Fresh Wata LLC

What Fresh Wata LLC does

Fresh Wata LLC is a Las Vegas-headquartered, privately held experiential design and production firm founded in 1999. The company operates an end-to-end model that combines creative concepting, in-house custom fabrication, scenic production, and on-site event management under a single roof. Its core product lines are Experiential Design & Production, Fabrication Services (3D logos, wall backdrops, scenic builds, custom displays), Exhibition & Trade Show Design, Mobile & Pop-Up Experiences, and XR/AR Experiences. The in-house fabrication shop covers engineering, carpentry, metalwork, and scenic production, allowing the firm to control quality and timelines on complex builds.

The company sells exclusively to enterprise brand marketers through a direct field-sales motion, securing projects via pitches, RFPs, and long-term client relationships. Pricing is fully custom and quote-based with no publicly disclosed tiers and no recurring revenue component; engagements are project-based professional services. The customer base is concentrated among Fortune-grade brands, with named clients spanning telecommunications (T-Mobile), streaming and entertainment (Netflix, Sony, Nickelodeon, Spotify, Discovery Channel), financial services and fintech (Visa, Money20/20), social media (TikTok), security (ADT), fashion (Steve Madden), and consumer packaged goods (Smartfood). High-visibility venues include Super Bowl LIX (both New Orleans and San Francisco for Visa), CES, MWC, SEMA, and major music festivals.

The business model is asset-light in distribution but capital-intensive on the production side, with the fabrication shop serving as both a capability differentiator and a barrier to entry. Marketing is driven primarily by the portfolio website, industry-event visibility, and client referrals rather than paid acquisition. The firm has not disclosed external funding, ownership structure, or revenue figures, and currently operates with a headcount in the 11-50 range across Nevada, California, and Kansas.

Name

Fresh Wata LLC

Legal name

Fresh Wata LLC

Website

https://freshwata.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Fresh Wata LLC is a Las Vegas-based experiential design and production firm that creates, fabricates, and produces brand experiences, trade show exhibits, and event activations for enterprise clients including T-Mobile, Netflix, Visa, and TikTok.

Ownership category

akta.pro rank

Product category

Experiential Event Production Services

NAICS

Motion Picture and Sound Recording Industries (512)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Experiential event production
• Custom fabrication services
• Trade show booth design
• Brand activation services
• Event design production

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Event Production Services: Project-based professional services revenue generated through designing, fabricating, and producing brand experiences, events, trade shows, exhibitions, and experiential activations for enterprise clients. Revenue is earned through custom project contracts with no recurring component.
2. Fabrication Services: Custom fabrication services for event elements including 3D logos, scenic elements, custom builds, and temporary structures. Billed as part of overall project costs or as standalone fabrication quotes.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Fresh Wata LLC is a full-service experiential design and production firm that creates, builds, and produces brand experiences for enterprise clients. The company operates an in-house fabrication shop and offers end-to-end capabilities spanning creative design, custom 3D fabrication, scenic production, technical direction, and event management for trade shows, corporate events, awards shows, and experiential activations.

Product overview

Fresh Wata LLC is an experiential design and production company operating as a single unified service offering. The company provides end-to-end brand experience solutions through its core service lines: Experiential Design & Production (encompassing strategy, creative design, and event management), Fabrication Services (custom in-house manufacturing of 3D elements, signage, displays, and scenic builds), Exhibition & Trade Show Design (booths, stages, and branded environments), Mobile & Pop-Up Experiences (temporary activations), and XR/AR Experiences (holographic and augmented reality installations). These services are delivered as an integrated production capability rather than discrete software products or modular add-ons.

Differentiator

Problem solved

Functional benefit

Products and services

• Fabrication Services In-house fabrication department producing custom 3D logos, wall backdrops, hanging topiaries, creative displays, DJ booths, and custom fabricated elements for events and brand experiences, with engineering, carpentry, metalwork, and scenic production capabilities.
• Experiential Design and Production Full-service experiential event design and production, creating immersive brand experiences through strategic design, custom fabrication, branding, and event management for corporate events, trade shows, and activations.
• Exhibition and Trade Show Design Design and fabrication of trade show booths and exhibition spaces including branded environments, presentation stages, meeting spaces, and interactive displays for conferences such as CES, MWC, and SEMA.
• Mobile and Pop-Up Experiences Temporary branded environments and pop-up activations for retail, sports venues, and public spaces including holiday installations and experiential marketing campaigns.
• XR/AR Experiences Extended reality and augmented reality experiences including holographic displays, AR activations, and immersive technology installations for events.

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• The Bait ShoppecoreStrategic or Co-development Partner · 1 February 2026The Bait Shoppe served as the agency partner for TikTok and ADT CES activations. Fresh Wata worked with The Bait Shoppe to design and fabricate immersive booth experiences for major tech brands at CES.
• Freeman CompanycoreStrategic or Co-development Partner · 1 November 2024Fresh Wata collaborated with Freeman Company to fabricate and install the largest exterior entrance design at the Las Vegas Convention Center for SEMA 2024. Freeman engineered the project while Fresh Wata handled fabrication and installation.
• T-MobilecoreStrategic or Co-development Partner · 1 April 2023Long-term strategic partnership with T-Mobile for business producing multiple activations including NFL Draft events, PGA Tour hospitality, awards shows, and trade show booths.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MKG: Independent creative experiential agency designing and producing brand activations, events, and trade show experiences for enterprise marketers — same end-to-end model as Fresh Wata but with a larger NYC footprint.
• Sparks: Creative brand experience agency delivering immersive events, exhibits, and experiential marketing for global enterprises — directly comparable in service mix and client types (e.g., Sony, Netflix-style activations).
• George P. Johnson Experience Marketing: Global experiential marketing agency producing major trade show exhibits, brand experiences, and corporate events for technology and enterprise clients — directly comparable to Fresh Wata's CES/MWC/SEMA work, with greater scale.
• GES: Global events and exhibits producer serving enterprise exhibitors and corporate event sponsors with design, fabrication, and on-site services — directly overlapping Fresh Wata's trade show and large-event capabilities.
• Group Delphi: Experiential design and fabrication firm producing exhibits, branded environments, and events for corporate clients — directly comparable in combining design with in-house fabrication and exhibit build, mid-sized competitor to Fresh Wata.
• 3D Exhibits: Exhibit and event design-fabricator producing custom trade show booths, corporate environments, and brand experiences — comparable in its integrated design-and-build model serving enterprise customers.
• Hill & Partners: Experiential design and fabrication firm specializing in custom exhibits, corporate events, and brand activations — directly comparable in the small-to-mid market for design-build trade show and event work.
• HLN Exhibits: Custom exhibit and event design/fabrication firm serving enterprise clients with trade show booths and corporate environments — directly overlapping service line and customer base with Fresh Wata's fabrication business.

Broad incumbents

• Jack Morton Worldwide: Global brand experience agency within a major advertising holding company, producing events, exhibits, and brand activations for Fortune 500 clients — broader portfolio player but overlapping in experiential/event production for the same enterprise buyer.
• Freeman: Largest U.S. event/exhibit production firm with global reach; Fresh Wata's explicit collaboration partner on SEMA 2024 — operates as an incumbent in the same physical-event production value chain, only at substantially greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/freshwata

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fresh Wata LLC