REalyse
REalyse is a UK property data technology company that aggregates 100+ residential data sources into an enterprise geospatial platform (REalyse Core) and an AI-powered consumer valuation platform (REalyse Pulse), serving developers, lenders, investors, consultants, agents, and homeowners.
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What REalyse does
REalyse is a London-based property data technology company that aggregates over 100 UK residential property data sources — including HM Land Registry, Office for National Statistics, HMRC, Companies House, the Valuation Office Agency, UK Finance, and Glenigan — into a unified geospatial data analysis platform. The company operates two primary product lines: REalyse Core, an enterprise platform serving developers, lenders, investors, and consultants with modules for Land & Ownership, Planning & Policy, Markets, Comparables, Demographics, Points of Interest, and Custom Reports; and REalyse Pulse, a consumer-facing AI-powered valuation and market intelligence platform with chatbot functionality targeting homeowners, buyers, sellers, agents, and landlords. Underlying both products is a proprietary Automated Valuation Model (AVM) with a stated 4.38% average valuation deviation — outperforming a -7.58% benchmark for competing AVMs — and a proprietary Achieved Rents dataset covering approximately 45% of the UK rental market.
REalyse monetizes through a multi-stream model: enterprise subscriptions for REalyse Core, freemium and tiered subscriptions for REalyse Pulse, usage-based API access for institutional data consumers (planning, demographics, market, land, amenities), and one-time fees for REalyse Market Intelligence PDF reports. The go-to-market combines product-led growth via free first valuations on Pulse, enterprise field sales for Core with demo requests and trial sign-ups, API-first distribution for institutional clients including funds and developers, and channel partnerships such as the AnyVan removal-services integration. The platform claims over 200,000 UK homeowners using REalyse Pulse alongside a roster of named enterprise customers that includes British Land, Lendlease, Cushman & Wakefield, Colliers, Greystar, LandSecurities, Legal & General, Invesco, Avison Young, and Places for People. The company was founded in 2015, operates under the legal entity Treex, and has raised approximately $4.5M across two disclosed rounds (2017 seed, 2019 Series) from Anthemis, Pi Labs, Round Hill Ventures, and XTX Ventures.
REalyse firmographics
Firmographics- Name
- REalyse
- Legal name
- Treex
- Website
- https://realyse.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- REalyse is a UK property data technology company that aggregates 100+ residential data sources into an enterprise geospatial platform (REalyse Core) and an AI-powered consumer valuation platform (REalyse Pulse), serving developers, lenders, investors, consultants, agents, and homeowners.
- Ownership category
- akta.pro rank
REalyse industry classification
Industry- Product category
- Residential Property Data & Analytics
- NAICS
- Offices of Real Estate Appraisers (53132), Web Search Portals and All Other Information Services (51929)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Real Estate Market Research & Economic Advisory (Demand/Supply, Location Analytics) (BPAJANAD)
- akta.pro secondary industries
- Geocoding, Search & Place Data Platforms (BPAMANAC), Real Estate Valuation & Appraisal (commercial/residential) (FSAEAHAJ)
Keywords
Where REalyse is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
REalyse business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D
Revenue model
- REalyse Core Platform Subscription: Subscription-based access to the comprehensive geospatial data analysis platform with land, planning, markets, comparables, and demographics modules. Targets enterprise users including developers, lenders, investors, and consultants.
- REalyse Pulse Subscription: Subscription model for consumer-facing AI valuation platform with tiered access for homeowners, agents, mortgage brokers, and landlords. First valuation is free with premium subscriptions for ongoing access.
- API Access: Programmatic API access for institutions and funds requiring constant feed of UK residential property data. Billed based on data consumption and integration requirements.
- Market Intelligence Reports: Enterprise-grade development and site appraisal reports delivered as professional PDFs, powered by REalyse data. Targets enterprise clients requiring due diligence reports.
Go-to-market motion4 records
Distribution channels4 records
Marketing channels4 records
REalyse product offering
Product offeringCore offering
REalyse aggregates over 100 UK residential property data sources (HM Land Registry, ONS, HMRC, Companies House, Census, VOA, UK Finance, Glenigan, government departments) into a geospatial analytics platform. It sells two flagship products: REalyse Core (an enterprise due diligence platform with Land, Planning, Markets, Comparables and Demographics modules) and REalyse Pulse (a consumer-facing AI valuation and chatbot platform), plus an institutional API and an enterprise PDF Market Intelligence reporting service.
Product overview
REalyse is a UK residential property data company offering a platform-plus-modules architecture with two primary products: REalyse Core (geospatial data analysis platform) and REalyse Pulse (AI-powered valuation and market reports). The company also provides a dedicated API product for institutional data feeds, Market Intelligence reports for enterprise due diligence, and PULSE AI PLATFORM for consumer-facing AI valuation services. REalyse Core serves developers, lenders, investors, and consultants with land, planning, markets, comparables, and demographics modules, while REalyse Pulse targets homeowners, agents, buyers, sellers, and landlords with instant property valuations powered by an Automated Valuation Model. The products share underlying data infrastructure including 100+ data sources spanning planning, policy, land information, achieved rents, market data, demographics, and comparables.
Differentiator
Problem solved
Functional benefit
Brands
- REalyse Core: All in one Geospatial Data Analysis Platform - The ultimate due diligence platform with Land, Planning, Markets, Comparables and Demographics.
- REalyse Pulse
- REalyse Market Intelligence
Products and services
- REalyse Core All-in-one geospatial data analysis platform providing due diligence capabilities across land, planning, markets, comparables and demographics for developers, lenders, investors and consultants.
- REalyse Pulse AI-powered property valuation and market report platform with chatbot functionality that generates valuations, rental and market reports, and provides nationwide listings and comparables for homeowners, agents, buyers, sellers, landlords and investors.
- REalyse API API providing programmatic access to UK residential property data for institutions and funds requiring constant data feeds across planning and policy, demographics, market, land and ownership, and amenities.
- REalyse Market Intelligence Enterprise-grade development, site appraisal, rental and sales reports powered by REalyse data and delivered as professional PDF reports for due diligence.
Quantifiable outcome
- 4.38% Average valuation deviation vs -7.58% for competing AVMs
- +2 more outcomes
Companies that use REalyse
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles4 records
REalyse technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature5 records
REalyse partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AnyVanminorPartner service provider for removals and moving services, integrated into REalyse Pulse buyer/seller platform to provide convenient moving services to property transaction customers.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
REalyse competitors and assessment
Company assessmentDirect peers
- Hometrack: Hometrack is a UK residential property data and AVM provider, owned by Zoopla. It is the closest direct competitor to REalyse, offering automated valuations, market analytics, and data feeds to lenders and investors in the same UK residential market.
- Searchland (formerly LandInsight): Searchland is a UK land and development site data platform targeting developers and housebuilders. It overlaps directly with REalyse's Land Ownership and Planning & Policy modules in serving development due-diligence workflows.
- Dataloft: Dataloft provides UK residential property market intelligence, data, and insights to housebuilders, lenders, and agents. It competes directly with REalyse in delivering market analytics, price indices, and bespoke research to enterprise property clients.
- PropertyData: PropertyData is a UK residential market data and analytics platform offering asking/sold prices, yields, and rental data to investors, agents, and developers. It overlaps with REalyse's market analytics and comparable-property modules in serving UK property professionals.
- Sprift: Sprift provides UK property market data, comparable evidence packs, and valuations to estate agents, mortgage brokers, and conveyancers. It overlaps with REalyse Pulse's consumer/agent-focused valuation and market report functionality.
Broad incumbents
- Rightmove: Rightmove is the UK's largest property portal with massive listing traffic, agent/advertising relationships, and an expanding data and market insight offering. It is a broader incumbent whose portal-driven data assets compete with REalyse's analytics layer for enterprise attention.
- Zoopla: Zoopla is a major UK property portal that owns Hometrack, giving it both consumer traffic and the leading residential AVM. As a broad incumbent with deep property data assets, it competes with REalyse across consumer, enterprise, and valuation use cases.
- CoreLogic (ICE): CoreLogic is a global property data, analytics, and AVM provider serving lenders, investors, and governments. While primarily US-focused, it competes with REalyse as a broader incumbent offering enterprise property intelligence at scale across multiple geographies.
- Zillow Group: Zillow is a US property portal and data/analytics company whose Zillow Offers (historical) and Zestimate AVM provide a comparable model of combining consumer traffic, proprietary valuation models, and enterprise data products—offering a benchmark for how REalyse's strategy could scale.
Regional players
- ATTOM Data Solutions: ATTOM is a US-focused property data platform offering AVMs, market analytics, and parcel-level data. It is comparable in product architecture to REalyse but operates in a different geography and does not directly compete for UK customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
REalyse social profiles
Digital presenceREalyse financial estimates
Financial estimateRevenue estimate
Valuation estimate
REalyse leadership team
Management profileNumber of profiles
Profiles5 records
REalyse subsidiaries and ownership
Company hierarchySubsidiaries3 records
REalyse funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
REalyse M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about REalyse
What does REalyse do?
REalyse aggregates over 100 UK residential property data sources (HM Land Registry, ONS, HMRC, Companies House, Census, VOA, UK Finance, Glenigan, government departments) into a geospatial analytics platform. It sells two flagship products: REalyse Core (an enterprise due diligence platform with Land, Planning, Markets, Comparables and Demographics modules) and REalyse Pulse (a consumer-facing AI valuation and chatbot platform), plus an institutional API and an enterprise PDF Market Intelligence reporting service.
Is REalyse a public or private company?
REalyse is a private company. It is classified as venture growth investor backed and is currently operating.
When was REalyse founded?
REalyse was founded in 2015. It employs 11 to 50 people.
Where is REalyse based?
REalyse is headquartered in London, United Kingdom, in the Europe region.
How does REalyse make money?
Four revenue lines are on record. REalyse Core Platform Subscription is the primary driver. The others are REalyse Pulse Subscription, API Access and market Intelligence Reports.
Who are REalyse's main competitors?
Direct peers on record are Hometrack, Searchland (formerly LandInsight), Dataloft, PropertyData and Sprift. Broad incumbents are Rightmove, Zoopla, CoreLogic (ICE) and Zillow Group. ATTOM Data Solutions is listed as a regional player.
Does REalyse have an API?
Yes. REalyse API provides comprehensive UK residential property data for institutions and funds requiring a constant feed of data. The API covers Planning & Policy, Demographics, Market, Land & Ownership, and Amenities categories. Planning & Policy data includes Conservation Areas, Listed Buildings, Greenfield, Heritage Land, Planning Applications, Development Areas, and more. Demographics covers Demographic Makeup, Education Level, Transportation, Infrastructure, Local Amenities, Crime, Mortgage Debt Statistics, Credit Scores, and more. Market data includes £/sqft for Rent and Sales, Median Discount, Gross Yield, Price Asked/Paid, Rent Asking/Achieved, Days on Market, Local Housing Allowance, Property Size, and Comparables. Land & Ownership covers Address, Freehold Information, Leasehold Information, Building Height, Site Coverage, Site Area, Planning Use Classes, Flood Risk, and more. Amenities include Broadband speed, Healthcare, Schools and colleges, Ofsted ratings, Retail, Leisure, Rail stations, Bus links, and Sports facilities. Developer documentation is at www.realyse.com/api.
What industry is REalyse in?
REalyse's product category is Residential Property Data & Analytics. Its primary akta.pro industry code is BPAJANAD, Real Estate Market Research & Economic Advisory (Demand/Supply, Location Analytics), with a secondary code of BPAMANAC, Geocoding, Search & Place Data Platforms. Its NAICS code is 53132 and its SIC code is 6531.