What Wareable Media Group does

Wareable Media Group operates wareable.com, a digital media publication dedicated to wearable technology and health tech. Founded in 2014 and headquartered in London, the company publishes editorial content organized across category verticals including smartwatches, fitness trackers, running and sport wearables, AR / smart glasses, and health monitoring devices from brands such as Apple, Samsung, Garmin, Fitbit, Xiaomi, Withings, and Hume Health. Content formats span news articles, hands-on reviews with explicit testing methodology, comparative buying guides, and longer-form features, supported by an active authorial bench including founder and co-CEO Paul Lamkin, Conor Allison, James Stables, and other staff writers.

The business operates as a free, ad-supported publication with no subscription or paywall; revenue is generated through display advertising, sponsored content, and emergent affiliate commerce (deals pages). Distribution is exclusively digital — the wareable.com website, a multi-platform social presence (Facebook, X, YouTube, LinkedIn, Instagram), and an email newsletter layer that includes the PULSE newsletter focused on digital health and AI hardware. The company is small (1-10 employees), privately held, and shows no disclosed funding, ownership structure changes, M&A activity, partnership agreements, or regulatory actions in the source data, consistent with an independently operated specialist publisher rather than a venture-backed growth asset.

Coverage is global in reach via English-language content, though the company remains UK-domiciled with no documented localized editions. Operationally, the business has maintained continuous publication through at least June 2026, with category expansion into AR/smart glasses and growth of the deals/affiliate segment alongside the PULSE newsletter as the most visible recent product-level moves.

Name

Wareable Media Group

Legal name

Wareable

Website

https://wareable.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Wareable Media Group operates wareable.com, a free digital media publication covering wearable technology and health tech since 2014. The London-based publisher delivers editorial news, hands-on reviews, and buying guides for consumers researching smartwatches, fitness trackers, AR glasses, and sports wearables.

Ownership category

akta.pro rank

Product category

Digital Media & Technology Journalism

SIC

Miscellaneous Publishing (2741)

akta.pro primary industry

Health, Fitness & Wellness Magazines (MPAJAEAD)

Keywords

• Wearable technology journalism
• Consumer tech reviews
• Digital media publishing
• Tech buying guides
• Health tech coverage

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Display advertising: The website displays sponsored content sections and advertisements, generating advertising revenue from brands in the wearable tech and health tech sectors.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Wareable Media Group operates wareable.com, a digital media publication that produces editorial content including breaking news, hands-on product reviews, comparative buying guides, and feature articles focused on wearable technology and health tech devices. The publication covers smartwatches, fitness trackers, smart rings, AR glasses, running watches, and sports wearables, monetizing through display advertising, sponsored content, and affiliate commerce.

Product overview

Wareable Media Group operates a digital media publication (wareable.com) focused on wearable technology and health tech coverage. The publication provides editorial content organized across multiple product categories including Smartwatches, Fitness Trackers, Health and Wellbeing, Wearables, AR, Running, Sport, Garmin, Samsung, Apple Watch, and Fitbit. Content is delivered through three main content types: News (breaking stories), Reviews (product testing and assessments), and Features (builing guides and in-depth analysis). The publication also offers a PULSE newsletter covering digital health and AI hardware developments.

Differentiator

Problem solved

Functional benefit

Products and services

• Wareable.com Digital Publication Digital media publication covering wearable technology, fitness trackers, smartwatches, health tech, AR, running watches, and sports technology through editorial content including news, reviews, and feature articles for tech-savvy consumers.
• PULSE Newsletter

Quantifiable outcome

• Reviewed and tested every major fitness device released over the last decade

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights4 records

Direct peers

• The Verge: Major tech and consumer electronics publication with deep coverage of wearables, smartwatches, fitness trackers, and AR. Directly comparable as a content-led tech publisher monetized via advertising and commerce, with substantially larger editorial scale.
• Engadget: Long-running consumer electronics and gadget publication covering wearables, health tech, and AR/VR. Closely mirrors Wareable's content categories and affiliate-led commerce model.
• Tom's Guide: Large-scale consumer tech publication producing hands-on reviews and buying guides across fitness trackers, smartwatches, and health tech. Direct competitor for SEO-led affiliate commerce on wearables queries.
• Android Authority: Specialist mobile and wearable-tech publisher with extensive smartwatch, fitness-tracker, and Wear OS coverage. Comparable affiliate-led commerce model and SEO-driven buying guides.
• 9to5Google: Specialist publication focused on Google ecosystem including Pixel, Wear OS, Fitbit, and Pixel Watch. Overlaps with Wareable's dedicated Google/Fitbit category coverage.
• Digital Trends: Consumer tech publication with significant wearables, fitness, and smart-home coverage. Comparable as an affiliate-commerce and advertising-supported digital publisher.

Broad incumbents

• CNET: Incumbent consumer-electronics publisher with broad coverage including wearables and health tech. Competes for the same sponsored-content and affiliate-commerce dollars with significantly larger audience and team.
• Wired: Major tech and culture publication that covers consumer electronics including wearables and AR. Overlaps with Wareable's premium-tier buyer guidance but operates at broader editorial scope.
• TechRadar: Large global consumer-tech publication with extensive wearables and health-tech buying guides. Comparable SEO-led affiliate model with substantially larger editorial footprint.
• Gizmodo: Generalist tech and consumer-electronics publication overlapping on wearables, AR, and health-tech coverage. Comparable advertising and affiliate monetization, broader content scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/wareable
• YouTubeyoutube.com/c/Wareable
• Facebookfacebook.com/Wareable
• LinkedInlinkedin.com/company/wareable
• Instagraminstagram.com/wareable

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wareable Media Group