Binswanger
Binswanger is a fourth-generation, employee-owned commercial real estate firm founded in 1931, providing brokerage, advisory, valuation, project management, and logistics services for industrial and commercial facilities to Fortune 500 enterprises across 20 countries.
- Company typePrivate
- Founded1931
- HeadquartersPhiladelphia, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What Binswanger does
Binswanger is a fourth-generation, employee-owned commercial real estate firm founded in 1931 by Frank Binswanger, Sr. in Philadelphia. The company specializes in the acquisition, disposition, leasing, valuation, advisory, and project management of industrial and commercial facilities worldwide, serving enterprise clients across eight primary verticals: distribution and supply chain, technology, life sciences, food and beverage, chemical, office/corporate, retail, and indoor agriculture. The firm reports serving more than half of the Fortune 500 and operates regional hubs across 20 countries on four continents.
The product portfolio spans five core service lines — Brokerage, Advisory Services, Logistics Services, Valuation & Advising, and Project Management / Build & Operate — supplemented by sub-brands such as Binswanger-Gateway (Florida and Latin America) and vertical-specific sector practices. Revenue is generated primarily through transaction-based brokerage commissions on industrial and commercial deals and through professional services fees for project management, valuation, and advisory engagements; pricing is negotiated per transaction and not publicly disclosed. Go-to-market relies on enterprise field sales via experienced brokers and advisors, with channel partnerships (Kidder Mathews, Anarock, Liquidity, Exyte, Axidio, The Shopping Center Group) extending coverage into West Coast, Indian, equipment disposition, and advanced technology facility domains.
The firm differentiates on technical fluency — employing former corporate real estate executives and engineers from Intel, Boeing, Merck, DuPont, Lockheed Martin, TSMC, Vertex, and similar enterprises — and on a 95-year brand. The current Managing Director, David Binswanger, represents the fourth generation of family leadership following the transition to employee ownership.
Binswanger firmographics
Firmographics- Name
- Binswanger
- Legal name
- Binswanger
- Website
- https://binswanger.com
- Company type
- Private
- Founded year
- 1931
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Binswanger is a fourth-generation, employee-owned commercial real estate firm founded in 1931, providing brokerage, advisory, valuation, project management, and logistics services for industrial and commercial facilities to Fortune 500 enterprises across 20 countries.
- Ownership category
- akta.pro rank
Where Binswanger is headquartered
LocationHeadquarters
- HQ city
- Philadelphia
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Binswanger business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Brokerage Commissions: Traditional real estate brokerage fees earned on acquisition and disposition transactions. Commissions are typically calculated as a percentage of the transaction value for industrial and commercial properties.
- Leasing Services: Fees generated from representing tenants and landlords in lease transactions for industrial and commercial spaces.
- Project Management Services: Fees for managing construction projects from conception to occupancy, including design oversight, cost management, and contractor coordination.
- Valuation and Appraisal Services: Fees for property valuations, equipment appraisals, and portfolio valuations for commercial real estate assets.
- Advisory Services: Strategic consulting fees for real estate portfolio management, location consulting, incentives negotiation, and business strategy alignment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Transaction-based brokerage services with commission rates negotiated per deal |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Binswanger product offering
Product offeringCore offering
Binswanger is a full-service commercial real estate firm providing acquisition, disposition, leasing, valuation, advisory, project management, and logistics consulting services for industrial and manufacturing facilities globally. The firm serves Fortune 500 occupiers and owners across specialized verticals including distribution/supply chain, life sciences, technology, food and beverage, chemical, retail, and indoor agriculture, leveraging technical fluency and a 95-year track record in complex industrial transactions.
Product overview
Binswanger is a full-service commercial real estate firm founded in 1931, offering a unified portfolio of integrated services rather than a modular platform. The core offerings include Brokerage Services (acquisition and disposition), Advisory Services (strategic planning with custom specialist teams), Logistics Services (global distribution and supply chain integration), Valuation & Advising, Project Management, and Build & Operate (construction management). Property operations are supported through Find Space, Sell Space, and Fill Space services, while the Binswanger-Gateway Partnership extends coverage into Florida and Latin America. The company also maintains specialized vertical services for Life Sciences, Technology, Food & Beverage, Chemical, Retail, Office, Supply Chain, and Indoor Agriculture sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Brokerage Services
- Advisory Services
- Logistics Services
- Valuation & Advising
- Build & Operate (Construction Management)
- Project Management
- Property Management
- Equipment Appraisals
- Binswanger-Gateway (Florida and Latin America Partnership)
Companies that use Binswanger
Customer profileNamed customers19 records
Segments8 records
Ideal customer profiles2 records
Binswanger technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Binswanger partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Binswanger-GatewaycoreStrategic alliance formed in 2008 between Binswanger and Gateway Companies, led by Pedro J. Garcia, to enhance market coverage in Florida and strengthen reach into Latin America. Headquartered in Miami, the partnership leverages Gateway's local market knowledge with Binswanger's international experience. The partnership enables service to multinational corporations looking to capitalize on Miami's position as the 'Gateway to the Americas'.
- Kidder MathewsminorStrategic partnership providing additional commercial real estate expertise and market coverage through Kidder Mathews' West Coast presence.
- AnarockminorStrategic partnership with Anarock providing access to Indian real estate markets and cross-border transaction capabilities.
- LiquiditycoreStrategic partner for selling high-value assets and specialized equipment from manufacturing, technology, and life science facilities. Liquidity handles equipment disposition while Binswanger manages facility transactions.
- AxidiocoreStrategic partnership with Axidio, a global supply chain consulting and technology company, to deliver comprehensive supply chain solutions and technology implementation for facility optimization.
- The Shopping Center GroupminorReferenced relationship providing full range of commercial real estate advisory services to retail tenants, landlords, developers, and investors throughout the U.S.
Scale indicators5 records
Recent moves8 records
Expansion highlights6 records
Binswanger competitors and assessment
Company assessmentBroad incumbents
- CBRE Group: CBRE is the world's largest commercial real estate services firm offering brokerage, advisory, valuation, and property management across all asset classes. It is the most direct broad incumbent competitor to Binswanger's industrial brokerage and advisory services, with greater scale, global coverage, and proprietary technology platforms.
- JLL (Jones Lang LaSalle): JLL is a global commercial real estate services firm with strong industrial and logistics brokerage, project management, and advisory offerings. It competes directly with Binswanger for Fortune 500 industrial mandates and brings larger technology investments and integrated capital markets capabilities.
- Cushman & Wakefield: Cushman & Wakefield is a major global CRE services firm offering industrial and logistics brokerage, valuation, project management, and advisory. It is a direct broad incumbent competitor for Binswanger's industrial and manufacturing client base.
- Colliers International: Colliers is a global commercial real estate services and investment management firm with significant industrial and logistics brokerage operations. It competes for similar enterprise industrial clients and offers integrated investment sales, valuation, and project management services.
- Newmark Group: Newmark is a global commercial real estate advisory firm with industrial, office, and capital markets capabilities. It competes for similar Fortune 500 industrial and corporate real estate mandates and has grown significantly through acquisitions.
- Savills: Savills is a global real estate services firm with strong international industrial and logistics advisory. It competes for cross-border industrial mandates where Binswanger claims global reach, and brings strong European and Asia-Pacific platforms.
Direct peers
- Kidder Mathews: Kidder Mathews is one of the largest independent commercial real estate firms on the US West Coast, offering brokerage, property management, and advisory services. Binswanger maintains a strategic partnership with Kidder Mathews, indicating direct overlap in industrial and commercial brokerage services.
- NAI Global: NAI Global is a global commercial real estate brokerage organization with member firms across the US and internationally, offering industrial, office, retail, and multifamily brokerage. Its network model directly competes with Binswanger's relationship-driven, regionally anchored approach.
- Avison Young: Avison Young is a global commercial real estate services firm offering brokerage, valuation, and advisory with strong industrial and office practices. As a privately held competitor, it more closely mirrors Binswanger's ownership structure and relationship-driven model.
- Marcus & Millichap: Marcus & Millichap is a leading commercial real estate investment brokerage specializing in transaction advisory across industrial, office, retail, and multifamily. Its specialization in investment sales of specialized properties makes it a direct peer to Binswanger's disposition and advisory services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Binswanger social profiles
Digital presenceBinswanger financial estimates
Financial estimateRevenue estimate
Valuation estimate
Binswanger leadership team
Management profileNumber of profiles
Profiles13 records
Binswanger subsidiaries and ownership
Company hierarchySubsidiaries2 records
Binswanger funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Binswanger M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Binswanger
What does Binswanger do?
Binswanger is a full-service commercial real estate firm providing acquisition, disposition, leasing, valuation, advisory, project management, and logistics consulting services for industrial and manufacturing facilities globally. The firm serves Fortune 500 occupiers and owners across specialized verticals including distribution/supply chain, life sciences, technology, food and beverage, chemical, retail, and indoor agriculture, leveraging technical fluency and a 95-year track record in complex industrial transactions.
Is Binswanger a public or private company?
Binswanger is a private company. It is classified as management employee owned and is currently operating.
When was Binswanger founded?
Binswanger was founded in 1931. It employs 1,001 to 5,000 people.
Where is Binswanger based?
Binswanger is headquartered in Philadelphia, United States, in the North America region.
How does Binswanger make money?
Five revenue lines are on record. Brokerage Commissions are the primary driver. The others are leasing Services, project Management Services, valuation and Appraisal Services and advisory Services.
Who are Binswanger's main competitors?
Broad incumbents on record are CBRE Group, JLL (Jones Lang LaSalle), Cushman & Wakefield, Colliers International, Newmark Group and Savills. Direct peers are Kidder Mathews, NAI Global, Avison Young and Marcus & Millichap.
Does Binswanger have an API?
No public API is recorded for Binswanger.