Lightwire Business
Lightwire Business is a New Zealand-based telco delivering broadband, SD-WAN, VoIP/UCaaS, mobile, hardware, and managed security services to SMBs, enterprises, and channel partners across New Zealand and Australia on a subscription basis.
- Company typePrivate
- Founded2017
- HeadquartersHamilton, New Zealand
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Lightwire Business does
Lightwire Business is a privately held New Zealand-headquartered telecommunications provider that delivers broadband, managed WAN/SD-WAN, unified communications, VoIP, mobile, hardware, and managed security services to business customers across New Zealand and Australia. The company operates a trans-Tasman model with dedicated local sales and support teams in both countries, anchored by the Illume customer portal that enables cross-border service management. Its product portfolio is built primarily on partner and platform technologies — including 3CX for hosted PBX, Microsoft Teams Calling for native UCaaS, SIP trunking for legacy PBX interconnect, and third-party network infrastructure — rather than proprietary core network assets, positioning Lightwire as a managed services layer and integrator on top of upstream connectivity and UCaaS platforms. The business operates on a recurring subscription revenue model across connectivity, voice, and managed security, supplemented by hardware resale (routers, firewalls, IP phones) and a wholesale channel for resellers and partners. Go-to-market is sales-led with direct enterprise engagement plus a partner program, targeting a hybrid mix of SMBs, large enterprises, and targeted industry verticals (energy, health, finance, technology). Pricing is quote-based and not publicly disclosed, with monthly billing cadence. Notable recent strategic activity includes the February 2025 acquisition of Ufone and product extensions such as Illume and Microsoft Teams Calling integration.
Lightwire Business firmographics
Firmographics- Name
- Lightwire Business
- Legal name
- Lightwire
- Website
- https://lightwirebusiness.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Lightwire Business is a New Zealand-based telco delivering broadband, SD-WAN, VoIP/UCaaS, mobile, hardware, and managed security services to SMBs, enterprises, and channel partners across New Zealand and Australia on a subscription basis.
- Ownership category
- akta.pro rank
Lightwire Business industry classification
Industry- Product category
- Business Telecommunications and Managed Connectivity Services
- NAICS
- Telecommunications (517), All Other Telecommunications (51781)
- SIC
- Communications Services, Nec (4899), Services-Telephone Interconnect Systems (7385)
- akta.pro primary industry
- Dedicated Internet Access (DIA) & Business Broadband (HDAIAFAD)
- akta.pro secondary industry
- Business/Enterprise Fixed Connectivity Providers (SME/Enterprise Broadband) (HDAIABAI)
Keywords
Where Lightwire Business is headquartered
LocationHeadquarters
- HQ city
- Hamilton
- HQ country
- New Zealand
- HQ region
- Oceania
Markets served
Lightwire Business business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Infrastructure, Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain
Revenue model
- Business Connectivity Services: Recurring subscription revenue from business broadband, managed networks, and SD-WAN services across New Zealand and Australia.
- Voice Solutions: Recurring revenue from unified communications (3CX, Microsoft Teams Calling), SIP trunks, and international toll-free numbers.
- Hardware Sales and Management: Revenue from network routers, firewalls, and IP phones, including managed hardware services.
- Mobile Services: Business mobile plans with NZ-based support.
- Managed Security Services: Managed firewalls, proactive monitoring, and compliance-ready security solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom business solutions |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Lightwire Business product offering
Product offeringCore offering
Lightwire Business delivers business connectivity and unified communications solutions to organizations across New Zealand and Australia. Its portfolio spans business broadband, managed SD-WAN networks, VoIP and unified communications (3CX, Microsoft Teams Calling, SIP trunking, international toll-free), business mobile plans, managed network hardware (routers, firewalls, IP phones), and managed security services with proactive monitoring. The complimentary Illume portal allows customers to view, manage, and optimize services across both countries.
Product overview
Lightwire Business offers a unified portfolio of connectivity and voice solutions for businesses across New Zealand and Australia. The core offering spans two main categories: (1) Connectivity — including Business Broadband (NZ/AU) and Managed Network & SD-WAN solutions for network infrastructure; and (2) Voice — built on 3CX Unified Communications, Microsoft Teams Calling, SIP Trunks, and International Toll-Free Numbers for unified communications. Additional services include Mobile plans, Hardware (routers, firewalls, IP phones), and Security solutions (managed firewalls, monitoring). The illume portal provides complimentary access for customers to view and manage services across both countries.
Differentiator
Problem solved
Functional benefit
Brands
- Illume: Customer portal for viewing, managing, and optimising services across New Zealand & Australia
Products and services
- Business Broadband (New Zealand) High-speed internet connectivity solutions for businesses in New Zealand, ranging from single-site broadband to enterprise-grade connections.
- Business Broadband (Australia) Business internet connectivity services for Australian businesses, providing reliable broadband solutions.
- Managed Network & SD-WAN (New Zealand) Software-defined wide area networking (SD-WAN) solutions that enable centralized management and optimization of multiple network sites for New Zealand businesses.
- Managed Network & SD-WAN (Australia) SD-WAN managed network services for Australian businesses, providing intelligent routing and network visibility.
- 3CX Unified Communications Cloud-based unified communications platform providing VoIP phone systems, video conferencing, and team collaboration tools, offered to businesses as a hosted or on-premise IP PBX solution.
- Microsoft Teams Calling Voice integration with Microsoft Teams, enabling businesses to make and receive PSTN calls directly within the Teams interface.
- SIP Trunks Session Initiation Protocol trunking services that connect business PBX systems to the public telephone network over the internet.
- International Toll-Free Numbers Toll-free phone numbers available internationally, allowing customers from specific countries to call at no charge.
- Business Mobile Business mobile plans with New Zealand-based support, offering flexible and affordable options for business mobile needs.
- Business Hardware Managed hardware including network routers, firewalls, and IP phones, professionally managed to support Lightwire services.
- Business Security Managed security services including firewalls, proactive monitoring, and compliance-ready solutions for business protection.
Companies that use Lightwire Business
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
Lightwire Business technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature2 records
Lightwire Business partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- 3CXcore3CX is offered as part of Lightwire's unified communications solutions, providing IP PBX and business phone system capabilities as a hosted or on-premise solution.
Scale indicators1 record
Recent moves1 record
Expansion highlights5 records
Lightwire Business competitors and assessment
Company assessmentBroad incumbents
- Optus Business: Major Australian carrier offering business broadband, SD-WAN, mobile, and unified communications. Overlaps with Lightwire's Australian business broadband, voice, and managed network portfolio.
- Spark New Zealand (Spark Business): NZ's largest telco offering broadband, SD-WAN, unified communications, mobile, and managed services to enterprises and SMBs. Largest direct competitor in NZ business connectivity where Lightwire is headquartered.
- One NZ (formerly Vodafone NZ): Major NZ mobile and fixed-line operator with a substantial business division offering broadband, WAN, mobile, and UC solutions. Directly competes with Lightwire for enterprise and SMB connectivity deals in NZ.
- Telstra Enterprise: Australia's incumbent telco with a dedicated enterprise division covering managed networks, SD-WAN, voice, and cloud connectivity. Competes with Lightwire Business in the AU enterprise and mid-market segment.
Direct peers
- 2degrees: NZ challenger mobile and fixed-line operator serving business customers with broadband, voice, and mobile bundles. Directly comparable mid-market challenger to Spark NZ and Lightwire in NZ.
- Orcon (Slingshot/Callplus - Vocus group): NZ consumer and small business ISP within the Vocus NZ group offering broadband and voice to SMBs. Regional NZ competitor to Lightwire for single-site broadband business customers.
- Aussie Broadband: Australia's largest independent broadband provider, increasingly serving business customers with fibre, SD-WAN, and voice. Closely comparable challenger-positioning and product mix to Lightwire Business.
- Vocus Communications: Australia and NZ-focused specialist provider of business-grade fibre, internet, SD-WAN, and cloud connectivity to enterprise and wholesale customers. Direct mid-market competitor to Lightwire across both geographies.
- CommsChoice (Symbio sister-brand / Aussie Broadband group): Australian-headquartered provider of SIP trunks, hosted PBX, and unified communications for SMBs and partners. Direct competitive overlap with Lightwire's 3CX and SIP trunk portfolio.
- Symbio (now part of Telstra): APAC-focused UCaaS and SIP trunking specialist, recently acquired by Telstra. Competes directly with Lightwire's voice, SIP, and 3CX-based unified communications offerings in AU/NZ.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Lightwire Business social profiles
Digital presenceLightwire Business financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lightwire Business leadership team
Management profileNumber of profiles
Lightwire Business funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lightwire Business M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lightwire Business
What does Lightwire Business do?
Lightwire Business delivers business connectivity and unified communications solutions to organizations across New Zealand and Australia. Its portfolio spans business broadband, managed SD-WAN networks, VoIP and unified communications (3CX, Microsoft Teams Calling, SIP trunking, international toll-free), business mobile plans, managed network hardware (routers, firewalls, IP phones), and managed security services with proactive monitoring. The complimentary Illume portal allows customers to view, manage, and optimize services across both countries.
Is Lightwire Business a public or private company?
Lightwire Business is a private company. It is classified as unknown and is currently operating.
When was Lightwire Business founded?
Lightwire Business was founded in 2017. It employs 51 to 100 people.
Where is Lightwire Business based?
Lightwire Business is headquartered in Hamilton, New Zealand, in the Oceania region.
How does Lightwire Business make money?
Five revenue lines are on record. Business Connectivity Services are the primary driver. The others are voice Solutions, hardware Sales and Management, mobile Services and managed Security Services.
Who are Lightwire Business's main competitors?
Broad incumbents on record are Optus Business, Spark New Zealand (Spark Business), One NZ (formerly Vodafone NZ) and Telstra Enterprise. Direct peers are 2degrees, Orcon (Slingshot/Callplus - Vocus group), Aussie Broadband, Vocus Communications, CommsChoice (Symbio sister-brand / Aussie Broadband group) and Symbio (now part of Telstra).
Does Lightwire Business have an API?
No public API is recorded for Lightwire Business.
What industry is Lightwire Business in?
Lightwire Business's product category is Business Telecommunications and Managed Connectivity Services. Its primary akta.pro industry code is HDAIAFAD, Dedicated Internet Access (DIA) & Business Broadband, with a secondary code of HDAIABAI, Business/Enterprise Fixed Connectivity Providers (SME/Enterprise Broadband). Its NAICS code is 517 and its SIC code is 4899.