Park Outdoor Advertising

Name

Park Outdoor Advertising

Legal name

Park Outdoor Advertising

Website

https://parkoutdoor.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Outdoor Billboard Advertising

NAICS

Indoor and Outdoor Display Advertising (54185)

SIC

Services-Advertising (7310)

akta.pro primary industry

Static Billboard Advertising (MPAAAKAA)

akta.pro secondary industry

Large-Format / Spectacular OOH (Building Wraps, Digital Spectaculars) (MPAAAKAF)

Keywords

• Outdoor advertising
• Billboard advertising
• Digital billboards
• Out-of-home media
• Billboard media sales

Headquarters

HQ city

Binghamton

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Billboard Advertising Sales: Revenue generated from renting billboard space including digital billboards, posters, bulletins, flex faces, and junior displays. Digital billboards have no production charges. Standard formats include monthly contracts for posters and twelve-month contracts for bulletins.
2. Production Fees: Advertisers provide vinyl flex faces, posters, and junior posters containing their message. Production costs are borne by advertisers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Park Outdoor Advertising operates and leases advertising space on a network of more than 1,500 billboards across upstate New York and northern Pennsylvania. The portfolio includes five product formats: LED digital displays, posters, bulletins, flex faces, and junior displays, sold through four regional sales divisions (Binghamton, Finger Lakes, Utica, and Syracuse). Customers contract for advertising space on monthly or twelve-month terms, with digital inventory allowing flexible message rotation.

Product overview

Park Outdoor Advertising operates a portfolio of five distinct billboard advertising products. The core offerings include Digitals (LED-based digital billboards with flexible messaging), Posters (30-sheet billboards for broad market coverage), Bulletins (large-format 14'x48' and 10'6'x36' billboards on major highways), Flex Faces (vinyl-wrapped billboards), and Juniors (smallest format at 5'x11' for urban settings). Products are available across four regional divisions covering Binghamton, Finger Lakes, Utica, and Syracuse markets in upstate New York and northern Pennsylvania.

Differentiator

Problem solved

Functional benefit

Products and services

• Digitals LED billboard displays that show bright, colorful digital images. Advertisers can change messages frequently and rotate multiple messages with no production charges. For businesses seeking flexible, dynamic out-of-home advertising.
• Posters 30-sheet billboard advertising located in commercial and industrial areas on primary and secondary roads. Used as a full market coverage medium with high reach and frequency, available for monthly purchase in various size packages. For advertisers seeking broad regional market coverage.
• Bulletins The largest standard outdoor advertising format, available in 14'x48' and 10'6'x36' dimensions, located primarily on major highways and arteries. Bulletins provide dominant coverage of high traffic at fixed locations. For advertisers seeking high-impact, highway-facing brand presence.
• Flex Faces Non-paper billboards wrapped with heavy weight vinyl, available in various sizes. Generally found on primary roads, used for long-term exposure or directional purposes. Full four-color photographic vinyl flex wraps are available. For advertisers seeking durable, long-term outdoor placements.
• Juniors The smallest display format at 5' x 11', commonly found in urban settings mounted on building sides or freestanding. Reaches pedestrians and drive-by traffic including bus riders. For inner-city retailers targeting nearby foot and vehicle traffic.

Quantifiable outcome

• Over 91,000 daily vehicle impressions on Syracuse digital billboard
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• DaktronicscoreTechnology or Integration · 4 August 2016Daktronics, a leading digital signage manufacturer, partnered with Park Outdoor to provide the 16mm LED digital billboard technology for their Syracuse market expansion. Daktronics is responsible for the sharp, bright look of Park Outdoor's digital displays. The partnership enabled Park Outdoor to deploy the first 16mm digital billboard in Syracuse, providing superior image clarity compared to competitors.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Clear Channel Outdoor: Clear Channel Outdoor (CCO) is one of the world's largest OOH media operators with static, digital, and transit formats. Comparable to Park Outdoor in core billboard inventory and advertiser base, though operating globally with significantly larger digital OOH footprint.
• Lamar Advertising Company: Lamar is the largest U.S. outdoor advertising operator with over 350,000 billboard and transit faces nationwide. It is directly comparable to Park Outdoor as a billboard-ownership business, though it operates at vastly greater national scale and offers the multi-market RFP capability that Park Outdoor lacks.
• OUTFRONT Media: OUTFRONT is a publicly-traded OOH media company operating thousands of billboard and transit faces across the U.S. It overlaps Park Outdoor in static and digital billboard sales with similar advertiser targets, but at national scale with stronger digital and programmatic OOH capabilities.

Regional players

• Burkhart Advertising: Burkhart Advertising is a regional Midwest OOH company operating static and digital billboards. Comparable to Park Outdoor in regional business model and customer base, though serving a different U.S. geography.
• Signal Outdoor Advertising: Signal Outdoor is a regional billboard operator in the Midwest offering static and digital formats. Comparable to Park Outdoor in scale, multi-format offering, and direct-to-advertiser sales approach, though in a different U.S. territory.

Others

• Daktronics: Daktronics is a global leader in LED digital display manufacturing and Park Outdoor's stated technology partner for its 16mm LED digital billboards. Comparable as the infrastructure/equipment provider whose product roadmap materially shapes Park Outdoor's digital expansion economics.
• Watchfire Signs: Watchfire is a U.S. manufacturer of LED digital billboards and on-premise digital signage. Comparable to Park Outdoor's digital-display operations as the enabling technology supplier, and an indirect adjacency through digital OOH deployment.

Direct peers

• Reagan Outdoor Advertising: Reagan Outdoor is a regional billboard and OOH media company serving the Southeast U.S. Comparable to Park Outdoor in product mix, direct-sales GTM, and focus on local and regional advertisers across contiguous geographic markets.
• Fairway Outdoor Advertising: Fairway Outdoor is a regional U.S. billboard operator offering static and digital billboards across the Southeast. Closely comparable to Park Outdoor in business model (direct sales, multi-format billboard inventory) and target customer base (local and regional advertisers).
• Adams Outdoor Advertising: Adams Outdoor is a privately-held regional billboard operator with a similar multi-format product portfolio (static and digital bulletins/posters). It is closely comparable to Park Outdoor as a family/privately-held regional OOH company serving SMB and regional advertisers in secondary U.S. markets.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Park Outdoor Advertising