What nazwa.pl does

nazwa.pl is the consumer-facing brand of NetArt Group, a Polish private limited company (spółka z ograniczoną odpowiedzialnością) founded in 1997 and headquartered in Kraków. The company is a long-established Polish provider of domain registration, cloud hosting, business email, virtual private servers, SSL certificates, SaaS applications, and adjacent web-infrastructure services, serving over 1 million customers since inception with more than 5 million domains registered and operating in nearly 100 countries. Its primary segments are Polish SMBs, with secondary reach into larger organizations and individual consumers/freelancers, sold predominantly through a self-serve direct-to-consumer online platform and supported by a 50%-commission affiliate/reseller program.

The platform is built on LXC lightweight virtualization for CloudHosting and KVM virtualization for VPS, with fast SSD NVMe storage, integrated Content Delivery Network (CDN), Web Application Firewall (WAF), DDoS protection, and ECDSA P-384 elliptic-curve SSL. Underlying infrastructure is operated by NetArt Group across data centers in Europe, the Americas, and Asia with bandwidth exceeding 400 Gbps; global domain coverage (300+ TLDs) is delivered through direct agreements with NASK (.pl), EURid (.eu), and the ICANN-accredited sister entity NetArt Registrar, plus Netim for country-code TLDs. The product catalogue spans CloudHosting (WWW, WordPress, Enterprise, Pay-Per-Use), CloudMail with up to 10 TB per mailbox, VPS Linux/Windows, SaaS apps (databases, ticketing, communicator, bug tracker, Kubernetes), Monitoring WWW, Mailer Panel email marketing, DNS Anycast, Whois Privacy, and backup services. The company holds ISO/IEC 27001:2022 certification and is NIS-2 registered.

The business model is a subscription-recurring direct-to-consumer model across all product lines, with monthly or annual billing (annual offering better rates) and standard 23% Polish VAT applied. Pricing is highly competitive at the entry level (.pl domains from 0 PLN/year promotional, .eu from 10 PLN/year, .com from 40 PLN/year; CloudHosting basic plan promotional at 0 PLN) and scales up through resource tiers (up to 32 vCPU, 64 GB RAM, 10 TB storage). Revenue streams include domain renewals, hosting subscriptions, business email, VPS, SSL, SaaS, monitoring, Whois Privacy, and an affiliate referral program offering up to 50% commission to partners. Free migration assistance reduces switching friction for inbound customers. AI is used at a feature level for domain name search and email anti-spam/anti-virus, with no disclosed proprietary models or research pipeline.

Name

nazwa.pl

Legal name

nazwa.pl spółka z ograniczoną odpowiedzialnością

Website

https://nazwa.pl

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

nazwa.pl is the Polish consumer brand of NetArt Group, founded in 1997, providing domain registration (300+ TLDs), cloud hosting, business email, VPS, SSL, and SaaS services to over 1 million customers across nearly 100 countries, with primary focus on Polish SMBs and prosumers.

Ownership category

akta.pro rank

Product category

Cloud Hosting and Domain Registration Services

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)

akta.pro primary industry

Cloud Managed Services (Operations, Monitoring, Patching) (BPAEACAF)

akta.pro secondary industries

Managed Application Platforms (App PaaS & Runtime Services) (HDABAAAD), Private Cloud Observability, Performance & Capacity Management (HDABABAL), Network-as-a-Service (NaaS) & On-Demand Connectivity (HDABALAE), Cloud Storage Core Services (Object/Block/File Storage as a Service) (HDABAAAK)

Keywords

• Domain registration services
• Cloud web hosting
• Virtual private servers
• Business email hosting
• SSL certificate services

Headquarters

HQ city

Kraków

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Infrastructure, Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Domain Registration: Annual domain registration fees for .pl, .eu, .com, and hundreds of other TLDs. Polish domains (.pl) available from 0 PLN/year with promotions. Core recurring revenue from domain renewals.
2. CloudHosting and WordPress Hosting: Monthly or annual subscription hosting services with varying resource tiers (storage up to 10 TB, up to 32 vCPU, 64 GB RAM). Includes CDN integration, 2FA email, DDoS/WAF protection.
3. Business Email (CloudMail): Business email service with up to 10 TB storage per account, supporting attachments up to 1 GB. Billed as part of hosting packages or standalone.
4. VPS (Virtual Private Server): KVM-based VPS servers with configurable CPU, RAM, and storage resources. Pay-per-use and fixed-tier options available.
5. SSL Certificates (nazwaSSL): Commercial SSL certificates with modern ECDSA encryption, including wildcard options. Both standard and promotional pricing available.
6. Email Marketing (Mailer Panel): CPaaS platform for email marketing campaigns with templates, personalization, and analytics. Free trial available for testing.
7. SaaS Applications: Automatically installed and configured SaaS applications including databases (MariaDB, PostgreSQL, MongoDB, OpenSearch, Redis), webmail, network drive, ticketing system, communicator, bug tracker, Kubernetes, and backup services.
8. WWW Monitoring: Website uptime and performance monitoring with SMS and email alerts, PDF reports. Check intervals as frequent as every minute.
9. Whois Privacy: Domain WHOIS privacy protection service masking registrant data in public WHOIS databases.
10. Partner Program: Referral/affiliate program offering partners up to 50% commission on referred customer payments. Referred customers receive 20% discount on services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

nazwa.pl sells subscription-based internet presence and cloud infrastructure services through a self-serve online platform, including domain name registration across 300+ TLDs, cloud-based web hosting (CloudHosting WWW and WordPress), business email with up to 10 TB storage (CloudMail), virtual private servers (VPS Linux and Windows) with KVM virtualization, SSL certificates (nazwaSSL), CDN, SaaS applications, website monitoring, and email marketing tools. Services are sold monthly or annually and cater primarily to Polish SMBs, enterprises, and individual users seeking a one-stop cloud platform.

Product overview

nazwa.pl is a cloud services platform operated by NetArt Group, offering a comprehensive portfolio of web presence and infrastructure services. The core product lineup consists of domain registration (300+ TLDs), cloud-based web hosting (CloudHosting WWW and WordPress), business email (CloudMail up to 10 TB), virtual private servers (VPS Linux/Windows), SaaS applications, and website monitoring. These core services are supplemented by add-on modules including CDN, SSL certificates, DNS Anycast, Whois Privacy, backup solutions (Cloud Backup, Mail Backup), Premium Support, and IT professional services. The platform also includes enterprise-grade tiers (CloudHosting Enterprise, CloudHosting Pay-Per-Use) and managed Kubernetes for containerized workloads. The services are managed through integrated tools including CloudHosting Panel, VPS Panel, SaaS Panel, and Mailer Panel, with 24/7 technical support across the entire portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• CloudMail: Email application combining webmail, calendar, and task manager functions with 2FA security
• CloudHosting
• CloudHosting Enterprise
• CloudHosting Pay-Per-Use
• CloudHosting WordPress
• Mailer Panel
• SaaS Panel
• VPS Panel
• nazwaSSL
• test2speed.com

Products and services

• Domain Registration Domain name registration service supporting over 300 TLD extensions including .pl, .eu, and global gTLDs/ccTLDs. Includes 'Secure Domain' (Bezpieczna Domena) package providing additional security features. Polish .pl domains available from 0 PLN/year with promotional pricing.
• CloudHosting WWW Cloud-based web hosting service using LXC lightweight virtualization technology, offering up to 32 vCPU, up to 10 TB disk space, CDN integration, WAF protection, and 24/7 support for business websites and applications.
• CloudHosting WordPress Specialized WordPress hosting built on LXC cloud infrastructure with pre-configured installation packages (Website, Blog, Forum, Gallery), CDN integration, 2FA email, and DDoS/IPS/WAF protection.
• CloudHosting Enterprise Premium tier cloud hosting for demanding business projects, e-commerce platforms, and high-traffic websites requiring advanced infrastructure, scalable resources up to 32 vCPU, 64 GB RAM, 10 TB storage, CDN integration, and advanced security features.
• CloudHosting Pay-Per-Use Flexible pay-per-use cloud hosting model allowing customers to pay only for resources consumed, suitable for variable traffic patterns and dynamic workloads.
• CloudMail (Business Email) Business email service offering up to 10 TB storage capacity per account, supporting attachments up to 1 GB, 2FA security, AI-powered anti-spam/anti-virus protection, available as part of hosting packages or standalone.
• VPS Linux Virtual private server hosting using KVM virtualization technology with fast processors, SSD NVMe disks, DDoS protection, configurable CPU/RAM/storage, and ready-to-use deployment in as little as 15 seconds.
• VPS Windows Windows-based virtual private server hosting using KVM virtualization, providing full control over the operating system and software stack for Windows workloads.
• SaaS Applications Pre-configured cloud applications including database servers (MariaDB, PostgreSQL, MongoDB, OpenSearch, Redis), webmail, network drive, ticketing system, team communicator, and bug tracker, instantly ready after activation.
• Managed Kubernetes Managed Kubernetes service for deploying and managing containerized applications in the cloud without requiring specialized administrative knowledge or high initial costs.
• Monitoring WWW Website monitoring service that measures page load time, checks server status as frequently as every minute, and sends SMS and email alerts about potential issues with regularly generated PDF performance reports.
• Email Marketing (Mailer Panel) Email marketing platform enabling campaign creation using ready-made templates and AI-assisted editor, with audience management, scheduling, detailed statistics, and PDF reports. Free trial available for testing.
• SSL Certificates (nazwaSSL) SSL certificates featuring modern ECDSA P-384 encryption based on elliptic curves, providing faster website performance and better Google search ranking positioning. Includes wildcard options.
• CDN nazwa.pl Content delivery network service that caches website assets across multiple global locations, ensuring fast page loading regardless of traffic intensity.
• DNS Anycast Anycast DNS service that routes domain queries to the nearest server location, reducing resolution latency and improving website availability.
• Whois Privacy Domain privacy service that hides registrant personal information from public WHOIS databases for global domains.
• Cloud Backup Computer backup service for Windows and macOS with encryption, scheduling options, and data restoration capabilities.
• Mail Backup Email backup service for archiving and restoring email correspondence from CloudMail accounts.
• IT Services (Usługi IT) Professional IT services including website migration, PrestaShop installation, WordPress setup, and custom technical configurations performed by nazwa.pl experts.

Quantifiable outcome

• Over 1,000,000 customers served since 1997
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature7 records

Partnerships

13 partnerships are on record, tiered core, major and minor.

• NetArt GroupcoreStrategic or Co-development Partnernazwa.pl is a brand of NetArt Group, operating globally in nearly 100 countries. NetArt Group provides the underlying infrastructure, data centers (Europe, Americas, Asia), and organizational support for all nazwa.pl services. NetArt Group also operates NetArt Registrar (ICANN accredited) and NetArt Telekom for related services.
• NASK (Naukowa i Akademicka Sieć Komputerowa – Państwowy Instytut Badawczy)coreTechnology or IntegrationNASK is the registry operator for .pl (Polish) domains. nazwa.pl registers .pl domains as an accredited registrar based on agreement with NASK. NASK receives registrant data including domain name, identification data, address data, and contact information.
• EURid (European Registry for Internet Domains)coreTechnology or IntegrationEURid is the registry operator for .eu domains. nazwa.pl registers .eu domains through NetArt Registrar with data shared to EURid for domain administration purposes.
• NetArt Registrar sp. z o.o.coreTechnology or IntegrationNetArt Registrar is an ICANN-accredited domain registrar (sibling company of nazwa.pl under NetArt Group) that handles registration of global TLDs (.com, .net, .org, .info, .biz) and shares data with ICANN and respective registry operators (Verisign, Identity Digital, PIR, Registry Services).
• Netim Limited Liability CompanymajorTechnology or IntegrationNetim handles registration of country-code TLDs (ccTLDs) and new gTLDs (nTLDs). nazwa.pl offers 300+ domain extensions through Netim's registry network, covering domains from countries including .al, .au, .ca, .cn, .jp, .kz, .my, .rs, .tn, .ua, and many more.
• ICANN (Internet Corporation for Assigned Names and Numbers)coreTechnology or IntegrationICANN is the global internet domain name regulator. NetArt Registrar (related to nazwa.pl under NetArt Group) is ICANN-accredited and shares registrant data for global domain registrations with ICANN per domain registration agreements.
• Meta Platforms Ireland Limited (Meta Ads)minorGTM or Marketing PartnerMeta Ads is used for social media advertising on Facebook, Instagram, Messenger, and Audience Network. nazwa.pl uses Meta's advertising platform for targeted marketing campaigns.
• LinkedIn Ireland Unlimited Company (LinkedIn Ads)minorGTM or Marketing PartnerLinkedIn Ads is used for professional network advertising targeting business customers for B2B marketing campaigns.
• Microsoft Ireland Operations Limited (Microsoft Ads)minorGTM or Marketing PartnerMicrosoft Ads (Bing Ads) used for paid search advertising across Bing and Microsoft properties for customer acquisition.
• Adform A/S (Adform)minorGTM or Marketing PartnerAdform is a digital advertising platform used for programmatic ad buying and campaign management across digital channels.
• PayPro S.A. (Przelewy24)coreTechnology or IntegrationPayPro provides online payment processing including fast transfers, BLIK, and card payments for nazwa.pl customer transactions. Primary payment gateway.
• Worldline Financial Services (Europe) S.A.coreTechnology or IntegrationWorldline handles credit/debit card payment processing for nazwa.pl through integration with PayPro S.A. for secure card transactions.
• TradeDoubler sp. z o.o.minorGTM or Marketing PartnerTradeDoubler provides affiliate marketing services through its publisher network, supporting nazwa.pl's partner/referral marketing program.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• OVHcloud: Largest European cloud provider offering VPS, dedicated servers, hosted private cloud, and web hosting. Competes directly on VPS and hosting while offering a much broader IaaS/PaaS portfolio.
• IONOS (1&1 IONOS): European web hosting and cloud services provider serving SMBs with domains, hosting, VPS, email, and cloud servers. Competes across the full SMB stack in Europe.
• GoDaddy: Global incumbent in domain registration and SMB web hosting. Overlaps directly on .pl/.eu/global domains, hosting, and email services with massive global scale.

Direct peers

• Namecheap: Global domain registrar and hosting provider competing on .com/.eu domain pricing, shared hosting, and VPS. Particularly relevant peer for the domain registration and basic hosting revenue streams.
• DigitalOcean: Cloud infrastructure provider targeting SMBs and developers with VPS (Droplets), managed Kubernetes, and database services. Direct competitor on VPS and managed cloud tiers.
• home.pl: Direct Polish competitor offering domain registration, web hosting, VPS, email, and SSL services to the same Polish SMB segment. Closest head-to-head rival in the Polish hosting market.
• Cyber_Folks (formerly LH.pl): Polish hosting and domain registrar serving SMBs with shared hosting, VPS, and domains. Directly competes for the same Polish SMB customer base.
• Hetzner: German hosting provider with strong VPS, dedicated server, and shared hosting offerings. Comparable cloud hosting infrastructure with a European geographic footprint and similar SMB/value positioning.

Emerging players

• Cloudflare: Global CDN, DNS, security, and edge compute provider that competes with nazwa.pl's CDN, DNS Anycast, WAF, DDoS protection, and SSL offerings. Increasingly a substitute for hosted security and CDN add-ons.

Regional players

• Kylos: Polish hosting and domain provider targeting SMBs with shared hosting, VPS, and SSL. Regional peer competing for the same Polish customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/nazwapl
• Facebookfacebook.com/nazwapl
• Instagraminstagram.com/nazwapl

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about nazwa.pl