Social Bank

What Social Bank does

Social Bank (legally Social Bank Banco Múltiplo S/A, CNPJ 15.173.776/0001-80) is a Brazilian regulated digital bank authorized to operate by the Banco Central do Brasil as a Banco Múltiplo (multiple-service bank) and covered by the FGC (Fundo Garantidor de Créditos). Founded in 2015 and headquartered in Uberlândia, the institution positions itself as a family-centric retail bank under the tagline "O banco bom além da conta" (The good bank beyond the account), targeting Brazilian families and individual retail consumers (Pessoa Física) seeking a transparent, relationship-based banking relationship.

The product surface is concentrated on a single core offering — the Conta Social Bank — delivered through a Next.js-based website and a mobile application (Aplicativo da Conta). Surrounding services, including a branded WhatsApp customer-service assistant called "Soninha," an SAC chat and 24/7 email atendimento, an Ouvidoria (ombudsman) channel, and a self-service Informe de Rendimentos (income statement) portal covering tax years 2017–2023, function as administrative and support layers on top of the core account rather than separate revenue-generating products. The disclosed technology stack is standard web and mobile without documented AI/ML components, public APIs, SDKs, or third-party platform integrations. Revenue is generated through standard banking transaction fees and published service tariffs (Tarifas), with specific pricing not publicly disclosed.

Social Bank serves the Brazilian domestic market exclusively, distributing its products through direct digital channels (website and mobile app) supplemented by centralized customer-service infrastructure. The institution operates as a Brazilian sociedade anônima (S/A) corporate entity subject to full Brazilian banking regulatory requirements, including semi-annual DFS financial reports published from June 2021 through December 2024. Customer support spans WhatsApp at (11) 3003-4524, phone atendimento at 0800 575 0108, 24/7 email atendimento, and an Ouvidoria escalation channel. The disclosed leadership includes Alisson Idaló (Head of Experience & Product Design and Director of Strategy and Products) and Gustavo Alexandre Fernandes Menezes (Head of Marketing and Communication).

Name

Social Bank

Legal name

Social Bank Banco Múltiplo S/A

Website

https://socialbank.com.br

Company type

Private

Founded year

2015

Headcount range

101–250 employees

Short description

Social Bank (Social Bank Banco Múltiplo S/A) is a Brazilian Banco Múltiplo authorized by the Banco Central do Brasil, offering a family-oriented retail banking account via mobile app and website to Brazilian families and individual retail consumers (Pessoa Física).

Ownership category

akta.pro rank

Product category

Digital Retail Banking

NAICS

Depository Credit Intermediation (5221), Commercial Banking (52211), Savings Institutions and Other Depository Credit Intermediation (52218)

SIC

Savings Institution, Federally Chartered (6035), National Commercial Banks (6021), Savings Institutions, Not Federally Chartered (6036)

akta.pro primary industry

Digital Banking & Neobank Platforms (BPAMAFAD)

akta.pro secondary industries

Embedded Deposit Accounts & Digital Wallet Infrastructure (FSAGALAE), A2A Payment Initiation Service Providers (PISPs) (FSAMAFAB)

Keywords

• Digital banking
• Retail banking
• Family banking
• Mobile banking app
• Brazilian bank

Headquarters

HQ city

Uberlândia

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Banking Account Services: Social Bank is a "Banco Múltiplo" (multiple-service bank) authorized by the Brazilian Central Bank, indicating it operates as a full-service bank. Revenue is generated from standard banking operations including account maintenance, transaction fees, and FGC-covered deposit activities.
2. Service Tariffs (Tarifas): Tariff schedules ("Tarifas") are published on the Social Bank website as part of its Transparency and Truth in Business commitment, generating fee revenue from various banking services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Social Bank is a Banco Múltiplo (multiple-service bank) authorized by the Brazilian Central Bank that offers a family-oriented digital banking account (Conta Social Bank) to Brazilian retail consumers. The core account is delivered through a Next.js-based website and a proprietary mobile application (Aplicativo da Conta), with supporting services including a WhatsApp-based customer service assistant ("Soninha"), a self-service income statement (Informe de Rendimentos) retrieval portal, and an ombudsman (Ouvidoria) channel. All deposits are covered by the FGC (Fundo Garantidor de Crédito).

Product overview

Social Bank operates as a single-product digital banking proposition under the unified Social Bank brand rather than a platform-plus-modules architecture. The core offering is a family-oriented checking/banking account (Conta Social Bank) delivered through a mobile application (Aplicativo da Conta) and governed by the Regulamento Social Bank and associated Terms and Conditions. Surrounding services — the WhatsApp-based "Soninha" assistant, the SAC online chat and email atendimento, the Ouvidoria ombudsman, and the Informe de Rendimentos tax-statement retrieval — are support and administrative channels layered on top of that single core banking product rather than separate revenue-generating modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Bank Account (Conta Social Bank) Core family-oriented banking account offered by Social Bank Banco Múltiplo S/A, positioned as a primary banking relationship that "cuida das necessidades da sua família" (cares for your family's needs). The account is governed by the Regulamento Social Bank and the General Terms and Conditions of Use of the Application, and is backed by FGC deposit protection and Banco Central do Brasil authorization.
• Social Bank Mobile Application (Aplicativo da Conta) Mobile banking application that serves as the primary digital channel for accessing the Social Bank account, subject to the Termos e Condições Gerais de Uso do Aplicativo. The app hosts regulatory terms and conditions directly within the application and supports day-to-day banking for account holders.
• Social Bank Customer Support Channels (Soninha WhatsApp, SAC, Ouvidoria) Multi-channel customer service offering including a WhatsApp-based assistant branded "Soninha" reachable at (11) 3003-4524, an online chat SAC service (weekdays 9am–5pm), 24/7 email support at [email protected], and an Ouvidoria (ombudsman) channel at 0800 888 9998 / [email protected] (weekdays 9am–5pm) for complaints and escalations.
• Informe de Rendimentos (Income Statement Service) Self-service portal enabling account holders to retrieve annual income tax withholding statements (Informe de Rendimentos) for tax years 2017 through 2023 by submitting their CPF and date of birth.

Quantifiable outcome

• Reports published semi-annually for the period from June 2021 through December 2024, demonstrating continuous regulatory disclosure.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• Nubank: Brazil's largest digital bank, serving retail consumers with a free checking account plus credit, investments, and insurance. Directly competes with Social Bank for the same Brazilian retail banking customer with a far broader product suite.
• Inter & Co: Brazilian publicly listed digital bank offering a multi-product super-app (account, credit, investments, marketplace) to retail customers. Comparable GTM (digital-first retail) and overlapping family/household use cases.
• C6 Bank: Brazilian digital bank (Banco Múltiplo, regulated by Banco Central do Brasil) serving individuals and businesses with accounts, cards, and investments. Same regulatory class and direct overlap with Social Bank's retail account proposition.
• Banco Original: Brazilian Banco Múltiplo offering digital accounts, agribusiness banking, and credit products to retail and business customers. Directly comparable regulated multiple bank targeting Brazilian retail consumers.
• Banco Pan: Brazilian Banco Múltiplo focused on retail banking, payroll lending, and consumer credit. Comparable regulated banking model with a heavier credit orientation than Social Bank.
• Will Bank: Brazilian digital bank focused on family and lower-income retail customers, offering a no-fee account with limited credit features. Closely comparable niche positioning to Social Bank's family-focused, transaction-led model.

Broad incumbents

• PagBank PagSeguro: Brazilian digital payments and banking platform serving merchants and consumers with accounts, acquiring, and payments. Broader incumbent footprint but directly overlaps with Social Bank on digital account services for retail and SMB customers.
• Banco BV: Large Brazilian Banco Múltiplo with a digital retail proposition plus credit-heavy products. Broader incumbent that competes with Social Bank for retail deposit and account relationships.
• Bradesco: One of Brazil's largest incumbent commercial banks, with a sizable digital retail franchise (Bradesco Digital, Next). Serves as a broad incumbent comparable that competes across the same Brazilian retail banking category as Social Bank.
• Itaú Unibanco: Brazil's largest private commercial bank, operating a broad digital and physical retail network. Sets the regulatory and product benchmark against which smaller Banco Múltiplos like Social Bank compete for retail deposits.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/socialbankbr
• Facebookfacebook.com/socialbankbr
• LinkedInlinkedin.com/company/social-bank

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Social Bank