Susana Balbo Wines

What Susana Balbo Wines does

Susana Balbo Wines is a family-owned Argentine winery founded in 1999 by Susana Balbo, the first female enologist in Argentina (graduated 1981), operating from Mendoza under the legal entity Dominio del Plata S.A. The company produces a four-tier wine portfolio — Crios (accessible), Susana Balbo Signature (premium), BenMarco (terroir-focused, minimal-intervention), and Nosotros (icon single-vineyard) — sourced from five owned estates across the Luján de Cuyo and Valle de Uco regions at altitudes ranging from 900 to 1,700 meters. Operations are vertically integrated with a state-of-the-art winery that includes a dedicated La Capilla microvinification facility for R&D and top-tier production.

The business operates across two revenue streams: (1) wine sales through a hybrid GTM combining a domestic DTC online store (tienda.susanabalbowines.com.ar), four named international distribution partners (ReserveBar in USA, Great Wine in UK, The Beer Guy in Canada, Viva Vinho in Brazil), and on/off-trade channels; and (2) enotourism and gastronomy at the Agrelo property, including guided tours, blending and cooking workshops, private events, and the on-site Osadía de Crear restaurant (founded 2013 by Ana Lovaglio Balbo). The winery employs 100+ people including founder Susana Balbo, General Manager and viticulturist Edgardo Del Pópolo (joined 2013), and second-generation leaders José Lovaglio Balbo (Innovation & Development, joined 2011, UC Davis-trained) and Ana Lovaglio Balbo (Marketing, joined 2012).

The company has accumulated significant institutional credibility through Decanter Hall of Fame induction (2024), IWC Lifetime Achievement Award (2022), multiple Drinks Business honors (2015, 2018), and consistent 98-99 point scores from James Suckling on flagship wines. A sustainability stack — BRCGS AA+ (2023), UN Global Compact advanced member, LETIS organic certification (in process 2022-2023), and Bodegas de Argentina Certified Sustainability — anchors its export-market positioning. The Michelin Green Star awarded to Osadía de Crear in 2025 signals a deliberate expansion into ESG-positioned hospitality as a parallel growth pillar.

Name

Susana Balbo Wines

Legal name

Dominio del Plata S.A.

Website

https://susanabalbowines.com.ar

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

Susana Balbo Wines is a family-owned Argentine winery in Mendoza producing four wine tiers (Crios, Signature, BenMarco, Nosotros) from five high-altitude estates, serving premium international consumers via DTC, distributors in five countries, and on-site enotourism plus the Michelin-recognized Osadía de Crear restaurant.

Ownership category

akta.pro rank

Product category

Premium Wine Production

NAICS

Wineries (31213), Grape Vineyards (111332), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Organic Vineyard & Wine Grape Farming (AFAGAKAI), Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

Keywords

• Premium Argentine wine
• High-altitude vineyards
• Mendoza winery
• Wine tourism experiences
• Single vineyard Malbec

Headquarters

HQ city

Mendoza

HQ country

Argentina

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Wine Sales: Direct sales of premium Argentine wines including Crios, Susana Balbo Signature, and BenMarco lines through owned retail channels and international distribution partners
2. Enotourism Experiences: Winery tours, guided tastings, blend experiences, and cooking classes offered at the Mendoza property
3. Restaurant Services: Osadía de Crear and Crios restaurant operations offering paired menus and wine tasting experiences

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Susana Balbo Wines produces and sells premium Argentine wines from high-altitude vineyards in Mendoza, with a portfolio spanning four distinct lines: Crios (accessible), Susana Balbo Signature (premium), BenMarco (terroir-focused), and Nosotros Single Vineyard Nómade (icon wine). The winery operates across five estates in Luján de Cuyo and Valle de Uco, and complements wine sales with on-site enotourism experiences (tours, tastings, blend workshops, cooking classes) and the Michelin-recognized Osadía de Crear restaurant. Distribution combines direct-to-consumer online sales in Argentina with international distribution partners in the UK, USA, Canada, and Brazil.

Product overview

Susana Balbo Wines is an Argentine winery founded in 1999 by the country's first female winemaker, operating a portfolio of wine brands complemented by enotourism and gastronomy services. The product portfolio includes three distinct wine lines: Crios (accessible, consistent quality), Susana Balbo Signature (premium flagship), and BenMarco (terroir-focused), plus the icon wine Nosotros Single Vineyard Nómade from Paraje Altamira. The winery generates additional revenue through wine tourism experiences (tours, tastings, blend workshops, cooking classes) at its Luján de Cuyo facility, and operates Osadía de Crear, an award-winning on-site restaurant awarded the Michelin Green Star for sustainable gastronomy.

Differentiator

Problem solved

Functional benefit

Brands

• Crios: Wine brand line
• Susana Balbo Signature
• BenMarco
• Nosotros

Products and services

• Susana Balbo Signature Premium wine line from Argentina's first female winemaker featuring high-end varietals including Malbec, Torrontés, and blends that represent the pinnacle of the winery's winemaking craft. The Susana Balbo Signature Rosé 2024 was named Rosé of the Year by Tim Atkin MW in 2025.
• Crios Accessible wine line offering consistent, high-quality Argentine wines that express the regional terroir of Mendoza, featuring varietals such as Malbec, Cabernet Sauvignon, and Torrontés. The Crios Sustentia sub-line is organically produced and supports a partnership with TECHO NGO.
• Nosotros Single Vineyard Nómade Malbec Flagship single-vineyard Malbec from Paraje Altamira, consistently rated among the world's best wines with multiple 99-point scores from James Suckling and named in Vivino's Top 1% of wines in 2017.
• BenMarco Wine line focused on terroir expression and minimal winemaking intervention, produced under the direction of Edgardo Del Pópolo, emphasizing the unique characteristics of Mendoza's diverse microclimates.
• Enotourism Experiences Wine tourism services offered at the Mendoza winery in Agrelo, Luján de Cuyo, including guided tours of winery and vineyards, wine tastings, blend-making workshops (Blend Art experience), cooking classes (Argentina sin Secretos), and wine-food pairing experiences.
• Osadía de Crear Restaurant On-site restaurant at the winery founded in 2013 by Ana Lovaglio, offering seasonal Argentine cuisine with wine pairings; awarded the Michelin Green Star for sustainable gastronomy in 2025.
• Private Event Hosting Private event services including corporate meetings, weddings, and celebrations held in the winery's gardens and restaurants, available for booking via the events team.

Quantifiable outcome

• Named 'Winery of the Year' 2023 by Guía Descorchados
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• TBWAminorGTM or Marketing Partner · 26 June 2026Creative agency partnership for 'Más allá del terroir' campaign, which won Bronze Pencil award in Graphic category at Lapiz de Oro (DossierNet) awards.
• Wines of ArgentinacoreStrategic or Co-development Partner · 21 October 2024Joined Wines of Argentina sustainability program committed to waste management improvement and sustainable practices through 'Sustenta Vitis' initiative.
• TECHOminorStrategic or Co-development Partner · 25 November 2022Partnership with international NGO TECHO to build emergency housing in underserved neighborhoods in Mendoza. The winery donates proceeds from each bottle sold of Crios Sustentia TECHO Malbec to finance construction of 3 emergency homes.
• ReserveBar (USA)coreChannel Partner/ Reseller/ DistributorOfficial distribution partner for Susana Balbo wines in the United States market, making the complete portfolio available to American consumers.
• Great Wine (UK)coreChannel Partner/ Reseller/ DistributorOfficial distribution partner for Susana Balbo wines in the United Kingdom.
• The Beer Guy (Canada)coreChannel Partner/ Reseller/ DistributorOfficial distribution partner for Susana Balbo wines in Canada.
• Viva Vinho (Brazil)coreChannel Partner/ Reseller/ DistributorOfficial distribution partner for Susana Balbo wines in Brazil.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Catena Zapata: Premier Argentine Mendoza winery with strong export footprint, multiple estates in Luján de Cuyo and Uco Valley, and a comparable premium Malbec positioning. Catena is the most direct competitor for international fine-wine distribution and on-trade listings, and also operates Adrianna Vineyard as a flagship single-vineyard label analogous to Nosotros.
• Bodega Trapiche: One of Argentina's largest and most internationally distributed wineries (Mendoza-based), with a multi-tier portfolio and broad UK/US/Canada presence. Trapiche competes most directly with Crios and Signature tiers in the export and DTC channels.
• Bodegas Salentein: Family-influenced Argentine winery anchored in Uco Valley (including high-altitude vineyards at similar elevations), with a comparable premium-export and enotourism strategy. Directly comparable for high-altitude terroir branding and direct-to-consumer tourism positioning.
• Achaval Ferrer: Boutique Argentine winery focused on single-vineyard Malbecs from Mendoza, with strong critic scores and a similar premium/connoisseur positioning. Most comparable niche competitor in the high-scoring, single-estate segment where Nosotros competes.
• Bodega Norton: Long-standing Mendoza winery with international distribution across the Americas, UK and Europe and a multi-tier portfolio similar to Susana Balbo's Crios/Signature/BenMarco structure. Competes at similar price points in the export on- and off-trade channels.
• Domaine Bousquet: Argentinian winery based in Uco Valley (Gualtallary/Tupungato), focused on organic and high-altitude production with international reach. Directly comparable for sustainability credentials, organic certification trajectory, and US-market distribution.

Broad incumbents

• Vina Concha y Toro: Largest Latin American wine producer with global distribution, including premium and South American origin labels. Comparable as a broad Latin American wine incumbent that competes in the same US/UK/Canada off-trade and on-trade channels.
• Familia Torres: Spanish multi-generational family-owned wine group with global export footprint, premium bottlings, and significant sustainability/regenerative viticulture commitment. Comparable for family-ownership, premium positioning, and international scale ambition.
• Penfolds (Treasury Wine Estates): Globally distributed luxury wine brand portfolio with strong restaurant and critic presence. Comparable as an aspirational pricing-and-critics model with international distribution scale, even though owned by a much larger parent.

Emerging players

• Bodega Colomé: Argentine high-altitude boutique winery in the Salta Calchaquí Valleys (extreme elevations). Comparable niche positioning around terroir-driven, high-altitude Argentine wines with a premium export profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SusanaBalboWines

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Susana Balbo Wines