Wild Tonic
Wild Tonic is a Cottonwood, Arizona-based craft beverage company that brews and sells Jun, a honey-fermented tea, across Traditional, Hard, mocktail, and functional energy lines via DTC, major U.S. retail chains, and B2B channels.
- Company typePrivate
- Founded2015
- HeadquartersCottonwood, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Wild Tonic does
Wild Tonic is a privately held U.S. beverage company headquartered in Cottonwood, Arizona, founded in 2015 by Holly Skaggs. It produces Jun, a fermented tea brewed with organic honey and green tea using a proprietary Jun SCOBY (Symbiotic Culture Of Bacteria and Yeast), positioning itself as a differentiated alternative to traditional cane-sugar kombucha. The company self-identifies as the #1 Jun brand in the United States, with cumulative unit sales of 22M+ distributed across all 50 states.
The product portfolio spans three core lines: Traditional Sparkling Jun (USDA Organic, non-alcoholic, six flavors at $22/6-pack), Hard Jun (alcoholic, 4% and 5.6% ABV at $24/6-pack), and the Wanderer Series / Bee Wild non-alcoholic mocktails ($24 and $14.99 respectively). In 2025 the company added CocoBee, a pre/postbiotic functional energy line combining Jun with coconut water. All products are USDA Organic and gluten-free, with shelf lives of 300 days (non-alcoholic Jun) and 455 days (Hard Jun).
Wild Tonic operates a hybrid go-to-market combining direct-to-consumer e-commerce on Shopify (with Recharge-powered subscriptions at a 10% discount), wholesale distribution through natural and conventional grocery chains (Whole Foods, Safeway, Natural Grocers, Erewhon, Market of Choice), and a commercial/B2B program targeting offices, restaurants, cafes, fitness studios, spas, and grocery retailers via kegs, bottles, and cans. Distribution is enabled by select DSD partners and brokers. Revenue is diversified across channels and product lines, with no disclosed single-anchor customer concentration.
Wild Tonic firmographics
Firmographics- Name
- Wild Tonic
- Legal name
- Wild Tonic
- Website
- https://wildtonic.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wild Tonic is a Cottonwood, Arizona-based craft beverage company that brews and sells Jun, a honey-fermented tea, across Traditional, Hard, mocktail, and functional energy lines via DTC, major U.S. retail chains, and B2B channels.
- Ownership category
- akta.pro rank
Wild Tonic industry classification
Industry- Product category
- Fermented Functional Beverages
- NAICS
- Soft Drink Manufacturing (312111), Beverage Manufacturing (3121)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL)
- akta.pro secondary industries
- Ready-to-Drink (RTD) Alcoholic Beverage Production (Canned Cocktails, Hard Seltzer) (AFAFAAAE), Cocktail Mixes & Alcoholic Beverage Bases (non-alcoholic mixers, RTD spirit bases) (AFAFAGAH), Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)
Keywords
Where Wild Tonic is headquartered
LocationHeadquarters
- HQ city
- Cottonwood
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Wild Tonic business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct-to-Consumer E-commerce: Wild Tonic sells products directly to consumers through their e-commerce website at wildtonic.com. Products include Traditional Sparkling Jun (6-pack at $22), Hard Jun (6-pack at $24), and the Wanderer Series mocktails (6-pack at $24). They offer subscription options with 10% discount for recurring orders.
- Wholesale/Retail Distribution: Wild Tonic distributes through major retail chains including Safeway, Whole Foods, Natural Grocers, Erewhon, and Market of Choice. Products are sold in physical retail locations across all 50 states in the U.S.
- Commercial/B2B Program: Wild Tonic offers a commercial program for offices, restaurants, cafés, fitness studios, spas, and grocery retailers with 5-gallon kegs, bottles, or cans to suit their service model. They provide flexible delivery options and national distribution through select DSD partners, distributors, and direct fulfillment for larger commercial accounts.
- Merchandise: Wild Tonic sells branded merchandise including t-shirts ($29), upcycled candles ($21.99), and cobalt blue tumbler glasses ($39.99) through their e-commerce platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Traditional Sparkling Jun 6-Pack |
| Unit Pricing | Pay-as-you-go | Hard Jun 5.6% ABV 6-Pack |
| Unit Pricing | Pay-as-you-go | Wanderer Series Mocktails 6-Pack |
| Unit Pricing | Pay-as-you-go | CocoBee Functional Energy 4-Pack |
| Unit Pricing | Pay-as-you-go | Bee Wild Mocktails 4-Pack |
| Unit Pricing | Pay-as-you-go | Honey Ruby Cosmo 4-Pack |
| Subscription | Monthly | Subscription Discount |
| Unit Pricing | Pay-as-you-go | Branded Merchandise |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Wild Tonic product offering
Product offeringCore offering
Wild Tonic brews and sells Jun, a fermented tea beverage made with organic honey, green tea, and a proprietary Jun SCOBY (symbiotic culture of bacteria and yeast). Its portfolio includes Traditional Sparkling Jun (non-alcoholic), Hard Jun (alcoholic), the Wanderer Series mocktails, and the CocoBee functional energy line, all marketed as gut-health-focused, USDA Organic beverages.
Product overview
Wild Tonic is the #1 Jun brand in the United States, offering a portfolio of functional fermented beverages built around a proprietary Jun culture (fermented tea brewed with organic honey and green tea, in contrast to kombucha's cane sugar). The product portfolio spans three core lines: (1) Traditional Sparkling Jun - USDA Organic non-alcoholic beverages in six flavors (Blackberry Mint, Blueberry Basil, Orange Dream, Mango Ginger, Raspberry Goji Rose) featuring natural prebiotics, probiotics, and amino acids for gut health; (2) Hard Jun - alcoholic versions at 5.6% and 4% ABV offering bold botanical flavors with lower sugar; and (3) Wanderer Series - shelf-stable non-alcoholic Jun-based mocktails (Persephone, Bee's Knees, Paloma, The Mule, Honey Ruby Cosmo, Honey Pineapple Paloma, Honey Ginger Mule). The company also recently launched CocoBee, a functional energy line combining Jun with coconut water for hydration support. All products are USDA Organic and Non-GMO, sold across major US retailers including Whole Foods, Safeway, Natural Grocers, and Erewhon.
Differentiator
Problem solved
Functional benefit
Brands
- Bee Wild: Non-alcoholic mocktails line by Wild Tonic, featuring bold and refreshing flavors like Honey Ginger Mule and Honey Pineapple Paloma.
- CocoBee
- The Wanderer Series
- Legacy
Quantifiable outcome
- 22 Million+ units sold since 2015
- +1 more outcomes
Companies that use Wild Tonic
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Wild Tonic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Wild Tonic partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Arizona BeeKeepers AssociationcoreWild Tonic partners with the Arizona BeeKeepers Association, a local beekeeping organization focused on bee conservation. The partnership supports the company's mission to help strengthen bee populations by identifying and encouraging wild characteristics in bees to help them adapt and thrive in an increasingly industrial world. This aligns with Wild Tonic's commitment to organic farmers and sustainable practices.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Wild Tonic competitors and assessment
Company assessmentDirect peers
- GT's Living Foods: Largest U.S. kombucha brand, founded 2010. Wild Tonic is positioned as the leading Jun brand against GT's dominant kombucha share; both compete for the same health-conscious, gut-health consumer via similar retail and DTC channels.
- Brew Dr. Kombucha: Portland-based craft kombucha brand emphasizing organic, fair-trade ingredients. Competes with Wild Tonic in natural grocery and Whole Foods on flavor variety, organic certification, and wellness positioning.
- Humm Kombucha: Oregon craft kombucha producer with broad retail and on-premise distribution. Shares Wild Tonic's craft/premium positioning and small-batch flavor innovation approach.
- Health-Ade Kombucha: Premium bottled kombucha sold across Whole Foods, Sprouts, and natural grocery channels. Directly competes with Wild Tonic in the functional fermented beverage aisle targeting the same consumer occasion and retail buyers.
- Wonder Drink: Earlier entrant in the Jun category with honey-fermented sparkling Jun beverages. Direct sub-category peer to Wild Tonic, sharing target consumer and honey-based differentiation from kombucha.
- Unity Vibration Living Kombucha: Michigan-based kombucha and Jun brand also producing alcoholic fermented Jun products. Closest direct competitor in the Jun sub-category, sharing Wild Tonic's honey-fermented, hard Jun positioning.
Broad incumbents
- Olipop: Fast-growing functional soda brand sold at Whole Foods and natural grocers. Competes with Wild Tonic's CocoBee for the gut-health functional beverage shelf and consumer occasions.
- Kevita: PepsiCo-owned sparkling probiotic beverage brand. Well-capitalized incumbent in the functional fermented beverage space; competes with Wild Tonic but with substantially larger marketing and distribution scale.
Emerging players
- De Soi: Premium non-alcoholic aperitif brand founded by Katy Perry and Morgan McLachlan. Competes with Wild Tonic's Wanderer Series in the functional/mocktail occasion targeting sober-curious consumers.
- Kin Euphorics: Functional non-alcoholic beverage positioned for mindful drinking. Comparable to Wild Tonic's Wanderer Series mocktails in the no/low-alcohol functional beverage category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Wild Tonic social profiles
Digital presenceWild Tonic compliance and trust
Trust signalCompliance2 records
Wild Tonic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wild Tonic leadership team
Management profileNumber of profiles
Profiles2 records
Wild Tonic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wild Tonic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wild Tonic
What does Wild Tonic do?
Wild Tonic brews and sells Jun, a fermented tea beverage made with organic honey, green tea, and a proprietary Jun SCOBY (symbiotic culture of bacteria and yeast). Its portfolio includes Traditional Sparkling Jun (non-alcoholic), Hard Jun (alcoholic), the Wanderer Series mocktails, and the CocoBee functional energy line, all marketed as gut-health-focused, USDA Organic beverages.
Is Wild Tonic a public or private company?
Wild Tonic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wild Tonic founded?
Wild Tonic was founded in 2015. It employs 11 to 50 people.
Where is Wild Tonic based?
Wild Tonic is headquartered in Cottonwood, United States, in the North America region.
How does Wild Tonic make money?
Four revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are wholesale/Retail Distribution, commercial/B2B Program and merchandise.
Who are Wild Tonic's main competitors?
Direct peers on record are GT's Living Foods, Brew Dr. Kombucha, Humm Kombucha, Health-Ade Kombucha, Wonder Drink and Unity Vibration Living Kombucha. Broad incumbents are Olipop and Kevita. Emerging players are De Soi and Kin Euphorics.
Does Wild Tonic have an API?
No public API is recorded for Wild Tonic.
What industry is Wild Tonic in?
Wild Tonic's product category is Fermented Functional Beverages. Its primary akta.pro industry code is CRADAHAL, Functional Beverages (Vitamins, Probiotics, Nootropics, etc.), with a secondary code of AFAFAAAE, Ready-to-Drink (RTD) Alcoholic Beverage Production (Canned Cocktails, Hard Seltzer). Its NAICS code is 312111 and its SIC code is 2080.