What Apollo Capital Group does

Apollo Capital Group Ltd is a UK-based, FCA-regulated (Appointed Representative of AFS Compliance Limited, FRN 625035) independent asset finance broker that specialises in arranging funding for luxury, supercar, hypercar, classic and premium electric vehicles with ticket sizes ranging from £50,000 to £50 million. Founded in 2020 by CEO Andy King and Managing Director David Moss — both of whom have financed performance and collectable cars since 1997 and have collectively arranged over £2 billion in vehicle finance across their careers — the company operates from Harrogate (newly acquired Cardale House headquarters) and London. The 11–50 person firm sources deals through three principal channels: direct engagement with high-net-worth private clients and businesses, referrals from a panel of 30+ specialist franchised and independent motor dealers (Tom Hartley, SuperVettura, DK Engineering, Joe Macari, Premier GT among others), and exclusive finance sponsorships of leading UK supercar owners' clubs and concours events (London Concours, Salon Privé, Supercar Fest, SCC Private Members, Hypra Lusso, Drivers Union, SCUK, Apex, Grantley, Autobahn Scotland, and the company's own Harrogate Concours).

The company does not lend its own capital; rather, it acts as an intermediary introducing clients to a panel of finance providers and earning commission (transaction-fee model) on each successfully placed facility. Product offerings include Lease Purchase, Hire Purchase, Personal Contract Purchase, Re-finance, and Equity Release, structured to address the specialist finance gap that mainstream banks are unwilling or unable to serve for high-value, depreciating or appreciating vehicles. The 2024 financial year was a record, with over £250 million of credit arranged across 41 manufacturer marques, earning the Credit Strategy 'Best Specialist Car Finance Provider' and Harrogate Business Excellence Awards 'Best SME Company' accolades. Operationally the firm remains owner-led, has not raised external funding, and does not disclose financial results; primary value drivers are the founders' specialist expertise, an embedded event and club sponsorship network, and trusted relationships across the UK supercar community.

Name

Apollo Capital Group

Legal name

Apollo Capital Group Ltd

Website

https://apollocapitalgroup.co.uk

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Apollo Capital Group is an FCA-regulated UK asset finance broker arranging £50k–£50m funding for luxury, supercar, hypercar and classic vehicles, serving high-net-worth individuals, businesses, and specialist dealers through its own capital and a panel of lender partners.

Ownership category

akta.pro rank

Headquarters

HQ city

Harrogate

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Commission from Finance Providers: Apollo Capital Group Ltd is an independent asset finance brokerage that introduces clients to a wide range of finance providers. The company receives commission payments from the finance provider if the client enters into an agreement with them. They work with both discretionary and non-discretionary commission models, with commission factored into the interest rate the client pays.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Apollo Capital Group is an independent UK asset-finance broker that arranges specialist car finance for luxury, supercar, hypercar, classic, prestige, and electric vehicles on behalf of high-net-worth individuals and businesses. It intermediates between borrowers and a panel of lenders, structuring deals through Lease Purchase, Hire Purchase, Personal Contract Purchase, Re-finance, and Equity Release products.

Differentiator

Problem solved

Functional benefit

Products and services

• Lease Purchase (LP)

Quantifiable outcome

• Over £250 million of credit arranged in 2024, a record year for the company
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

29 partnerships are on record, tiered flagship, core, minor and community.

• London ConcoursflagshipGTM or Marketing PartnerOfficial Finance Partner of London Concours and curator of the prestigious Hypercar Class in conjunction with Hypra Lusso. The event is held at the Honourable Artillery Company in London and is one of the UK's premier automotive lifestyle events.
• Salon PrivéflagshipGTM or Marketing PartnerOfficial Finance Partner and curator of the Hypercar Display at Salon Privé, held at Blenheim Palace. One of the world's most prestigious automotive events.
• Supercar FestcoreGTM or Marketing PartnerOfficial Finance Partner of Supercar Fest events including The Runway and The Track. Major automotive event featuring supercars, hypercars and performance vehicles.
• SCC Private MemberscoreGTM or Marketing PartnerExclusive finance sponsor for SCC Private Members, one of the largest and most established private supercar members clubs with qualifying car entry criteria.
• Hypra LussocoreGTM or Marketing PartnerOfficial finance sponsor and partner for Hypra Lusso, the exclusive members club for Hypercar owners. Jointly curate Hypercar Classes at events.
• Drivers UnioncoreGTM or Marketing PartnerExclusive finance sponsor for Drivers Union, the UK's original multi-marque supercar club founded in 2012 with over 1,300 members.
• SCUKcoreGTM or Marketing PartnerPartner with SCUK (The Sports and Supercar Owners Club) which organises exclusive events for members including drives, tours and factory visits.
• Apex Supercar ClubcoreGTM or Marketing PartnerPartner with Apex Supercar Club (formerly South East Supercar Club), an elite community for over 900 car owners.
• Grantley Drivers ClubcoreGTM or Marketing PartnerOfficial finance sponsor for Grantley Drivers Club, set within the stunning grounds of Grantley Hall in Yorkshire.
• Autobahn ScotlandminorGTM or Marketing PartnerPartner with Autobahn Scotland, Scotland's premier sports, supercar and hypercar community.
• The Fast Lane ClubcoreGTM or Marketing PartnerExclusive finance sponsor for The Fast Lane Club offering vehicle sales, sourcing, storage and driving tours/events.
• Harrogate Rugby ClubcommunityGTM or Marketing PartnerMain ground sponsor - stadium named The Apollo Capital Stadium. Supporting local senior, junior and mini rugby since 1871.
• Martin House Children's HospicecommunityOthersCharity of the year partner. Supports children and young people with life-shortening conditions across Yorkshire. Apollo hosts events in support and raised over £35,000 at Mad Hatters Classic Car Run.
• HowdencoreGTM or Marketing PartnerPartnership with Howden for luxury high performance car insurance. Headline sponsor of Harrogate Concours and partner at various events.
• First Point InsuranceminorGTM or Marketing PartnerPartnership with First Point Insurance, specialists in motor insurance for performance and luxury supercars with 20 years of experience.
• Tom HartleyflagshipChannel Partner/ Reseller/ DistributorExclusive finance partner for Tom Hartley, the ultimate name in luxury, performance and classic cars with over 40 years experience dealing at the highest market levels.
• Tom Hartley JnrcoreChannel Partner/ Reseller/ DistributorSpecialist finance partner for Tom Hartley Jnr, dealing in significant performance and classic cars with over 25 years experience at top of the market.
• SuperVetturacoreChannel Partner/ Reseller/ DistributorSpecialist finance partner for SuperVettura, the longest standing official Koenigsegg dealer worldwide, specialising in rare hypercars and exclusive supercars.
• DK EngineeringcoreChannel Partner/ Reseller/ DistributorSpecialist finance partner for DK Engineering, Ferrari specialists since 1977 offering turn-key restoration, competition and concours preparation.
• Joe MacaricoreChannel Partner/ Reseller/ DistributorSpecialist finance partner for Joe Macari, operating from South West London, racing, selling and servicing Ferrari and Maserati for over 30 years.
• Premier GTcoreChannel Partner/ Reseller/ DistributorSpecialist finance partner for Premier GT, supercar, luxury and performance car specialists with over 45 years experience.
• Furlonger Specialist CarscoreChannel Partner/ Reseller/ DistributorSpecialist finance partner for Furlonger Specialist Cars, dealing in used Ferrari, Lamborghini, McLaren, Maserati and other specialist marques.
• Grange MotorscoreChannel Partner/ Reseller/ DistributorFinance partner working alongside manufacturer lenders as specialist secondary finance partner for Grange Motors, official retailer of world's most prestigious luxury cars with 65+ years heritage.
• Koenigsegg LondoncoreChannel Partner/ Reseller/ DistributorExclusive finance partner for Koenigsegg London, providing specialist financing for Koenigsegg vehicles from their London showroom.
• Cottingham Blue Chip LondoncoreChannel Partner/ Reseller/ DistributorPreferred finance partner for Cottingham Blue Chip London, dealing in high value classic Ferrari and exotic road and racecars for 20 years.
• EMM London Private OfficecoreGTM or Marketing PartnerPartner with EMM London, a boutique collector car private investment office servicing high-net-worth individuals, celebrities, car collectors, family offices, private banks and wealth managers.
• Redline Specialist CarscoreChannel Partner/ Reseller/ DistributorSpecialist finance partner for Redline Specialist Cars, UK's largest independent luxury, prestige, sports and supercar dealer since 1997.
• Iconic AuctioneerscoreGTM or Marketing PartnerExclusive finance partner at Iconic Auctioneers sales including NEC Classic Motor Show, Silverstone Festival, and Race Retro events.
• AFS Compliance LimitedcoreOthersApollo Capital Group Ltd is an Appointed Representative of AFS Compliance Limited which is Authorised and Regulated by the Financial Conduct Authority (FRN: 625035).

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• JBR Capital: UK specialist luxury, supercar and classic car finance broker offering HP, PCP and lease purchase through a lender panel. Directly comparable to Apollo in customer segment (HNW individuals), product set and broker business model.
• Oracle Finance: UK specialist vehicle finance broker arranging HP, PCP, lease purchase and refinancing for prestige, performance and classic cars. Closely comparable to Apollo in target customer (HNW/private buyers and dealers) and broker/intermediary model.
• Velocity Vehicle Finance: UK specialist finance broker focused on prestige, performance and classic vehicles for private and business buyers. Competes with Apollo for the same HNW client and specialist dealer referrals.
• Specialist Vehicle Finance (SVF): UK specialist car finance broker serving the prestige and performance car market with a panel of lenders. Directly comparable offering to Apollo's broker-led HNW finance proposition.
• Status Car Finance: UK specialist broker arranging finance for prestige, sports and luxury cars via a panel of lenders. Comparable target market and product mix to Apollo.
• First Vehicle Finance: UK specialist vehicle finance broker with experience across prestige and high-value cars, using a multi-lender panel model similar to Apollo's.

Broad incumbents

• Close Brothers Motor Finance: Established UK motor finance provider offering HP and PCP across mainstream and prestige segments. Overlaps with Apollo on the prestige-car lending side but operates as a principal lender across a much broader market.
• Black Horse Finance: Major UK motor finance provider (part of Lloyds Banking Group) active across new and used vehicles including the prestige segment. A broad incumbent competing for some of the same end-customers as Apollo.
• Together Money: UK specialist finance provider offering secured and bridging lending, including asset finance for high-value vehicles. Broader than Apollo but overlaps in high-ticket vehicle-backed lending.

Others

• Coutts: UK private bank serving HNW individuals — a comparable end-customer segment to Apollo's private clients. Not a direct competitor in car finance, but adjacent in the HNW wealth ecosystem where Apollo's clients sit.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/apollo-capital-group-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apollo Capital Group