Diviniti

What Diviniti does

Diviniti, formally DIVINITI LUXURY RETAIL PRIVATE LIMITED, is a privately held Indian luxury retailer founded in 1956 and headquartered in New Delhi, specializing in 24K gold-plated and 999 silver-plated religious iconography, framed portraits, and bespoke gifting items. The core product portfolio is built around the application of genuine gold and silver plating to MDF, acrylic, ceramic, and metal substrates, producing car dashboard frames and idols (the signature 'Car Icons' category with 273+ SKUs), home and tabletop frames organized in tiered MDF and Double Glass series, figurines, pendants and bracelets, yantra products, and a dedicated Corporate Elegance line for trophies, certificates, and mementos. The company's signature service, Portrait on Gold, transforms customer photographs into 24K gold-foil keepsakes and is supported by personalization options across car frames, keychains, danglers, and jewelry.

Diviniti generates revenue almost entirely through one-time direct sales of physical goods at unit prices ranging from approximately $20 USD for entry-level ceramic idols to $930+ USD for premium silver- and gold-plated figurines. Distribution combines a Shopify-based direct-to-consumer e-commerce storefront shipping to 26+ countries with multi-currency support, a flagship company-owned retail store in South Extension Market, New Delhi, and an open franchise program for retail expansion. Customer segments are split between individual spiritual and religious consumers (the primary segment, purchasing for vehicles, home temples, weddings, and festivals) and corporate or institutional buyers procuring trophies, recognition items, and bulk personalized gifts — with named institutional clients including the Indian Army, Indian Oil Corporation, ICAI, the India Government Mint, and ITPO. Marketing is conducted through organic social (Instagram, Facebook, Pinterest, YouTube, X), seasonal blog content tied to Hindu festivals, email, and earned media placements in Mashable India, HerZindagi, and GNT TV. The business is founder-owned and bootstrapped, with no disclosed funding, no AI/technology capability beyond physical manufacturing and Shopify storefront, and 11–50 employees.

Name

Diviniti

Legal name

DIVINITI LUXURY RETAIL PRIVATE LIMITED

Website

https://diviniti.com

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Luxury Religious and Spiritual Gifts

NAICS

Jewelry and Silverware Manufacturing (33991), Jewelry Retailers (458310)

SIC

Jewelry, Precious Metal (3911), Retail-Jewelry Stores (5944)

akta.pro industry

PRIMARYCRAKAAAH

Religious & Cultural Fine Jewelry

Consumer Products & Retail/Jewelry, Watches & Luxury Accessories/Fine Jewelry (Precious Metals & Gemstones)

SECONDARYCRAKAHAK

Custom Religious, Cultural & Ceremonial Jewelry

Consumer Products & Retail/Jewelry, Watches & Luxury Accessories/Custom Jewelry Design & Bespoke

SECONDARYCRAKAAAD

Precious Metal Jewelry (Gold/Platinum/Silver)

Consumer Products & Retail/Jewelry, Watches & Luxury Accessories/Fine Jewelry (Precious Metals & Gemstones)

SECONDARYCRAKAAAI

Personalized Fine Jewelry (Nameplates/Initials/Engraved)

Consumer Products & Retail/Jewelry, Watches & Luxury Accessories/Fine Jewelry (Precious Metals & Gemstones)

Keywords

• Gold plated gifts
• Religious idols
• Car dashboard frames
• Luxury spiritual products
• Personalized photo keepsakes

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Direct Product Sales: One-time purchase model for physical luxury gift products including car dashboard frames, religious idols, figurines, and personalized items. Products sold at price points ranging from approximately $20 to $930+ USD.
2. Customized/Bespoke Orders: Customization services for personalized products including portraits on gold, car frame personalization, and bespoke religious gift items
3. Corporate Gifting: Bulk corporate orders for trophies, mementos, certificates, medallions, and desk accessories for institutional clients

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Diviniti manufactures and sells luxury 24K gold-plated and 999 silver-plated religious and spiritual gift items including car dashboard frames, idols, figurines, yantras, and personalized photo keepsakes. Its signature offering, Portrait on Gold, transforms customer photographs into luxurious 24K gold foil keepsakes. The company serves individual consumers, wedding/occasion buyers, and corporate/institutional clients across six major religions.

Product overview

Diviniti Luxury Retail Private Limited is a luxury spiritual and religious product company specializing in 24K gold-plated gifts, religious icons, and bespoke gifting solutions. The product portfolio centers on two core offerings: (1) Portrait on Gold - a signature service transforming photographs into luxurious 24K gold foil keepsakes, and (2) Car Icons - an extensive line of religious car dashboard accessories including MDF and acrylic frames (MDF1BP+, MDF7D+, MDF1D, MDF1B, ACF3, ACF 3A, ACF1CH, MCF1CGOLD, MCF1CR series), car idols in 999 silver plated/ceramic/two-tone finishes, car danglers, and keychains. Additional product lines include Divine Frames (MDF and Double Glass collections with tiers from MINIMA to SUPREMA), Figurine Collection (silver & gold plated, antique silver, gold polished, wall art), Pendant & Bracelets, Yantra, Corporate Elegance (trophies, mementos, certificates, medallions, bookmarks, desk accessories), and Gifting & Decor. The company offers personalization services across multiple product categories and organizes products by religion (Hinduism, Jainism, Sikhism, Islamic, Christianity, Buddhism) to serve diverse spiritual needs. The business operates as a Shopify e-commerce platform without API integration capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Portrait on Gold: Signature product line that transforms photographs into luxurious keepsakes crafted in genuine 24K gold foil, featured in media publications

Products and services

• Portrait on Gold Diviniti's signature service that transforms cherished customer photographs into luxurious keepsakes crafted in genuine 24K gold foil. Targeted at individual consumers seeking premium personalized gifts.
• Car Icons

Quantifiable outcome

• Featured in Mashable India for Valentine's Day gift guide
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Tanishq (Titan Company): India's largest fine jewelry brand by Titan Company, offering gold, diamond and platinum jewelry across a national retail network. Comparable as a branded Indian gold jewelry retailer serving cultural and ceremonial gifting occasions.
• Joyalukkas: Global Indian gold jewelry retailer with presence across India, GCC, UK, US and Asia. Comparable as an internationalized Indian fine jewelry brand serving diaspora and ceremonial gifting.
• Reliance Jewels: Jewelry retail arm of Reliance Retail, offering gold, diamond and bridal jewelry across India. Comparable as a large-format Indian jewelry retailer competing for ceremonial gifting and bridal occasions.
• Malabar Gold & Diamonds: One of the largest Indian gold jewelry retailers with extensive international presence across the Middle East and diaspora markets. Comparable as a branded Indian precious-metal jewelry retailer with multi-country distribution.
• Kalyan Jewellers: Major Indian jewelry chain with stores across India, Middle East and beyond, focused on gold and bridal jewelry. Comparable as a scaled Indian gold jewelry retailer serving wedding and ceremonial occasions.

Direct peers

• PNG Jewellers: Indian gold and diamond jewelry retailer with a strong branded retail network and trust positioning. Comparable as a mid-sized branded Indian fine jewelry competitor in ceremonial and gifting occasions.
• Isharya: Indian demi-fine jewelry brand targeting modern Indian women with a DTC-led, design-forward positioning. Comparable as a digitally-native Indian jewelry/gifting brand competing in the premium cultural gifting segment.
• Things Remembered: Personalized gifts retailer specializing in custom-engraved keepsakes and mementos. Comparable on the customization/personalization business model and premium gifting positioning.
• Sukkhi: Indian online jewelry and accessory brand offering gold-plated and imitation jewelry targeting occasion-based and wedding gifting. Comparable as an Indian e-commerce gold-plated jewelry/gifting brand competing in similar price tiers.
• Carved (carved.com): US-based personalization-first custom wood gifts and lifestyle brand using Shopify DTC with custom configurability. Closely comparable to Diviniti's Portrait on Gold service and personalization engine for premium gift occasions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Diviniti_India
• YouTubeyoutube.com/@houseofdiviniti
• Facebookfacebook.com/houseofdiviniti
• Instagraminstagram.com/houseofdiviniti
• Pinterestin.pinterest.com/houseofdiviniti
• LinkedInlinkedin.com/company/diviniti-a-treasure-to-own-a-pleasure-to-gift

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diviniti