What Hooch Booch does

Hooch Booch is the name associated with the data record; however, all source material pertains to FunWithDizzies.com (DBA "Fun With Dizzies"), a US-based, founder-owned informational blog founded by Dr. Alina Moreno in 2025. The site publishes science-backed editorial content on CBD, cannabis, cannabinoids and terpenes, strain and product reviews, harm reduction and recovery, drug testing and detection, cannabis law and travel, and celebrity addiction and overdose stories. Content is organized across roughly nine topical categories and is updated through at least 2026. The platform is built on a standard WordPress-style CMS, with no proprietary technology, app, API, or integrations disclosed. Business model mechanics are not documented in the source data: there is no pricing model, no disclosed revenue, no funding rounds, no advertisers or sponsors listed, and no app or commerce functionality. The company operates under US jurisdiction (US governing law and US-hosted servers), is privately held with founder-only ownership, and has no identified parent company, subsidiaries, institutional investors, or management team beyond the founder. Effective dates (Privacy Policy March 30, 2025; Terms August 30, 2025) place operational launch in early-to-mid 2025.

Name

Hooch Booch

Legal name

Dr. Alina Moreno

Website

https://hoochboochkombucha.com

Company type

Private

Founded year

2025

Operating status

Operating

Short description

Hooch Booch's source data pertains to FunWithDizzies.com, a US-based, founder-owned editorial blog founded in 2025 by Dr. Alina Moreno that publishes science-backed articles on CBD, cannabis, strain reviews, harm reduction, cannabis law, and celebrity addiction stories for general US readers.

Ownership category

akta.pro rank

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Core offering

Publishes an informational blog with science-backed articles on CBD, cannabis, wellness, recovery, and harm reduction. Coverage includes cannabis strain reviews, celebrity addiction stories, cannabis law and travel guidance, and product reviews aimed at general readers seeking educational content on cannabinoids and terpenes.

Differentiator

Problem solved

Functional benefit

Products and services

• FunWithDizzies.com Informational Blog

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights2 records

Emerging players

• Leaf Science: Leaf Science is a smaller cannabis science and education publisher covering cannabinoids, research, and health. It is comparable to FunWithDizzies on the science-leaning editorial approach and similar niche scale.
• GreenState: GreenState is a cannabis lifestyle and education publisher covering culture, policy, and product information. It overlaps with FunWithDizzies on cannabis-content publishing and similar audience targeting.

Direct peers

• The Cannigma: The Cannigma is a science- and evidence-focused cannabis content publisher covering cannabinoids, terpenes, health interactions, and harm reduction. It is the most direct comparable to FunWithDizzies' "science-backed" editorial positioning and similar category mix.
• CBD Oracle: CBD Oracle publishes reviews, science explainers, and consumer guides on CBD and hemp products. It overlaps directly with FunWithDizzies on CBD informational content and similar editorial-to-affiliate revenue orientation.
• Ministry of Hemp: Ministry of Hemp is an independent CBD/hemp-focused editorial site covering CBD products, hemp science, and wellness use cases. It is closely comparable to FunWithDizzies' CBD & Hemp pillar and serves a similar health-curious CBD consumer audience.
• Project CBD: Project CBD is a nonprofit educational platform focused on the science and therapeutics of cannabidiol. It is a strong comparable on the "science-backed CBD" editorial positioning that FunWithDizzies emphasizes.

Broad incumbents

• Weedmaps: Weedmaps combines cannabis content (news, strain info, education) with dispensary-listing functionality. It overlaps with FunWithDizzies on cannabis informational content for consumers, though Weedmaps is primarily a marketplace with content as a secondary function.
• Merry Jane: Merry Jane is a cannabis lifestyle and news media brand with content across culture, health, and policy. It overlaps with FunWithDizzies on cannabis-content publishing and consumer-audience targeting, though Merry Jane skews more toward lifestyle and entertainment.
• Leafly: Leafly is the largest cannabis information and strain-review platform in North America. It is comparable to FunWithDizzies as a cannabis-content publisher targeting curious and consumer audiences, but operates at vastly larger scale with strain databases, dispensary listings, and an established SEO footprint.
• High Times: High Times is a long-established cannabis media brand covering news, culture, strains, and policy. It overlaps broadly with FunWithDizzies on strain reviews and cannabis culture coverage, though its tone is more culture/entertainment than science/wellness.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hooch Booch