What Frogg Toggs does

Frogg Toggs is a US-based outdoor apparel company founded in 1996 that designs and sells waterproof breathable gear for hunters, anglers, and general outdoor consumers. Its technical foundation is a portfolio of 17 proprietary waterproof fabric groups, the patented original lightweight jacket fabric from 1996, patented wader designs, the EcoPure Nexus Multi-Layer Hydrophobic System used in waterproof socks and gloves, and the original Chilly Pad PVA cooling technology. The product line spans rainwear (rainsuits, jackets, vests, bibs, ponchos), wadewear (chest waders, stockingfoot and bootfoot variants, wading boots), footwear (sandals, boots, sneakers), cooling products (towels, hats, hoodies, bandanas), fishing bags and packs, lifestyle apparel, accessories, and the Dogg Toggs pet rain gear sub-brand. Pricing runs from roughly $5 entry-level flip flops to over $300 premium waders, with free shipping on orders over $50 and Affirm financing available.

The company operates a direct-to-consumer go-to-market through froggtoggs.com and a Shopify storefront, supplemented by an independent retail dealer network (locatable via store finder) and a Pro/guide membership discount program for industry professionals. Marketing relies on organic social channels (Instagram, Facebook, X, Pinterest, YouTube), an email newsletter, blog content, and professional angler endorsements across named pro bass fishermen. Distribution is currently US-only, with the free shipping promotion limited to the 48 contiguous United States. Strategic positioning emphasizes proprietary fabric technology, patented wader designs, and a 25+ year brand heritage as differentiators in a fragmented outdoor apparel market.

Name

Frogg Toggs

Legal name

Frogg Toggs

Website

https://froggtoggs.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Frogg Toggs is a US-based outdoor apparel company, founded in 1996, that designs and sells proprietary waterproof breathable rainwear, waders, footwear, cooling products, fishing gear, and accessories for hunters, anglers, and outdoor enthusiasts via DTC e-commerce and a dealer network.

Ownership category

akta.pro rank

Product category

Outdoor Apparel

NAICS

Sporting Goods Retailers (45911), Textile Bag and Canvas Mills (314910), Footwear Manufacturing (31621)

SIC

Women's, Misses', And Juniors Outerwear (2330), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320), Rubber & Plastics Footwear (3021), Footwear, (No Rubber) (3140)

akta.pro primary industry

Outdoor Clothing & Footwear Retail (Camping/Hiking/Climbing) (CRAMAMAK)

akta.pro secondary industries

Hunting Clothing, Footwear & Camouflage Retail (CRAMAKAD), Waders, Apparel & Footwear for Fishing Retail (CRAMALAL), Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI)

Keywords

• Outdoor rainwear
• Fishing waders
• Waterproof apparel
• Hunting clothing
• Cooling products

Headquarters

HQ city

Arab

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Outdoor Apparel Sales: One-time product sales of waterproof hunting and fishing clothing, waders, footwear, cooling products, and accessories through direct e-commerce and retail dealer network.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Frogg Toggs manufactures and sells branded outdoor apparel and gear built around proprietary waterproof breathable fabric technology. Its product portfolio includes rainwear (rainsuits, jackets, vests, bibs, pants, shorts, ponchos), wadewear (chest waders, stockingfoot and bootfoot waders, wading boots), outdoor and casual footwear, evaporative cooling towels and headwear, fishing tackle bags and packs, lifestyle clothing, accessories, and pet rainwear under the Dogg Toggs sub-brand — sold direct-to-consumer online and via a domestic retail dealer network.

Product overview

Frogg Toggs is an outdoor apparel company founded in 1996 offering a diversified portfolio of waterproof and performance outdoor gear. The company manufactures rainwear (rainsuits, jackets, vests, bibs, ponchos), wadewear (fishing and hunting waders, wading boots), footwear (sandals, flip flops, boots, sneakers), cooling products (cooling towels, headwear, accessories), bags and packs for fishing, clothing (shirts, hoodies, t-shirts, hats), accessories (gloves, socks, wading accessories), and pet gear under the Dogg Toggs sub-brand. Their product lines include premium collections like Pilot 4.0 Guide, FTX Armor, FTX Lite, Hellbender Pro, and Cascades v3, as well as technology systems like EcoPure Nexus hydrophobic technology and Chilly Pad cooling technology. The company serves outdoor enthusiasts for fishing, hunting, hiking, and general outdoor recreation across men's, women's, youth, and pet categories.

Differentiator

Problem solved

Functional benefit

Brands

• Dogg Toggs: Pet rain gear line including raincoats for dogs
• Insights

Products and services

• Rainwear Waterproof hunting and fishing rain clothing including rainsuits, jackets, vests, bibs, pants, shorts, and ponchos for men, women, youth, and pets (pet line sold under Dogg Toggs sub-brand); features licensed Realtree (APX, MAX7, Legacy) and Mossy Oak (Bottomland) camouflage for hunting applications.
• Wadewear Waterproof fishing and hunting waders including chest waders, stockingfoot waders, bootfoot waders, wading pants, and wading boots for men, women, and youth; includes patented and award-winning wader designs (Pilot 4.0 Guide Series, Hellbender Pro, Cascades v3, FTX Armor, Grand Refuge, Rockslide, Fusion, Sonic Edge lines).
• Footwear Outdoor and casual footwear including sandals, flip flops (Zandals, YOGO), slides, boots, sneakers (Skipper 2.0), high-top shoes (Java), wading boots (Rana Elite felt/standard, Hellbender cleated/felt), and water-activity sandals (ARKTKT, Floteez D-Lites) for men, women, and youth.
• Cooling Products Evaporative cooling accessories including original PVA cooling towels, microfiber cooling towels (Chilly Pro Magnetic Sport Towel), cooling bandanas, cooling neck gaiters, cooling boonie hats, cooling bucket hats, cooling caps, sun hats, and cooling hoodies (Chilly Pro and Chilly Pad PRO lines) for hot weather outdoor activities.
• Bags & Packs Fishing and hunting gear organization products including tackle bags (GearMaster XL Tackle Bag), fishing backpacks (StrikePak XL Backpack), sling packs (SideCast Sling Pack), tackle packs, tackle binders, tackle vaults, wade fishing packs, and complementary fishing accessories.
• Clothing Lifestyle outdoor apparel for casual wear including the L/S Airflow Button-down Shirt, heavyweight plush fleece long-sleeve hoodie, Frogg Toggs bamboo LS hoodie, Airflow 7-inch shorts, t-shirts, hats and other branded casual outdoor wear.
• Accessories Outdoor accessories including Frogg Toggs Waterproof Socks and Gloves (both using EcoPure Nexus multi-layer hydrophobic and WeatherSeal technology), hiking/camping accessories, gloves, socks, footwear accessories, and wading accessories (NoSo Repair Patches, Wading Belt, Metal Boot and Wader Hanger, Adjustable H-Back Suspenders, Mesh Wader Bag, High-Water Wading Staff).
• Pet Gear (Dogg Toggs) Pet rain gear including the Frogg Toggs Dogg Toggs Raincoat and related pet accessories under the Dogg Toggs sub-brand, designed to keep dogs dry during outdoor walks and adventures.

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered minor.

• Insights OutdoorsminorOthersRelated brand under the Frogg Toggs family focused on outdoor insights and education
• Cast for KidsminorOthersCommunity support program - Frogg Toggs is a proud supporter of Cast for Kids programs
• United Way of Marshall County, ALminorOthersCommunity giving program supporting local United Way chapter in Marshall County, Alabama
• Give Kids the World VillageminorOthersCharitable partner where happiness inspires hope for children and families
• High School and Collegiate ProgramsminorOthersSupport for high school and collegiate fishing/anger programs through gear donations and sponsorships

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Simms Fishing Products: Premium fishing waders and apparel brand owned by Yeti; the most direct competitor to Frogg Toggs's wader and wading jacket line, targeting the same BASS- and fly-fishing professional and guide segment with premium ASPs.
• Grundens: Heritage fishing rainwear and outerwear brand with deep overlap in commercial and sport fishing jackets, bibs, and foul-weather gear, directly competing with Frogg Toggs's Rainwear and Wadewear categories.
• Drake Waterfowl: Hunting-focused outdoor apparel brand with emphasis on waterproof outerwear and camouflage; competes with Frogg Toggs's hunting rainwear, waders, and licensed camo product line-up.
• Sitka Gear: Premium technical hunting apparel brand owned by W.L. Gore; directly competes with Frogg Toggs's hunting waders, jackets, and camo-patterned gear at the premium end of the same hunting customer.
• HUK: Fishing performance apparel brand with rapidly growing fishing shirt, jacket, and footwear lines; competes with Frogg Toggs's fishing apparel, rainwear, and casual footwear categories.
• Orvis: Multi-channel outdoor brand with strong fishing apparel, waders, and gear assortment plus a robust dealer store network; comparable in channel mix and target customer to Frogg Toggs.

Broad incumbents

• Patagonia: Large outdoor apparel and outerwear brand with broader product and channel reach; overlaps with Frogg Toggs in waterproof outdoor apparel and lifestyle fishing/hunting segments but extends far beyond the niche.
• The North Face: Mass-market outdoor outerwear brand with deep distribution and proprietary waterproof/breathable membranes; competes at the broader outerwear level with Frogg Toggs's rainwear and outerwear lines.
• Columbia Sportswear: Diversified outdoor apparel and footwear manufacturer with patented waterproof/breathable technologies (Omni-Tech) and broad retail distribution; competes with Frogg Toggs at the value-to-mid tier of outdoor apparel.
• Bass Pro Shops: Vertically integrated outdoor retailer with proprietary hunting and fishing apparel brands and a national store footprint; competes with Frogg Toggs as both a retail channel and a private-label brand operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/froggtoggs
• YouTubeyoutube.com/user/froggtoggstube
• Facebookfacebook.com/froggtoggs
• Instagraminstagram.com/froggtoggs
• Pinterestpinterest.com/froggtoggs
• LinkedInlinkedin.com/company/frogg-toggs

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frogg Toggs