Yoga Hustle

What Yoga Hustle does

Yoga Hustle is a female-founded, female-operated direct-to-consumer brand that designs and sells premium yoga accessories — mats, blocks, straps, blankets, and bolsters — to individual yoga practitioners, fitness instructors, and yoga studios. Its core differentiation is product engineering rather than software: the flagship mat uses a proprietary 3L Technology (three-layer system combining a criss-cross anti-slip surface, an anti-microbial membrane, and a grip layer made from 80% natural rubber, 18% polyurethane, and 2% antimicrobial polyester weave), and the block uses a 3D Technology triple-density EVA foam construction. All products are independently lab-certified to be free of phthalates, lead, cadmium, and BPA, and use eco-conscious, recyclable, or biodegradable materials.

The commercial model is e-commerce-first through yogahustle.com (Shopify storefront) with same-day order processing, tiered flat-rate shipping, and a 60-day Enhanced Practice Guarantee. Unit pricing spans $19 for a cotton strap to $225 for a cotton blanket, with the standard mat at $145 and the oversized Mat+ in the same range. Secondary channels include a wholesale program for studios and retailers and a 25% teacher discount program across yoga, pilates, HIIT, crossfit, and cardio instructors; international orders are handled by email request. The brand is privately held, incorporated in California (Yoga Hustle, Inc.), with headquarters in Los Angeles and no disclosed institutional funding.

Operationally, the company is a small team (11–50 employees) supported by an earned-media engine that has produced best-in-class designations from Forbes, Good Housekeeping, Yoga Journal, Marie Claire, People, Self, and others across 2024–2026. Customer testimonials indicate broad geographic dispersion across the US and uniformly positive product ratings, but there is no disclosed revenue, no public financial filings, and no published headcount trend, limiting visibility into scale and unit economics.

Name

Yoga Hustle

Legal name

Yoga Hustle, Inc.

Website

https://yogahustle.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Yoga Hustle is a female-founded, direct-to-consumer brand that designs and sells premium yoga mats, blocks, straps, blankets, and bolsters using proprietary 3L grip and 3D density technologies, serving individual practitioners, fitness instructors, and yoga studios through its own e-commerce site and wholesale channel.

Ownership category

akta.pro rank

Product category

Yoga Equipment & Accessories

NAICS

Sporting Goods Retailers (45911), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

akta.pro primary industry

Yoga, Pilates & Mind-Body Accessories Retail (Mats, Blocks, Reformers, Rings) (CRAMADAE)

Keywords

• Yoga mats
• Yoga accessories
• Yoga props
• Fitness accessories
• Wellness equipment

Headquarters

HQ city

Venice

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Others

Revenue model

1. Direct Product Sales: Direct-to-consumer sales of yoga mats, props, and accessories through e-commerce website. One-time purchase model with varying price points per product category.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Yoga Hustle designs and sells luxury yoga mats, blocks, straps, blankets, and bolsters direct-to-consumer through its e-commerce site. Its proprietary 3L Technology (three-layer grip) and 3D Technology (triple-density blocks) differentiate the mats and blocks, while all products are independently lab tested and certified Phthalate, Lead, Cadmium, and BPA free. The assortment includes printed designer collections (e.g., Tulum, English Gardens) sold in standard and oversized (Mat+) formats, plus a portable Travel Mat.

Product overview

Yoga Hustle is a female-founded company offering a collection of luxury yoga mats and props designed for ultimate performance. The core product lineup includes The Mat (standard non-slip yoga mat with 3L Technology), The Mat+ (extra large variant), The Travel Mat (portable version), The Block (EVA foam support block with 3D Technology), The Strap (cotton yoga strap), The Blanket (reversible cotton blanket), and The Bolster (cotton support cushion). All products undergo independent lab testing for safety certifications and feature eco-conscious design using recyclable and/or biodegradable materials.

Differentiator

Problem solved

Functional benefit

Products and services

• The Mat Premium non-slip yoga mat featuring 3L Technology with three layers (anti-slip surface, anti-microbial membrane, grip layer). Made of 80% natural rubber, 18% polyurethane and 2% antimicrobial polyester weave; measures 73 x 27 inches with 4.5mm thickness; lab certified Phthalate, Lead, Cadmium and BPA free. Sold in multiple designer prints (Tulum, English Gardens, Monsoon, etc.).
• The Mat+ Extra-large yoga mat measuring 80 x 35 inches for practitioners needing additional space. Uses the same 3L Technology (three-layer grip system) as The Mat for advanced non-slip performance.
• The Travel Mat Portable, compact yoga mat designed for travel, carrying the brand's signature 3L grip technology in a transport-friendly format.
• The Block Extra sturdy yoga block made of 100% EVA foam, measuring 4 x 6 x 9 inches and approximately 0.75 lbs. Features proprietary 3D Technology (triple-density construction) for outstanding stability; eco-friendly and 100% recyclable.
• The Strap 100% cotton yoga strap measuring 1.5in x 8.4ft, eco-friendly and biodegradable, packaged in 100% recyclable paper.
• The Blanket Luxurious 100% cotton yoga blanket measuring 80 x 55 inches and approximately 4.4 lbs. Features reversible designs, machine washable on cold gentle cycle, and uses biodegradable cotton.
• The Bolster Supportive yoga bolster and meditation cushion made of 100% cotton, measuring 24 x 6 x 12 inches and approximately 8 lbs. Hand-dyed and hand-printed with biodegradable materials.

Quantifiable outcome

• 100% customer satisfaction rating on product reviews (all 49 reviews rated 5/5 for Tulum mat)

Named customers17 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Manduka: Premium yoga equipment specialist best known for PRO and eKO series mats, blocks, straps, and bolsters. Most directly comparable direct peer — same product categories (mats, blocks, straps, blankets, bolsters), same premium positioning, and overlapping customer base of serious yoga practitioners.
• Jade Yoga: Yoga mat specialist using natural rubber with a focus on sustainability and American manufacturing. Comparable as a premium, eco-conscious mat brand competing for practitioners who prioritize grip performance and natural materials over mainstream alternatives.
• Yoga Design Lab: Yoga accessories brand focused on printed, design-forward yoga mats, towels, and props made with sustainable materials. Closely comparable niche positioning combining premium design aesthetics with eco-friendly materials, competing for the same lifestyle-oriented yoga consumer.
• Hugger Mugger: Long-established yoga props brand offering blocks, straps, bolsters, blankets, and mats targeted at studios and serious practitioners. Direct overlap on the accessories/props categories and a shared B2B wholesale channel strategy through yoga studios.
• Gaiam: Mass-market yoga and wellness brand offering mats, blocks, straps, and accessories at lower price points. Comparable product lineup but positioned at the value end versus Yoga Hustle's premium tier; competes for the same end-use occasions.

Broad incumbents

• lululemon: Global athletic apparel and yoga gear incumbent with a full mat line including 'The Mat' and 'The (Un)Mat'. Directly comparable as a premium yoga mat/accessories competitor referenced by Yoga Hustle customers, but operates at much larger scale across apparel, accessories, and retail.
• Alo Yoga: Premium yoga and athleisure brand with mat line and accessories sold through DTC and retail. Overlaps with Yoga Hustle on premium yoga mat/accessory positioning and shares the female-founded premium wellness consumer demographic.
• prAna: Wellness and yoga lifestyle brand with apparel and accessories including yoga mats. Comparable as a broader wellness lifestyle incumbent with overlapping yoga consumer base, though prAna's primary focus is apparel rather than equipment.

Emerging players

• Yoloha Yoga: Premium yoga mat brand focused on sustainable, natural rubber mats with distinctive designs. Comparable as an emerging premium yoga equipment brand competing for the same design-conscious, eco-friendly practitioner segment with similar price positioning.
• Beyond Yoga: Female-founded premium yoga and loungewear brand with growing DTC presence. Comparable on the female-founded premium positioning and DTC go-to-market strategy, though product focus is primarily apparel rather than equipment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/YogaHustle
• Instagraminstagram.com/yogahustle
• Xx.com/YogaHustle
• LinkedInlinkedin.com/company/yogahustle

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yoga Hustle