Twice Daily

Name

Twice Daily

Legal name

Tri Star Energy, LLC

Website

https://twicedaily.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Convenience Stores

NAICS

Convenience Retailers (445131), Snack and Nonalcoholic Beverage Bars (722515), Limited-Service Restaurants (722513)

SIC

Retail-Convenience Stores (5412), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Convenience Retail with Quick-Service Foodservice (Hot Food/Prepared) (CRANAJAI)

akta.pro secondary industries

Drive-Thru Coffee Stands & Coffee Kiosks (THAFADAK), Breakfast-to-Go (Breakfast Sandwiches, Parfaits, Oatmeal) (CRAHAKAG)

Keywords

• Convenience retail stores
• Fuel and gasoline sales
• Fresh prepared food
• Artisan coffee service
• Customer loyalty rewards

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Convenience Retail Sales: Revenue from selling convenience items including snacks, beverages, groceries, tobacco products, and lottery at physical store locations across Tennessee, Alabama, and Kentucky
2. Foodservice Sales: Revenue from prepared foods including pizza, made-to-order sandwiches, bakery items, breakfast items, and fresh prepared meals
3. Fuel Sales: Revenue from fuel/gasoline sales at store locations with fuel pumps
4. White Bison Coffee Sales: Revenue from artisan coffee beverages and handcrafted cafe menu items including drip coffee, pour-over coffees, cold brew, nitro coffee, espresso beverages, seasonal drinks, and fresh pastries
5. Rewards Program Data and Engagement: Loyalty program that drives repeat customer visits and data collection through the Twice Daily Rewards program

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Twice Daily operates a chain of 81 convenience stores across Tennessee, Alabama, and Kentucky selling snacks, beverages, fuel, tobacco, lottery, and freshly prepared foods including pizza, made-to-order sandwiches, bakery items, and breakfast offerings. The chain also operates the integrated White Bison Coffee artisan coffee concept across 14 locations and supports its retail with a mobile rewards program, mobile and online ordering, and curbside pickup.

Product overview

Twice Daily is a convenience store chain operated by Nashville-based Tri Star Energy, offering a unified retail experience combining fresh food service, beverages, and fuel across 81+ locations in Tennessee, Alabama, and Kentucky. The product portfolio centers on the Twice Daily convenience store brand alongside the White Bison Coffee sub-brand, which provides artisan coffee integrated into select store locations. Core food and beverage offerings include oven-fresh pizza, made-to-order sandwiches, bakery items (donuts, muffins, cinnamon rolls), breakfast items, and hot/cold drinks. The company supports its retail operations with a digital ecosystem comprising the Twice Daily Rewards loyalty program, a mobile app for ordering and rewards management, and online ordering with curbside pickup. Additional offerings include the seasonal Summer of Fun Sweepstakes promotion and the Thrive sustainability initiative.

Differentiator

Problem solved

Functional benefit

Products and services

• Twice Daily Convenience Stores Chain of 81 convenience stores across Tennessee, Alabama, and Kentucky selling snacks, beverages, fuel, tobacco products, lottery, groceries, and freshly prepared foods to on-the-go consumers, commuters, and travelers.
• White Bison Coffee

Quantifiable outcome

• Raised over $1 million since inception for Monroe Carell Jr. Children's Hospital at Vanderbilt
• +1 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Nashville ZoocoreStrategic or Co-development PartnerStrategic partnership focused on serving the communities in which both operate. Twice Daily sponsors Nashville Zoo events including Easter Eggstravaganzoo and Hispanic Heritage Festival. Named by The Tennessean as 'Best Regional Attraction'.
• Monroe Carell Jr. Children's Hospital at VanderbiltcoreStrategic or Co-development PartnerTwice Daily hosts annual Twice Daily Cup charitable golf tournament with 100% of proceeds benefiting the hospital. Has raised over $1 million since inception in 2002.
• Our Kids FoundationcoreStrategic or Co-development PartnerFor every 16oz bottle of Twice Daily water sold, the company donates $0.05 to Our Kids Foundation which provides critical services of help, hope, and healing to children and families affected by child sexual abuse.
• Tennessee TitansminorGTM or Marketing PartnerCorporate partnership where Twice Daily donates 500 tickets to individuals who may not be able to afford a ticket to games, supporting community engagement in Tennessee.
• 365 Pediatric Cancer FundminorStrategic or Co-development PartnerCommunity partner organization that Twice Daily supports as part of its mission to build lasting relationships by serving the community.
• White Bison CoffeecoreStrategic or Co-development PartnerPremium coffee brand owned by Tri Star Energy. Operates 14 locations including integrated Twice Daily/White Bison Coffee stores and 2 standalone sites. Features expertly roasted handcrafted specialty coffee drinks including drip coffee, single-origin pour-over coffees, cold brew, nitro coffee, hot and cold espresso beverages, and seasonal drinks.

Scale indicators7 records

Recent moves9 records

Expansion highlights4 records

Direct peers

• Mapco: Regional convenience store chain with overlapping Tennessee and Alabama footprint and a similar fresh-food and foodservice offering, making it the closest direct geographic and format competitor to Twice Daily.
• QuikTrip: Privately held convenience store chain with strong presence in the Southeast and Midwest, comparable in size and operating model (fuel + foodservice + private label coffee). Represents a direct regional competitor for sites, customers, and labor.
• RaceTrac: Privately held convenience store chain headquartered in Atlanta with significant footprint across the Southeast. Overlaps with Twice Daily on geography, store format, and the ongoing push into fresh-prepared foods and proprietary coffee.
• Kwik Trip: Privately held Midwest convenience chain recognized for high-quality in-store foodservice, bakery, and coffee program. Closely comparable to Twice Daily on operating model and quality-of-offer positioning within the c-store format.
• Royal Farms: Mid-Atlantic privately held convenience chain with a strong fresh-prepared food and proprietary coffee program. Closely comparable to Twice Daily's integrated c-store + coffee strategy, though operating in different geographies.

Broad incumbents

• Wawa: Large East Coast convenience chain widely regarded as the gold standard for integrated c-store + foodservice + coffee. Wawa's format is the strategic north star for Twice Daily's integrated store concept, even though it does not directly overlap in geography today.
• Sheetz: Privately held, large convenience and foodservice chain known for made-to-order menu, extended hours, and proprietary coffee program. Highly comparable to Twice Daily on foodservice-led c-store positioning, though operating primarily in the Mid-Atlantic and Appalachia.
• Casey's General Stores: Large publicly traded convenience chain known for prepared foods (pizza, donuts, sandwiches) across small-town America. Comparable to Twice Daily on foodservice-led convenience, with more than 2,500 stores providing a scale benchmark.
• 7-Eleven: Largest U.S. convenience chain operator and a benchmark for store count, scale, and private-label offerings. While not a direct format peer, 7-Eleven sets the competitive baseline for c-store unit economics, supply-chain scale, and digital/loyalty investment.

Regional players

• Pilot Flying J: Travel-center and convenience operator headquartered in Knoxville, TN with dense presence across Tennessee, Alabama, and Kentucky. Comparable to Twice Daily on regional footprint and fuel-led c-store economics, though the focus is more on highway/long-haul travel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/TwiceDailyFresh
• Facebookfacebook.com/MyTwiceDaily
• LinkedInlinkedin.com/company/twicedaily
• Instagraminstagram.com/twicedaily

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Twice Daily