ePrep
ePrep is a video-based online test preparation platform serving college-bound high school students preparing for SAT, ACT, PSAT, PreACT, and SSAT exams. It uses a freemium-to-premium subscription model with adaptive study features and distributes via direct-to-consumer website sales and school district adoptions.
- Company typePrivate
- Founded2007
- HeadquartersPrinceton, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What ePrep does
ePrep, Inc. is a privately held, bootstrapped online test preparation company headquartered in Readfield, Maine (with a founding presence tied to Princeton, New Jersey). Founded in 2007 by Princeton University alumni from the late 1980s, the company operates a video-based learning platform targeting high school students preparing for standardized admissions exams, including the Digital SAT, ACT, Digital PSAT, PreACT 9/10, and SSAT. The product delivers a 'test, grade, review, repeat' methodology through an integrated suite of modules: Exam Room (full-length practice tests with instant grading and video answer explanations), Study Hall (adaptive remediation that recommends subject-matter and test-strategy videos based on identified weaknesses), Quizzes (short 15-20 minute targeted practice), Scheduler (personalized study plan generation based on test date), and Timeline (visual progress tracking). The platform's content library comprises thousands of exam-room and study-hall videos recorded by master teachers.
The company operates a freemium-to-premium subscription business model. Students and parents can sign up directly at eprep.com for a free SAT or ACT practice test and a 30-day free trial; conversion to paid annual premium tiers unlocks graded Exam Rooms, full Study Hall access, and score improvement guarantees (250+ points on the SAT, 4+ points on the ACT, and 100+ points on the SAT Math Subject Test). ePrep explicitly operates without outbound sales calls and relies on product-led growth, SEO, customer testimonials, and word-of-mouth referrals for acquisition. Distribution is dual-channel: direct-to-consumer e-commerce through the company website, complemented by institutional adoption in school districts (e.g., Central Bucks School District across three high schools).
The firm has grown organically from a few thousand users at launch to hundreds of thousands of users per year, with reported headcount of 11-50 employees. Customer segments include individual high school students (primary), parents, teachers, and school district administrators. ePrep is founder-owned with no disclosed venture capital or private equity backing beyond modest early-stage capital reported in 2005 ($750,000 across two funding rounds), and the company has remained independently operating with an active product catalog and 2026 website copyright.
ePrep firmographics
Firmographics- Name
- ePrep
- Legal name
- ePrep, Inc.
- Website
- https://eprep.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ePrep is a video-based online test preparation platform serving college-bound high school students preparing for SAT, ACT, PSAT, PreACT, and SSAT exams. It uses a freemium-to-premium subscription model with adaptive study features and distributes via direct-to-consumer website sales and school district adoptions.
- Ownership category
- akta.pro rank
ePrep industry classification
Industry- Product category
- Online Test Preparation
- NAICS
- Exam Preparation and Tutoring (611691), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Virtual Test Prep & Online Supplemental Instruction (K–12) (EDAJADAI)
- akta.pro secondary industries
- K–12 Standardized Test Prep & Practice Materials (EDAGADAA), K–12 Standardized Assessments & Benchmark Exams Prep (State tests, MAP, ISEE/SSAT) (EDANABAD)
Keywords
Where ePrep is headquartered
LocationHeadquarters
- HQ city
- Princeton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ePrep business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Freemium to Premium Subscription: ePrep offers a freemium model with a free SAT and ACT practice test plus 30 days of free access. Students can upgrade to premium editions of SAT and ACT courses, including Digital SAT, ACT, PreACT, PSAT, and SSAT courses. The premium tiers include graded exam rooms with video explanations and access to the full Study Hall feature.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Practice Test and 30-Day Trial |
| Subscription | Annual | Premium SAT Courses |
| Subscription | Annual | Premium ACT Courses |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
ePrep product offering
Product offeringCore offering
ePrep provides online video-based test preparation courses for standardized exams including the Digital SAT, ACT, Digital PSAT, PreACT 9/10, and SSAT. The platform delivers full-length practice tests with instant grading, thousands of master-teacher video answer explanations, and an adaptive Study Hall feature that recommends targeted video instruction based on individual student performance data. Premium course editions carry score improvement guarantees (250+ points on the SAT, 4+ points on the ACT, 100+ points on SAT Math Subject Tests).
Product overview
ePrep is a video-based online test prep platform launched in 2007, offering courses for standardized tests including Digital SAT, ACT, Digital PSAT, PreACT 9/10, and SSAT. The platform employs a 'test, grade, review, repeat' methodology. Core offerings include exam room practice tests with video answer explanations, adaptive Study Hall that recommends content based on performance data, short quizzes for targeted practice, and scheduling/tracking tools. The product portfolio consists of test-specific courses (SAT Prep, ACT Prep, PSAT, PreACT, SSAT) with varying guarantee tiers (250-point SAT increase, 4-point ACT increase, 100-point SAT Math Subject Test increase), supported by adaptive features like Home Room scheduler and Timeline progress tracking.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital SAT Prep Comprehensive online test prep course for the Digital SAT, featuring full-length practice tests, video answer explanations, adaptive Study Hall recommendations, and a guarantee of a 250+ point composite SAT score increase with completion of the Premium edition.
- ACT Prep Online test prep course for the ACT exam with practice tests, video answer explanations, adaptive recommendations, and a guarantee of a 4+ point composite ACT score increase with completion of the Premium edition.
- Digital PSAT Online test prep course for the Digital PSAT standardized test, delivered through the ePrep platform.
- PreACT 9/10 Online test prep course for the PreACT 9/10 exam, used by school districts and individual students for early standardized test preparation.
- SSAT Online test prep course for the Secondary School Admission Test (SSAT), used for private and independent school admissions.
- SAT Math Subject-Test Course Specialized test prep course for the SAT Math Subject Test, guaranteeing a score increase of 100 points or more upon completion.
- Free Practice Test Free SAT and ACT practice test providing 30 days of ePrep access at no cost, used as a freemium conversion vehicle into Premium subscriptions.
Quantifiable outcome
- SAT score increase of 250+ points guaranteed for students completing Premium edition
- +2 more outcomes
Companies that use ePrep
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
ePrep technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature6 records
ePrep partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
ePrep competitors and assessment
Company assessmentDirect peers
- Khan Academy (Official SAT Practice with College Board): Khan Academy is the College Board's official free SAT prep provider, directly overlapping with ePrep's core SAT offering. Both deliver online, adaptive practice and video lessons to college-bound high school students, making it the most head-to-head comparable in the category.
- The Princeton Review: The Princeton Review is a long-established SAT/ACT prep brand offering online courses, books, and live tutoring. It competes directly with ePrep's digital SAT and ACT prep courses for the same high-school-student persona.
- Kaplan Test Prep: Kaplan is a broad test prep provider offering SAT, ACT, PSAT, and graduate exam prep through online and live formats. Its SAT/ACT product line overlaps directly with ePrep's core catalog.
- Magoosh: Magoosh is an online, video-led test prep platform serving students preparing for SAT, ACT, GRE, GMAT, and other standardized exams. It is one of the closest direct competitors to ePrep in business model (online, video-first, self-serve).
- PrepScholar: PrepScholar offers online adaptive SAT and ACT prep with personalized study plans and diagnostic testing, targeting the same college-bound high school students as ePrep with a closely comparable adaptive methodology.
- ArborBridge: ArborBridge is an online test prep and tutoring provider specifically focused on SAT, ACT, and other college admissions exams. It targets the same persona as ePrep and competes in both consumer and school/district channels.
- StudyPoint / Kaplan Tutoring: StudyPoint (now part of Kaplan) provides one-on-one online tutoring for SAT, ACT, and other exams. It overlaps with ePrep on outcome-oriented, score-improvement test prep for high school students.
Broad incumbents
- Varsity Tutors: Varsity Tutors is a large, established EdTech and tutoring platform offering SAT/ACT prep alongside a much broader portfolio of K-12, academic, and professional subjects. It competes with ePrep in SAT/ACT specifically but operates as a multi-subject incumbent.
Emerging players
- Target Test Prep: Target Test Prep is a focused online GMAT prep provider that shares ePrep's adaptive-remediation, video-driven pedagogy. Although its primary market is graduate admissions (GMAT), its tech architecture is a useful comparable.
- PrepFactory: PrepFactory is a free gamified SAT/ACT prep platform. It targets the same freemium-aware student persona as ePrep and offers a comparable online adaptive prep experience, though primarily free rather than paid.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ePrep social profiles
Digital presenceePrep financial estimates
Financial estimateRevenue estimate
Valuation estimate
ePrep leadership team
Management profileNumber of profiles
Profiles2 records
ePrep funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ePrep M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ePrep
What does ePrep do?
ePrep provides online video-based test preparation courses for standardized exams including the Digital SAT, ACT, Digital PSAT, PreACT 9/10, and SSAT. The platform delivers full-length practice tests with instant grading, thousands of master-teacher video answer explanations, and an adaptive Study Hall feature that recommends targeted video instruction based on individual student performance data. Premium course editions carry score improvement guarantees (250+ points on the SAT, 4+ points on the ACT, 100+ points on SAT Math Subject Tests).
Is ePrep a public or private company?
ePrep is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ePrep founded?
ePrep was founded in 2007. It employs 11 to 50 people.
Where is ePrep based?
ePrep is headquartered in Princeton, United States, in the North America region.
How does ePrep make money?
One revenue line is on record: freemium to Premium Subscription.
Who are ePrep's main competitors?
Direct peers on record are Khan Academy (Official SAT Practice with College Board), The Princeton Review, Kaplan Test Prep, Magoosh, PrepScholar, ArborBridge and StudyPoint / Kaplan Tutoring. Varsity Tutors is listed as a broad incumbent. Emerging players are Target Test Prep and PrepFactory.
Does ePrep have an API?
No public API is recorded for ePrep.
What industry is ePrep in?
ePrep's product category is Online Test Preparation. Its primary akta.pro industry code is EDAJADAI, Virtual Test Prep & Online Supplemental Instruction (K–12), with a secondary code of EDAGADAA, K–12 Standardized Test Prep & Practice Materials. Its NAICS code is 611691 and its SIC code is 8200.