First Point Insurance
First Point Insurance is a UK specialist insurance brokerage founded in 1998 that arranges bespoke high-value car, home, business, cyber and financial services cover for affluent individuals and SMEs through a panel of specialist insurers.
- Company typePrivate
- Founded1998
- HeadquartersNorthampton, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What First Point Insurance does
First Point Insurance is a UK specialist insurance brokerage founded in 1998 by Andrew Palmer and Julian Chapman, headquartered operationally in Northampton with a registered office in Billericay, Essex. The firm is authorised and regulated by the Financial Conduct Authority (FRN 310158) and is privately held with no external institutional investors. It concentrates on lifestyle-based cover for affluent individuals and small and medium-sized enterprises, offering bespoke car, home, life, business and cyber insurance plus financial services through its First Point Financial Management division (a trading style of Lifetime Wealth Management Limited, launched in 2015 and appointed via Quilter).
The company's core product set targets the high-value and non-standard risk segment that mainstream insurers decline or under-serve. Motor policies are designed for performance cars, supercars and prestige vehicles, with features including agreed value settlements, manufacturer-approved parts, courtesy cars and any-driver cover. Home insurance covers luxury properties, fine art, jewellery and worldwide possessions. The commercial book spans SMEs, contractors, property investors, motor trade and professional services, with access to Lloyd's of London capacity. Underwriting is delivered through a curated panel of specialist carriers including Aviva Private Clients, Chubb, Brit, Hiscox, Zurich Private Clients, Allianz, AXA, Lloyd's of London, Royal Sun Alliance, QBE and others, structured into separate motor, home and commercial panels.
First Point generates revenue primarily through broker commissions on placed business, supplemented by financial services and insurance product fees. Distribution is relationship-led rather than digital self-serve: customers are assigned dedicated private client managers, supported by separate renewal, claims, business services and financial services teams reachable via dedicated phone lines and online callback forms. Marketing combines targeted event sponsorship (lead sponsor of Supercar Fest plus presence at Salon Privé, Hampton Court Concours and Supercar Driver meets) with social media, referral programmes and lifestyle partnerships such as Bell Sport & Classic. The firm reports over 55 staff, a combined insured vehicle value exceeding £626 million (including more than 400 Ferraris valued at over £93 million), a renewal retention rate above 93%, and 82% of 2024 new clients sourced via referral or introduction.
First Point Insurance firmographics
Firmographics- Name
- First Point Insurance
- Legal name
- First Point Insurance Management Limited
- Website
- https://firstpoint.co.uk
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- First Point Insurance is a UK specialist insurance brokerage founded in 1998 that arranges bespoke high-value car, home, business, cyber and financial services cover for affluent individuals and SMEs through a panel of specialist insurers.
- Ownership category
- akta.pro rank
First Point Insurance industry classification
Industry- Product category
- Specialty Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Retail (Personal Lines) Insurance Brokerage (FSAEADAA)
- akta.pro secondary industry
- Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)
Keywords
Where First Point Insurance is headquartered
LocationHeadquarters
- HQ city
- Northampton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
First Point Insurance business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Insurance Brokerage Commissions: Acts as an insurance broker working with a panel of specialist insurers to provide bespoke insurance solutions. Earns commissions from insurers for placing business. Works with private clients for car, home, and business insurance, and offers financial services products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Bespoke insurance solutions tailored to individual needs |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
First Point Insurance product offering
Product offeringCore offering
First Point Insurance is a specialist insurance brokerage providing bespoke car insurance for performance, supercar, and luxury vehicles, home insurance for high-value properties and contents, life and health insurance, commercial/business insurance for SMEs, cyber insurance, and financial services. The company works exclusively with a panel of specialist insurers to deliver tailored policies with features such as agreed-value guarantees, worldwide cover, manufacturer-approved parts, and flexible named driver arrangements, supported by dedicated private client and business managers.
Product overview
First Point Insurance is a lifestyle-based insurance brokerage offering a portfolio of specialist insurance products for affluent private clients and businesses across the UK. The core offerings include Car Insurance (specialised motor insurance for performance and supercars), Home Insurance (luxury property and possessions coverage), Life Insurance (protection and health-related products), Business Insurance (commercial cover for SMEs), Cyber Insurance (digital risk protection), and Financial Services (wealth and health protection). The company operates exclusively through specialist insurer panels and provides bespoke, tailored solutions rather than standard mass-market policies. Products are designed to complement high-value lifestyles and are supported by portfolio arrangements allowing clients to combine family fleets, homes, and other assets under unified coverage.
Differentiator
Problem solved
Functional benefit
Products and services
- Car Insurance Specialised motor insurance for performance cars, supercars, and luxury vehicles. Covers individual high-value vehicles as well as family fleets and portfolios. Features include comprehensive driving of other cars cover, any driver cover, manufacturer-approved parts replacement, choice of preferred repairer, courtesy cars as standard, and agreed value for total loss claims.
- Home Insurance Specialist home insurance for luxury properties offering worldwide all-risks cover for possessions, agreed values for jewellery, fine art and valuables, accidental damage cover, and guaranteed rebuild coverage. Designed for high-value properties, contents, and second homes.
- Life Insurance Comprehensive range of life protection and health-related insurance products tailored to individuals, families, and businesses, including life insurance, private medical/health insurance, and critical illness cover. Delivered via First Point Financial Management, a trading style of Lifetime Wealth Management Limited.
- Business Insurance Commercial insurance covering UK SMEs across industries including charities, contractors, manufacturing, motor trade, professional services, property investors, and retail. Includes commercial combined, fleet, property owner, employer's liability, public liability, professional indemnity, and business interruption covers, with access to Lloyd's of London brokers.
- Cyber Insurance Business-focused cyber insurance protecting against cybercrime including data theft, phishing, denial of service attacks, and ransomware. Includes an exposure review and tailored insurance solutions.
- Financial Services Financial protection products including Key Person Insurance, Shareholder Protection, Health Insurance, Critical Illness, Life Insurance, and Income Protection, provided through First Point Financial Management (a trading style of Lifetime Wealth Management Limited, an appointed representative of Quilter Financial Services Limited and Quilter Wealth Limited).
Quantifiable outcome
- 93%+ customer retention rate
- +4 more outcomes
Companies that use First Point Insurance
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles5 records
First Point Insurance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
First Point Insurance partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Supercar FestcoreLead sponsor of Supercar Fest, the UK's fastest growing dynamic supercar event. Provides VIP hospitality and unrivalled access to the supercar scene. Active sponsorship includes event presence and promotional activities.
- Supercar DrivercorePartner with Supercar Driver lifestyle community. Opens doors to a like-minded community that takes the experience of owning a supercar to the next level. Company participates in exclusive meets and driving events.
- New RoadsminorRevolutionary AI-powered road trip planner designed for supercar owners to weekend hot hatch warriors. Partnership brings road trip planning services to First Point customers.
- Bell Sport & ClassiccoreHertfordshire-based specialist in restoration, sales and servicing for classic, sports, and supercars. Understands that owning treasured vehicles is about more than transport - these are cars with character, history and significance.
- Apollo CapitalminorAward-winning UK finance broker specialising in funding for Luxury, Classic, Hypercars, and Supercars. Supports both private clients and businesses with bespoke finance illustrations for UK dealer, auction or private sales.
- Panel of Specialist Insurers (Aviva Private Clients, Brit, Chubb, Dual Aurum, Equity Red Star, Zurich Private Clients, Ageas, Allianz, AXA, Hiscox, Lloyd's of London, QBE, Royal Sun Alliance)coreWorks exclusively with a dedicated panel of specialist insurers to provide unrivalled cover tailored to customer needs. Different panels for motor, home, and business insurance.
- Lifetime Wealth Management Limited / Quilter Financial ServicescoreFirst Point Financial Management is a trading style of Lifetime Wealth Management Limited, an appointed representative of Quilter Financial Services Limited & Quilter Wealth Limited, authorised and regulated by the FCA.
Scale indicators14 records
Recent moves1 record
Expansion highlights5 records
First Point Insurance competitors and assessment
Company assessmentBroad incumbents
- Marsh: Global insurance and risk advisory broker with a Marsh Private Client/Personal Lines practice serving HNW households in the UK. Adjacent incumbent providing similar specialist cover but as part of a global enterprise risk franchise.
- Aon: Global insurance and reinsurance broker with UK personal-lines and private client offerings. Competes with First Point in HNW personal lines but from a global, diversified platform rather than a niche specialist focus.
- Howden Group Holdings: Large UK-headquartered global insurance broker with significant UK retail and HNW presence via Howden UK. Overlaps First Point across personal lines, HNW, and SME commercial but operates at vastly greater scale across many segments.
Direct peers
- P J Hayman & Company: UK specialist broker offering niche motor, travel, and personal insurance products through affinity and specialist channels. Comparable as a UK specialist broker working outside standard mass-market insurers.
- Aston Scott: UK independent private client and high-net-worth insurance broker arranging home, motor, and family office cover via specialist insurers. Closely mirrors First Point's HNW personal lines proposition and panel-based model.
- James Hallam: UK insurance broker providing private client, commercial, and specialist cover with strong HNW exposure. Comparable to First Point in combining personal-lines HNW brokerage with commercial business and specialty lines.
- Adrian Flux: UK specialist insurance broker focused on performance, modified, and high-value cars alongside home cover for non-standard risks. Most direct overlap with First Point's supercar and lifestyle motor book.
- Stackhouse Poland: Long-established London-based private client insurance broker serving HNW households with bespoke home, motor, fine art, and travel cover. Operates an analogous bespoke, relationship-led HNW brokerage model.
- Footman James: UK specialist broker for classic, vintage, and performance cars including agreed-value cover for collectors. Highly comparable customer base (vehicle enthusiasts and collectors) and product set to First Point.
- Lycetts: UK insurance and financial services broker focused on high-net-worth, rural, and commercial clients. Comparable audience (affluent property owners, collectors, and SMEs) and product mix (home, motor, life, commercial).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
First Point Insurance social profiles
Digital presenceFirst Point Insurance compliance and trust
Trust signalCompliance1 record
First Point Insurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
First Point Insurance leadership team
Management profileNumber of profiles
Profiles11 records
First Point Insurance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
First Point Insurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about First Point Insurance
What does First Point Insurance do?
First Point Insurance is a specialist insurance brokerage providing bespoke car insurance for performance, supercar, and luxury vehicles, home insurance for high-value properties and contents, life and health insurance, commercial/business insurance for SMEs, cyber insurance, and financial services. The company works exclusively with a panel of specialist insurers to deliver tailored policies with features such as agreed-value guarantees, worldwide cover, manufacturer-approved parts, and flexible named driver arrangements, supported by dedicated private client and business managers.
Is First Point Insurance a public or private company?
First Point Insurance is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was First Point Insurance founded?
First Point Insurance was founded in 1998. It employs 11 to 50 people.
Where is First Point Insurance based?
First Point Insurance is headquartered in Northampton, United Kingdom, in the Europe region.
How does First Point Insurance make money?
One revenue line is on record: insurance Brokerage Commissions.
Who are First Point Insurance's main competitors?
Broad incumbents on record are Marsh, Aon and Howden Group Holdings. Direct peers are P J Hayman & Company, Aston Scott, James Hallam, Adrian Flux, Stackhouse Poland, Footman James and Lycetts.
Does First Point Insurance have an API?
No public API is recorded for First Point Insurance.
What industry is First Point Insurance in?
First Point Insurance's product category is Specialty Insurance Brokerage. Its primary akta.pro industry code is FSAEADAA, Retail (Personal Lines) Insurance Brokerage, with a secondary code of FSAEADAJ, Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines). Its NAICS code is 524210 and its SIC code is 6411.