, at 301 East 18th Street, offering additional inpatient and outpatient healthcare services to the Anniston community as part of the RMC Health System.
• Emergency & Trauma Care 24/7 emergency department serving as a Level II Trauma Center for Northeast Alabama, providing immediate medical care for acute injuries, illnesses, and trauma cases with higher acuity-driven reimbursement rates.
• Maternity Care Obstetric services from fertility investigation through prenatal care, labor and delivery, and postpartum support, delivered under concierge care; RMC is the first baby-friendly hospital in Alabama with a Blue Distinction Center+ designation and maintains low C-section rates.
• Bariatric Surgery Center Specialized surgical weight loss program providing gastric bypass, gastric sleeve, and other bariatric procedures for patients with obesity, supported by dedicated pre- and post-operative care coordination.
• Cancer Care Oncology services including cancer diagnosis, treatment planning, chemotherapy, radiation therapy, and supportive care for cancer patients in the Northeast Alabama community.
• Heart & Vascular Care Cardiovascular services including diagnostic testing, interventional procedures, cardiac surgery, and vascular treatments for patients with cardiac and vascular conditions in Northeast Alabama.
• Orthopedic Care Bone, joint, and musculoskeletal treatment including surgical procedures, fracture care, joint replacement, physical therapy, and sports medicine services for regional patients.
• Behavioral Health Programs Mental health and psychiatric services including inpatient treatment on the dedicated 5N behavioral health unit and outpatient programs for various behavioral and psychological conditions.
• Radiology & Imaging Care Medical imaging services including MRI, CT scans, X-rays, ultrasound, and interventional radiology procedures, with pediatric MRI enhanced by Starlight Foundation LEGO Education Sets to reduce child anxiety.
• Surgical Care General and specialized inpatient and outpatient surgical services across multiple specialties, including same-day surgery arrangements for regional patients.
• Patient Portal Online platform allowing RMC patients to access medical records, view test results, and communicate with healthcare providers, supporting continuity of care across the health system.
• Outpatient Facilities Network of outpatient care locations providing non-emergency medical services, diagnostic tests, laboratory work, and follow-up care outside of the main hospital setting across Northeast Alabama.
• Specialty Practices Specialized medical practices affiliated with the RMC Health System delivering focused care in cardiology, oncology, orthopedics, obstetrics, and other medical disciplines across the region.
• Diabetes Education Program Recurring diabetes education sessions held on the first Wednesday of every month at 2:00 PM in the Tyler Center Classroom, providing diabetes management skills and support for patients and families in the community.

Quantifiable outcome

• First baby-friendly hospital in Alabama with lower C-section rates compared to state averages
• +1 more outcomes

Named customers5 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• Orlando HealthflagshipStrategic or Co-development Partner · 7 April 2026Regional Medical Center announced an agreement to join Orlando Health, a major healthcare system. This partnership represents a significant strategic alignment that will strengthen the future of healthcare delivery in Northeast Alabama. The agreement positions RMC to leverage Orlando Health's resources and expertise while maintaining community-focused care for the Anniston region.
• Jacksonville (Calhoun County)coreStrategic or Co-development Partner · 9 December 2025Partnership to bring a freestanding emergency department to Jacksonville, Alabama has entered its next phase of development. This collaboration expands emergency medical services access beyond Anniston to serve the broader Northeast Alabama region.
• Jacksonville State University (JSU)coreStrategic or Co-development PartnerRMC and JSU partner on multiple initiatives: (1) Student Nurse Residency Program providing GSCC & Jax State RN/LPN residency opportunities at RMC, (2) New scholarship initiative offering 20% tuition scholarship to RMC employees pursuing nursing education at Jacksonville State University.
• Gadsden State Community College (GSCC)coreStrategic or Co-development PartnerRMC partners with GSCC to offer Student Nurse Residency Program providing RN/LPN residency opportunities, helping develop the local nursing workforce pipeline for the healthcare system.
• Starlight FoundationminorGTM or Marketing PartnerPartnership bringing LEGO MRI Education Sets to Regional Medical Center. The program helps reduce anxiety for pediatric patients undergoing MRI imaging by making the experience less intimidating through LEGO building activities, improving the patient experience for children.
• VIVA HealthminorOthersVIVA Health is listed as a participating payer in RMC's insurance network, providing commercial and Medicare Advantage health plans to patients served by the hospital.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Brookwood Baptist Health:
• UAB Hospital: Academic medical center and the dominant quaternary/specialty hospital in Alabama. Competes with RMC for complex referrals and is the natural leakage destination for patients requiring care beyond RMC's community hospital scope.
• Orlando Health: Multi-hospital Florida-based health system that has announced an agreement to absorb RMC. Once integration completes, Orlando Health becomes the parent entity and a controlling peer; the deal itself makes Orlando Health a uniquely relevant comparable.
• HCA Florida Healthcare / HCA Healthcare: One of the largest for-profit hospital operators in the US. Operates community hospitals comparable to RMC's profile and is the most relevant capital-efficient peer for benchmarking operational discipline, despite operating at greater scale.
• Tenet Healthcare: Major for-profit hospital system operating acute care community hospitals across the US, including Brookwood Baptist in Alabama. Relevant peer for understanding the operating model and benchmarks RMC will face post-Orlando Health integration.
• Ascension St. Vincent's: Catholic health system operating multiple hospitals across Alabama, including in the Birmingham metro. Relevant peer as another multi-site regional system serving overlapping patient populations in Alabama.

Regional players

• Huntsville Hospital Health System: Large regional acute care health system serving North Alabama. Comparable to RMC as a multi-campus community hospital system with trauma, specialty, and outpatient services in a similar mid-size Southern market.
• Grandview Medical Center: Acute care hospital in Birmingham, Alabama, part of the Grandview/Medical West system. Comparable to RMC as a community-level acute care facility, though operating in a larger urban market.

Direct peers

• East Alabama Medical Center: Regional acute care hospital located in Opelika, Alabama serving East Alabama communities. Direct peer to RMC as a similarly sized community hospital competing for patients in adjacent Alabama geographies.
• Gadsden Regional Medical Center: Acute care hospital in Gadsden, Alabama operating as part of a larger system, serving a Northeast Alabama community adjacent to RMC's market. Direct geographic and service line peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/rmccares
• Xx.com/rmccares

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Regional Medical Center