ARCH Orthodontics

What ARCH Orthodontics does

ARCH Orthodontics is a multi-location orthodontic practice founded in 1974 by Dr. Robert Chavez and currently managed by his son, Dr. Andrew Chase. The practice operates six offices across Greater Boston and Eastern Massachusetts, including a headquarters in Canton and satellite locations in Bridgewater, Hyde Park, Westwood, Hyannis, and Orleans, and has treated more than 25,000 patients spanning ages 4 through 84. Its service portfolio covers traditional metal braces, Brava and BRIUS lingual braces, Invisalign clear aligners, and adjunctive services such as two-phase pediatric treatment, TMJ/TMD therapy, sleep apnea orthotics, airway orthodontics, dentofacial orthopedics, custom mouth guards, and Botox & fillers, supported by diagnostic technology including iTero intraoral scanning and 3D Cone Beam CT imaging, plus the FDA-cleared AcceleDent accelerated-treatment device.

The business operates a direct-to-consumer professional services model. New patients enter through a free $500-value consultation funnel (online booking, phone, or text) and then purchase comprehensive orthodontic treatment plans that typically span 1-2 years and are paid via interest-free monthly financing with military and municipal discounts. Patient acquisition is multi-channel, combining local SEO, active social media (Facebook, Instagram, X/Twitter, TikTok), community event sponsorships (YMCA, Miss Massachusetts Scholarship Foundation, HarvestFest, Healthy Kids Day, Chanukah celebration), referral programs (Refer a Patient), and loyalty programs (Archie's Smile Rewards, Kids Club). The clinical team of 5+ orthodontists holds board certification and credentials from Harvard School of Dental Medicine, Tufts University, and Boston University's Henry M. Goldman School of Dental Medicine.

The practice is a privately held, founder-family-owned entity with no disclosed institutional investors, no parent company, no funding rounds, and no M&A activity in the available data. Strategic direction since 2017 has emphasized second-generation leadership succession, clinician hiring to support multi-site capacity, adoption of differentiated clinical technology (BRIUS in 2021, AcceleDent and iTero in 2019, 3D CBCT in 2018-19), and a measured expansion into adjacent services including a pediatric dentistry office in Stoughton and adult therapeutic offerings such as sleep apnea and TMJ/TMD treatment.

Name

ARCH Orthodontics

Legal name

ARCH Orthodontics

Website

https://archorthodontics.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

ARCH Orthodontics is a multi-location orthodontic practice founded in 1974, operating six offices across Greater Boston and Cape Cod and serving more than 25,000 patients of all ages with braces, Invisalign, and adjunctive treatments.

Ownership category

akta.pro rank

Product category

Orthodontic Services

NAICS

Offices of Dentists (62121)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Comprehensive Orthodontic Clinics (HLABABAA)

akta.pro secondary industries

Orthodontic Group Practices (HLABAKAC), Early Interceptive Orthodontics (Phase I) (HLABABAF), Traditional Braces (Metal/Ceramic/Lingual) Providers (HLABABAE)

Keywords

• Orthodontic treatment services
• Braces and clear aligners
• Lingual invisible braces
• Orthodontic imaging diagnostics
• Pediatric orthodontic care

Headquarters

HQ city

Stoughton

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Orthodontic Treatment Services: One-time treatment fees for braces, Invisalign, and other orthodontic procedures. Treatment plans typically span 1-2 years with multiple adjustment visits included in the overall treatment cost.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

ARCH Orthodontics is a multi-location orthodontic practice that diagnoses and treats misalignment of teeth and jaws for patients of all ages. Its core services include traditional metal braces, Brava lingual (behind-the-teeth) braces, Invisalign clear aligners, and BRIUS independent-mover lingual braces, supplemented by accelerated-treatment devices (AcceleDent), 3D CBCT and iTero digital imaging, TMJ/TMD therapy, sleep apnea orthotics, airway orthodontics, and two-phase pediatric treatment. Treatment is delivered across six offices in Greater Boston and Eastern Massachusetts under a free-consultation / monthly-payment commercial model.

Product overview

ARCH Orthodontics offers a comprehensive suite of orthodontic treatments and services centered around braces and aligner technologies. The core portfolio includes traditional metal braces, Brava lingual braces (hidden behind teeth), and Invisalign clear aligners, supplemented by advanced technologies like BRIUS (independent tooth movement braces), AcceleDent (accelerated treatment device), 3D CBCT imaging, and iTero intraoral scanning. Additional services encompass TMJ/TMD treatment, sleep apnea and airway orthodontics, dentofacial orthopedics, and two-phase treatment for children. The practice serves patients of all ages across six locations in Greater Boston and Eastern Massachusetts.

Differentiator

Problem solved

Functional benefit

Products and services

• Traditional Metal Braces Metal braces with brackets bonded to teeth and archwires that correct bite, jaw alignment, and tooth positioning. Offered to kids, teens, and adults as the foundational orthodontic treatment option.
• Brava Lingual Braces Hidden behind-the-teeth braces using Independent Mover technology. Completely invisible from the outside while effectively moving teeth, designed for patients who want discreet orthodontic treatment.
• Invisalign Clear Aligners Clear aligner system for straightening teeth using removable, nearly invisible plastic aligners worn over the teeth. Available for kids, teens, and adults as an alternative to fixed braces.
• BRIUS Braces Revolutionary lingual braces system bonded behind the teeth that moves each tooth independently using bracket arms. Shortens treatment time, is easier to clean, and is more comfortable than traditional lingual methods.
• AcceleDent Accelerated Treatment FDA-approved hands-free device used with braces that delivers gentle micropulses for 20 minutes daily to accelerate tooth movement by up to 50% and reduce pain by up to 71%.
• 3D Cone Beam CT Imaging 3D Cone Beam Computed Tomography diagnostic imaging service for higher-level orthodontic diagnosis, treatment planning, and outcomes assessment. Available at the Bridgewater office.
• iTero Intraoral Scanning Digital intraoral scanning wand for precise imaging, enabling real-time visualization of patient oral health and supporting accurate treatment planning and patient education.
• TMJ/TMD Treatment Treatment for temporomandibular joint disorders using custom orthotic devices, night guards, and therapeutic approaches to relieve jaw pain and dysfunction.
• Sleep Apnea Treatment Custom orthotic devices that reposition the jaw and maintain airway openness during sleep as an alternative to CPAP for patients with mild to moderate sleep apnea.
• Airway Orthodontics Orthodontic treatment focused on improving airway function and addressing breathing-related issues, particularly in children with airway or sleep-disordered breathing concerns.
• Two-Phase Pediatric Treatment Early orthodontic intervention for children starting around age 7, combining Phase 1 treatment with later Phase 2 treatment to guide jaw development and tooth eruption.
• Dentofacial Orthopedics Treatment focused on facial structure and jaw development in growing patients to achieve optimal aesthetic and functional results.
• Botox & Fillers Cosmetic injectables offered as part of comprehensive aesthetic orthodontic treatment to complement orthodontic outcomes.
• Custom Orthotic Devices Custom orthotic appliances for relieving sleep apnea and TMJ/neck pain. Repositions the jaw to maintain airway or reduce joint stress.
• Custom Mouth Guards Custom-fitted protective mouth guards for sports and teeth-grinding (bruxism) prevention.
• Pediatric Dentistry (Stoughton) Pediatric dental services delivered at the ARCH Pediatric Dentistry office in Stoughton, MA, providing general pediatric dental care alongside the practice's orthodontic offerings.

Quantifiable outcome

• Accelerated treatment by up to 50% with AcceleDent
• +4 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Miss Massachusetts Scholarship FoundationcoreStrategic or Co-development PartnerARCH Orthodontics serves as the Official Orthodontist of Miss Massachusetts and is a long-time supporter of the Miss Mass. Scholarship Foundation. Partnership spans multiple years with shared values around personal development and confidence.
• Old Colony YMCA (Stoughton)coreStrategic or Co-development PartnerCommunity partnership supporting Healthy Kids Day, new member lanyards donation, and $500 courtesy discount for Y members on orthodontic treatment. Shared goal of building stronger, healthier communities.
• Chai Jewish Center of CantonminorStrategic or Co-development PartnerARCH Orthodontics hosted the community menorah-lighting ceremony and holiday celebration at their Canton office location, supporting local interfaith community events.
• Westwood Young Women's ClubminorStrategic or Co-development PartnerARCH Orthodontics participated in HarvestFest event hosted by the Westwood Young Women's Club to engage with local community.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Heartland Dental: Largest U.S. dental support organization supporting general and specialty practices including orthodontics across many states. Comparable as a multi-location, multi-provider dental services platform with similar patient mix and clinical staffing model.
• Aspen Dental: Large DSO providing general dentistry and select orthodontic services across hundreds of locations. Comparable in multi-site patient delivery, marketing-driven patient acquisition, and consumer-friendly positioning, though broader in service scope.
• Smile Brands: Dental support organization affiliated with brands including Bright Now! Dental and Castle Dental, providing orthodontic services among general dentistry. Comparable as a multi-brand, multi-location dental services platform with mixed specialty offerings.
• Affordable Care (Affordable Dentures & Implants): Large multi-location dental practice operator focused on dentures, implants, and extractions with some orthodontic offerings. Comparable as a scaled multi-site dental services operator using similar practice-level economics and consumer marketing.

Direct peers

• Western Dental & Orthodontics: Multi-location dental and orthodontic practice operator with significant California and U.S. presence. Directly comparable as a multi-site orthodontic services provider serving mixed adult and pediatric patient populations.
• Great Expressions Dental Centers: Multi-location dental services network offering general dentistry and orthodontics across the eastern U.S. Comparable in regional multi-site orthodontic delivery, insurance participation, and family-focused patient acquisition.
• Brident Dental & Orthodontics: Multi-location dental and orthodontic services provider affiliated with the Sonrava Health DSO network. Comparable in multi-site orthodontic service delivery, family patient demographics, and community-based marketing.

Others

• Align Technology (Invisalign): Manufacturer of Invisalign clear aligners, iTero scanners, and exocad software used by ARCH and competing practices. Comparable as the dominant technology supplier whose commercial decisions directly shape ARCH's treatment economics and competitive positioning.
• Dentsply Sirona (SureSmile): Global dental equipment and technology manufacturer offering SureSmile orthodontic systems, CBCT imaging, and intraoral scanners used in modern orthodontic practices. Comparable as a key technology supplier whose product roadmap influences clinical capabilities.

Emerging players

• Candid: Direct-to-consumer and hybrid clear aligner brand competing for orthodontic patients outside the traditional practice channel. Comparable as a competitive threat that targets price-sensitive and convenience-seeking orthodontic patients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/archortho
• Facebookfacebook.com/archorthodontics
• Instagraminstagram.com/archorthodontics
• TikToktiktok.com/@archorthodontics

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ARCH Orthodontics