Fluency

What Fluency does

Fluency, Inc. is a privately held, for-profit software company founded in 2005 and headquartered in Rancho Cordova, California, that builds a cloud-based interpreter scheduling and management system for language service providers (LSPs) and interpreting agencies. The core product is a subscription-based SaaS platform that allows agency administrators to schedule, edit, and cancel interpreting assignments across medical, legal, and educational end markets from any Internet-connected computer, tablet, or smartphone, with role-based access credentials and a HIPAA-compliant database. Functional capabilities include a 24/7 requester self-service portal, intelligent assignment tools that match interpreters by mileage proximity, real-time availability, and continuity of care, automated email and SMS notifications to administrators, requesters, and interpreters, and prepackaged reporting on appointments, finances, demand, fulfillment, and cancellations exportable to PDF or Excel. A companion mobile app allows interpreters to manage assignments on the go, and QuickBooks export supports payroll and invoicing workflows.

The company has progressively invested in formal security and compliance posture, completing a SOC 2 Type I audit in August 2024 and a SOC 2 Type II, HIPAA, and SOC 3 audit in May 2025 (all conducted by Sensiba LLP with clean opinions), and launching a Vanta-powered public Trust Center. Fluency's revenue model is enterprise subscription licensing with annual billing cycles; pricing is not publicly disclosed and is set through a sales-led "Request a Demo" motion targeting LSPs and interpreting agencies rather than self-serve transactional purchasing. The company is small (1-10 employees), is led by founder, President, and CEO Bill (William) Glasser, and has no disclosed external funding, board composition, or institutional investors. Its marketing is concentrated in company-blog content, demo-form lead capture, and the "Interpreters Save Lives" national award-winning public service announcement program.

Note on entity scope: this analysis pertains to Fluency, Inc. (the interpreter scheduling company, Rancho Cordova CA, founded 2005, CEO Bill Glasser). Several source blocks in the input aggregate data about a separate venture-backed adtech company also named Fluency (founded 2017, Burlington VT, with a $40M Series A led by Integrity Growth Partners in December 2025); those facts were not used to characterize the interpreter scheduling company analyzed here.

Name

Fluency

Legal name

Fluency

Website

https://tryfluency.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Fluency, Inc. is a privately held SaaS company, founded in 2005 and based in Rancho Cordova, California, that provides a HIPAA-compliant, cloud-based interpreter scheduling and management system sold on subscription to language service providers and interpreting agencies serving medical, legal, and educational end markets.

Ownership category

akta.pro rank

Product category

Interpreter Scheduling Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)

akta.pro secondary industry

Provider Credentialing, Licensing & Compliance Enablement (multi-state) (HLALAKAM)

Keywords

• Interpreter scheduling software
• Language service management
• HIPAA compliant scheduling
• Interpreter deployment platform
• Scheduling workflow automation

Headquarters

HQ city

Rancho Cordova

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Licensing: Fluency licenses its Interpreter Scheduling System as a subscription-based service to language service providers and interpreting agencies. This provides recurring revenue through periodic subscription payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Fluency, Inc. licenses a cloud-based Interpreter Scheduling System as a subscription service to language service providers and interpreting agencies. The platform lets administrators schedule, assign, and track interpreters across medical, legal, and educational interpreting, with HIPAA-compliant data handling, intelligent matching by proximity and availability, automated notifications, prepackaged reporting, QuickBooks export, and a 24/7 requester portal supported by a dedicated interpreter mobile app.

Product overview

Fluency offers two distinct product lines under the same company name: 1. AI-Powered Digital Advertising Operating System (adtech company, founded 2017, Burlington, VT): An AI-driven platform that centralizes and automates digital advertising campaigns across multiple platforms, enabling brands and agencies to manage global ad spend. The system incorporates AI agents for autonomous campaign management, utilizing models from Amazon, Anthropic, and Google. 2. Interpreter Scheduling System (language services technology company, Rancho Cordova, CA): A cloud-based scheduling and management platform for language service providers and interpreting agencies. The core product is the Interpreter Scheduling System (SaaS subscription), supplemented by a dedicated mobile app for interpreters. Features include HIPAA-compliant scheduling, PDF/Excel reporting, QuickBooks export, and automated notifications for appointment management across medical, legal, and educational industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Interpreter Scheduling System Cloud-based, subscription-licensed scheduling and management platform for language service providers and interpreting agencies that enables administrators to track, manage, schedule, and deploy interpreters across medical, legal, and educational engagements, with HIPAA-compliant data handling, intelligent assignment matching, automated notifications, prepackaged reporting, and QuickBooks payroll and invoice export.
• Fluency Mobile App Intuitive mobile application for interpreters to manage every aspect of their business with their agency at any time, including scheduling access, assignment visibility, and notification handling on smartphones and tablets.

Quantifiable outcome

• Reduced administrative burden through automated scheduling and notifications
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature9 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Wordly: Wordly is an AI-powered live interpretation platform serving meetings and events. While product model differs, it competes for the same language-access budget at hospitals, courts, and conferences that Fluency-equipped LSPs serve.

Direct peers

• Propio Language Services: Propio provides on-demand phone, video, and in-person interpretation with proprietary scheduling and workforce management tools. It is a direct peer to Fluency, serving LSP-style language access workflows with technology-enabled scheduling.
• Boostlingo: Boostlingo is a language services technology platform offering scheduling, billing, and video/phone interpreting for LSPs and interpreters. It is the most direct competitor to Fluency's interpreter scheduling SaaS, serving the same LSP buyer with overlapping scheduling, payroll, and customer-request workflows.
• Stratus Video / Stratus InDemand: Stratus provides on-demand video interpretation and scheduling tools used by hospitals and interpreting agencies. Like Fluency, it targets healthcare interpreting workflows with scheduling, EHR-aware routing, and HIPAA-grade infrastructure.
• InDemand Interpreting: InDemand delivers video remote interpreting primarily to healthcare systems, with scheduling, dispatch, and EHR-aware routing. It competes in the same healthcare-interpreter scheduling category that Fluency serves via its LSP partners.

Broad incumbents

• CyraCom (now part of AMN Healthcare): CyraCom is one of the largest US healthcare interpretation providers, operating both interpretation services and proprietary scheduling/management tools. It is a broad incumbent that competes with Fluency's LSP customers and, increasingly, offers adjacent technology.
• LanguageLine Solutions: LanguageLine is the dominant US interpretation services provider with proprietary scheduling and dispatch technology used by hospitals and governments. It is a broad incumbent whose technology portfolio overlaps with Fluency's enterprise scheduling surface.
• Zoom (interpretation features): Zoom's Language Interpretation feature and large installed base in healthcare and education create indirect competitive pressure on dedicated interpreter scheduling platforms. Relevant as a broad incumbent with overlapping language-access capability.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/GoFluently
• LinkedInlinkedin.com/company/fluency-inc-

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fluency