Premier Golf
Premier Golf is a privately held, full-service golf travel agency founded in 1988 and headquartered in Alpharetta, Georgia, that arranges luxury golf vacation packages, hosted tours, and tournament experiences for affluent individual golfers, corporate groups, and international golf tourists across the USA, UK & Ireland, Europe, and beyond.
- Company typePrivate
- Founded1988
- HeadquartersAlpharetta, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Premier Golf does
Premier Golf is a privately held, full-service golf travel agency founded in 1988 and headquartered in Alpharetta, Georgia. The company arranges luxury golf vacation packages, stay-and-play bundles, hosted group tours, tournament experiences (including The Masters, The Open, Ryder Cup), and bespoke itineraries for affluent individual golfers, corporate groups, and international golf tourists across more than 16 countries in North America, the UK and Ireland, continental Europe, the Caribbean, Oceania, and Africa. Premier Golf operates through direct sales supported by a team of expert travel specialists, with on-site business development managers and dedicated offices in London, St Andrews, Killarney, and Algarve; it maintains a sister-company relationship with Your Golf Travel UK, which handles European operations.
The company's product portfolio is structured around tiered package offerings priced per person based on double occupancy, ranging from approximately $779 for budget destinations to over $58,864 for ultra-luxury multi-week hosted experiences such as the Bandon Dunes Shirley Woods 2027 itinerary. Premier Golf holds Official Partner and Authorized Provider Gold status with St Andrews Links, Official Sub-Agent status for The Open 2025, and partnerships with over 400 golf courses globally, including recent global agreements with Azamara Cruises (2026) and Cabot Cape Breton (2026) that have expanded the company into golf cruise experiences and the Nova Scotia market. Distribution is exclusively direct-to-consumer via website inquiry forms, phone consultations (Mon-Fri 8:30-5:30pm ET), and in-person consultations at its five offices.
The business model is a professional services / travel agency model that derives revenue from commissions and markups on bundled golf vacation packages that combine accommodation, tee times at prestigious courses, airport transfers, and ancillary services. Pricing is largely quote-based for custom packages, with published pricing on standardized stay-and-play and hosted tour offerings. The technology footprint is minimal and limited to standard e-commerce booking systems; the company operates with 11-50 employees and is controlled by founder/management ownership, with no disclosed external institutional investment or public listing. Premier Golf is a member of the Signature Travel Network, IATAN, and IAGTO, providing enhanced booking capabilities and industry reach within the broader luxury travel distribution ecosystem.
Premier Golf firmographics
Firmographics- Name
- Premier Golf
- Legal name
- Premier Golf
- Website
- https://premiergolf.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Premier Golf is a privately held, full-service golf travel agency founded in 1988 and headquartered in Alpharetta, Georgia, that arranges luxury golf vacation packages, hosted tours, and tournament experiences for affluent individual golfers, corporate groups, and international golf tourists across the USA, UK & Ireland, Europe, and beyond.
- Ownership category
- akta.pro rank
Premier Golf industry classification
Industry- Product category
- Golf Travel & Vacation Planning
- NAICS
- Tour Operators (561520), Travel Agencies (56151)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Luxury Golf Resorts (THAGACAH)
- akta.pro secondary industry
- Cruise + Golf Packages (THAEAHAL)
Keywords
Where Premier Golf is headquartered
LocationHeadquarters
- HQ city
- Alpharetta
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Premier Golf business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Golf Vacation Packages: Premier Golf generates revenue through the sale of comprehensive golf vacation packages that bundle accommodation, green fees, tee times, and often include additional services like airport transfers, sightseeing recommendations, and restaurant reservations. Packages are priced per person based on double occupancy and vary by destination, season, and accommodation level. The company has been arranging premier golf tours since 1988.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Bandon Dunes 5-Night Private Home Package |
| Unit Pricing | Multi-year contract | Sunriver Resort 4-Night Package |
| Unit Pricing | Multi-year contract | Pebble Beach 3-Night Package |
| Unit Pricing | Multi-year contract | La Quinta Resort 3-Night Package |
| Unit Pricing | Multi-year contract | TPC Sawgrass 3-Night Package |
| Unit Pricing | Multi-year contract | Cabot Cape Breton Partnership |
| Unit Pricing | Multi-year contract | Iceland Escorted Tour |
| Unit Pricing | Multi-year contract | Canadian Rockies Golf & Mountaineer Train Tour |
| Unit Pricing | Multi-year contract | Bandon Dunes American Cottage Hosted 2026 |
| Unit Pricing | Multi-year contract | Bandon Dunes Shirley Woods 2027 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Premier Golf product offering
Product offeringCore offering
Premier Golf plans and sells custom luxury golf vacation packages, stay-and-play bundles, and hosted group tours that combine tee times at world-renowned courses, accommodations at partner resorts, and ground logistics for individual golfers, couples, small groups, and corporate clients. The company also offers tournament-experience packages (e.g., The Open, The Masters) and specialized itineraries such as golf cruises via Azamara and hosted tours to Iceland and the Canadian Rockies. Distribution is direct-to-consumer through the company website, phone-based travel specialists, and five offices in the USA, UK, Scotland, Ireland, and Portugal.
Product overview
Premier Golf is a golf travel agency offering luxury golf vacation packages, hosted tours, and tournament experiences. The company's core offerings include custom golf vacation packages and stay-and-play bundles, complemented by escorted group tours (hosted tours), and tournament packages for major events. Products span destinations across the USA (California, Oregon, Arizona, Florida, Hawaii, Texas, and more), UK & Ireland (Scotland, Ireland, England), Europe (Portugal, Spain, Greece, Italy, France, Iceland), and international regions (Caribbean, Canada, Australia, New Zealand, South Africa). Premier Golf also offers specialized experiences including golf cruises through an Azamara partnership and destination-specific hosted tours such as Iceland and Canadian Rockies packages. The company operates regional offices in Alpharetta GA (headquarters), London UK, St Andrews Scotland, Killarney Ireland, and Algarve Portugal.
Differentiator
Problem solved
Functional benefit
Products and services
- Golf Vacation Packages Custom-tailored golf travel packages including tee time bookings, accommodation arrangements, and itinerary planning for golfers traveling to destinations worldwide. Targeted at affluent individual golfers and small groups.
- Stay and Play Golf Packages Pre-configured golf vacation bundles combining accommodation at golf resorts with guaranteed tee times at associated courses for golfers seeking a simpler booking flow.
- Hosted Tours Group golf tours led by Premier Golf representatives with pre-arranged itineraries, accommodations, and tee times at curated courses, including on-site host support.
- Tournament Experiences Packages offering access to major golf tournaments including The Masters, The Open, The Ryder Cup, The Solheim Cup, and the WM Phoenix Open, bundled with accommodation and hospitality.
- Private Aviation
Companies that use Premier Golf
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles3 records
Premier Golf technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Premier Golf partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship, core and minor.
- Azamara CruisesflagshipGlobal partnership to deliver golf cruise experiences across multiple regions including North America, Europe, Australasia, South America, and the Mediterranean. The program features dedicated golf sailings with onboard PGA Professionals, access to world-renowned golf courses, and curated experiences at destinations such as Royal Portrush in Northern Ireland, Kingsbarns in Scotland, and Valderrama in Spain. Bookings for Azamara Golf Cruises to open in coming months.
- Cabot Cape BretoncorePartnership with Cabot Cape Breton to provide curated golf travel experiences at the acclaimed Nova Scotia resort featuring 47 holes including award-winning Cabot Links and Cabot Cliffs courses. The partnership offers customizable itineraries combining world-class golf, luxury accommodations, and access to The Nest's illuminated night golf experience.
- St Andrews LinksflagshipPremier Golf is an 'Official partner' and 'Authorized Provider Gold' for St Andrews Links, the world's oldest golf course. This prestigious designation provides Premier Golf clients priority access and exclusive experiences at this iconic Scottish venue.
- The Open ChampionshipflagshipPremier Golf is an Official Sub-Agent for The Open 2025, enabling the company to sell official ticket packages and hospitality experiences for golf's oldest major championship.
- Ship SticksminorPartnership with Ship Sticks for golf club shipping services. Ship Sticks makes getting golf clubs to and from destinations easier for Premier Golf customers.
- Golf Safe InsuranceminorPartnership with Golf Safe Insurance for travel protection products specifically designed for golfers, providing coverage for equipment and trip interruptions.
- Signature Travel NetworkcorePremier Golf is a member of Signature Travel Network, a network of independent travel agencies providing enhanced booking capabilities, supplier relationships, and marketing support.
- Your Golf TravelcoreYour Golf Travel is the sister company of Premier Golf, with shared operations and partnership on international golf travel experiences. The UK office operates under the Your Golf Travel brand.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Premier Golf competitors and assessment
Company assessmentDirect peers
- Golfasian: Asia-Pacific golf tour operator with international destination packages — comparable tour operator model, though with primary geographic focus on Asian source markets rather than US/UK.
- Golf Zoo: Golf vacation package provider offering stay-and-play bundles and group golf trips to premier US and international destinations — comparable business model and target customer to Premier Golf.
- Golfbreaks: One of the largest golf travel companies in Europe, offering golf vacation packages, tee-time booking, and tournament experiences across hundreds of courses — directly comparable product set and customer base to Premier Golf.
- PerryGolf: US-based luxury international golf tour operator specializing in custom international golf vacations to Scotland, Ireland, and other destinations — competes for the same affluent bucket-list golfer customer as Premier Golf.
- Carr Golf Travel: Ireland-based luxury golf tour operator specializing in Irish and UK links golf experiences for international visitors — directly comparable offerings in shared Scotland/Ireland destination markets.
- Haversham & Baker: Luxury golf travel company offering bespoke golf trips and custom itineraries to premier international destinations — directly competitive for the affluent individual golfer segment.
- Your Golf Travel: Sister company of Premier Golf operating the UK market under shared ownership and operational structure, offering comparable luxury golf vacation packages, hosted tours, and tournament experiences to UK and European customers.
Emerging players
- Voyage Golf: Emerging digital-first golf travel booking platform focused on streamlined tee-time and trip planning — partial overlap with Premier Golf's booking layer, though without the deep relationship-led service model.
Broad incumbents
- Troon: Large golf management and hospitality company operating hundreds of courses, resorts, and clubs worldwide — broader incumbent with adjacent golf travel capabilities and direct supplier leverage Premier Golf depends on.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Premier Golf social profiles
Digital presencePremier Golf financial estimates
Financial estimateRevenue estimate
Valuation estimate
Premier Golf leadership team
Management profileNumber of profiles
Premier Golf funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Premier Golf M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Premier Golf
What does Premier Golf do?
Premier Golf plans and sells custom luxury golf vacation packages, stay-and-play bundles, and hosted group tours that combine tee times at world-renowned courses, accommodations at partner resorts, and ground logistics for individual golfers, couples, small groups, and corporate clients. The company also offers tournament-experience packages (e.g., The Open, The Masters) and specialized itineraries such as golf cruises via Azamara and hosted tours to Iceland and the Canadian Rockies. Distribution is direct-to-consumer through the company website, phone-based travel specialists, and five offices in the USA, UK, Scotland, Ireland, and Portugal.
Is Premier Golf a public or private company?
Premier Golf is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Premier Golf founded?
Premier Golf was founded in 1988. It employs 11 to 50 people.
Where is Premier Golf based?
Premier Golf is headquartered in Alpharetta, United States, in the North America region.
How does Premier Golf make money?
One revenue line is on record: golf Vacation Packages.
Who are Premier Golf's main competitors?
Direct peers on record are Golfasian, Golf Zoo, Golfbreaks, PerryGolf, Carr Golf Travel, Haversham & Baker and Your Golf Travel. Voyage Golf is listed as an emerging player. Troon is listed as a broad incumbent.
Does Premier Golf have an API?
No public API is recorded for Premier Golf.
What industry is Premier Golf in?
Premier Golf's product category is Golf Travel & Vacation Planning. Its primary akta.pro industry code is THAGACAH, Luxury Golf Resorts, with a secondary code of THAEAHAL, Cruise + Golf Packages. Its NAICS code is 561520 and its SIC code is 7900.