What Order Flow Analytics does

Order Flow Analytics, Inc. is a private trading education and analytics company founded in 2004 and headquartered in Tustin, California, operating as a pioneer in order flow trading education for over two decades. The company serves active futures and forex traders as well as serious retail traders, delivering a unified core product called OFA TradeCraft, a structured 90-day program designed to move participants from consistent losses to funded trading accounts through a defined three-step methodology. The underlying technology stack consists of proprietary order flow analytics tools integrated with the NinjaTrader trading platform, with an indicator layer delivered through a Certified Partner relationship with SharkIndicators and real-time market data sourced via Kinetick.

The business model is subscription-recurring in nature, monetizing access to TradeCraft and related education programs for individual traders and small SMB accounts worldwide. Pricing tiers and amounts are not publicly disclosed, and the company operates a product-led growth motion in which a free training video is exchanged for an email address, feeding a top-of-funnel email marketing channel that converts into paid program enrollment. Distribution is hybrid: direct sales through the company website are supplemented by channel and integration partnerships with NinjaTrader, SharkIndicators, and Kinetick that provide co-marketing and embedded access within established trading software used by more than 60,000 traders.

Customer concentration is structurally low because the company sells to a long tail of individual retail traders rather than a small set of enterprise accounts, though the absence of any disclosed pricing, retention, or cohort data limits visibility into unit economics. No external investors, parent companies, or holding structures are identified in the available inputs, and no AI or machine learning capabilities are surfaced in any source block; the offering competes on domain expertise, methodology, and ecosystem partnerships rather than on automated intelligence.

Name

Order Flow Analytics

Legal name

Order Flow Analytics, Inc.

Website

https://orderflowanalytics.com

Company type

Private

Founded year

2004

Operating status

Operating

Short description

Order Flow Analytics (OFA) is a private trading education company founded in 2004 that provides active futures and forex traders with order flow analysis tools and the TradeCraft 90-day funded account program, integrated with the NinjaTrader platform.

Ownership category

akta.pro rank

Product category

Trading Education and Analytics

NAICS

Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523), Securities and Commodity Contracts Intermediation and Brokerage (5231)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Commodity Contracts Brokers & Dealers (6221)

akta.pro primary industry

Multi-Asset Smart Order Routing (SOR) & Aggregation Venues (FSAFAEAH)

akta.pro secondary industry

Algorithmic Trading & Smart Order Routing (Equities) (FSACAFAH)

Keywords

• Order flow trading
• Trading education
• Funded account programs
• Futures trading tools
• Day trading analytics

Headquarters

HQ city

Tustin

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Trading Education and Funded Account Programs: The company generates revenue through trading education programs and tools, specifically the TradeCraft 90-day funded account program. Revenue is derived from traders seeking to develop consistent trading revenue through their structured methodology.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Order Flow Analytics provides trading education and analytics tools for day traders, centered on the OFA TradeCraft 90-day funded account program. The program teaches a structured three-step methodology for achieving consistent revenue from futures and forex trading using proprietary order flow analysis tools. OFA integrates with the NinjaTrader trading platform and Kinetick market data feed to deliver the technical infrastructure for the education.

Product overview

Order Flow Analytics (OFA) is a trading education and analytics company founded in 2004, offering a single unified core product called TradeCraft — a 90-day funded account program that guides traders through a three-step process to achieve consistent trading revenue. The company operates as a platform provider recommending NinjaTrader as the primary trading software and Kinetick as the market data feed, with certifications from SharkIndicators for order flow analysis tools. The ecosystem consists of the TradeCraft program as the main offering, supported by partner-integrated trading platform and market data services.

Differentiator

Problem solved

Functional benefit

Brands

• OFA TradeCraft: A 90-day funded account program that guides traders through a three-step process to achieve consistent revenue from funded accounts.

Products and services

• OFA TradeCraft

Quantifiable outcome

• Get Funded in 45 days through TradeCraft program

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• NinjaTradercoreTechnology or IntegrationNinjaTrader is the #1 recommended trading platform for OFA customers. The partnership provides OFA users with access to award-winning trading software featuring advanced charting, strategy development, backtesting, and trade simulation. NinjaTrader is used by over 60,000 traders worldwide. The partnership includes recommendations for Kinetick market data integration and access to NinjaTrader Brokerage, Interactive Brokers, and TD Ameritrade connectivity.
• SharkIndicatorscoreTechnology or IntegrationOFA is a Certified Partner with SharkIndicators, indicating a formal technology partnership for order flow indicators and trading tools integration.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Investors Underground: Subscription-based day trading education community with chat rooms, screeners and trade ideas — competing for the same 'serious retail trader' segment that OFA addresses.
• Axia Futures: Order flow trading education specifically focused on futures markets — closely aligned with OFA's order flow analytics methodology and futures trader audience.
• Bear Bull Traders: Day trading education community offering courses, mentorship and tools targeting aspiring consistently profitable retail traders, mirroring OFA's TradeCraft value proposition.
• Jigsaw Trading: Provides order flow trading tools, education and replay products for active futures and forex traders — overlapping nearly head-to-head with OFA's order flow analytics and methodology offerings.
• Topstep: Funded trading account program that targets the same 'get funded and trade professionally' value proposition as OFA TradeCraft, competing for the same cohort of aspiring retail futures traders.
• Warrior Trading: Day trading education platform with chat rooms, courses and tools targeting active retail traders — directly comparable to OFA's educational community and methodology positioning.
• Simpler Trading: Offers trading courses, indicators and live trading rooms across futures and options — a comparable education-plus-tools offering to OFA's TradeCraft and partner-integrated indicators.
• DayTradeToWin: Provides proprietary indicators and education for day traders using NinjaTrader and other platforms — a comparable tools-plus-education offering in the same futures/forex retail niche.

Broad incumbents

• NinjaTrader: Established multi-asset trading platform with 60,000+ active users that OFA explicitly partners with and recommends; a broader incumbent whose ecosystem powers OFA's distribution and product surface.
• SMB Capital: Long-standing proprietary trading education and capital firm offering structured trader development programs — comparable to TradeCraft but operating with a capital-proprietary training model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/OFAPioneer

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Order Flow Analytics