New Roads Behavioral Health

What New Roads Behavioral Health does

New Roads Behavioral Health is a Utah-based nonprofit behavioral health treatment provider operating residential and outpatient programs for individuals with complex mental health conditions, including Borderline Personality Disorder, Bipolar Disorder, OCD, Schizophrenia, Suicidal Ideation, Dual Diagnosis, anxiety and panic disorders, PTSD, and substance use disorders. Its service portfolio spans a full continuum of care: gender-specific Residential programs (WRTH for women, NRTH for men), Transitional Living, Partial Hospitalization (PHP/day treatment), an in-person and Virtual Intensive Outpatient Program (IOP), General Outpatient therapy, and Psychiatric Outpatient services. Treatment is delivered through evidence-based modalities — chiefly Dialectical Behavioral Therapy (DBT), Collaborative Assessment and Management of Suicidality (CAMS), Prolonged Exposure Therapy, and Exposure and Response Prevention for OCD — supported by intensive internal staff training programs.

The organization operates two physical locations: a residential facility in Provo, Utah, and an outpatient site in Cottonwood Heights, Utah, with a headcount in the 11–50 range. Its go-to-market is direct-to-consumer, relying on a toll-free admissions line (1-888-358-8998), website inquiries, insurance verification, and inbound referrals from community partners including Encircle (LGBTQ+ services) and The Autism Clinic. Revenue is generated through fee-for-service insurance reimbursement and private pay across multiple levels of care; pricing is not publicly disclosed. CEO Eric Schmidt, MSSW, LCSW — a Linehan Board Certified DBT Clinician and Prolonged Exposure Therapy Trainer certified through the University of Pennsylvania with 35 years in the field — leads both clinical training and external industry engagement, including a featured speaking role at the 38th Annual Gulf Coast Conference on Addiction and Recovery.

Name

New Roads Behavioral Health

Legal name

New Roads Behavioral Health

Website

https://newroadstreatment.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

New Roads Behavioral Health is a Utah-based nonprofit that runs a full continuum of evidence-based mental health and addiction treatment programs — residential, transitional living, PHP, IOP (in-person and virtual), and outpatient — for adults with complex diagnoses such as BPD, OCD, and suicidal ideation.

Ownership category

akta.pro rank

Product category

Behavioral Health Treatment Services

NAICS

Residential Intellectual and Developmental Disability, Mental Health, and Substance Abuse Facilities (6232), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Residential Mental Health Treatment Centers (HLAFACAC)

akta.pro secondary industries

Behavioral Health Adult Day Programs (Geriatric Mental Health) (HSABANAG), Behavioral Health–Capable Assisted Living (Mental Health/SUD Support) (HLADABAI)

Keywords

• Behavioral health services
• Addiction recovery treatment
• Residential mental health
• Dual diagnosis treatment
• Evidence-based therapy

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Mental Health Treatment Services: Fee-for-service mental health treatment across multiple levels of care including Residential, Transitional Living, Partial Hospitalization (PHP), Intensive Outpatient (IOP), General Outpatient, and Psychiatric Outpatient. Revenue generated through insurance reimbursement and private pay.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

New Roads Behavioral Health provides residential and outpatient behavioral-health treatment, including addiction recovery, medically supervised detox, and evidence-based therapy for conditions such as PTSD, OCD, bipolar disorder, borderline personality disorder, schizophrenia, and dual diagnosis. Treatment is delivered through gender-specific residential homes (WRTH for women, NRTH for men), transitional living, partial hospitalization, virtual intensive outpatient, general outpatient, and psychiatric outpatient programs in Salt Lake City, Utah. The company accepts commercial insurance for its services.

Product overview

New Roads Behavioral Health operates a multi-level mental health treatment platform offering a continuum of care from most intensive to least intensive: Residential Programs (WRTH for women, NRTH for men), Transitional Living, Partial Hospitalization (PHP/day treatment), Intensive Outpatient (both in-person and virtual), General Outpatient, and Psychiatric Outpatient. The organization specializes in treating complex mental health conditions including Borderline Personality Disorder, Bipolar Disorder, OCD, Schizophrenia, Suicidal Ideation, anxiety disorders, PTSD, and substance use disorders. Treatment approaches include evidence-based modalities such as Dialectical Behavioral Therapy (DBT), CAMS (Collaborative Assessment and Management of Suicidality), and Exposure and Response Prevention for OCD.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Residential Treatment (WRTH) Residential behavioral health and addiction treatment program for women in Salt Lake City, providing 24/7 clinical care in a gender-specific home environment for substance use, trauma, and co-occurring mental health conditions.
• Men's Residential Treatment (NRTH) Residential behavioral health and addiction treatment program for men in Salt Lake City, providing 24/7 clinical care in a gender-specific home environment for substance use, trauma, and co-occurring mental health conditions.
• Transitional Living

Quantifiable outcome

• Results-driven, proven to provide better long-term success

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• The Autism Clinic (Dr. Julia Connelly, Ph.D.)minorOthersDr. Julia Connelly, owner of The Autism Clinic in Salt Lake City, provided Autism Spectrum Disorder (ASD) training to New Roads clinical team to help staff support clients with ASD.
• EncirclecoreStrategic or Co-development PartnerEncircle is an LGBTQ+ resource for youth and families. Jack Haden, lead therapist at Encircle, provided Gender Affirming Care training to New Roads clinical team. Partnership supports serving LGBTQ+ clients appropriately.
• University of PennsylvaniacoreStrategic or Co-development PartnerCEO Eric Schmidt achieved certification as Prolonged Exposure Therapy Trainer through University of Pennsylvania's prestigious program. The organization also received OCD training from Dr. Elizabeth Turk-Karan from Penn's CTSA program.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Acadia Healthcare:
• McLean Hospital: Harvard-affiliated psychiatric hospital offering residential, partial hospital, and outpatient programs for complex mental health conditions including BPD and OCD. Comparable to New Roads for high-acuity specialty psychiatric care but at significantly larger scale and academic prestige.
• Universal Health Services (Behavioral Health Division): Large publicly traded health system operating one of the largest networks of acute behavioral health hospitals and residential facilities. Relevant broad incumbent peer given its ability to leverage scale, payer contracts, and capital to compete for complex-need patient referrals.

Direct peers

• Newport Healthcare: Residential and outpatient mental health treatment for adolescents, young adults, and families, with co-occurring disorder programming. Aligned with New Roads' residential-plus-step-down model and evidence-based clinical philosophy.
• PrairieCare: Psychiatric residential, PHP, IOP, and outpatient provider serving children, adolescents, and adults with complex mental health needs. Comparable to New Roads for its residential-to-outpatient continuum and specialization in severe psychiatric conditions.
• Turnbridge: Residential and outpatient mental health and substance use treatment for adolescents and young adults, with a strong dual-diagnosis focus. Similar to New Roads in serving complex populations through a stepped-care continuum.
• Caron Treatment Centers: Residential and outpatient addiction and behavioral health provider with strong evidence-based programming and family-inclusive care. Comparable to New Roads' focus on complex mental health with co-occurring substance use and a full continuum of care.
• Rogers Behavioral Health: Specialty behavioral health system known for DBT, OCD, and residential-to-outpatient programming. Highly comparable to New Roads given shared emphasis on evidence-based modalities (especially DBT), complex patient populations, and multi-level care delivery.
• Center for Discovery: Residential and outpatient mental health and eating disorder treatment operator with a multi-level care model. Similar in structure to New Roads' continuum-of-care approach and focus on complex, often co-occurring psychiatric conditions.
• Eating Recovery Center: Provides residential, partial hospitalization, and intensive outpatient care for eating disorders and co-occurring mental health conditions. Comparable to New Roads in its residential-plus-outpatient continuum, complex patient mix, and evidence-based treatment approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/newroadscenters
• Facebookfacebook.com/newroadstreatment
• Instagraminstagram.com/newroadsbehavioralhealth
• Xx.com/newroadsbh
• LinkedInlinkedin.com/company/new-roads-wellness-centers

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Roads Behavioral Health