Plasuti

What Plasuti does

Plasútil - Indústria e Comércio de Plásticos is a privately held Brazilian plastics manufacturer founded in 1986 and headquartered in Bauru, Brazil. The company transforms commodity resins (PP, PS, PET) into household utility products spanning storage containers, kitchenware, bathroom and laundry accessories, organization items, and cleaning tools, with adjacent lines in furniture, baby care, pet products, and licensed-character gift items (Disney, Marvel, Brazilian football clubs).

Its technology base is conventional injection/transformational plastics manufacturing, augmented by several proprietary material features: BPA-free formulations across the catalog, an MPR (Matéria-Prima Recuperada) program that reuses internal production scrap, an ECO line of products made from 100% recovered raw material, UV-protection additives (claimed to double durability, primarily in the furniture line), and antibacterial additives. Materials are certified for freezer, microwave (PP), and dishwasher use, positioning the range as food-grade safe.

The business model is a hybrid B2B wholesale / D2C retail operation. The core channel is wholesale to independent Brazilian retailers ('lojistas'), with a R$2,000 minimum-order requirement restricted to CNPJ holders and supported by a sales team, 0800 lines, and a client portal. A complementary direct-to-consumer channel runs through lojaplasutil.com.br with WhatsApp support. The company also maintains an export operation (multi-language PT/EN/ES website) and a retailer-services program ('Loja Ideal') that claims a 30% revenue uplift for participating stores. Pricing is quote-based for B2B and unit-priced for consumer e-commerce; no revenue, ARR, or unit-volume figures are disclosed.

Name

Plasuti

Legal name

Plasútil - Indústria e Comércio de Plásticos

Website

https://plasutil.com.br

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Plasútil is a Brazilian plastics manufacturer (founded 1986, Bauru) that transforms PP, PS, and PET resins into household utility products — storage, kitchen, bath, laundry, furniture, baby, pet, and licensed-character goods — sold via B2B wholesale to retailers and a D2C e-commerce storefront.

Ownership category

akta.pro rank

Product category

Plastic Household Products Manufacturing

akta.pro primary industry

Rigid Cosmetic & Personal Care Plastic Packaging (Jars, Bottles, Compacts) (IMALAAAF)

Keywords

• Plastic household products
• Plastic food storage
• Plastic kitchenware
• Plastic furniture
• Plastic baby products

Headquarters

HQ city

Bauru

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. B2B Wholesale Sales: Wholesale sales to retailers (lojistas) with minimum order requirement of R$2,000 in merchandise. Sales team available via dedicated phone lines and 0800 numbers.
2. Direct-to-Consumer Online Sales: Consumer sales through online store platform (lojaplasutil.com.br)

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Plasútil is a Brazilian plastic manufacturer that transforms raw materials (PP, PS, PET) into household utility products including storage containers, kitchenware, bathroom accessories, laundry items, furniture, baby products, pet products, and licensed-character gift items. The company sells primarily wholesale to retailers (lojistas) with a minimum order of R$2,000 for CNPJ-registered businesses, and directly to consumers through its own online store (lojaplasutil.com.br).

Differentiator

Problem solved

Functional benefit

Brands

• Loja Ideal Plasútil: A retail concept program that helps store owners select optimal product mixes, claiming to increase sales revenue by 30%.
• Mix Essencial Plasútil

Products and services

• Household Utilities (Utilidades Domésticas)
• Plastic Furniture (Móveis)
• Baby Products (Baby)
• Gift and Entertainment Products (Presentear e Divertir)
• Pet Products (Pets)

Quantifiable outcome

• 30% revenue increase for retailers using 'Loja Ideal' mix optimization program

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Curver: European housewares brand manufacturing plastic storage, kitchen, and household utility products. Closely aligned with Plasútil's product mix and target use cases, primarily serving European retail channels.
• Tupperware Brands: Global leader in plastic food storage and household kitchenware. Closest comparable to Plasútil's core food-storage and kitchenware offerings under the same rigid plastic packaging category, with similar materials and form factors.
• Lock & Lock: Korean global plastic container and kitchenware brand with strong food storage and BPA-free positioning. Direct competitor to Plasútil in rigid plastic food storage and kitchen utility categories across international markets.
• EMSA: German housewares manufacturer specializing in plastic kitchen and home products. Direct comparable in manufacturing scale and product category, focused on European retail channels versus Plasútil's Brazilian wholesale focus.
• Sistema Plastics: New Zealand-based manufacturer of BPA-free plastic food storage and lunchware sold globally. Direct competitor to Plasútil's food storage and kitchenware categories with comparable product materials and form factors.

Broad incumbents

• Newell Brands: US-based conglomerate owning Rubbermaid and other household plastic brands. Large incumbent in plastic utility and storage categories overlapping with Plasútil's product portfolio, though operating at much greater scale across many geographies.
• IKEA: Global home furnishings retailer with an expanding range of housewares including kitchen and storage products. Overlaps with Plasútil's kitchen and household utility categories at retail, though IKEA operates a different vertically integrated retail model rather than third-party retail distribution.
• Alpla Werke: Austrian global leader in rigid plastics packaging manufacturing. Comparable as a plastics manufacturer with consumer goods packaging overlap, though Alpla primarily serves FMCG brand owners rather than end consumers directly.
• SC Johnson: Global household consumer products manufacturer including Ziploc storage brands. Overlaps with Plasútil in the plastic food storage category and adjacent household product categories, though SC Johnson operates at much larger global scale.
• Plastipak Holdings: US-headquartered rigid plastic container and packaging manufacturer with global operations. Comparable plastics processing capability and recycling infrastructure (similar to Plasútil's MPR program) at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/plasutil
• LinkedInlinkedin.com/company/plas-til-ind-stria-e-com-rcio-de-pl-sticos-ltda

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plasuti