GELT

What GELT does

Gelt Solutions is a Spanish B2B technology company that operates a data-driven digital promotional platform for Consumer Packaged Goods (CPG) brands. The company connects brands with more than 3 million tracked consumers and an 8 million+ user base ("Gelters") who share purchase habits in exchange for rewards, using a proprietary Big Data algorithm to deliver targeted promotions across six execution channels: a mobile app, web platform, WhatsApp messaging (leveraging its 98% Spanish smartphone penetration), an affiliate network, digital audience segments, and landing pages. The platform also captures in-store promotional execution, including segmented offers at supermarket shelf level, and supports offline sales attribution billed per sale rather than per click.

The company's offerings are organized into six strategic service modules — Hard Discounters, Innovation, Retail Media, Data, In & Out, and In Stores — addressing specific CPG pain points such as the 90% three-year failure rate of new product launches and the projected rise of hard discounters from 21.2% (2023) to 23.1% (2028) of Spanish market share. The Observatorio del Shopper Experience (OSE), launched in 2016, is a proprietary research methodology analyzing 800,000+ purchase tickets and 1,200+ in-app survey respondents, expanded to cover Spain, Portugal, France, Poland, Mexico, Chile, Argentina, and Uruguay.

Commercially, Gelt operates a sales-led enterprise field motion targeting brand managers and product managers at CPG companies. Revenue is generated through transaction fees on executed promotional campaigns and professional services for data-driven marketing strategy. Pricing is custom and not publicly disclosed; demos and consultations are the primary conversion mechanism. Named customers include Coca-Cola, Heinz, Johnson, Nestlé, and Pernod Ricard, with a base of 150+ active client brands and 600+ brands served historically, and €25M+ distributed through promotional campaigns as a scale signal. The company is privately held, headquartered in Alcobendas, Spain, with 101–250 employees and no disclosed external funding, acquisitions, or leadership transitions in the available data.

Name

GELT

Legal name

Gelt Solutions

Website

https://solutions.gelt.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Gelt Solutions is a Spanish B2B platform that uses real purchase data from 3M+ consumers to deliver targeted digital promotional campaigns for Consumer Packaged Goods (CPG) brands across app, web, WhatsApp, affiliate, and in-store channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Alcobendas

HQ country

Spain

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Promotional Campaign Services: B2B services where Gelt creates and executes digital promotional campaigns for CPG brands, connecting them with millions of consumers through multiple channels including in-store promotions, app, web, affiliates, WhatsApp, and digital audiences. Brands pay for campaign execution and performance-based promotions that drive measurable sales outcomes.
2. Data-Driven Marketing Solutions: Offering audience segmentation and personalized marketing based on purchase data, helping brands create effective marketing and sales strategies with insights on what, when, and where consumers buy.

Go-to-market motion2 records

Distribution channels7 records

Marketing channels8 records

Core offering

Gelt Solutions is a B2B digital promotional platform that connects Consumer Packaged Goods (CPG) brands with over 3 million consumers through data-driven campaigns based on real purchase transaction data. The company leverages a proprietary Big Data algorithm to segment audiences and deliver targeted promotions across in-store, mobile app, web, WhatsApp, affiliate, and digital audience channels, enabling brands to influence consumer behavior before, during, and after purchase with measurable offline attribution.

Product overview

Gelt Solutions is a Spanish digital promotional platform for Consumer Packaged Goods (CPG) brands, operating as a unified platform connecting brands with millions of consumers through multiple digital channels. The core offering consists of the App, Web, WhatsApp, Digital Audience, Landings, and Afiliados (Affiliates) channels, complemented by six strategic service modules: Hard Discounters, Innovación, Retail Media, Data, In & Out, and In Stores. The platform leverages real purchase data from over 3 million consumers and 8+ million registered users to deliver segmented digital promotions in supermarkets. The Observatory Shopper Experience (OSE) research service provides industry insights based on analysis of 800,000+ purchase tickets and surveys. Brands can influence consumers before, during, and after purchase through data-driven, measurable, and efficient strategies.

Differentiator

Problem solved

Functional benefit

Products and services

• App

Quantifiable outcome

• In-store communication campaigns increase sales by +18% on average, +24% for innovation campaigns, and +23.5% for promotions
• +4 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• dunnhumby: Global customer data science company specializing in purchase-data-driven insights and targeted CPG promotional campaigns. Directly comparable to Gelt in using real shopper transaction data to help CPG brands execute measurable, ROI-driven promotions, with comparable analytics-led B2B model — though at materially larger scale.
• Catalina Marketing: Long-standing leader in shopper intelligence and targeted CPG promotions powered by retailer point-of-sale data. Closely comparable to Gelt's data-driven, in-store and digital promotional offering for CPG brands, including similar offline attribution capabilities.
• 84.51°: Kroger-owned customer data and analytics company that helps CPG brands build audiences, run targeted media, and measure sales impact using real shopper purchase data. Comparable to Gelt's data-driven CPG promotional model, though with deeper retailer integration.
• Neptune Retail Solutions (formerly Quotient Technology): Retailer-facing digital promotions and media company offering targeted offers, digital coupons, and shopper analytics to CPG brands. Directly comparable to Gelt's promotional campaign services, with stronger U.S. retailer footprint.
• Shopfully: European digital promotions platform that connects CPG brands and retailers with shoppers via digital flyers, app, and web channels. Closely comparable to Gelt's multi-channel promotional offering targeting CPG brand managers, with stronger pan-European footprint.
• Offerista Group: European digital promotional and shopper marketing platform serving CPG brands and retailers through digital brochures, in-store media, and data-driven targeting. Directly comparable to Gelt's digital promotional services for CPG brands, with DACH-region strength.

Broad incumbents

• Circana (formerly IRI + NielsenIQ analytics): Global leader in CPG market measurement and shopper insights. Comparable to Gelt's data analytics and audience segmentation capabilities for CPG brands, but operating as a much larger established research and analytics incumbent with broader portfolio.
• NielsenIQ: Global consumer intelligence company providing CPG brands with point-of-sale data, audience targeting, and media activation capabilities. Overlaps with Gelt's purchase-data-driven targeting and CPG promotional use cases, though at substantially larger scale.
• Publicis Groupe: Global advertising and marketing services holding company whose Epsilon division operates one of the world's largest consumer data and CPG activation platforms. Comparable to Gelt as a data-driven CPG promotional services provider, but operating as a much larger broad incumbent across advertising, media, and data.

Emerging players

• Pairzon: Retail data and shopper activation platform that helps CPG brands run targeted, measurable campaigns using real purchase data. Closely aligned with Gelt's CPG promotional and offline-attribution model at an earlier stage of scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/gelt

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GELT