PropertyData

What PropertyData does

PropertyData, operated by Liberty Tech Limited, is a UK property market analytics SaaS platform founded in 2017 and headquartered in Oxford. It aggregates data from over 20 authoritative sources—including the Land Registry, Ordnance Survey, Valuation Office Agency, MHCLG, Rightmove, Zoopla, OnTheMarket, and SpareRoom—into a unified interface that covers approximately 1.4 million sold prices, 1.1 million+ properties for sale, 290,000 rental listings, and 100% of planning applications across England and Wales. The platform exposes core products (Local Data, Postcode Data, On-Market Sourcing, Off-Market Sourcing, Plot Map, Valuations, Comparables Finder, Yield Hotspots, National HMO Register, Construction Costs, Calculators, Commercial Rents, Chart Library) alongside a George AI assistant, a Chrome/Safari browser extension, and a credit-based API spanning 2,000 to 500,000 monthly credits.

The company's core technology stack combines a cloud-based data pipeline with proprietary analytics including the PropertyData Score composite metric, square-footage extraction from agent floorplans via interquartile mean calculations, and automated valuation models with confidence levels. Native integrations with ChatGPT (plugin) and Model Context Protocol servers for Claude Code and Cursor extend the platform into AI-assisted workflows, while an OpenAPI/Markdown documentation layer supports programmatic AI consumption.

PropertyData operates a product-led, self-serve subscription model with monthly rolling plans at four web tiers (£14, £22, £35, £60/month) and eight API tiers (£28 to £1,300/month), plus bespoke data services for institutional clients (social housing providers, banks, insurers, utilities) and a 25%-lifetime-commission affiliate program targeting property investment training firms and influencers. Customer segments span individual property investors, property developers, estate and letting agents, homebuyers, and institutional buyers, all served primarily within the UK with global API/AI channel reach.

Name

PropertyData

Legal name

Liberty Tech Limited

Website

https://propertydata.co.uk

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

PropertyData is a UK property market analytics SaaS platform, founded in 2017, that aggregates Land Registry, planning, portal and proprietary data into subscription tools for property investors, developers, agents and institutional buyers.

Ownership category

akta.pro rank

Product category

Property Market Analytics Software

NAICS

Other Activities Related to Real Estate (531390), Offices of Real Estate Appraisers (531320)

akta.pro primary industry

Real Estate Valuation & Appraisal (commercial/residential) (FSAEAHAJ)

akta.pro secondary industries

Residential Property Appraisal (BPAJAKAA), Real Estate Valuation & Appraisal (BPAHANAC)

Keywords

• Property market analytics
• UK property data
• Real estate investment tools
• Property valuation software
• Property data API

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Web Application Subscriptions: Monthly rolling subscriptions for web application access with tiered credit allowances. Annual subscriptions available at 12-month price for 11 months. Four tiers from Basic (£14/month, 20 credits) to Unlimited (£60/month, unlimited credits). Additional users £25/month on Unlimited plan.
2. API Access Subscriptions: Credit-based API access from API 2k (£28/month, 2,000 credits) to API 500k (£1,300/month, 500,000 credits). Includes 15 regular web app credits per month. Rate limits from 4 to 24 requests per 10 seconds depending on tier.
3. Affiliate Referrals: Affiliates earn 25% of lifetime subscription revenue from referred users. Minimum payout £100, paid monthly on invoice.
4. Bespoke Data Services: Custom data analysis and enrichment services for social housing providers, banks, insurers, and utilities. Includes build cost calculations, valuations, and owner lookups.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

PropertyData provides a UK-wide property market analytics platform combining data aggregation from Land Registry, Ordnance Survey, VOA, MHCLG, Rightmove, Zoopla, OnTheMarket and 20+ other sources with research, sourcing, and evaluation tools. The platform is offered through a self-serve web application with tiered subscriptions (£14–£60/month) and a credit-based API (£28–£1,300/month), serving property investors, developers, agents, and institutional buyers needing UK property market intelligence.

Product overview

PropertyData is a unified property market analytics platform providing UK-wide property data and investment tools. The core product comprises Local Data analytics, Postcode Data tables, property sourcing tools (on-market and off-market), Plot Map visualization, automated Valuations, and Comparables Finder. The platform offers AI-powered assistance through George AI assistant. Pricing is structured across four tiers (Basic £14, Standard £22, Pro £35, Unlimited £60/month) with credit-based usage. An API product suite spans from API 2k to API 500k tiers (2,000 to 500,000 credits/month at £28-1,300/month) with MCP and ChatGPT integrations available. Additional services include Bespoke Data for enterprise clients and an Affiliate Program for partners.

Differentiator

Problem solved

Functional benefit

Brands

• George: AI property research assistant that allows users to ask questions about UK property market

Products and services

• Local Data Comprehensive property analytics tool providing detailed market data for custom-drawn geographic areas in the UK, including pricing, rental values, yields, capital growth, and demographics for property investors, developers, and agents.
• Postcode Data Key property investment statistics table covering all UK postcode districts, including prices, rents, yields, growth metrics, crime rates, and demographics.
• On-Market Sourcing Property search tool matching 75,000+ currently listed properties against 36 different investor and developer strategies for buy-to-let, development, and investment purposes.
• Off-Market Sourcing Off-market property sourcing tools including letter campaign automation for contacting property owners directly, plus planning alert-based sourcing to identify opportunities before they reach the open market.
• Plot Map High-resolution mapping tool showing building footprints, plot boundaries, land ownership, planning applications, and development restrictions including Article 4 Directions and Conservation Areas.
• Valuations Instant automated valuation model providing estimated property values based on recent transactions, comparable sales, and local market data for urban and suburban UK properties.
• Comparables Finder Property comparable search tool for finding sold price or asking rent comparables based on location radius, property type, tenure, and time period.
• Yield Hotspots Analysis tool identifying UK areas with the best rental yields for both long-term letting and HMO rental strategies.
• National HMO Register Database aggregating HMO (Houses in Multiple Occupation) Registers from councils across England and Wales to identify licenced rental properties for HMO investors and landlords.
• Browser Extension Chrome and Safari browser extension adding live local property market data directly onto Rightmove, Zoopla, and OnTheMarket listing pages.
• George AI AI-powered property research assistant enabling natural language queries about UK property market, available both on the web platform and via API integration.
• Construction Costs Building construction cost database with £/sqft data for different UK regions and build types, including a build cost calculator and AI-backed Plan Analysis service.
• Commercial Rents UK-wide commercial property rent data derived from VOA business rates valuations covering retail, offices, industrial, restaurants and pubs with average rents per square foot.
• PropertyData API Comprehensive property data API providing programmatic access to valuations, sold prices, rental data, planning applications, land titles, demographics, and 500+ endpoints for property market data integration.
• Bespoke Data Services Custom data analysis and enrichment services for organizations including social housing providers, banks, insurers, and utilities, providing build cost calculations, valuations, and owner lookups.

Quantifiable outcome

• 14-day free trial conversion to paid subscription with monthly rolling commitment
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability5 records

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• ChatGPT (OpenAI)coreTechnology or IntegrationOfficial ChatGPT plugin enabling users to query UK property market data directly within ChatGPT conversations using natural language.
• MCP (Model Context Protocol)coreTechnology or IntegrationOfficial MCP server integration for Claude Code, Cursor, and other AI coding platforms, enabling programmatic property data access within AI-assisted development environments.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SearchLand: UK property sourcing and data platform for investors and developers, offering title data, planning applications, and on/off-market deal filters - directly overlapping PropertyData's core use cases in the same UK investor segment.
• Home.co.uk: Long-running UK residential property data and analytics site offering valuations, asking rents, sold prices and area analytics - a close direct competitor to PropertyData's residential investor-facing tools.
• REalyse: UK-focused residential property data and market analytics platform serving investors, developers and lenders with valuations and market insights - directly comparable to PropertyData's analytics stack.
• LandInsight (LandTech): UK land and property development data platform (now part of LandTech) used by developers and housebuilders for site sourcing, planning and title data - overlapping with PropertyData's Plot Map, planning and sourcing features.
• Property Insights: UK property market data and analytics service providing area-level pricing, rental yield and demographic analysis to investors - directly comparable to PropertyData's Local Data and Postcode Data products.
• Sprift: UK property data platform providing sold prices, market trends and area analytics for agents and investors - comparable in target audience and data offering to PropertyData.

Broad incumbents

• Rightmove: UK's largest property portal with a much broader consumer audience but increasingly overlapping in valuation tools, market trends and area analytics, putting competitive pressure on PropertyData's subscription value proposition.
• Zoopla: Major UK property portal offering house prices, sold prices, rental data and valuation estimates - overlaps with PropertyData's data and valuation offering while serving a far wider consumer base.
• Zillow: US-headquartered property data and AVM leader that pioneered the model PropertyData replicates for the UK; relevant as a comparable for the underlying automated valuation, portal data aggregation and subscription analytics play.

Emerging players

• Property Partner: UK online property investment platform offering fractional investment and market data for individual investors - adjacent to PropertyData's investor persona with overlapping customer base but different core offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PropertyData