What Brinkertlück does

Brinkertlück is a Hamburg-headquartered advertising and communications agency founded in 2021 by Raphael Brinkert and Dennis Lück, with a parallel Swiss entity in Zürich giving it a DACH-wide footprint from inception. The agency positions itself as a values-driven, "purpose"-oriented partner and delivers work across four declared service pillars — consulting, creation, production, and AI-powered creativity — covering branding, public relations, strategy consulting, video production, and UI/UX design. Named accounts include the DFB (German Football Association), the SPD and SPÖ social-democratic parties, Swisscom, the German Federal Ministry of Health (BMG), Zurich Insurance, and a range of cantonal banks, NGOs, and sports organizations.

The agency's product portfolio is dominated by project- and retainer-based creative and communications work rather than software products; notable franchise wins include the lead-agency mandate for the SPD's 2021 federal election campaign, the DFB's "Adler & Akademie" corporate program (2022), a Swisscom "Blue" co-creation (2022), an SPÖ campaign (2022), and a BMG COVID-19 public-information campaign (2022). Underlying technology is delivery-oriented: the firm uses generative-AI tooling across text, image, and video as a formalized fourth pillar, and retains in-house production for video and UI/UX. The agency does not disclose proprietary AI models, training data, patents, or a dedicated research team, and "sold-out" positioning on its main portfolio page indicates full utilization of its roughly 70-person team.

The business model is a classic full-service creative-agency model: revenue is generated through agency fees on strategy, creative development, campaign execution, and production engagements, structured as project fees and retainers. Customer mix is diversified across corporate (Swisscom, Zurich Insurance, cantonal banks), public-sector (BMG, DFB), political (SPD, SPÖ), and non-profit segments, with the founders' prior careers yielding 500+ awards and the firm itself taking W&V "Agency of the Year" in its founding year (2021). Dennis Lück's prior recognition as Swiss "Werber des Jahres" (2017) and a multi-year run at #1 in Swiss creative rankings underpin the agency's premium positioning in a crowded regional agency market.

Name

Brinkertlück

Legal name

brinkertlück gmbh

Website

https://brinkertlueck.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

Brinkertlück is a DACH-region advertising and communications agency founded in 2021 by Raphael Brinkert and Dennis Lück, headquartered in Hamburg with a Swiss entity in Zürich. It delivers branding, PR, consulting, video, UI/UX, and AI-powered creative services to corporate, public-sector, and political clients.

Ownership category

akta.pro rank

Product category

Advertising and Marketing Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Management Consulting Services (8742)

akta.pro primary industry

Cause/Sustainability & Purpose-Driven Creative Agencies (MPAAAAAL)

akta.pro secondary industries

Creative Concepting & Campaign Development (BPAFAEAD), Activation/Experiential Creative Agencies (MPAAAAAO), Brand Activations & Experiential Campaign Design (MPAAAGAA)

Keywords

• Creative communications agency
• Advertising services
• Brand campaign development
• Sports marketing agency
• Political campaign consulting

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional creative services: brinkertlück generates revenue by providing strategic consulting, creative campaign development, and production services to enterprise, government, sports, and non-profit clients. Revenue is project and retainer-based, typical of mid-to-large creative agencies.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Brinkertlück is a values-driven communications agency organized around four service pillars: consulting (advertising, campaigning, sustainable marketing, sport marketing, brand identity, activation, PR), creation (motion design, video, audio, photography, UI/UX, illustration), production (post-production, print, branding, events, content), and AI (AI-driven creativity, generative AI for text/image/video, AI-based analysis, content automation). The agency combines human creative direction with AI-enabled workflows to deliver integrated cross-media campaigns for sports, political, governmental, corporate, and non-profit clients.

Product overview

Brinkertlück is a values-driven communications agency operating under a four-pillar service architecture: brinkertlück consulting (advertising, campaigning, sustainable marketing, sport marketing, brand identity, activation, PR), brinkertlück creation (motion design, video, audio, photography, UI/UX, illustration), brinkertlück production (post-production, print, branding, events, content), and brinkertlück AI (AI-driven creativity, generative AI for text/images/video, AI-based analysis, and content automation). The agency serves major clients including DFB, SPD, Swisscom, Zürich Versicherung, German Federal Health Ministry, Swiss Federal Railways, and numerous sports and social organizations across Germany and Switzerland.

Differentiator

Problem solved

Functional benefit

Products and services

• brinkertlück consulting Strategic communications consulting covering advertising, campaigning, sustainable marketing, sport marketing, brand identity development, activation, and public relations for enterprise, government, sports, and non-profit clients.
• brinkertlück creation Creative production services covering motion design, video production, audio production, photography, UI/UX design, and illustration for brand and campaign needs across all media.
• brinkertlück production Production services including post-production, print production, branding, event management, and content production for integrated campaign delivery.
• brinkertlück AI AI-powered service pillar combining AI-driven creativity, generative AI for text/images/video, AI-based analysis for insights and trends, and content creation automation and optimization for marketing and campaign materials.

Quantifiable outcome

• SPD 2021 federal election campaign: SPD became strongest party in German Bundestag
• +3 more outcomes

Named customers49 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature2 records

Partnerships

Two partnerships are on record, tiered minor.

• Hamburg School of IdeasminorStrategic or Co-development Partnerbrinkertlück is a sponsor of the Hamburg School of Ideas and helps train tomorrow's creatives today. The agency supports educational programs in creative development, functioning as a 'Förderagentur' (sponsor agency) of the school.
• MuntagnardminorStrategic or Co-development PartnerDennis Lück, co-founder of brinkertlück, was appointed to the advisory board (Verwaltungsrat) of Muntagnard, a fashion label from Graubünden, Switzerland. He supports Muntagnard in all questions of communication, marketing, and creation. The first creative highlight of the collaboration was the first biodegradable showroom built in the Bündner mountains.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Jung von Matt: Leading independent German creative agency network where both brinkertlück co-founders (Dennis Lück at Jung von Matt/Limmat, Raphael Brinkert at Jung von Matt/sports) previously held leadership roles. Direct competitor for the same DACH client roster across commercial, political, and sports marketing mandates.
• Thjnk: Independent German creative agency network founded by former Jung von Matt partners, with similar heritage and independent positioning. Competes directly with brinkertlück for DACH enterprise clients and award-winning campaign mandates.
• Scholz & Friends: German creative agency group with deep political campaign expertise (CDU, SPD) where both founders previously worked (Raphael Brinkert as founding MD of Scholz & Friends NRW; Dennis Lück as MD and Creative Director in Hamburg). Most direct competitor on German political and corporate mandates.
• Wirz Communications: Largest independent Swiss advertising agency, historically strong in the same Zurich-based client market as brinkertlück Schweiz. Direct peer for Swiss enterprise, FMCG, and public-sector mandates, and a known rival for the Swiss creative ranking leadership Dennis Lück previously held.
• Grabarz & Partner: Hamburg-based independent creative agency (WPP-affiliated historically) with strong reputation in German brand campaigns. Comparable mid-sized creative competitor operating in the same DACH market with similar client types and award-winning positioning.
• Kolle Rebbe: Hamburg-based creative agency known for bold brand campaigns and purpose-driven work, sharing both geographic home market and values-driven positioning with brinkertlück. Competes for similar German enterprise and cultural-sector mandates.

Broad incumbents

• Heimat: Berlin- and Hamburg-based independent creative agency group with broad service portfolio including TBWA affiliation. Competes with brinkertlück on major German brand and political work, though at a larger scale and broader service scope.
• DDB Germany: DDB's German operations (part of Omnicom/DDB Worldwide) provide full-service creative capabilities across German and European markets. Competes for major enterprise mandates and brings global network resources that brinkertlück cannot match on international briefs.
• Serviceplan Group: Largest owner-managed agency group in the DACH region, offering full-service creative, media, digital, and technology under one roof. Competes with brinkertlück for major German enterprise and government clients but operates at materially larger scale and geographic breadth.

Regional players

• Dossier (Dossier Austria): Vienna-based creative agency operating in the Austrian market where brinkertlück has won the SPÖ mandate. Relevant regional peer for Austrian political and corporate communications work, though smaller in scale than brinkertlück's overall DACH footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/brinkertlueck
• Facebookde-de.facebook.com/brinkertlueck
• LinkedInlinkedin.com/company/brinkertlueck
• Instagraminstagram.com/brinkertlueck

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brinkertlück