Boochcraft

What Boochcraft does

Boochcraft is an organic hard kombucha brewery founded in 2016 in Chula Vista, California, operating as The Boochery, Inc. The company produces 7% ABV hard kombucha from a base of organic tea, sugar, water, and SCOBY, distinguished by in-house cold-press juicing of whole organic fruit sourced from local and family farms. Its production process includes a 20-day dual-fermentation cycle with a 10-step quality control protocol involving SCOBY health testing, sugar/ABV/acidity monitoring, and three taste tests per batch. All products are unpasteurized to retain live cultures, certified organic, vegan, gluten-free, and must be kept under continuous refrigeration.

The company sells across multiple formats (12oz and 19.2oz cans in 6-packs, 8-pack variety packs, and 1/6 BBL and 1/2 BBL kegs) through a multi-channel distribution model: DTC e-commerce with brewery pick-up only, two owned taprooms (Del Mar Taproom closing May 2026 and the new The Boochyard in Vista opening 2026), 70+ on-tap accounts concentrated in San Diego County, and retail distribution across 15 U.S. states via natural grocery and independent liquor stores. The product portfolio includes seven year-round core flavors, four 19.2oz large-format SKUs targeting convenience stores, seasonal releases, the Liquid Art Lab limited-edition artist collaboration series, and the MOOD non-alcoholic sub-brand. Pricing ranges from $19.99 per 6-pack up to $59.99 per 16oz 12-pack case, with merchandise and gift cards as supplemental revenue streams.

Boochcraft targets health-conscious Millennial and Gen Z adult consumers aged 25-45 seeking clean-label, better-for-you alcoholic alternatives, alongside a secondary segment of brand loyalists engaged through The Booch Club loyalty program. The company is bootstrapped and founder-controlled by three co-founders from Ocean Beach, San Diego, holds B Corp certification as the first hard kombucha brand to do so, operates as a net-zero emissions brewery composting over one million pounds of fruit scraps annually, and maintains a portfolio of farm, non-profit, and packaging supply partnerships aligned with its sustainability positioning.

Name

Boochcraft

Legal name

The Boochery, Inc.

Website

https://boochcraft.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Boochcraft is an organic hard kombucha brewery producing 7% ABV beverages from in-house cold-pressed organic fruit, selling through DTC, two taprooms, on-tap accounts, and retail in 15 U.S. states. It serves health-conscious Millennial and Gen Z adult consumers seeking clean-label, better-for-you alcoholic alternatives, with a companion non-alcoholic MOOD sub-brand.

Ownership category

akta.pro rank

Product category

Hard Kombucha

NAICS

Beverage Manufacturing (3121), Drinking Places (Alcoholic Beverages) (7224)

SIC

Beverages (2080)

akta.pro primary industry

Ready-to-Drink (RTD) Alcoholic Beverage Production (Canned Cocktails, Hard Seltzer) (AFAFAAAE)

akta.pro secondary industries

Kombucha & Other Fermented Non-Alcoholic Beverages (AFAFABAK), Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

Keywords

• Hard kombucha brewing
• Organic fermented beverages
• Craft alcoholic drinks
• Cold-pressed juice brewing
• Kombucha production

Headquarters

HQ city

Chula Vista

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hard Kombucha Product Sales: Boochcraft's primary revenue stream from selling organic hard kombucha in multiple formats: 12oz 6-pack cases, 16oz single cans, 19.2oz large-format cans, and 1/6 BBL and 1/2 BBL kegs. Core flavors are year-round; seasonal and Liquid Art Lab flavors are limited releases. Also includes variety packs. Sold through DTC e-commerce (brewery pick-up), taprooms, and retail stores across 15 states.
2. Merchandise Sales: Boochcraft sells branded merchandise including apparel (t-shirts, hoodies, windbreakers, crewnecks, crop tops, tank tops, flannels), accessories (hats, bandanas, bucket hats), and lifestyle products (tote bags, candles). Sold through the DTC e-commerce storefront.
3. Taproom On-Site Sales: Revenue from on-site consumption at the Del Mar Taproom and new The Boochyard taproom, including pints, flights, and food or event participation. The taproom also hosts private events, community events (Yappy Hour, Flavor Party), and serves as a brand experience center.
4. Booch Club Membership Program: A loyalty/rewards program (The Booch Club) offering points for purchases redeemable for free merchandise and exclusive offers. Members get early access to new product drops, seasonal releases, and exclusive offers, driving customer retention and lifetime value.
5. Gift Cards: Digital gift cards sold in $10, $50, $75, $100, and $200 denominations, redeemable on the online store only. Drives both gifting purchases and new customer acquisition.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Boochcraft is an organic hard kombucha brewery that produces 7% ABV alcoholic fermented tea beverages flavored with juice pressed in-house from whole organic fruit. Operations span a Chula Vista brewery, two owned taprooms (Del Mar Taproom closing May 2026 and The Boochyard opening in Vista, CA in 2026), direct-to-consumer e-commerce with brewery pick-up, on-tap wholesale to San Diego bars and restaurants, and retail distribution across 15 U.S. states. The portfolio includes core year-round flavors, seasonal releases, a Liquid Art Lab limited-edition artist collaboration sub-brand, and the MOOD non-alcoholic beverage sub-brand.

Product overview

Boochcraft is a hard kombucha brewery offering a portfolio of alcoholic fermented tea beverages across multiple product lines. The core offering consists of seven year-round hard kombucha flavors (Grapefruit Hibiscus, Ginger Lime, Pineapple Passion, Cherry Limeade, Apple Jasmine, Orange Pomegranate, Strawberry Lemonade) and four 19.2oz "Big Ones" formats (Hibiscus Lemonade, Citrus Berry, Pineapple Lemon, Orange Twist). Seasonal releases like Passionfruit Blood Orange rotate based on fruit availability. The Liquid Art Lab sub-brand features limited-edition artist collaboration flavors. A companion non-alcoholic line called MOOD by Boochcraft offers sparkling fruit beverages. The company also sells branded merchandise, gift cards, and operates taprooms with direct brewery pick-up. All products are certified organic, vegan, gluten-free, and made with in-house cold-pressed fruit.

Differentiator

Problem solved

Functional benefit

Products and services

• Grapefruit Hibiscus Hard Kombucha Core year-round hard kombucha combining hibiscus and grapefruit in a not-too-sweet, not-too-tart profile. Made with raw kombucha, grapefruits, hibiscus, heather, dried ginger, and yeast at 7% ABV; certified organic, vegan, and gluten-free.
• Ginger Lime Hard Kombucha Core year-round hard kombucha pairing fresh-pressed ginger with zesty limes and aromatic rosehips for a lightly tart and subtly sour profile. 7% ABV, certified organic, vegan, gluten-free.
• Pineapple Passion Hard Kombucha Core hard kombucha combining tart passionfruit with fresh pineapple, ginger, and basil for a tropical, earthy flavor. 7% ABV, certified organic, vegan, gluten-free.
• Cherry Limeade Hard Kombucha Core year-round hard kombucha flavored like a nostalgic cherry limeade with organic cherries, limes, oranges, and agave balancing tartness with a pop of sweet cherry. 7% ABV, certified organic, vegan, gluten-free.
• Apple Jasmine Hard Kombucha Core year-round hard kombucha blending bushels of apples and limes with jasmine for a slightly sweet, faintly floral tart apple pie profile. 7% ABV, certified organic, vegan, gluten-free.
• Orange Pomegranate Hard Kombucha Core year-round hard kombucha pairing fresh-pressed oranges with tangy pomegranate and savory beetroot for notes of red wine vinegar and rosemary. 7% ABV, certified organic, vegan, gluten-free.
• Strawberry Lemonade Hard Kombucha Core seasonal-style hard kombucha combining lemons, strawberries, and subtle aromatic lavender for a tart, crushable summer beverage. 7% ABV, certified organic, vegan, gluten-free.
• Hibiscus Lemonade Hard Kombucha (19.2oz) 19.2oz large-format crushable can hard kombucha featuring zesty hibiscus, lemons, agave, and dried lemongrass. Sold as 12-pack for $47.00; 7% ABV, certified organic, vegan, gluten-free.
• Citrus Berry Hard Kombucha (19.2oz) 19.2oz large-format hard kombucha blending lemon, blueberries, cane sugar, mint, and Himalayan sea salt for a crisp citrus-berry profile. Sold as 12-pack; 7% ABV, certified organic, vegan, gluten-free.
• Pineapple Lemon Hard Kombucha (19.2oz) 19.2oz large-format hard kombucha blending pineapple and lemon for a tropical, light, and breezy profile. Sold as 12-pack; 7% ABV, certified organic, vegan, gluten-free.
• Orange Twist Hard Kombucha (19.2oz) 19.2oz large-format hard kombucha featuring juicy fresh oranges with subtle lavender and real orange peel for depth and natural bitterness. Sold as 12-pack; 7% ABV, certified organic, vegan, gluten-free.
• Passionfruit Blood Orange Hard Kombucha Seasonal hard kombucha blending tangy blood oranges from Dickinson Family Farms with tropical passionfruit for a bright, tart, effervescent flavor. 7% ABV, certified organic, vegan, gluten-free.
• Liquid Art Lab Series Limited-release sub-brand featuring artist collaborations (e.g., Jane Miller 2026, Roxy Prima-Johnson, Boo Simms, Andie Grace) that turn Boochcraft cans into canvases with unique artwork and experimental flavor profiles. Archive flavors include Dragon Fruit Mojito, Blue Hawaiian, Mango Margarita, Blueberry Ginger Ale, Cranberry Punch, Strawberry Rhubarb, Pineapple Vanilla Chai, Blueberry Juniper, Coconut Mamaki, and Black Apple Hibiscus.
• MOOD by Boochcraft Non-alcoholic beverage line positioned as soda's cooler, gutsier cousin. Gently uplifting drink made from fresh, organic house-pressed fruit using the same in-house juicing methodology as the parent brand; targets the non-alcoholic and sober-curious consumer segment.
• Boochcraft Merchandise Branded merchandise collection including hoodies, t-shirts, hats, candles, tote bags, and apparel featuring Boochcraft branding and Liquid Art Lab artwork. Items range from $7.99 (Booch Daze Tote Bag) to $49.99 (hoodies/windbreakers).
• Brewery Pick-Up Service Direct-to-consumer pick-up service at the Chula Vista Brewery (684 Anita Street, Suite F) for cases and kegs. Requires at least 24-hour advance ordering; pick-up windows on Tuesdays and Thursdays 2-4pm. No direct-to-door shipping currently available.
• Del Mar Taproom Taproom experience at The Brewers Deck in Del Mar Highlands (12841 El Camino Real Suite 302, San Diego, CA 92130) offering on-tap Boochcraft flavors, seasonal releases, pints, flights, and limited-edition offerings. Hosts Yappy Hour and Flavor Party events; kid and dog friendly. Closing May 3, 2026, with operations relocating to The Boochyard in Vista, CA in 2026.
• Booch On Tap (Wholesale Draft Program) Wholesale tap program supplying Boochcraft on draft to 70+ bars and restaurants throughout San Diego County, including North County (Biergarden Encinitas, Saddle Bar Solana, Modern Times Encinitas), Downtown (Nolita Hall, Hilton Bayfront, Marriott Gaslamp), North Park & La Mesa (North Park Beer, Panama 66), and Pacific Beach/OB/La Jolla (Mavericks Beach Club, Winston's Beach Club). Booch Bucket deals available at select sports bars.

Quantifiable outcome

• 100% plant-based, certified organic, naturally gluten-free, vegan — with no artificial flavors, colors, or preservatives
• +4 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• The Ecology CentercoreStrategic or Co-development Partner · 1 January 2020Boochcraft has been supporting The Ecology Center, a non-profit farm in Southern California, since 2020. The organization focuses on regenerative farming practices and trains the next wave of farmers in sustainable agriculture. The partnership aligns with Boochcraft's commitment to sustainable sourcing and local food systems.
• Feeding San DiegocoreStrategic or Co-development PartnerRather than composting organic fruit that has size variations, Boochcraft partners with Feeding San Diego to reroute this organic produce to food-insecure families in the San Diego area. This addresses food waste while supporting local communities.
• Dickinson Family FarmscoreStrategic or Co-development PartnerSan Diego-based family farm that grows the blood oranges used in the fan-favorite Passionfruit Blood Orange flavor. Direct farm-to-brewery relationship ensuring quality and traceability.
• Cuyama OrchardscoreStrategic or Co-development PartnerFarm supplying the sweet and delicious organic apples used in the Apple Jasmine flavor. Part of Boochcraft's network of local and family farms.
• JR OrganicscoreStrategic or Co-development PartnerOrganic farm supplying versatile crops including organic strawberries and seasonal cucumbers that appear in multiple Boochcraft flavors. Contributes to the brand's commitment to locally sourced organic ingredients.
• Fair Trade Tea SuppliersminorStrategic or Co-development PartnerBoochcraft sources fair trade tea for its brews, ensuring that its tea supply chain supports fair wages and sustainable farming practices globally. Partner suppliers include Numi Organic Tea and Teatulia among others.
• Maui Brewing Co.minorStrategic or Co-development PartnerCollaboration with Maui Brewing Co. to create the Coconut Mamaki flavor, combining San Diego and Hawaiian brewing traditions. The partnership resulted in a flavor featuring grapefruits, coconuts, and the indigenous Hawaiian Mamaki plant.
• PACHA (Gluten-Free Sourdough Bread Company)minorStrategic or Co-development PartnerBoochcraft collaborated with PACHA, the gluten-free sourdough bread company founded by Boochcraft co-founder Adam Hiner, on a limited-edition Gingerbread Loaf powered by Boochcraft's fresh-pressed organic ginger juice. Both companies share the philosophy of using the best organic ingredients and fermentation.
• Additional Farm PartnersminorStrategic or Co-development PartnerAdditional farm partners include Charlies Produce, Stehly Farms Organics, Richgrove, Valley Fruit & Produce, Apricot Lane Farms, and JLZ. These suppliers provide organic fruits and produce for various seasonal and core flavors.
• Packaging PartnersminorOthersPackaging supply chain partners including Zuckerman Honickman, Graphic Packaging International, Packaging Solutions, Canworks, Label King, Microstar Kegs, Saxco, and Hoppy Cow. These partners support Boochcraft's packaging and kegging operations.
• Brewing and Production SuppliersminorOthersProduction partners including Gusmer, Scott Labs, Salt Works, Chemco, Stiebs, Global Natural Foods, Infield Market, Sparrow Lane, ITI Tropicals, SucroCan, and Nectave. These suppliers provide brewing ingredients, equipment, and fruit purees for the production process.
• Botanical and Tea PartnersminorOthersBotanical and tea ingredient suppliers including Mountain Rose, Monterey Spices Herb Co., Numi Organic Tea, Teatulia, Tradin Organic, and Natures Flavors. These partners provide the organic herbs, botanicals, and tea that form the base of Boochcraft's hard kombucha.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Wild Tonic: Hard kombucha brand with a similar fermented tea base, fruit-forward flavors, and better-for-you positioning. Closest direct category competitor to Boochcraft in hard kombucha.
• Flying Embers: Hard kombucha brand sold in multi-pack cans across natural and mainstream retail. Competes with Boochcraft on shelf space, flavor innovation, and health-conscious alcoholic beverage positioning.
• Kombretcha: Hard kombucha producer targeting a similar demographic of health-conscious millennial and Gen Z drinkers. Directly comparable on product, format (12oz cans), and better-for-you alcoholic positioning.
• Hooch Booch: Smaller hard kombucha brand also positioned in the better-for-you alcoholic beverage space. Comparable on product format (canned hard kombucha) and target health-conscious adult consumer.

Broad incumbents

• Health-Ade Kombucha: One of the largest U.S. shelf-stable kombucha brands with national grocery distribution. Highly relevant as Boochcraft's MOOD sub-brand and as a potential incumbent entrant into alcoholic kombucha adjacent to Boochcraft's category.
• GT's Living Foods (Synergy): The largest and original kombucha brand in the U.S. (Synergy line). Sets the baseline for consumer kombucha and is the dominant branded player whose distribution and shelf position Boochcraft must complement or compete against in natural grocery.
• KeVita: Kombucha and probiotic drink brand owned by PepsiCo. Provides a relevant template for what scaled, institutional-backed kombucha looks like and represents the type of well-capitalized competitor Boochcraft faces on shelf.
• White Claw (Mark Anthony Brands): Dominant U.S. hard seltzer brand controlling the premium low-calorie alcoholic beverage shelf set. Directly competes with Boochcraft for the same Millennial/Gen Z occasion and retailer attention in the better-for-you alcoholic beverage category.
• Truly Hard Seltzer (Boston Beer Company): Top-tier U.S. hard seltzer brand backed by Boston Beer. Competes with Boochcraft on multi-pack canned alcoholic beverage occasions and on convenience store and grocery shelf-space economics.

Emerging players

• Recess: Functional non-alcoholic sparkling beverage brand targeting the same sober-curious / Millennial consumer that Boochcraft addresses through MOOD. Most relevant direct adjacency to Boochcraft's MOOD sub-brand for trend and positioning benchmarking.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

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• TikToktiktok.com/@boochcraft_
• Xx.com/Boochcraft
• Facebookfacebook.com/boochcraft

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boochcraft