Park Outdoor Advertising
- Company typePrivate
- Founded1950
- HeadquartersBinghamton, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
Park Outdoor Advertising firmographics
Firmographics- Name
- Park Outdoor Advertising
- Legal name
- Park Outdoor Advertising
- Website
- https://parkoutdoor.com
- Company type
- Private
- Founded year
- 1950
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Park Outdoor Advertising industry classification
Industry- Product category
- Outdoor Billboard Advertising
- NAICS
- Indoor and Outdoor Display Advertising (54185)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Static Billboard Advertising (MPAAAKAA)
- akta.pro secondary industry
- Large-Format / Spectacular OOH (Building Wraps, Digital Spectaculars) (MPAAAKAF)
Keywords
Where Park Outdoor Advertising is headquartered
LocationHeadquarters
- HQ city
- Binghamton
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Park Outdoor Advertising business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Billboard Advertising Sales: Revenue generated from renting billboard space including digital billboards, posters, bulletins, flex faces, and junior displays. Digital billboards have no production charges. Standard formats include monthly contracts for posters and twelve-month contracts for bulletins.
- Production Fees: Advertisers provide vinyl flex faces, posters, and junior posters containing their message. Production costs are borne by advertisers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Advertising Sales Assistant (part-time) |
| Unit Pricing | Pay-as-you-go | Administrative Assistant (part-time) |
| Subscription | Monthly | Poster Advertising |
| Subscription | Multi-year contract | Bulletin Advertising |
| Subscription | Multi-year contract | Flex Face Advertising |
| Usage-based | Pay-as-you-go | Digital Billboard Advertising |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Park Outdoor Advertising product offering
Product offeringCore offering
Park Outdoor Advertising operates and leases advertising space on a network of more than 1,500 billboards across upstate New York and northern Pennsylvania. The portfolio includes five product formats: LED digital displays, posters, bulletins, flex faces, and junior displays, sold through four regional sales divisions (Binghamton, Finger Lakes, Utica, and Syracuse). Customers contract for advertising space on monthly or twelve-month terms, with digital inventory allowing flexible message rotation.
Product overview
Park Outdoor Advertising operates a portfolio of five distinct billboard advertising products. The core offerings include Digitals (LED-based digital billboards with flexible messaging), Posters (30-sheet billboards for broad market coverage), Bulletins (large-format 14'x48' and 10'6'x36' billboards on major highways), Flex Faces (vinyl-wrapped billboards), and Juniors (smallest format at 5'x11' for urban settings). Products are available across four regional divisions covering Binghamton, Finger Lakes, Utica, and Syracuse markets in upstate New York and northern Pennsylvania.
Differentiator
Problem solved
Functional benefit
Products and services
- Digitals LED billboard displays that show bright, colorful digital images. Advertisers can change messages frequently and rotate multiple messages with no production charges. For businesses seeking flexible, dynamic out-of-home advertising.
- Posters 30-sheet billboard advertising located in commercial and industrial areas on primary and secondary roads. Used as a full market coverage medium with high reach and frequency, available for monthly purchase in various size packages. For advertisers seeking broad regional market coverage.
- Bulletins The largest standard outdoor advertising format, available in 14'x48' and 10'6'x36' dimensions, located primarily on major highways and arteries. Bulletins provide dominant coverage of high traffic at fixed locations. For advertisers seeking high-impact, highway-facing brand presence.
- Flex Faces Non-paper billboards wrapped with heavy weight vinyl, available in various sizes. Generally found on primary roads, used for long-term exposure or directional purposes. Full four-color photographic vinyl flex wraps are available. For advertisers seeking durable, long-term outdoor placements.
- Juniors The smallest display format at 5' x 11', commonly found in urban settings mounted on building sides or freestanding. Reaches pedestrians and drive-by traffic including bus riders. For inner-city retailers targeting nearby foot and vehicle traffic.
Quantifiable outcome
- Over 91,000 daily vehicle impressions on Syracuse digital billboard
- +2 more outcomes
Companies that use Park Outdoor Advertising
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles3 records
Park Outdoor Advertising technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Park Outdoor Advertising partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DaktronicscoreDaktronics, a leading digital signage manufacturer, partnered with Park Outdoor to provide the 16mm LED digital billboard technology for their Syracuse market expansion. Daktronics is responsible for the sharp, bright look of Park Outdoor's digital displays. The partnership enabled Park Outdoor to deploy the first 16mm digital billboard in Syracuse, providing superior image clarity compared to competitors.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Park Outdoor Advertising competitors and assessment
Company assessmentBroad incumbents
- Clear Channel Outdoor: Clear Channel Outdoor (CCO) is one of the world's largest OOH media operators with static, digital, and transit formats. Comparable to Park Outdoor in core billboard inventory and advertiser base, though operating globally with significantly larger digital OOH footprint.
- Lamar Advertising Company: Lamar is the largest U.S. outdoor advertising operator with over 350,000 billboard and transit faces nationwide. It is directly comparable to Park Outdoor as a billboard-ownership business, though it operates at vastly greater national scale and offers the multi-market RFP capability that Park Outdoor lacks.
- OUTFRONT Media: OUTFRONT is a publicly-traded OOH media company operating thousands of billboard and transit faces across the U.S. It overlaps Park Outdoor in static and digital billboard sales with similar advertiser targets, but at national scale with stronger digital and programmatic OOH capabilities.
Regional players
- Burkhart Advertising: Burkhart Advertising is a regional Midwest OOH company operating static and digital billboards. Comparable to Park Outdoor in regional business model and customer base, though serving a different U.S. geography.
- Signal Outdoor Advertising: Signal Outdoor is a regional billboard operator in the Midwest offering static and digital formats. Comparable to Park Outdoor in scale, multi-format offering, and direct-to-advertiser sales approach, though in a different U.S. territory.
Others
- Daktronics: Daktronics is a global leader in LED digital display manufacturing and Park Outdoor's stated technology partner for its 16mm LED digital billboards. Comparable as the infrastructure/equipment provider whose product roadmap materially shapes Park Outdoor's digital expansion economics.
- Watchfire Signs: Watchfire is a U.S. manufacturer of LED digital billboards and on-premise digital signage. Comparable to Park Outdoor's digital-display operations as the enabling technology supplier, and an indirect adjacency through digital OOH deployment.
Direct peers
- Reagan Outdoor Advertising: Reagan Outdoor is a regional billboard and OOH media company serving the Southeast U.S. Comparable to Park Outdoor in product mix, direct-sales GTM, and focus on local and regional advertisers across contiguous geographic markets.
- Fairway Outdoor Advertising: Fairway Outdoor is a regional U.S. billboard operator offering static and digital billboards across the Southeast. Closely comparable to Park Outdoor in business model (direct sales, multi-format billboard inventory) and target customer base (local and regional advertisers).
- Adams Outdoor Advertising: Adams Outdoor is a privately-held regional billboard operator with a similar multi-format product portfolio (static and digital bulletins/posters). It is closely comparable to Park Outdoor as a family/privately-held regional OOH company serving SMB and regional advertisers in secondary U.S. markets.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Park Outdoor Advertising financial estimates
Financial estimateRevenue estimate
Valuation estimate
Park Outdoor Advertising leadership team
Management profileNumber of profiles
Profiles12 records
Park Outdoor Advertising funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Park Outdoor Advertising M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Park Outdoor Advertising
What does Park Outdoor Advertising do?
Park Outdoor Advertising operates and leases advertising space on a network of more than 1,500 billboards across upstate New York and northern Pennsylvania. The portfolio includes five product formats: LED digital displays, posters, bulletins, flex faces, and junior displays, sold through four regional sales divisions (Binghamton, Finger Lakes, Utica, and Syracuse). Customers contract for advertising space on monthly or twelve-month terms, with digital inventory allowing flexible message rotation.
Is Park Outdoor Advertising a public or private company?
Park Outdoor Advertising is a private company. It is classified as family owned and is currently operating.
When was Park Outdoor Advertising founded?
Park Outdoor Advertising was founded in 1950. It employs 51 to 100 people.
Where is Park Outdoor Advertising based?
Park Outdoor Advertising is headquartered in Binghamton, United States, in the North America region.
How does Park Outdoor Advertising make money?
Two revenue lines are on record. Billboard Advertising Sales are the primary driver. The others are production Fees.
Who are Park Outdoor Advertising's main competitors?
Broad incumbents on record are Clear Channel Outdoor, Lamar Advertising Company and OUTFRONT Media. Regional players are Burkhart Advertising and Signal Outdoor Advertising. Others are Daktronics and Watchfire Signs. Direct peers are Reagan Outdoor Advertising, Fairway Outdoor Advertising and Adams Outdoor Advertising.
Does Park Outdoor Advertising have an API?
No public API is recorded for Park Outdoor Advertising.
What industry is Park Outdoor Advertising in?
Park Outdoor Advertising's product category is Outdoor Billboard Advertising. Its primary akta.pro industry code is MPAAAKAA, Static Billboard Advertising, with a secondary code of MPAAAKAF, Large-Format / Spectacular OOH (Building Wraps, Digital Spectaculars). Its NAICS code is 54185 and its SIC code is 7310.