Autoweb Design

What Autoweb Design does

Autoweb Design (legal entity: Autoweb.co.uk Limited) is a UK-based, privately held specialist web agency founded in 2004 that designs, builds, and hosts websites and digital marketing programs exclusively for the automotive retail sector. The firm is headquartered in Selby, North Yorkshire, with an 11-50 employee footprint, and serves independent dealerships, franchise dealer networks, top-100 dealer groups, and OEMs through a vertical-specialist proposition. Its go-to-market is consultative direct sales, combining field demonstrations, bespoke consultations, and an inside-sales/Book-a-Demo self-service funnel; pricing is custom subscription-based, with annual and multi-year contract cadences and no publicly disclosed price list.

The company's core platform is a web-based automotive dealer website stack integrating e-commerce/reserve-online, stock-feed management, MOT booking, a video portal for remote selling, and SEO/mobile-first site architecture. Its deepest technical differentiators are broad DMS (Dealer Management System) integrations enabling single-entry data flow, automated in/outbound vehicle stock feeds via CSV or API, and connectors to the three principal UK automotive demand channels — Autotrader Connect, Google Vehicle Ads, and Facebook Inventory Ads — plus multiple finance providers (recently including AU Finance, announced September 2025). The firm recognizes revenue through four streams: website design/hosting, automotive software (DMS and stock feeds), digital marketing (PPC, SEO, social, content), and domain registration, all on subscription or recurring contracts.

Commercially the business depends on a high-touch sales process (video/face-to-face demos, digital presence audits) targeting UK dealers. It has accumulated industry recognition including client SERE winning the 2019 Motor Trader Website of the Year award and a "Highly Commended" recognition for franchise dealer website provision at the 2021 Car Dealer Power Awards. No external funding rounds, M&A activity, or ownership changes are disclosed.

Name

Autoweb Design

Legal name

Autoweb.co.uk Limited

Website

https://autowebdesign.co.uk

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Autoweb Design is a UK-based, Selby-headquartered specialist web agency founded in 2004 that designs, hosts, and markets websites and digital marketing programs exclusively for automotive retailers — independent dealers, franchise networks, dealer groups, and OEMs — using DMS-integrated, subscription-based platforms with e-commerce, stock-feed, and MOT-booking tools.

Ownership category

akta.pro rank

Headquarters

HQ city

Selby

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Website Design and Hosting Services: Core revenue stream from designing and hosting automotive dealer websites. Includes creative web design, custom development, mobile-first approach, SEO-friendly design, e-commerce development, and ongoing support and maintenance.
2. Automotive Software Solutions: DMS integrations, stock feed management, and data synchronization services. Provides datafeeds for inventory, pricing, and customer data across platforms.
3. Digital Marketing Services: PPC management, SEO services, social media marketing, and content marketing to drive traffic and leads for dealerships.
4. Domain Registration Services: Domain name registration and renewal services. Domains are registered through Nominet (.co.uk, .net) and 123-reg (.com). Chargeable separately from website packages.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Autoweb Design designs, builds, hosts and maintains bespoke automotive dealer websites for UK dealerships, dealer groups and OEMs. Its core offering combines creative website design with integrated dealer management system (DMS) connectivity, stock feed management, e-commerce/reserve-online functionality, and digital marketing services such as PPC, SEO and inventory advertising.

Product overview

Autoweb Design provides a comprehensive automotive dealer website platform with modular add-on capabilities. The core offering is bespoke dealer websites featuring virtual showrooms, interactive tools, and e-commerce functionality. Supporting modules include DMS integrations for data management, Stock Feeds for multi-platform syndication, advertising integrations (Facebook Inventory Ads, Google Vehicle Ads, Autotrader Connect), digital marketing services (PPC, SEO), and online service tools (MOT Booking). The platform is designed to serve franchise dealerships, independent dealers, OEM manufacturers, and dealer groups across the UK.

Differentiator

Problem solved

Functional benefit

Products and services

• Dealer Websites Bespoke, mobile-first, SEO-friendly automotive dealer websites with virtual showrooms, interactive car comparison tools, and seamless online booking systems, sold on a subscription/hosting basis to UK dealerships, dealer groups and OEMs.
• Dealer Management System (DMS) Integration Specialist integrations with virtually all Dealer Management System providers, allowing a single data entry point that syncs inventory, pricing and customer data across platforms and reduces manual data entry.
• Stock Feeds Vehicle feed management service providing automotive ETL, vehicle data enrichment and inbound/outbound feed management via CSV or API to advertise inventory consistently across multiple platforms.
• Facebook Inventory Ads Facebook automotive inventory ads that automatically generate from dealer inventory catalogue feeds, enabling retargeting of website visitors and reach across Meta platforms.
• Google Vehicle Ads Integration with Google's automotive advertising platform enabling vehicle listings to appear in Google search results and advertising campaigns for automotive inventory.
• PPC (Pay-Per-Click) Services Managed pay-per-click advertising campaigns to drive targeted traffic to dealer websites and increase lead generation, including Google Vehicle Ads.
• SEO Services Search engine optimisation services including content strategy, blog optimisation, backlink building and local SEO to improve dealer website visibility in organic search results.
• E-commerce and Reserve Online Solution Customisable e-commerce platform enabling full end-to-end vehicle purchase journeys or bespoke elements including online reservations, with secure payment gateways, real-time inventory updates and 24/7 shopping capability, integrated with finance providers.
• Online MOT Booking Tool Online booking system allowing customers to book MOT appointments by entering vehicle registration and mileage along with contact details, then selecting date and time, integrated seamlessly into dealer websites.
• Video Portal Tool Video portal tool enabling live tele-conferencing between sales teams and customers, including the ability to show live video of vehicles and present pre-recorded walk-throughs to support remote selling.
• Autotrader Connect Integration Integration linking dealership inventory to the Autotrader platform with real-time listing updates, providing access to one of the UK's largest car-buying audiences and lead generation tools.
• Domain Registration Services Domain name registration and renewal services for dealership websites, with .co.uk and .net domains handled through Nominet and .com domains through 123-reg, billed separately to website packages.

Quantifiable outcome

• One client generated almost £80,000 from deposits and end-to-end purchases during COVID-19 pandemic
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core.

• AU FinancecoreTechnology or Integration · 16 September 2025Autoweb has partnered with AU Finance to bring powerful tools to their dealership clients. This partnership enables integrated finance solutions allowing customers to pre-qualify, compare rates, and finalize financing directly on dealer websites.
• AutotradercoreTechnology or IntegrationAutotrader Connect integration links dealership inventory to one of the largest car-buying platforms in the UK, updating listings in real-time. Allows dealerships to showcase vehicles to millions of potential buyers and leverage Autotrader's tools for lead generation.
• GooglecoreTechnology or IntegrationGoogle Vehicle Ads integration and Google Analytics tracking implementation. Google Analytics used for website traffic analysis and user behaviour tracking.
• Facebook/MetacoreTechnology or IntegrationFacebook Inventory Ads integration for automotive inventory marketing. Joint webinar partnership with Facebook for automotive digital marketing education. Facebook integration for social sharing and marketing.
• DMS ProviderscoreTechnology or IntegrationSpecialist integrations with virtually all Dealer Management System providers. The list is constantly growing as new innovators enter the marketplace.
• Finance ProviderscoreTechnology or IntegrationIntegration with multiple finance providers to offer tailored loan options directly on dealer websites. Customers can pre-qualify and compare rates, dealers benefit from faster deal closures.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• GForces (NetDirector Group): Long-established UK automotive website and digital marketing provider for franchise dealers, dealer groups and OEMs. The closest direct competitor to Autoweb Design, operating in the same vertical with similar bespoke website, DMS-integration and digital marketing offerings for UK car retailers.
• Driven Communications: UK-based digital agency focused on the automotive retail sector, providing website design, digital marketing and dealer communications. Comparable to Autoweb Design in customer base (UK franchise and independent dealers) and service mix (websites, SEO, PPC).

Broad incumbents

• Cox Automotive UK: Large incumbent automotive technology group operating Dealer Auction, Manheim and a range of dealer software products in the UK. Competes indirectly with Autoweb through broader dealer technology portfolios and the resources to bundle website/marketing services with inventory and remarketing offerings.
• Auto Trader UK: UK's largest automotive marketplace and a named integration partner of Autoweb Design. Sits in the same value chain as both a distribution channel and a potential competitor if it expands into dealer website, lead-management or digital marketing layers.
• Cars.com: Major US automotive marketplace with an associated dealer website and digital marketing arm (via Dealer Inspire). Provides comparable dealer-facing digital services and competes for OEM and dealer group marketing budgets that Autoweb also targets.

Regional players

• Dealer Inspire: US-focused dealer website platform owned by Cars Inc., providing bespoke dealer websites, digital marketing and inventory merchandising. Comparable to Autoweb in product scope (websites, SEO, digital advertising) but operating primarily in the US rather than the UK.
• PureCars: US-based automotive digital marketing platform focused on dealer advertising, website personalisation and analytics. Overlaps with Autoweb's SEO/PPC/website offering and the same vertical specialism, but serves a US dealer base.
• Dominion Dealer Solutions (DMEautomotive): US-focused provider of dealer marketing, websites and CRM solutions. Comparable in vertical specialism and product mix (websites, digital marketing, inventory merchandising) but primarily serves the North American market.

Emerging players

• iVendi: UK automotive fintech and online sales platform that powers finance, part-exchange and reservation journeys on dealer websites — directly overlapping with Autoweb's AU Finance integration and e-commerce/reservation modules. Emerging challenger that could expand further into the dealer website layer.
• Impel: AI-driven customer engagement platform for automotive dealers and OEMs, including conversational AI and personalised merchandising. Operates adjacent to Autoweb's personalisation/recommendation capability and represents an emerging technology-driven competitor in dealer digital experience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/autoweb_design
• Facebookfacebook.com/autowebdesigners
• LinkedInlinkedin.com/company/10059385

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autoweb Design