Masline Electronics

What Masline Electronics does

Masline Electronics, Inc. is a privately held B2B distributor of passive and electromechanical electronic components, headquartered in Rochester, New York, and operating continuously since 1932. The company sources from over 500 manufacturers and maintains 'more than five miles of product' in inventory, distributing switches, resistors and networks, power supplies, connectors and interconnects, circuit protection devices, and capacitors to end-customers in aerospace, automotive, contract manufacturing, industrial automation, medical devices, and power electronics.

The company's core technology asset is the Masline Library, an online platform that consolidates manufacturer datasheets, BOM cross-referencing, intelligent product search, and sample requests into a single sourcing hub. This is complemented by a broad value-added services portfolio covering counterfeit part mitigation (X-ray imaging, visual inspection, electrical testing), alternate sourcing through a network of 200+ engineers, custom packaging, kitting, labeling, custom assembly, lead forming, and logistics programs such as vendor-managed inventory, consignment, blanket orders, JIT delivery, and bonded inventory.

Commercially, Masline runs a sales-led B2B distribution model with a 1-800 inbound line, email-based sales support, online RFQ workflows, and multi-channel digital presence. Pricing is quote-based with no public list pricing, and revenue mechanics are hardware resale supplemented by value-added service fees. The company holds ISO 9001:2015 certification and maintains RoHS, REACH, Proposition 65, GDPR, and CCPA compliance frameworks to support regulated end-markets.

Name

Masline Electronics

Legal name

Masline Electronics, Inc.

Website

https://masline.com

Company type

Private

Founded year

1932

Operating status

Operating

Headcount range

11–50 employees

Short description

Masline Electronics is a privately held B2B distributor, founded in 1932 in Rochester, NY, that sources passive and electromechanical components from 500+ manufacturers for aerospace, automotive, industrial automation, medical, and contract manufacturing customers worldwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Rochester

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Electronic Component Distribution: Masline Electronics generates revenue through the distribution and sale of electronic components. As a distributor of passive and electromechanical components from multiple manufacturers, they sell products to customers including switches, resistors, power supplies, connectors, circuit protection devices, and capacitors. The revenue model involves product sales with quote-based pricing, serving customers across aerospace, automotive, industrial automation, medical devices, and contract manufacturing sectors.
2. Value-Added Services: Additional revenue streams from services including counterfeit part mitigation, alternate sourcing, custom packaging, kitting, labeling, custom assembly, lead forming, and logistics solutions. These services enhance the core distribution offering and provide additional value to customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Masline Electronics is a B2B distributor of passive and electromechanical electronic components, founded in 1932 and headquartered in Rochester, NY. The company sources components from 500+ manufacturers and sells switches, resistors, power supplies, connectors, circuit protection devices, and capacitors to aerospace, automotive, industrial automation, medical devices, and contract manufacturing customers. Its Masline Library online platform provides BOM management, manufacturer datasheet access, product search, and sample requests, complemented by value-added services including counterfeit part mitigation, alternate sourcing, custom packaging, kitting, labeling, custom assembly, lead forming, and logistics programs.

Product overview

Masline Electronics is an electronic components distributor offering a portfolio of products and services centered around the Masline Library online platform. The core offering includes six featured product categories (Switches, Resistors & Networks, Power Supplies, Connectors & Interconnect, Circuit Protection, and Capacitors) complemented by value-added services (Counterfeit Part Mitigation, Alternate Sourcing, Custom Packaging, Kitting, Labeling, Custom Assembly, Lead Forming, and Logistics Solutions). The Masline Library platform integrates manufacturer websites and datasheets for component sourcing, while services support the complete supply chain from component procurement through delivery. The company serves industries including Aerospace, Automotive, Contract Manufacturers/ECMs, Industrial Automation, Medical Devices, and Power Electronics.

Differentiator

Problem solved

Functional benefit

Brands

• Masline Library: An online platform developed by Masline for engineers, buyers, and technical professionals to source electronic components, access technical specifications, product datasheets, and BOM management tools

Products and services

• Masline Library An online platform developed by Masline that consolidates technical specifications, product datasheets, manufacturer integration, BOM management, product search, and sample request capabilities to help engineers, buyers, and technical professionals efficiently source standard, hard-to-find, and obsolete electronic components.
• Switches Distributor offering of switches including keylock, pushbutton, rocker, toggle, and detector switches sourced from manufacturers such as Adam Tech, Alps, APEM, NKK Switches, Marquardt Switches, and Schurter for B2B engineering and procurement customers.
• Resistors & Networks Distributor offering of resistors including aluminum housed, carbon film, cement, ceramic composition, current sensing, metal alloy, metal film, metal foil, thick film, and wire wound resistors sourced from manufacturers such as Meritek Electronics, RCD, and SEI Stackpole Electronics.
• Power Supplies Distributor offering of power supplies including AC-DC converters, DC-DC converters, drives, power converters, UPS, and power conditioning from manufacturers such as ABB, Cincon, Delta Electronics, MPD, Rubycon, and SolaHD.
• Connectors & Interconnect Distributor offering of connectors including AC inlets, automotive connectors, circular connectors, DIN connectors, D-Sub connectors, terminal blocks, and card edge connectors from manufacturers such as Adam Tech, Belden, WSI Well Shin, and Panduit.
• Circuit Protection Distributor offering of circuit protection devices including circuit breakers, fuses, fuse holders, surge protection, APD systems, and busbars from manufacturers such as Altech, Bussmann-Eaton, Mersen, NOARK, and Schurter.
• Capacitors Distributor offering of capacitors including film, aluminum electrolytic, ceramic, tantalum, and DC link capacitors from manufacturers such as ASC, Electrocube, Nichicon, Rubycon, and WIMA.
• Counterfeit Part Mitigation Service ensuring genuine components through X-ray imaging, detailed visual inspections, electrical testing, and full documentation when sourcing from non-factory direct channels, protecting customers against counterfeit electronic components.
• Alternate Sourcing Program providing access to over 200 Electrical, Field Application, and Mechanical Engineers to identify optimal alternatives for components, offering cost savings, tariff mitigation, improved lead times, and better quality solutions for B2B customers.
• Custom Packaging Custom packaging solutions including foam inserts, molded plastic cases, military and government-approved (MIL-SPEC) packaging, anti-static packaging, custom reels and trays, and eco-friendly materials for B2B customers.
• Kitting Service delivering pre-organized kits with exact components for specific projects or assemblies in one convenient package, reducing errors and saving procurement time for B2B manufacturing customers.
• Labeling Custom labeling solutions including part identification, compliance information (RoHS, REACH, Prop 65), barcoding, custom sizes and materials, and variable data printing for B2B customers.
• Custom Assembly Value-added assembly services including factory-level modifications and specialized tailored assemblies for components beyond factory capabilities, supporting B2B manufacturing customers.

Quantifiable outcome

• Reduced production downtime through vendor-managed inventory and scheduled orders
• +2 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TTI Inc. Specialty distributor focused on interconnect, passive, electromechanical, and discrete components. Highly comparable to Masline's niche in passives and electromechanical components, with broader inventory and global footprint.
• Newark / element14 (Farnell): Multi-channel high-service distributor of electronic components with strong catalog and e-commerce presence. Direct competitor in passives, connectors, switches, and power supplies for engineers and procurement.
• Digi-Key Electronics: Largest catalog distributor of electronic components globally, serving engineers and buyers with instant pricing and same-day shipping. Most directly comparable to Masline in core categories (passives, connectors, switches, power) but at vastly greater scale.
• Allied Electronics & Automation (RS Group): Distributor of electronic and industrial components including switches, connectors, passives, and power supplies. Direct competitor across Masline's featured product categories with strong industrial customer overlap.
• Mouser Electronics: Global authorized distributor focused on new product introductions from semiconductor and electronic component manufacturers. Direct competitor in the same product categories Masline distributes, with stronger digital/e-commerce presence.
• Master Electronics: Authorized distributor of electronic components serving industrial, commercial, and military markets. Closely comparable mid-sized peer with overlapping focus on passives, connectors, and electromechanical components.
• Powell Electronics: Specialty distributor of connectors, electromechanical components, and passive devices with a focus on military, aerospace, and industrial customers. Comparable niche positioning with Masline, including MIL-SPEC expertise and obsolete-part sourcing.
• Bisco Industries: Distributor of electronic components and hardware serving aerospace, military, and industrial customers. Comparable niche focus on hard-to-find and obsolete components with similar value-added services.

Broad incumbents

• Avnet: One of the world's largest electronic component distributors, offering full design-chain and supply-chain services. Comparable to Masline's broad-line distribution of passives, connectors, and power products, plus embedded solutions.
• Arrow Electronics: Fortune 500 global distributor of electronic components and enterprise computing solutions. Overlaps with Masline's core distribution but operates at dramatically larger scale across both components and broader technology solutions.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/askmasline
• YouTubeyoutube.com/@maslineelectronics5617
• Facebookfacebook.com/maslineelectronics
• LinkedInlinkedin.com/company/masline-electronics

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Masline Electronics