Top Draw

What Top Draw does

Top Draw Inc. is an Edmonton, Alberta-based digital marketing agency founded in 1993 that has operated continuously for over 30 years under the leadership of President Ken Jurina. The company delivers an integrated digital marketing suite to Western Canadian businesses, anchored on Search Engine Optimization (including an AI-SEO sub-product built around Large Language Models and proprietary semantic-intent clustering), Online Advertising (Google Ads, paid social, remarketing), Website Design, Social Media Management, and Email Marketing, with supporting modules in Digital Marketing Training, Brand Identity, Strategy consulting, Discovery + Insight research, and Website Audits. Its technology stack spans GA4, Microsoft Clarity, ActiveDEMAND, Ahrefs, SEMrush, Screaming Frog, Sprout Social, and Klaviyo, and the agency holds Google Partner status.

The company's go-to-market is consultative and sales-led, blending website-driven lead generation and free strategy calls for SMBs with discovery sessions and bespoke training programs for enterprise accounts. Pricing is retainer-based, with monthly engagements ranging from CAD $2,500 to CAD $10,000 depending on scope, alongside one-time website audits starting at CAD $4,000 + GST. Customer mix spans SMBs through to enterprise clients including Stantec, Civeo (Canada/US/Australia operations), Melcor Developments (14-location PPC mandate), Edmonton International Airport, Westcon Precast (5+ years), MCSnet, and Always Plumbing & Heating, with delivered outcomes ranging from 87% lead growth and $3–$4 CPL (Melcor) to 207% lead lift and 144% organic traffic growth (Westcon) to 710% sales growth and 50x ROAS (Gray Haus).

Top Draw is a privately held Alberta corporation with no external funding, no parent company, and no M&A activity disclosed; it operates from an Edmonton headquarters with an additional Calgary-area office presence and serves primarily Western Canadian clients, with select engagements touching US and Australian operations via enterprise accounts. The agency has accumulated multiple international and regional creative awards (ACE, Muse, Hermes) since 2018 and positions itself as a full-funnel, results-oriented partner rather than a commodity SEO vendor.

Name

Top Draw

Legal name

Top Draw Inc.

Website

https://topdraw.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Top Draw Inc. is an Edmonton-based digital marketing agency founded in 1993 that delivers SEO, paid advertising, website design, social media, email marketing, and training services primarily to SMB and enterprise clients across Western Canada, with an AI-SEO sub-product built on large language models.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)

Keywords

• Digital marketing agency
• Search engine optimization
• Website design services
• Online advertising management
• Social media marketing

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Digital Marketing Agency Services: Top Draw generates revenue through monthly digital marketing service agreements, offering SEO, PPC, website design, social media, email marketing, and analytics services. Services are typically billed on a retainer/ongoing basis, with scope varying by client size. Full SEO campaigns and website redesigns are executed as part of ongoing monthly agreements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Top Draw is a digital marketing agency that sells and delivers SEO, AI-powered SEO, online advertising (Google Ads, Meta), website design and development, social media marketing, and email marketing services on monthly retainer engagements to Western Canadian businesses. Its offering is rounded out by digital marketing training, brand identity, strategy consulting, audience research, and website audits, with revenue generated primarily through ongoing monthly service agreements.

Product overview

Top Draw is a digital marketing agency offering a unified suite of services built around its core Search Engine Optimization (SEO) and Online Advertising capabilities. The portfolio centers on digital marketing services including Website Design, Social Media Marketing, and Email Marketing as primary offerings. Supporting modules include Digital Marketing Training, Brand Identity development, Strategy consulting, Discovery + Insight research, and Website Audits. The agency has developed an AI-enhanced SEO sub-product leveraging Large Language Models for semantic search optimization. The full-service digital marketing package integrates all these capabilities into a cohesive offering for Western Canadian businesses, particularly in Edmonton and Calgary, serving industries including heavy equipment, real estate development, professional services, and energy sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Search Engine Optimization (SEO) Comprehensive SEO services covering technical optimization, local SEO, content strategy, and AI-powered SEO leveraging Large Language Models to improve visibility in Google and AI search results for Western Canadian businesses.
• Online Advertising Paid advertising campaigns spanning Google Ads, Facebook, Instagram, and display networks, strategically targeted at ready-to-buy audiences with managed ad placement and A/B testing.
• Website Design UX-focused website design and development service producing mobile-optimized, conversion-friendly websites that work across all devices for Western Canadian businesses.
• Social Media Marketing Social media strategy, content creation, community management, and engagement services designed to build brand advocates across platforms.
• Email Marketing Email campaign development with subject line creation, content optimization, and personalized marketing strategies that connect with customers across the digital funnel.
• AI Search Engine Optimization AI-powered SEO using Large Language Models and proprietary data clustering to identify the semantic intent behind customer searches, optimizing content for Google's AI results and ChatGPT visibility in 2026.
• Digital Marketing (Full-Service) Comprehensive full-service digital marketing engagement integrating SEO, online advertising, website design, email marketing, social media, analytics, digital media buying, and brand reputation management for brands seeking strategy-driven solutions.
• Digital Marketing Training Customized digital marketing training programs for teams, ranging from one-day sessions to multi-week crash courses covering tools and implementation.
• Brand Identity Strategic brand development covering visual identity systems, messaging frameworks, logos, typography, color palettes, and brand guidelines for consistent cross-channel representation.
• Strategy Digital marketing strategy development including market research, competitive analysis, audience personas, KPI development, and strategic implementation planning.
• Discovery + Insight Market research and audience analysis service uncovering target demographics, behaviors, motivations, and competitive positioning.
• Website Audits Comprehensive website audit examining Google Analytics, technical and on-page SEO, link opportunities, local SEO, conversion rate optimization, UX, and content improvements; packages begin at $4,000 + GST.

Quantifiable outcome

• 207% increase in monthly leads for Westcon Precast
• +13 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability3 records

Feature4 records

Partnerships

One partnership is on record.

• Google (Ads & Analytics)coreTechnology or IntegrationTop Draw is a Google Partner certified agency. The company leverages Google Ads for PPC campaigns, Google Analytics 4 for website performance tracking and conversion measurement, and participates in Google's remarketing network and Display Network.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• WebFX: WebFX is a large US-based full-service digital marketing agency offering SEO, PPC, web design, social media, and email marketing on retainer models. Comparable to Top Draw in service mix (SEO-led, performance-driven, retainer-based) but operates at significantly larger scale across multiple geographies.
• Ignite Visibility: Ignite Visibility is a US-based digital marketing agency with strong SEO, PPC, social media, and email marketing offerings, similar to Top Draw's core stack. Both are performance-focused, retainer-based agencies with award-winning creative work and enterprise-to-SMB client mix.
• Thrive Internet Marketing Agency: Thrive is a full-service digital marketing agency offering SEO, web design, social media, PPC, and email marketing with multi-location operations. Direct competitor to Top Draw in service portfolio and target customer profile (SMB to mid-market).
• Wpromote: Wpromote is a larger US digital marketing agency specializing in SEO, paid media, and content strategy with a performance-driven, data-led approach similar to Top Draw. Both target mid-market and enterprise clients with measurable ROI focus, though Wpromote operates at much greater scale.
• Directive: Directive is a B2B-focused digital marketing agency specializing in SEO, PPC, and content for SaaS and enterprise technology companies. Comparable to Top Draw's enterprise client segment (Stantec, Civeo) with a similar retainer-based, performance-focused model.
• Jelly Marketing: Jelly Marketing is a Canadian digital marketing agency offering SEO, web design, PPC, and social media with a focus on B2B and industrial clients. Direct Canadian competitor to Top Draw with similar service mix and mid-market industrial client focus.
• Bruce Clay: Bruce Clay is a US-based SEO pioneer agency offering SEO, PPC, and content strategy services. Comparable to Top Draw in SEO-led positioning and technical depth, though more narrowly focused on search marketing versus Top Draw's broader full-service offering.

Regional players

• Northern Commerce: Northern Commerce is a Canadian digital commerce and marketing agency with full-service capabilities including web design, SEO, and digital advertising. Comparable to Top Draw in Canadian geography and service breadth, though with greater emphasis on e-commerce platforms.
• Major Tom: Major Tom is a Canadian full-service digital marketing agency offering strategy, web design, SEO, and paid media. Operates primarily in Canada with similar mid-market and enterprise client profile to Top Draw, and overlapping service portfolio.
• Customer Acquisition (formerly Customer Acquisition Group): Customer Acquisition is a Canadian digital marketing agency specializing in performance marketing, lead generation, and paid media. Comparable to Top Draw in lead generation focus and Canadian market presence, with overlapping enterprise and SMB client mix.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/topdrawinc
• Facebookfacebook.com/137724899582560
• LinkedInlinkedin.com/company/top-draw-inc
• Instagraminstagram.com/topdrawinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Top Draw