Direct Vapor
Direct Vapor (DBA VaporFi) is a US-based online vape retailer selling e-liquids, devices, disposables, nicotine pouches, and smoking accessories direct-to-consumer, serving thousands of adult consumers via a PACT Act-compliant e-commerce platform with proprietary and partner-brand SKUs.
- Company typePrivate
- Founded-
- HeadquartersMiami Lakes, United States
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Direct Vapor does
Direct Vapor, operating under the DBA VaporFi and legally organized as VaporFi.com LLC, is a US-based online vape and smoking-accessories retailer headquartered in Miami Lakes, Florida, with 51-100 employees. The company runs a direct-to-consumer e-commerce storefront selling e-liquids (including freebase, nicotine salts, and a custom-blend configurator), disposables, cartridges, vape pens, starter kits, vape accessories, and nicotine pouches, alongside a "Toke & Dab" category covering bongs, dab pens, glassware, grinders, and rolling papers. Distribution is domestic-only with PACT Act-compliant shipping, signature-on-delivery, and 21+ age verification.
The catalog is anchored by a proprietary signature brand, Mig Vapor, and stocked with third-party devices from Vaporesso, Smok, VooPoo, GeekVape, Innokin, and Uwell, plus e-liquids from Juice Head, Keep It 100, Four Seasons, Jam Monster, Naked 100, Innevape, Air Factory, and Twist. Pricing spans roughly $10.75 (unflavored e-juice) to $64.99 (premium mods), with a free-shipping threshold above $85 and subscription/loyalty mechanics for repeat e-liquid purchases. The company states "thousands of customers" and reports that its Red Tobacco e-liquid has sold hundreds of thousands of bottles cumulatively.
Revenue is generated through one-time product sales, a recurring e-liquid subscription service, and an affiliate/referral program. Marketing relies on content (blog), SEO-friendly category structure, weekly deals and bundles, affiliate partnerships, and a loyalty rewards program. The business targets three personas — beginner vapers (primary), advanced vapers, and cloud chasers — and operates in a regulatory environment (FDA premarket review, state flavor restrictions, PACT Act shipping rules) that materially shapes the addressable market.
Direct Vapor firmographics
Firmographics- Name
- Direct Vapor
- Legal name
- VaporFi.com LLC
- Website
- https://directvapor.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Direct Vapor (DBA VaporFi) is a US-based online vape retailer selling e-liquids, devices, disposables, nicotine pouches, and smoking accessories direct-to-consumer, serving thousands of adult consumers via a PACT Act-compliant e-commerce platform with proprietary and partner-brand SKUs.
- Ownership category
- akta.pro rank
Direct Vapor industry classification
Industry- Product category
- Online Vape Retail
- NAICS
- Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991), Tobacco Product and Electronic Cigarette Merchant Wholesalers (42494)
- SIC
- Tobacco Products (2100)
- akta.pro primary industry
- E-Liquid & Nicotine Salt Retail (CRANAEAH)
- akta.pro secondary industry
- Dedicated Vape & E-Cigarette Shops (Specialty Retail) (CRANAEAA)
Keywords
Where Direct Vapor is headquartered
LocationHeadquarters
- HQ city
- Miami Lakes
- HQ country
- United States
- HQ region
- North America
Markets served
Direct Vapor business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Product Sales: One-time sales of vape hardware (devices, kits, accessories) and e-liquids through the online storefront. Products include starter kits, disposables, cartridges, mods, and various e-liquid flavors.
- Subscription Service: Recurring subscription model for e-liquids and other products, allowing customers to set up regular deliveries with convenience pricing.
- Affiliate Program: Revenue generated through affiliate marketing partnerships where partners earn commissions for referring customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing ranging from budget to premium options |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Direct Vapor product offering
Product offeringCore offering
Direct Vapor, operating as VaporFi, sells vape hardware (devices, kits, disposables, mods, cartridges), a broad range of e-liquids in multiple flavor profiles and nicotine formulations, accessories, nicotine pouches, and toke/dab products through an online e-commerce storefront. It serves adult consumers (21+) in the U.S. via direct-to-consumer shipping that complies with PACT Act regulations, offering free shipping on orders over $85, subscription delivery, and a custom blend e-liquid configurator.
Product overview
VaporFi operates as an online vape shop offering a comprehensive e-commerce platform with multiple product categories. The portfolio includes: E-Liquids (various flavors in freebase and nicotine salts), Disposables (pre-filled single-use devices), Cartridges (pre-filled 510-thread compatible), Vape Pens, Starter Kits (including all-in-one systems and pod kits), Toke & Dab products (bongs, dab pens, concentrates, glassware, rolling accessories), Vape Accessories (batteries, coils, tanks, chargers), and Nicotine Pouches. The company carries its signature brand Mig Vapor alongside partner brands including Vaporesso, Smok, VooPoo, GeekVape (vape devices), and Juice Head, Keep It 100, Four Seasons, Jam Monster, Naked 100, Innevape (e-liquids). The platform offers free shipping on orders over $85 and follows PACT Act shipping regulations.
Differentiator
Problem solved
Functional benefit
Brands
- Mig Vapor: Signature brand offering diverse reusable vapes and flavored cartridges.
Products and services
- E-Liquid Vape juice sold in multiple flavor profiles (fruit, dessert, tobacco, menthol, breakfast, tropical, etc.) and formulations including freebase and nicotine salts, for adult vapers (21+).
- Disposables Pre-filled, single-use vaping devices that require no maintenance or refilling, marketed to adult consumers seeking convenience.
- Cartridges Pre-filled vape cartridges compatible with 510-thread batteries and pod systems.
- Vape Pens Pen-style vaping devices designed for use with e-liquids or concentrates.
- Starter Kits Complete vaping starter sets including all-in-one systems and pod kits aimed at beginners, with options under $25.
- Toke & Dab Category offering bongs, water pipes, bubblers, dab pens, concentrate vaporizers, glassware, grinders, rolling papers, and 510 thread batteries.
- Vape Accessories Accessories including batteries, coils, atomizers, pod cartridges, tanks, and chargers for vape devices.
- Nicotine Pouches Tobacco-free oral nicotine pouches including brands such as ALP and ZYN, marketed to adult nicotine consumers.
- Mig Vapor Signature Brand Proprietary house brand offering diverse reusable vapes and flavored cartridges exclusive to the VaporFi storefront.
- Custom Blends E-Liquid Configurable e-liquid offering allowing customers to personalize their vaping experience with tailored flavor profiles.
- E-Liquid Subscription Service Recurring subscription plan for e-liquids and other products, allowing customers to schedule regular deliveries with convenience pricing.
- Affiliate Program Affiliate marketing program enabling partners to earn commissions for referring customers to the VaporFi storefront.
- Vaporesso XROS 5 Mini Kit Pod kit device from Vaporesso sold through VaporFi's online storefront.
- GeekVape Aegis Legend 5 Kit Premium rugged mod kit from GeekVape sold through VaporFi's online storefront.
- Vaporesso XROS 4 Nano Kit Pod nano kit from Vaporesso sold through VaporFi's online storefront.
- VooPoo Argus Klyc Kit Vaping device kit from VooPoo sold through VaporFi's online storefront.
- Juice Head Vape Juice E-liquid line from Juice Head featuring flavors such as Cool Mint, Arctic Menthol, and Tobacco, in regular and nicotine salt formulations.
- Red Tobacco Vape Juice Top-selling tobacco-flavored e-liquid available in 6 flavors, with hundreds of thousands of bottles sold over the years.
- Menthol Freeze Vape Juice Long-standing menthol-flavored e-liquid and fan favorite among VaporFi customers.
Quantifiable outcome
- Red Tobacco vape juice has sold hundreds of thousands of bottles over the years
- +1 more outcomes
Companies that use Direct Vapor
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Direct Vapor technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Direct Vapor partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and major.
- Mig VaporcoreVaporFi's signature brand offering diverse reusable vapes and flavored cartridges. Mig Vapor products are exclusive to VaporFi's platform, representing a proprietary product line that differentiates the company from competitors.
- VaporessomajorKey device brand partner offering pod systems and starter kits including XROS series, ECO Nano, and other products sold through VaporFi's platform.
- SmokmajorMajor device brand supplying vapor mods, pod kits, and accessories including RPM series and Novo kits.
- GeekVapemajorPremium device brand partner providing Aegis series rugged mods and starter kits.
- VooPoomajorDevice brand partner supplying Argus series and other pod mod products.
- Juice HeadmajorTop e-liquid brand partner offering fruit-flavored nicotine salts and freebase e-liquids including popular Cool Mint and Tobacco variants.
- Keep It 100majorTop e-liquid brand partner offering budget-friendly high-VG juices and collaborations.
- Four SeasonsmajorPremium tobacco e-liquid brand offering authentic tobacco flavors and RY4 blends.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Direct Vapor competitors and assessment
Company assessmentDirect peers
- Element Vape: One of the largest online vape retailers in the U.S., selling devices, e-liquids, and accessories from the same third-party brands (SMOK, Vaporesso, GeekVape). Directly comparable to VaporFi's catalog breadth and DTC e-commerce model.
- VaporDNA: Established online vape shop selling mods, tanks, e-liquids, and accessories with age-verified checkout. Comparable to VaporFi in product mix, target customer (adult vapers), and online-only distribution model.
- EightVape: Discount-oriented online vape retailer offering devices, disposables, and e-liquids at aggressive price points. Closely comparable to VaporFi's DTC assortment and price-tier strategy (budget to premium).
- Vape Wild: Online vape retailer best known for custom-blend e-liquids, directly comparable to VaporFi's custom blend offering and broader DTC e-liquid focus.
- Mt. Baker Vapor: Long-running online e-liquid retailer with house brand and third-party hardware. Comparable to VaporFi's mix of signature brand (Mig Vapor) plus multi-brand assortment.
- Mi-Pod: Online vape retailer focused on pod systems and starter kits. Comparable to VaporFi's beginner-vaper segment, starter kit offerings, and DTC e-commerce fulfillment.
- Giant Vapes: Online vape retailer carrying hardware and e-liquids across mainstream brands. Comparable to VaporFi in assortment and direct-to-consumer shipping model.
Broad incumbents
- Blu: Established e-cigarette brand owned by Imperial Brands, offering devices and consumables online. A broader incumbent competing in the same adult vaping category with a wider portfolio and larger marketing reach than VaporFi.
- NJOY: Public-market-adjacent e-cigarette company (acquired by Altria) selling disposables and pods with strong retail and online presence. Broader incumbent competing for the same adult vaping customer base as VaporFi, with significantly more capital and PMTA-cleared products.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Direct Vapor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Direct Vapor leadership team
Management profileNumber of profiles
Direct Vapor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Direct Vapor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Direct Vapor
What does Direct Vapor do?
Direct Vapor, operating as VaporFi, sells vape hardware (devices, kits, disposables, mods, cartridges), a broad range of e-liquids in multiple flavor profiles and nicotine formulations, accessories, nicotine pouches, and toke/dab products through an online e-commerce storefront. It serves adult consumers (21+) in the U.S. via direct-to-consumer shipping that complies with PACT Act regulations, offering free shipping on orders over $85, subscription delivery, and a custom blend e-liquid configurator.
Is Direct Vapor a public or private company?
Direct Vapor is a private company. It is classified as unknown and is currently operating.
When was Direct Vapor founded?
Direct Vapor was founded in -1. It employs 51 to 100 people.
Where is Direct Vapor based?
Direct Vapor is headquartered in Miami Lakes, United States, in the North America region.
How does Direct Vapor make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are subscription Service and affiliate Program.
Who are Direct Vapor's main competitors?
Direct peers on record are Element Vape, VaporDNA, EightVape, Vape Wild, Mt. Baker Vapor, Mi-Pod and Giant Vapes. Broad incumbents are Blu and NJOY.
Does Direct Vapor have an API?
No public API is recorded for Direct Vapor.
What industry is Direct Vapor in?
Direct Vapor's product category is Online Vape Retail. Its primary akta.pro industry code is CRANAEAH, E-Liquid & Nicotine Salt Retail, with a secondary code of CRANAEAA, Dedicated Vape & E-Cigarette Shops (Specialty Retail). Its NAICS code is 459991 and its SIC code is 2100.