Active Living International

What Active Living International does

Active Living International is a privately held, fully independent advisory firm that provides consulting services to clients entering, expanding, or optimizing operations in the senior living industry. Founded in 2001 in Corona Del Mar, California, by principals who pioneered the senior living industry in the United States in 1980, the firm employs 11-50 people and serves a horizontally diversified client base including hotel chains, landowners, custom home builders, student housing operators, apartment housing firms, fund investors, and senior living developers and operators across more than 10 countries spanning North America, Latin America, Europe, Asia Pacific, and Africa.

The firm delivers a portfolio of six interconnected service modules: feasibility studies and market research, strategy and advisory services, design and development services, operations analysis and planning, education and training, and marketing and branding. Service delivery is principal-led and high-touch, leveraging the firm's claimed 100+ years of collective senior living experience, financial modeling work across more than 100 senior living communities, and an international partner network of architects, project managers, and operators. Training services are delivered both in-person (including three-to-five-day client workshops) and via scalable online programs coordinated with educational partners such as Washington State University. The firm has no proprietary technology platform and does not offer an API or software product.

Revenue is generated through custom professional services engagements priced per project, with no publicly disclosed pricing, no published revenue figures, no external equity investors, and no disclosed parent or holding company. Ownership appears to be founder/principal-led, with David P. Collins serving as CEO. The go-to-market is direct enterprise field sales supported by a website-based marketing presence; lead generation runs through a contact form followed by personalized principal-level follow-up. Given the bespoke nature of the engagements and the firm's emphasis on independent advisory, revenue is project-driven rather than subscription-based, and growth relies on the principal network's ability to source new engagements globally.

Name

Active Living International

Legal name

Active Living International

Website

https://activelivinginternational.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Active Living International is a privately held advisory firm that provides consulting, feasibility, design, operations, training, and marketing services to clients entering or expanding in the senior living industry across more than 10 countries, led by founders who pioneered the sector in the 1980s.

Ownership category

akta.pro rank

Product category

Senior Living Advisory Services

NAICS

Management Consulting Services (54161), Continuing Care Retirement Communities (623311), Portfolio Management and Investment Advice (523940)

SIC

Services-Management Consulting Services (8742), Investment Advice (6282)

akta.pro primary industry

Active Adult (55+) Independent Living Communities (HLADAAAD)

akta.pro secondary industries

Independent Living Community Ancillary Services (Dining/Transportation/Wellness Programs) (HLADAAAI), Luxury/Resort-Style Independent Living Communities (HLADAAAC)

Keywords

• Senior living advisory
• Feasibility studies consulting
• Senior living development
• Market research consulting
• Continuing care advisory

Headquarters

HQ city

Corona Del Mar

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Advisory and Consulting Services: Active Living International generates revenue through professional advisory and consulting engagements for senior living development projects. Services include feasibility studies, strategy advisory, design and development guidance, operations planning, education/training, and marketing/branding consulting.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Active Living International is a fully independent advisory firm providing consulting services for clients entering, expanding, or optimizing operations in the senior living industry. Through an international network of expert partners, the firm delivers feasibility studies and market research, strategy and advisory, design and development guidance, operations analysis and planning, education and training, and marketing and branding services tailored to senior living developers, operators, and investors worldwide.

Product overview

Active Living International is a consulting and advisory firm offering a unified portfolio of six interconnected service modules for senior living development and operations. The core offering spans Feasibility Studies and Market Research (for market opportunity assessment), Strategy and Advisory Services (for business planning and site selection), Operations Analysis and Planning (for operational protocols and financial modeling), Design and Development Services (for architectural collaboration), Education and Training Services (for staff development), and Marketing and Branding Services (for identity and positioning). These services work together to guide clients from initial concept through ribbon-cutting and ongoing operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Feasibility Studies and Market Research In-depth, proprietary market research and feasibility studies that address market opportunity, barriers to entry, absorption, staffing, and key relationships to local healthcare providers; produces comprehensive profit and loss assessments informed by proven financial models and sensitivity analysis for senior living developers, operators, and investors.
• Strategy and Advisory Services Strategic planning and implementation support including site selection, design, hospitality assessment, business plan analyses, and due diligence models developed for financing and capital formation; includes three-to-five day client workshops visiting senior living communities, targeted at enterprises pursuing senior living market entry or expansion.
• Operations Analysis and Planning Full-spectrum operations guidance for senior living communities including financial modeling, cost control plans, sales and marketing advice, operational protocols, and labor and training guidance using industry benchmarks, approached from a hospitality perspective.
• Design and Development Services Collaborative design and development services working with expert developers, architects, and designers skilled in senior living; provides strategic and conceptual design experience, design development, value-engineering, and state-of-the-art wellness-focused senior living community development.
• Education and Training Services Scalable online and in-person training programs for team members, government leaders, and suppliers providing support from concept to start-up and opening; coordinates customized training courses with partners such as Washington State University and develops online training programs for in-house and remote staff.
• Marketing and Branding Services Brand and marketing strategy advisory creating distinctive identity and competitive market position through place-making and place-branding, including strategic analysis, image targeting with 360-degree appeal for senior living projects.

Quantifiable outcome

• Served more than 250,000 residents through client communities
• +1 more outcomes

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Perkins EastmanminorStrategic or Co-development PartnerPerkins Eastman is an architecture and design firm referenced as a source of project imagery in Active Living International's marketing and branding materials. The relationship appears to be collaborative on senior living design projects rather than a formal partnership.
• Washington State UniversityminorStrategic or Co-development PartnerWashington State University is mentioned as a leading educator and college with which Active Living International coordinates training courses for its clients. The relationship appears to be an educational partnership for training program delivery.

Scale indicators5 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Health Dimensions Group: Health Dimensions Group provides management, consulting, and clinical services to senior living and post-acute care providers. It is comparable as a specialized advisory and operations firm serving the same client base as Active Living International.
• Zimmet Healthcare Services Group: Zimmet Healthcare Services Group is a senior living consulting firm specializing in reimbursement, financial, and operational advisory for CCRCs and skilled nursing operators. It is directly comparable to ALI's feasibility, strategy, and operations service lines.
• HJ Sims: HJ Sims is an investment bank specializing in senior living and healthcare financing. Comparable to ALI because it advises the same fund-investor and developer client segment on due diligence, financing, and capital formation for senior living projects.
• Lancaster Pollard: Lancaster Pollard provides M&A, investment banking, and capital advisory services to senior living and healthcare real estate clients. Directly comparable as a senior living financial advisory firm serving ALI's investor and developer customers.
• GlynnDevins: GlynnDevins is a marketing and branding agency purpose-built for the senior living industry. Comparable to ALI's marketing and branding service module and to its senior living community operator client base.

Broad incumbents

• Perkins Eastman: Perkins Eastman is a global architecture and design firm with a large senior living practice and is named as a collaborative partner in ALI materials. Comparable because it serves the same senior living developer clients with design services that overlap with ALI's design and development advisory.
• Plante Moran: Plante Moran operates a dedicated senior living consulting practice within its broader accounting and advisory firm. Comparable as a much larger generalist consulting firm that competes for senior living feasibility, strategy, and operations work.
• BDO USA: BDO USA maintains a Senior Living & Care practice offering advisory, tax, and assurance services to senior living operators and developers. Comparable as a broad incumbent that competes directly for senior living strategy, feasibility, and operational advisory engagements.
• CliftonLarsonAllen (CLA): CLA operates a senior living specialty practice within its broader professional services firm, providing advisory, accounting, and operational consulting. Comparable as a large incumbent competing for senior living feasibility, strategy, and operational engagements.

Others

• Direct Supply: Direct Supply provides products, services, and technology solutions to senior living providers. Comparable in that it is part of the broader senior living ecosystem and supports many of the same operator clients that ALI advises.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/activelivingint
• Facebookfacebook.com/ActiveLivingInternationalALI
• LinkedInlinkedin.com/company/active-living-international

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Active Living International