Western Assurance
- Company typePrivate
- Founded1966
- HeadquartersAlbuquerque, United States
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
Western Assurance firmographics
Firmographics- Name
- Western Assurance
- Legal name
- HUB International Limited
- Website
- https://westernassurance.com
- Company type
- Private
- Founded year
- 1966
- Operating status
- Operating
- Ownership category
- akta.pro rank
Western Assurance industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Commercial Lines Insurance Brokerage (FSAEADAB)
Keywords
Where Western Assurance is headquartered
LocationHeadquarters
- HQ city
- Albuquerque
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Western Assurance business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Insurance Brokerage Commissions: HUB International earns revenue through commissions from insurance carriers for placing business. The company offers a wide range of insurance products including business insurance, employee benefits, retirement services, personal insurance, and private client services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom quote-based pricing for business and personal insurance needs |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Western Assurance product offering
Product offeringCore offering
Western Assurance is an independent insurance agency that delivers customized insurance brokerage and risk management solutions to businesses and individuals across New Mexico. The agency operates through physical offices in Albuquerque, Carlsbad, Farmington, Las Cruces, and Santa Fe, placing business insurance, employee benefits, retirement services, personal insurance, private client coverage, and risk services on behalf of clients in connection with carrier partners.
Product overview
Western Assurance (HUB International) offers a comprehensive insurance brokerage and risk management platform with seven core product categories: Business Insurance (covering property, casualty, liability, and specialized commercial lines), Employee Benefits (health, wellness, and benefits administration), Retirement Services (retirement plans and wealth management), People & Technology Consulting (HR and technology consulting), Personal Insurance (auto, home, and individual coverage), Private Client (high net worth services), and Risk Services (claims, crisis, and safety management). The company operates as a full-service insurance broker with multiple office locations providing customized coverage solutions for businesses and individuals.
Differentiator
Problem solved
Functional benefit
Products and services
- Business Insurance Comprehensive commercial insurance products including property, casualty, liability, workers' compensation, cyber, aviation, and specialized coverage tailored to companies across multiple industries and risk exposures.
- Employee Benefits Benefits programs including health insurance, wellness programs, absence management, pharmacy benefits, and strategic benefits planning for employers and their workforce.
- Retirement Services Retirement planning and wealth management services including employee retirement plans, HSA investment accounts, fiduciary risk management, and private wealth management.
- Personal Insurance Individual insurance coverage including auto, homeowners, renters, condo, flood, earthquake, fine arts, jewelry, and travel insurance for individuals and families.
- Private Client Premium insurance and risk management services for high net worth individuals, families, and family offices including aviation, wealth advisor coordination, and specialized high-value asset coverage.
- Risk Services Risk management and mitigation services including claims management, crisis management, fleet risk management, property risk management, and workplace safety programs.
- People & Technology Consulting HR and technology consulting including compensation consulting, employee engagement, HRIS implementation, organizational change management, and HR compliance frameworks for employer clients.
Companies that use Western Assurance
Customer profileSegments4 records
Ideal customer profiles2 records
Western Assurance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Western Assurance partnerships and signals
Strategic signalScale indicators2 records
Western Assurance competitors and assessment
Company assessmentDirect peers
- USI Insurance Services: USI is a middle-market focused insurance brokerage with a regional office model and broad product portfolio (P&C, employee benefits, retirement), closely comparable to Western Assurance's multi-line brokerage approach.
- Alliant Insurance Services: Alliant is a specialty insurance brokerage serving middle-market and niche industries through regional offices, comparable to Western Assurance's industry-vertical specialization across agribusiness, healthcare, construction, and energy.
- Brown & Riding Insurance Services: Brown & Riding is a specialty insurance wholesale broker and intermediary; comparable to Western Assurance in its role as an intermediary placing complex commercial risks through carrier markets, particularly in specialty lines like aviation and marine.
- HUB International: Western Assurance operates as a New Mexico regional office of HUB International; it shares the same brand, product portfolio, and broker network, making it a direct internal peer of the parent brokerage operation.
- Lockton Companies: Lockton is the world's largest independent insurance brokerage, operating through regional offices that serve middle-market commercial clients with custom risk programs — a comparable operating model to Western Assurance's HUB-affiliated regional office structure.
- Burns & Wilcox: Burns & Wilcox is a specialty insurance wholesale brokerage and managing general agency distributing complex and surplus lines through regional offices — comparable to Western Assurance's specialty commercial brokerage and excess/surplus placements.
Broad incumbents
- Marsh McLennan: Marsh is a global insurance brokerage and risk advisory firm serving commercial clients across property, casualty, and specialty lines, comparable to Western Assurance's commercial brokerage and risk services practice.
- Arthur J. Gallagher & Co. Gallagher is one of the largest U.S. insurance brokerages offering commercial, personal, and employee benefits brokerage with a multi-state office network, directly comparable in product mix and target customer segments to Western Assurance's offering.
- Aon plc: Aon is a global professional services firm offering commercial insurance brokerage, reinsurance, and human capital consulting — overlapping with Western Assurance's business insurance, employee benefits, and retirement service lines.
- Acrisure: Acrisure is a fast-growing PE-backed insurance brokerage built through aggressive acquisitions of regional agencies, offering commercial and personal lines through a distributed partner model — comparable in operating model to Western Assurance's PE-backed HUB affiliation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Western Assurance social profiles
Digital presenceWestern Assurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Western Assurance leadership team
Management profileNumber of profiles
Western Assurance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Western Assurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Western Assurance
What does Western Assurance do?
Western Assurance is an independent insurance agency that delivers customized insurance brokerage and risk management solutions to businesses and individuals across New Mexico. The agency operates through physical offices in Albuquerque, Carlsbad, Farmington, Las Cruces, and Santa Fe, placing business insurance, employee benefits, retirement services, personal insurance, private client coverage, and risk services on behalf of clients in connection with carrier partners.
Is Western Assurance a public or private company?
Western Assurance is a private company. It is classified as unknown and is currently operating.
When was Western Assurance founded?
Western Assurance was founded in 1966.
Where is Western Assurance based?
Western Assurance is headquartered in Albuquerque, United States, in the North America region.
How does Western Assurance make money?
One revenue line is on record: insurance Brokerage Commissions.
Who are Western Assurance's main competitors?
Direct peers on record are USI Insurance Services, Alliant Insurance Services, Brown & Riding Insurance Services, HUB International, Lockton Companies and Burns & Wilcox. Broad incumbents are Marsh McLennan, Arthur J. Gallagher & Co., Aon plc and Acrisure.
Does Western Assurance have an API?
No public API is recorded for Western Assurance.
What industry is Western Assurance in?
Western Assurance's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAEADAB, Commercial Lines Insurance Brokerage. Its NAICS code is 524210 and its SIC code is 6411.