KSAT
KSAT 12 is the #1 ABC affiliate broadcast television station and digital media platform serving San Antonio and South Texas, delivering local news, weather, sports, and investigative content across broadcast TV, KSAT.com, streaming (KSAT Plus), and mobile apps, and monetizing primarily through local television and digital advertising.
- Company typePrivate
- Founded1957
- HeadquartersSan Antonio, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What KSAT does
KSAT (legal name KSAT 12, also doing business as KSAT-TV and KSAT.com) is a local broadcast television station and digital media platform headquartered in San Antonio, Texas. Founded in 1957 and currently staffed at 101–250 employees, the station operates as the #1 ABC affiliate in the San Antonio DMA, with its newsroom housed in a state-of-the-art multi-media complex at 1408 N St Mary's. KSAT produces local news, weather, sports, and investigative programming for the San Antonio and South Texas region, distributing content across over-the-air broadcast television, the KSAT.com website, the KSAT Plus streaming platform, iOS and Android mobile applications, and active social channels (YouTube, Facebook, Instagram, X). Its product portfolio includes KSAT 12 News, KSAT Investigates, KSAT Weather, KSAT 12 Sports (including San Antonio Spurs NBA coverage), lifestyle programs SA Live and Texas Eats, the KSAT Insider membership program, and the KSAT Connect community platform. The technical stack combines Ross Overdrive Automation for newscast production, WSI Max for traffic and weather graphics, and AI/ML capabilities spanning generative content creation, automated reporting of data-driven stories (financial, sports), recommendation/personalization, and NLP-based fact-checking of images and video. KSAT is privately held and wholly owned by Graham Media Group, a division of Graham Holdings, which operates seven local media hubs across the United States; the broader group provides shared digital, technology, and ad-sales infrastructure under Graham Digital.
KSAT's revenue model is advertising-led and split across two streams: traditional television advertising via ad placements during newscasts and programming, and digital advertising on KSAT.com and mobile properties including section sponsorships and integrated cross-media campaigns. Content is delivered free to viewers and monetized through local and regional advertisers targeting the San Antonio DMA. The go-to-market motion is sales-led, with direct multimedia advertising sales aimed at local businesses and agencies. KSAT serves two primary customer segments: a general local audience (consumers seeking San Antonio/Texas news, weather, sports, and breaking-news alerts) and local advertisers (businesses seeking cross-platform reach in the market). The station benefits from multi-decade brand recognition, the top-rated ABC affiliation in market, and parent-group scale advantages, while its digital and streaming expansion (KSAT Plus, mobile app, KSAT Insider/Connect) reflects an effort to diversify revenue beyond linear TV advertising.
KSAT firmographics
Firmographics- Name
- KSAT
- Legal name
- KSAT 12
- Website
- https://ksat.com
- Company type
- Private
- Founded year
- 1957
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- KSAT 12 is the #1 ABC affiliate broadcast television station and digital media platform serving San Antonio and South Texas, delivering local news, weather, sports, and investigative content across broadcast TV, KSAT.com, streaming (KSAT Plus), and mobile apps, and monetizing primarily through local television and digital advertising.
- Ownership category
- akta.pro rank
KSAT industry classification
Industry- Product category
- Local Broadcast Television
- NAICS
- Television Broadcasting Stations (516120)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- Local News & Weather Stations (MPABACAJ)
Keywords
Where KSAT is headquartered
LocationHeadquarters
- HQ city
- San Antonio
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
KSAT business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Television Advertising: Traditional broadcast television advertising through ad placements during newscasts and programming. The station sells ad placements to local and regional advertisers targeting the San Antonio market.
- Digital Advertising: Advertising on KSAT.com including ad placements, section sponsorships, and integrated cross-media campaigns targeting specific demographics and audiences across digital platforms.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
KSAT product offering
Product offeringCore offering
KSAT 12 is a local ABC-affiliated television station serving San Antonio and South Texas with multi-platform news, weather, sports, and investigative content. It operates a broadcast TV signal alongside digital properties including KSAT.com, the KSAT Plus live-streaming service, a mobile app, and social media channels. The station monetizes its audience reach through television and digital advertising sales to local and regional businesses.
Product overview
KSAT 12 is a local television station and digital media platform in San Antonio, Texas, operated by Graham Media Group. The station offers a multi-platform news and entertainment portfolio centered around its core TV broadcast product (KSAT 12 News), supplemented by the digital platform KSAT.com, the streaming service KSAT Plus, and specialized programming including SA Live (lifestyle/entertainment), Texas Eats (food show), and KSAT Investigates (investigative journalism). The station provides weather services, sports coverage including San Antonio Spurs NBA games and high school football, and operates the KSAT Insider membership program for community engagement. Additional offerings include a mobile app for breaking news alerts and advertising solutions for businesses. The station is an ABC affiliate and part of the Graham Media Group media network.
Differentiator
Problem solved
Functional benefit
Products and services
- KSAT 12 News (TV Broadcast) Local television news broadcasts covering San Antonio, Bexar County, Texas news, sports, and weather; airs multiple daily newscasts and breaking news coverage for the South Texas market.
- KSAT.com Digital news website providing San Antonio and Texas news, sports, weather, entertainment, and feature content with multimedia articles and videos accessible free to all users.
- KSAT Plus (KSAT+) Live streaming platform providing online access to KSAT's live news broadcasts and on-demand video content for digital viewers.
- KSAT 12 News Mobile App Mobile application for iPhone and Android devices providing breaking news alerts, push notifications, latest headlines, traffic updates, weather information, and on-demand content.
- Advertising with KSAT Multimedia advertising solutions including ad placements on KSAT-TV and KSAT.com, section sponsorships, and integrated cross-media campaigns targeting specific demographics for local and regional advertisers.
- KSAT Insider Free membership program providing exclusive content, early event invites, members-only newsletters, and exclusive contests and giveaways for engaged local viewers and community members.
- KSAT Connect Social community platform for KSAT Insider members to share photos, engage in conversations, and connect with the KSAT newsroom and other community members.
Companies that use KSAT
Customer profileSegments2 records
Ideal customer profiles2 records
KSAT technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature3 records
KSAT partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
KSAT competitors and assessment
Company assessmentBroad incumbents
- Tegna: Large publicly traded owner of local TV stations and digital platforms. Highly comparable portfolio of network-affiliate stations operating with multi-platform monetization strategies.
- Sinclair Broadcast Group: One of the largest U.S. TV station operators with extensive local news operations. Comparable broadcast + digital ad monetization model, though operates at much larger scale.
- Nexstar Media Group: Largest U.S. television station operator. Comparable local TV + digital ad business model with network affiliate focus across top U.S. markets.
Direct peers
- WKMG News 6 (Graham Media Group, Orlando): Sister station under Graham Media Group, CBS affiliate in Orlando. Highly comparable broadcast + digital product portfolio and operating playbook.
- WJXT News4Jax (Graham Media Group, Jacksonville): Sister station under Graham Media Group, an independent local station in Jacksonville. Comparable mid-market local TV operations and multi-platform news strategy.
- KPRC 2 (Graham Media Group, Houston): Sister station under Graham Media Group, operating as the NBC affiliate in Houston. Closely comparable business model, multi-platform product set, and shared corporate services.
- KENS 5 (CBS affiliate, San Antonio): Direct in-market competitor operating as the CBS affiliate serving the San Antonio DMA. Competes for the same local audience, advertisers, and digital/news share of time as KSAT.
- WSLS 10 (Graham Media Group, Roanoke): Sister station under Graham Media Group, NBC affiliate in Roanoke. Comparable smaller-market broadcast TV + digital operations sharing corporate resources.
- WOAI-TV (NBC affiliate, San Antonio): Direct in-market competitor operating as the NBC affiliate in San Antonio. Competes head-to-head with KSAT for local news ratings and local ad budgets across broadcast and digital.
- WDIV Local 4 (Graham Media Group, Detroit): Sister station under Graham Media Group, NBC affiliate serving Detroit. Comparable operations including AI-augmented newsroom, multi-platform distribution, and investigative unit.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
KSAT social profiles
Digital presenceKSAT financial estimates
Financial estimateRevenue estimate
Valuation estimate
KSAT leadership team
Management profileNumber of profiles
Profiles2 records
KSAT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KSAT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KSAT
What does KSAT do?
KSAT 12 is a local ABC-affiliated television station serving San Antonio and South Texas with multi-platform news, weather, sports, and investigative content. It operates a broadcast TV signal alongside digital properties including KSAT.com, the KSAT Plus live-streaming service, a mobile app, and social media channels. The station monetizes its audience reach through television and digital advertising sales to local and regional businesses.
Is KSAT a public or private company?
KSAT is a private company. It is classified as corporate owned and is currently operating.
When was KSAT founded?
KSAT was founded in 1957. It employs 101 to 250 people.
Where is KSAT based?
KSAT is headquartered in San Antonio, United States, in the North America region.
How does KSAT make money?
Two revenue lines are on record. Television Advertising is the primary driver. The others are digital Advertising.
Who are KSAT's main competitors?
Broad incumbents on record are Tegna, Sinclair Broadcast Group and Nexstar Media Group. Direct peers are WKMG News 6 (Graham Media Group, Orlando), WJXT News4Jax (Graham Media Group, Jacksonville), KPRC 2 (Graham Media Group, Houston), KENS 5 (CBS affiliate, San Antonio), WSLS 10 (Graham Media Group, Roanoke), WOAI-TV (NBC affiliate, San Antonio) and WDIV Local 4 (Graham Media Group, Detroit).
Does KSAT have an API?
No public API is recorded for KSAT.
What industry is KSAT in?
KSAT's product category is Local Broadcast Television. Its primary akta.pro industry code is MPABACAJ, Local News & Weather Stations. Its NAICS code is 516120 and its SIC code is 4833.