ZAZA

What ZAZA does

ZAZA株式会社 is a privately held Japanese technology company founded in July 2017 by Go Nagatsu (CEO) and Yuta Murase (COO), headquartered in Nagoya with regional offices in Tokyo and a US office in San Francisco. The company operates two distinct digital marketplace platforms: (1) Metoree, a B2B industrial products comparison and sourcing platform cataloging 7,000+ product categories and 80,000+ registered manufacturers, suppliers, and distributors across 11 countries; and (2) airKitchen, a consumer-facing travel marketplace connecting global travelers with local hosts for home-based cooking experiences across 150-180 cities worldwide.

Metoree serves engineers, researchers, and procurement professionals in the manufacturing and industrial sectors, enabling them to compare and source products such as sensors, measuring instruments, printing machinery, tools, and electronic components. The platform lists enterprise customers including Yokogawa Electric, Asahi Kasei, Kuraray, Sumitomo Heavy Industries, MinebeaMitsumi, Toray, Omron, and Kubota as registered manufacturers/suppliers. airKitchen targets both solo travelers (representing approximately 20% of bookings and stabilizing between 19-22% since 2022) and group travelers seeking authentic local cultural experiences through home-based cooking classes, with 110+ solo-friendly classes currently offered.

The company's business model relies on marketplace commissions from manufacturer/supplier listings on Metoree and transaction fees from cooking experience bookings on airKitchen. ZAZA invests heavily in brand-building through television commercials featuring actress Sasaki Nozomi, extensive JR train network advertising across Kanto/Kansai/Tokai/Kyushu regions, and a multi-sport sponsorship portfolio spanning Tokyo Verdy (J-League soccer), OBIC Seagulls (American football), PFU BlueCatz (women's volleyball), Valuence INFINITIES (D.LEAGUE dance), and Mitsubishi Heavy Industries Sagamihara Dynaboars (rugby). Despite the brand investment intensity, the company maintains a lean team of 1-10 employees and has not disclosed any external venture capital or institutional funding beyond a 2018 incubator program.

Name

ZAZA

Legal name

ZAZA株式会社

Website

https://zazainc.co.jp

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

ZAZA operates two digital marketplaces: Metoree, a B2B industrial products sourcing platform serving engineers and procurement professionals across 11 countries with 80,000+ suppliers, and airKitchen, a consumer travel platform offering home-based cooking experiences with local hosts in 150-180 cities worldwide.

Ownership category

akta.pro rank

Product category

B2B Industrial Marketplace

NAICS

Travel Agencies (561510)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Itinerary Management & Trip Collaboration Apps (THALAMAE)

akta.pro secondary industry

Last-Minute Travel & Hotel Deal Apps (THAKAAAF)

Keywords

• B2B industrial marketplace
• Manufacturer sourcing platform
• Industrial product comparison
• Travel experience platform
• Home cooking marketplace

Headquarters

HQ city

Nagoya

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Personnel, Technology or R&D, Operations, Infrastructure, Others

Revenue model

1. Metoree - Industrial Products Platform: B2B marketplace revenue from manufacturer/supplier listings and premium placement services for industrial products including sensors, measuring instruments, printing machinery, tools, and electronic components.
2. airKitchen - Travel Experience Platform: Travel marketplace connecting travelers with local hosts for home-based cooking experiences, generating revenue through booking commissions on experiences across 150-180 cities worldwide.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

ZAZA operates two distinct online marketplaces. Metoree is a B2B web platform that catalogs over 7,000 industrial product categories and more than 80,000 manufacturers, distributors, and agents of sensors, measuring instruments, printing machinery, tools, and electronic components for engineers, researchers, and purchasing professionals. airKitchen is a consumer-facing travel platform that connects global travelers with local hosts for home-based small-group cooking and dining experiences available in roughly 150-180 cities worldwide.

Product overview

ZAZA株式会社 operates two distinct business lines: (1) Metoree — a B2B industrial products comparison and sales platform for engineers, researchers, and purchasing personnel, cataloging over 7,000 product categories and 80,000+ manufacturers/distributors; and (2) airKitchen — a travel platform enabling travelers to book home-based cooking experiences with local hosts across 150+ cities worldwide. These platforms serve different market segments (B2B industrial vs. B2C travel) but share the company's mission of implementing future-oriented services through digital transformation.

Differentiator

Problem solved

Functional benefit

Brands

• Metoree: Industrial products manufacturer comparison and sales service for engineers, researchers, and procurement professionals. Features over 7,000 categories and 80,000 registered manufacturers and distributors of industrial products including sensors, measuring instruments, printing machinery, tools, and electronic components.
• airKitchen

Products and services

• Metoree

Quantifiable outcome

• Solo travelers account for approximately 20% of airKitchen reservations, stabilizing between 19-22% since 2022

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered supporting.

• 東京ヴェルディ (Tokyo Verdy)supportingOthersJ-League football club sponsorship supporting brand visibility through stadium advertising and sports marketing initiatives.
• オービックシーガルズ (OBIC Seagulls)supportingOthersX-League American football team sponsorship for brand visibility in sports community.
• PFUブルーキャッツ (PFU BlueCatz)supportingOthersV.League Division 1 women's volleyball team sponsorship for brand visibility.
• Valuence INFINITIESsupportingOthersD.LEAGUE dance team sponsorship for brand visibility in dance/sports community.
• 三菱重工相模原ダイナボアーズ (Mitsubishi Heavy Industries Sagamihara Dynaboars)supportingOthersJAPAN RUGBY LEAGUE ONE men's rugby team sponsorship for brand visibility.
• 弁護士法人GVA律师事务所 (GVA Law Firm)supportingOthersExternal legal counsel providing corporate legal advisory services as designated legal advisor.
• IKP税理士法人 (IKP Tax Accountant Corporation)supportingOthersExternal tax accounting firm providing tax advisory services as designated tax advisor.

Scale indicators7 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• Eatwith: Eatwith is a marketplace for home-hosted dining experiences with local hosts—closely comparable to airKitchen's home-based cooking class model, with similar small-group cultural-immersive positioning.
• Withlocals: Withlocals is a marketplace for private tours and local experiences led by hosts in destination cities—closely comparable to airKitchen's small-group local-host experience model.
• Cookly: Cookly is a marketplace specializing in cooking classes and culinary experiences for travelers—directly competing with airKitchen's home-based cooking experience model across multiple cities.
• EC21: EC21 is a Korea-based B2B marketplace connecting global buyers with manufacturers and suppliers across industrial product categories—closely mirroring Metoree's B2B comparison and sourcing functionality.
• ThomasNet: ThomasNet is a leading B2B industrial sourcing platform connecting North American buyers with manufacturers and distributors across product categories—directly comparable to Metoree's B2B industrial product comparison and sourcing model.
• GlobalSources: GlobalSources operates a B2B sourcing platform focused on Asia-based manufacturers and exporters serving international buyers—comparable to Metoree's cross-border industrial product marketplace model.

Broad incumbents

• GetYourGuide: GetYourGuide is a global tours-and-experiences booking platform with a similar host-network and discovery model to airKitchen, but at significantly greater scale and broader experience categories.
• Viator (Tripadvisor): Viator is a major marketplace for tours, activities, and local experiences worldwide—directly overlapping with airKitchen's consumer travel experience offering.
• Airbnb Experiences: Airbnb Experiences is a dominant marketplace for bookable local activities hosted by individuals—directly competing with airKitchen's home-based cooking experience model, with significantly larger host supply and brand recognition.
• Alibaba.com (B2B): Alibaba's B2B marketplace serves as a global platform for manufacturers, distributors, and industrial buyers, overlapping with Metoree's core offering but at much larger scale and with broader category coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/airkitchen-jp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ZAZA