CHOMP

What CHOMP does

CHOMP is a Hong Kong-based mobile marketplace founded in 2021 that connects F&B businesses with surplus food inventory to price-conscious consumers. The app sells surplus stock as "Mystery Boxes" at up to 70% off retail, with consumers collecting orders directly from vendors on a pickup-only basis to minimize delivery emissions and keep unit economics viable. The platform has grown to 250+ vendor partners across cafes, restaurants, bakeries, hotels, and more recently pet retailers (via Whiskers N Paws), homewares, flowers, and skincare, signalling a deliberate broadening of the surplus-rescue model beyond food.

The company's underlying technology is a consumer-facing iOS/Android app and a vendor-side listing workflow, with no disclosed proprietary AI components or advanced personalization layers. Beyond the core marketplace, CHOMP operates The Rescued Feast (a ticketed sustainable dining event series), runs sustainability workshops for schools and corporates, sells branded merchandise, publishes the UNBINNED content series, and has piloted the Buffet-Box concept with Kowloon Shangri-La. The business model is built on marketplace transaction fees on heavily discounted Mystery Box sales, supplemented by ticketed event revenue and ancillary workshop/merchandise sales. The company is bootstrapped, operates with 1-10 employees, and is led by Founder & CEO Carla Martinesi.

Name

CHOMP

Legal name

CHOMP Limited

Website

https://chomphk.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

CHOMP is a Hong Kong-based mobile marketplace founded in 2021 that sells surplus F&B inventory as discounted "Mystery Boxes" to local consumers via a pickup-only model, with additional event, workshop, and pet-supply offerings.

Ownership category

akta.pro rank

Product category

Sustainable Food Marketplace

NAICS

Grocery and Convenience Retailers (4451), Pet and Pet Supplies Retailers (459910)

SIC

Retail-Grocery Stores (5411)

akta.pro primary industry

Grocery & Specialty Food Marketplaces (CRAFABAE)

akta.pro secondary industry

Pet & Animal Supplies Marketplaces (CRAFABAH)

Keywords

• Food waste reduction
• Surplus food marketplace
• Mystery box dining
• Sustainable food app
• Mobile food ordering

Headquarters

HQ city

Hong Kong

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Marketplace Transaction Fees: CHOMP operates as a marketplace connecting surplus food vendors with consumers. Vendors list surplus items as Mystery Boxes; consumers purchase at discount. Revenue generated from transaction facilitation.
2. The Rescued Feast Events: First-of-its-kind sustainable dining experiences where food surplus and scraps are transformed into gourmet meals. Ticketed events hosted at partner venues.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

CHOMP operates a mobile app marketplace (iOS and Android) that connects F&B vendors — restaurants, cafes, bakeries — and other retailers with consumers in Hong Kong to purchase surplus food and goods at up to 70% off via "Mystery Boxes." Consumers order through the app, receive real-time alerts when nearby vendors drop boxes, and pick up orders directly at the store. The platform has expanded beyond F&B into pet supplies (Whiskers N Paws partnership), homewares, flowers, and skincare.

Product overview

CHOMP is a Hong Kong-based food-saving consumer app (launched 2021) built around a core mobile platform available on iOS and Android. The primary product is the CHOMP Mystery Box — a surprise bundle of surplus food from F&B vendors sold at up to 70% off, with real-time notifications alerting users to nearby drops. The app has expanded into adjacent offerings: The Rescued Feast (a premium sustainable dining event series), a Pet Category (partnered with Whiskers N Paws for discounted surplus pet goods), Buffet-Box (buffet surplus in a box, via Kowloon Shangri-La and Eaton HK partnerships), branded CHOMP Merch (t-shirts and tote bags), sustainability workshops for schools and corporates, a recipe editorial section, and free downloadable sustainability resources. CHOMP positions itself as a pickup-only service to avoid delivery emissions. The platform had 250+ vendor partners as of September 2025.

Differentiator

Problem solved

Functional benefit

Brands

• The Rescued Feast: Asia's first sustainable dining experience that turns food surplus and scraps into gourmet meals cooked by Hong Kong's top chefs.

Products and services

• CHOMP Mobile App Mobile application on iOS and Android connecting Hong Kong consumers with F&B vendors to purchase surplus food at up to 70% off via Mystery Boxes. Includes real-time push notifications when nearby vendors drop boxes, pickup-only fulfillment, and payment via FPS, AliPay, or credit card.
• Mystery Box Surprise bundle of surplus food packaged by a restaurant, café, or bakery and sold at a discounted price through the CHOMP app. Contents may be unknown to the consumer until pickup.
• Pet Category Pet food and perishable pet products category on the CHOMP app, powered by a partnership with Whiskers N Paws, offering surplus pet items at 50% off when nearing best-before dates at two retail locations.
• The Rescued Feast Ticketed sustainable dining experience that transforms food surplus and scraps into gourmet meals cooked by Hong Kong chefs, hosted at partner venues for both private and public events.
• CHOMP Merch Branded merchandise including CHOMP Cotton T-Shirts (HK$100, Unisex S-XL) and Tote Bags (Groceries Edition, HK$100) featuring hand-drawn food illustrations on eco-friendly materials, sold via the CHOMP online shop.
• Sustainability Workshops Interactive, hands-on food waste reduction and sustainability workshops for schools and corporates across Hong Kong where participants cook using rescued food.
• Buffet-Box Concept launched with Kowloon Shangri-La allowing hotel guests to take gourmet buffet dishes in a box, reducing food waste from buffet services and available at partner venues including The Astor at Eaton HK.

Quantifiable outcome

• Up to 70% discount on surplus food for consumers
• +4 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core, flagship and minor.

• Whiskers N PawscoreStrategic or Co-development PartnerCollaboration to expand CHOMP's waste-saving mission into the pet sector. Two retail locations (Ap Lei Chau and Lohas Park) make surplus pet food, treats, and perishable items available via CHOMP app at 50% discount. Active Monday to Friday 10am-6pm.
• Kowloon Shangri-LaflagshipStrategic or Co-development PartnerLaunched Hong Kong's first-ever Buffet-Box concept, allowing guests to enjoy gourmet buffet dishes while reducing food waste. Innovative sustainability initiative at the hotel.
• Little BaocoreGTM or Marketing PartnerGuest chef Chef May Chow collaborates with CHOMP for The Rescued Feast events, transforming surplus food into gourmet meals.
• Soho HousecoreGTM or Marketing PartnerGuest chef Chris Czerwinski from Soho House participates in The Rescued Feast sustainable dining events.
• More GoodcoreGTM or Marketing PartnerGuest chef Mike Silva from More Good collaborates on The Rescued Feast events.
• Eaton HK / Terrible BabyflagshipStrategic or Co-development PartnerVenue partner for The Rescued Feast Earth Day event. Terrible Baby hosted the daytime brunch buffet on 26 April 2026.
• Feather & BoneminorGTM or Marketing PartnerSponsor for The Rescued Feast events, supporting sustainable dining experiences.
• Grand Hyatt Hong KongminorGTM or Marketing PartnerPast sponsor and collaborator for The Rescued Feast events.
• LSG Sky ChefsminorGTM or Marketing PartnerCollaborated with CHOMP on The Rescued Feast events.
• Hong Kong University School of Biological SciencescoreStrategic or Co-development PartnerPartnered with CHOMP and Green Hospitality to launch cookbook 'Conscious Cooking - Asian Delights' teaching Asian-inspired meals using overlooked kitchen items.
• Green HospitalitycoreStrategic or Co-development PartnerCollaborated with CHOMP and HKU to produce the 'Conscious Cooking - Asian Delights' cookbook.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Too Good To Go: Global leader in surplus food Mystery Box marketplace. Operates a mobile app connecting consumers with restaurants and stores offering surplus food at discounted prices, closely mirroring CHOMP's core model. Competes directly in the same surplus food category.
• Olio: UK-based food sharing app that connects neighbours and businesses to share surplus food. Direct competitor in the surplus food marketplace space with a similar mobile-first consumer and vendor model.
• Karma: Sweden-based surplus food marketplace app that helps restaurants sell excess food at discounted prices. Direct competitor with comparable consumer-app experience and Mystery Box-style offerings.
• Phenix: France-based anti-food waste company connecting retailers, restaurants, and caterers with consumers to sell surplus food. Operates a similar B2B2C marketplace model targeting food waste reduction.
• ResQ Club: Finnish surplus food marketplace app serving restaurants, cafes, and bakeries across Northern Europe. Closely comparable mobile app format and Mystery Box mechanics.
• FlashFood: Canada-based mobile app that helps grocery retailers sell surplus food at discounted prices. Comparable marketplace model with focus on reducing food waste through consumer app.
• Yume Food: Australia-based surplus food marketplace connecting food businesses with consumers. Operates a similar B2B marketplace model for rescuing surplus food inventory.

Emerging players

• FoodCloud: Ireland-based social enterprise connecting surplus food from retailers to charities and community groups. Comparable mission in food waste reduction but with a non-profit/charity distribution model rather than consumer marketplace.
• Oddbox: UK-based service that rescues surplus and odd-looking fruit and vegetables for direct delivery to consumers. Comparable surplus food rescue model with subscription-style delivery adjacent to CHOMP's marketplace approach.

Regional players

• No Food Waste: India-based food waste reduction platform distributing surplus food from restaurants and events. Comparable mission and Asia-adjacent market context, though primarily focused on food donation rather than a consumer marketplace.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xinstagram.com/chompfoodapp
• Instagraminstagram.com/chompfoodapp
• Facebookfacebook.com/chompfoodwaste
• LinkedInlinkedin.com/company/chompfoodwaste

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CHOMP