PLIEGER
Plieger B.V. is a Dutch wholesale distributor founded in 1918 selling sanitary, heating, ventilation and climate-control products via 60+ Express counters, 20 consumer showrooms and a webshop, serving installers and renovating consumers across the Netherlands.
- Company typePrivate
- Founded1918
- HeadquartersZaltbommel, Netherlands
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What PLIEGER does
Plieger B.V. is a privately held Dutch wholesaler founded in 1918 and headquartered in Zaltbommel, distributing sanitary, central heating, installation, electrical and climate-control products across the Netherlands. The company operates a hybrid B2B/B2C go-to-market: trade professionals (installers) are served through more than 60 Plieger Express counter locations and a webshop with rapid pickup and quote-based pricing, while consumers are served through 20 showrooms offering personalised advice, 3D bathroom design, appointment booking and installation coordination, complemented by the Plieger Punten loyalty programme.
The assortment spans more than 150,000 articles, combining the proprietary Plieger Collection private-label range (toilets, washbasins, bathroom furniture, taps, accessories) with distributed A-brands such as Geberit, Grohe, Hansgrohe, Villeroy & Boch, Duravit, Burgbad, Henco, Bonfix, Uponor, Viega, WISA and R-VENT for sanitary and installation, plus Samsung and Fujitsu for air-conditioning, heat pumps and SmartThings-integrated climate solutions. Marketing is multi-channel, using Instagram, Facebook, LinkedIn, YouTube, Pinterest and inspiration blogs alongside showroom experiences to drive both consumer renovation demand and installer mindshare.
Revenue mechanics are hardware sales through wholesale distribution with no publicly disclosed pricing tiers, transaction-based invoicing, a 30-day consumer return window, and warranty terms set per brand. The legal entity Plieger B.V. is a Dutch besloten vennootschap with a related subsidiary, ThermoNoord B.V., under unified general terms dated 1 January 2023. The company does not disclose revenue, headcount trends, funding or ownership structure in public material, and operates exclusively within the Netherlands.
PLIEGER firmographics
Firmographics- Name
- PLIEGER
- Legal name
- Plieger B.V.
- Website
- https://plieger.nl
- Company type
- Private
- Founded year
- 1918
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Plieger B.V. is a Dutch wholesale distributor founded in 1918 selling sanitary, heating, ventilation and climate-control products via 60+ Express counters, 20 consumer showrooms and a webshop, serving installers and renovating consumers across the Netherlands.
- Ownership category
- akta.pro rank
Where PLIEGER is headquartered
LocationHeadquarters
- HQ city
- Zaltbommel
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
PLIEGER business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Product Sales (Wholesale): Plieger generates revenue through the sale of sanitary, ventilation, and installation products as a wholesale distributor. Products are sold to both trade professionals (via Express and webshop) and consumers (via showrooms).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | No public pricing tiers disclosed |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
PLIEGER product offering
Product offeringCore offering
Plieger is a Dutch wholesaler of sanitary, central heating, installation, and climate control products, distributing more than 150,000 articles from its own Plieger Collection brand and A-brands such as Geberit, Grohe, Hansgrohe, Henco, Samsung, and Fujitsu. The company serves professional installers through 60+ Express counter locations and a trade webshop, while consumers are served through 20 showrooms offering consultation, 3D bathroom design, and installation coordination via partner installers.
Product overview
Plieger is a Dutch wholesale company for sanitary, ventilation, and installation products operating since 1918. Their offering consists of a physical distribution network with over 60 Express locations for professional installers and 20 showrooms for consumers. The core products include their own Plieger Collection brand of sanitary ware (toilets, washbasins, bathroom furniture, taps), complemented by distributed brands like Samsung and Fujitsu for air conditioning and heat pumps, Henco for pipes and floor heating, and Geberit for installation systems. Services include 3D bathroom design, professional installation coordination, and the Plieger Punten loyalty program. The company positions itself as a total solutions provider offering more than 150,000 articles across sanitation, ventilation, and installation categories.
Differentiator
Problem solved
Functional benefit
Brands
- Plieger Collection: The company's own branded sanitary product line, encompassing bathroom furniture, toilets, washbasins, taps, and accessories, marketed with a focus on design, quality-to-price ratio, and durability.
- Plieger Punten
- Plieger Express
Products and services
- Plieger Collection Plieger's own private-label brand of sanitary products including toilets, washbasins, bathroom furniture, taps, and accessories, marketed with a focus on modern design and good price-quality ratio.
- Samsung Airconditioning & Warmtepompen Distributed Samsung climate solutions including air conditioning units and heat pumps featuring WindFree technology, 360 Cassette, AI Energy Saving, and SmartThings smart home integration.
- Fujitsu Airconditioning Distributed Fujitsu air conditioning and climate control products including single split sets, multi split systems, and air-to-water heat pumps with high efficiency ratings exceeding 500%.
- Henco Buizen, Fittingen & Vloerverwarming Distributed Henco multi-layer pipes, fittings, and accessories for heating (floor heating), tap water, sprinkler, and gas installations with over 50-year lifespan.
- Geberit Sanitair Systemen Distributed Geberit bathroom systems including concealed cisterns, wall-hung toilets, and bathroom ceramics.
- Bonfix Installatiemateriaal Distributed Bonfix installation materials and fittings for plumbing applications.
- Showroom Services Physical showroom locations across the Netherlands (20 in total) for consumers to view and purchase bathroom products, with expert advice, 3D bathroom design services, and installation coordination through partner installers.
- Plieger Express (B2B Afhaalservice) More than 60 express counter locations across the Netherlands providing rapid pickup service for professional installers, with extended opening hours and dedicated counter staff.
- Plieger Punten (Loyalty Program) Loyalty program where each euro spent earns one Plieger Punt, redeemable for gifts in the Plieger cadeaushop (gift shop).
Companies that use PLIEGER
Customer profileSegments2 records
Ideal customer profiles2 records
PLIEGER technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PLIEGER partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered major, minor and core.
- SamsungmajorPlieger distributes Samsung air conditioning and heat pump products including WindFree technology, 360 Cassette, and SmartThings connected climate solutions. Samsung is presented as a top brand carried by Plieger.
- Fujitsu (Atlantic-Fujitsu)majorPlieger distributes Fujitsu air conditioning and heat pump products including single split sets, multi split systems, and air/water heat pumps. Fujitsu products are featured as top brand offerings.
- GeberitmajorPlieger carries Geberit as a top brand, distributing sanitary systems and installation products.
- HencomajorPlieger distributes Henco products including multilayer pipes, fittings, distributors, underfloor heating systems and tools. Henco emphasizes over 50-year product lifespan.
- GrohemajorPlieger carries Grohe as a top brand of sanitary fittings and accessories, prominently featured in showrooms.
- HansgrohemajorPlieger carries Hansgrohe as a top brand of sanitary fixtures and accessories.
- Villeroy & BochmajorPlieger carries Villeroy & Boch as a top brand of sanitary products and tiles.
- DuravitmajorPlieger carries Duravit as a top brand of design sanitary products.
- BurgbadmajorPlieger carries Burgbad as a top brand of bathroom furniture and sanitary products.
- BonfixmajorPlieger carries Bonfix as a top brand of installation fittings and accessories.
- vtwonenminorPlieger operates a vtwonen dealership in collaboration with Detremmerie, bringing vtwonen design bathroom collections to Plieger showrooms.
- Plieger Collection (own brand)corePlieger's own private label brand offering sanitary products, bathroom furniture, taps and accessories with good price-quality ratio, strong design and long lifespan.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
PLIEGER competitors and assessment
Company assessmentBroad incumbents
- Karwei: Dutch DIY chain with bathroom and sanitary assortment. Broadly competes for consumer bathroom renovation wallet share; not a specialist trade wholesaler like Plieger.
- HORNBACH Nederland: Dutch arm of the European DIY/home improvement chain with substantial sanitary and bathroom assortment. Competes for the consumer renovation segment but does not specialize in the trade installer channel.
- Gamma Nederland: Major Dutch DIY chain carrying bathroom fixtures and installation accessories. Competes for occasional consumer renovation demand, though not specialized in sanitary wholesale or trade.
- Praxis: Dutch DIY chain offering sanitary, bathroom, and installation products alongside broader home improvement categories. Overlaps with Plieger's consumer showroom proposition at a more mass-market positioning.
Direct peers
- Wasco: Major Dutch sanitary and installation wholesaler with a comparable Express/showroom-style distribution model serving installers and consumers across the Netherlands. Closest direct competitor to Plieger in sanitary wholesale.
- Oosterberg: Dutch distributor of installation materials and tools for the installer channel. Overlapping B2B installer customer base and product categories with Plieger's Express business.
- Technische Unie: Largest Dutch technical wholesaler serving installers with electrical, lighting, and installation products. Comparable B2B installer-focused counter model, though broader than Plieger's sanitary core.
- Van Walraven: Benelux sanitary, plumbing, and installation wholesaler with a multi-country branch network. Highly comparable assortment (pipes, fittings, sanitary fixtures) and installer customer base.
- Reesink: Dutch technical wholesale group active across installation, climate, and related categories. Comparable trade-focused distribution model with overlapping installer customer relationships.
- Sanitairwinkel.nl: Dutch online sanitary retailer with a broad catalogue of bathroom fixtures, taps, and accessories. Competes with Plieger's showroom and webshop channels, particularly on price transparency for consumers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
PLIEGER social profiles
Digital presencePLIEGER financial estimates
Financial estimateRevenue estimate
Valuation estimate
PLIEGER leadership team
Management profileNumber of profiles
Profiles1 record
PLIEGER subsidiaries and ownership
Company hierarchySubsidiaries1 record
PLIEGER funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PLIEGER M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PLIEGER
What does PLIEGER do?
Plieger is a Dutch wholesaler of sanitary, central heating, installation, and climate control products, distributing more than 150,000 articles from its own Plieger Collection brand and A-brands such as Geberit, Grohe, Hansgrohe, Henco, Samsung, and Fujitsu. The company serves professional installers through 60+ Express counter locations and a trade webshop, while consumers are served through 20 showrooms offering consultation, 3D bathroom design, and installation coordination via partner installers.
Is PLIEGER a public or private company?
PLIEGER is a private company. It is classified as unknown and is currently operating.
When was PLIEGER founded?
PLIEGER was founded in 1918. It employs 251 to 500 people.
Where is PLIEGER based?
PLIEGER is headquartered in Zaltbommel, Netherlands, in the Europe region.
How does PLIEGER make money?
One revenue line is on record: product Sales (Wholesale).
Who are PLIEGER's main competitors?
Broad incumbents on record are Karwei, HORNBACH Nederland, Gamma Nederland and Praxis. Direct peers are Wasco, Oosterberg, Technische Unie, Van Walraven, Reesink and Sanitairwinkel.nl.
Does PLIEGER have an API?
No public API is recorded for PLIEGER.