What Offerista Group does

Offerista Group is a Berlin-based digital marketing company founded in 2016 that operates in the drive-to-store and hyperlocal marketing segment. The company serves brick-and-mortar retailers, consumer brands, and digital publishers by connecting promotional offers with shoppers through a network of digital channels, reducing reliance on paper-based store marketing. Following an acquisition-led growth strategy—including the January 2020 acquisition of Prospecto Group—the company has expanded its footprint across 13 European countries spanning Austria, Australia, Bulgaria, Spain, France, Germany, Hungary, Italy, Netherlands, Poland, Portugal, and Romania, with 101-250 employees supporting this multi-market operation.

The company operates an AI-based hyperlocal intelligence platform branded as HI! (Hyperlocal Intelligence), which uses proprietary AI to enable measurable, location-aware marketing campaigns for retailers and brands. The platform architecture connects 200 million shoppers with deals through a network of 1,400+ premium websites and apps, serving 500+ retailers and top consumer brands. The technical stack combines programmatic advertising infrastructure with first-party consumer behavior data and AI-driven campaign optimization across the four stakeholder segments: Retailers (drive-to-store), Brands (localized promotions), Publishers (audience monetization), and Consumers (deal discovery).

The revenue model is advertising-based: the company monetizes its platform through retailer and brand service fees, advertising placements, and performance-based commission on drive-to-store campaigns. Go-to-market is dual-track, combining a self-serve digital platform serving SMBs and consumers with direct enterprise sales targeting top retailers and brands. Leadership is split between co-founders Benjamin Thym (CEO) and Tobias Bräuer (Managing Director & Co-CEO), with Abdelrahman Wahba as Chief Product Officer and Markus Prinz heading international business development and expansion.

Name

Offerista Group

Legal name

Shopfully S.p.A.

Website

https://offerista.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Offerista Group is a Berlin-based digital marketing company operating a proprietary AI-driven hyperlocal intelligence platform (HI!) that connects retailers, brands, and publishers with 200 million shoppers across 13 European countries through a network of 1,400+ websites and apps.

Ownership category

akta.pro rank

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform services for retailers and brands: Shopfully connects 200 million shoppers with deals from retailers and brands, generating revenue through platform fees, advertising, and commission from deal-based marketing campaigns.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Offerista Group operates a B2B2C digital marketing platform that connects retailers, brands, and publishers with shoppers through location-based services. The platform powers hyperlocal, measurable drive-to-store campaigns via a network of premium websites and apps, reaching 200 million shoppers across 13 European countries. It uses the proprietary HI! (Hyperlocal Intelligence) AI-based platform to plan, execute, and measure campaigns that turn digital browsing into in-store visits.

Product overview

Shopfully operates as a unified platform turning browsing into shopping. The core Shopfully Platform connects shoppers with deals, powered by the proprietary HI! (Hyperlocal Intelligence) AI-based platform for hyperlocal campaign management. The ecosystem includes the Shopper Network of 1,400+ websites and apps reaching 200 million shoppers, supplemented by vertical solutions for Retailers, Brands, Publishers, and Consumers.

Differentiator

Problem solved

Functional benefit

Brands

• HI! (Hyperlocal Intelligence): Proprietary AI-based platform designed to boost local sales through hyperlocal campaigns for retailers and brands.

Products and services

• Shopfully Platform Core B2B2C platform that turns browsing into shopping by connecting 200 million shoppers with local retail deals, providing the technology layer for retailers, brands, and publishers to run drive-to-store marketing campaigns across Europe.
• HI! (Hyperlocal Intelligence) Proprietary AI-based platform built to plan, execute, and measure effective hyperlocal campaigns for retailers and brands, enabling localized, data-driven drive-to-store marketing.
• Shopper Network Europe's largest shopper network of over 1,400 premium websites and apps that reaches 200 million shoppers at every stage of the shopping journey, providing the distribution backbone for hyperlocal retail campaigns.

Quantifiable outcome

• 200 million shoppers reached online

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves6 records

Expansion highlights2 records

Broad incumbents

• Criteo: Criteo is a large-scale commerce media platform specializing in retargeting and retail-media ad serving across EMEA and globally. A broader incumbent that competes for retailer/brand ad budgets and increasingly overlaps with Shopfully in-store and local targeting.
• Catalina Marketing: Catalina is a long-established shopper intelligence and personalized digital media platform serving retailers and CPG brands globally with point-of-sale and loyalty-driven targeting. Broader incumbent with overlapping hyperlocal/retail-media capabilities and similar enterprise buyers.
• Google Local Services Ads / Performance Max: Google's local and performance-max product suite offers drive-to-store and local inventory advertising at massive global scale with first-party data. Indirect but increasingly direct competitor for hyperlocal ad budgets that Shopfully also targets.

Emerging players

• Peekage: Peekage is an emerging digital product sampling and personalized digital circular platform serving CPG brands and retailers. Partial overlap with Shopfully's digital brochure and brand-discovery value proposition, focused on sampling rather than coupons.

Direct peers

• inMarket: inMarket is a real-time marketing and measurement platform that uses location data to drive measurable visits to retail locations. Highly comparable technology stack and value proposition to Shopfully's HI! hyperlocal intelligence platform.
• Neptune Retail Solutions (formerly Quotient Technology): Neptune Retail Solutions is a US retail media network that distributes digital coupons and offers through publisher partners and retailer channels. Highly comparable in model — a brand-funded, retailer-targeted platform digitizing paper offers into measurable digital campaigns.
• CitrusAd: CitrusAd is a retail media platform that powers on-site and off-site sponsored product ads for grocery and retail chains, enabling brands to reach shoppers near and inside stores. Directly comparable to Shopfully's retailer-monetization and brand-targeted offering.
• Flipp Corporation: Flipp is a North American digital flyer/shoppable media platform that connects shoppers with retailer deals through a publisher network, directly comparable to Shopfully's digital brochure and drive-to-store value proposition. Operates a similar B2B2C model serving retailers and brands.
• Bonial.com (Bonial International): Bonial is a Berlin-based (formerly also Offerista-adjacent) digital brochure and drive-to-store platform operating across Europe. Most direct German and European peer, sharing the same retailer/brand value proposition and publisher-network business model.

Others

• Azerion (including Roxot and previous digital out-of-home assets): Azerion is a European digital advertising and entertainment platform with significant publisher-network and ad-tech operations. Adjacent incumbent that competes for the same European retailer budgets and offers related ad-tech infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/offeristagroup
• Facebookfacebook.com/offeristagroup
• LinkedInlinkedin.com/company/10646156

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Offerista Group