Bee & You Deutschland

What Bee & You Deutschland does

Bee & You Deutschland is the German distribution and e-commerce arm of the BEE&YOU brand, a Turkish-origin consumer health and wellness company founded in 2013 and headquartered in Düsseldorf. The company sells a catalog of 100+ SKUs derived from bee products — primarily propolis (in tinctures, throat sprays, nasal sprays, and shots), royal jelly, bee pollen, bee bread, and raw honey — alongside a parallel skincare line (BEE&YOU Skincare / Apicare / Apibeauty) that includes anti-aging creams and serums with bee venom, FDA-registered OTC mineral sunscreens SPF 50+, and body care. The underlying technology is the patented Anatolian Propolis Extract (A.P.E.) production method and a vertically integrated supply chain of 5,000 contract beekeepers managing 550,000 beehives with full hive-to-shelf traceability, supported by a 10,000 sqm manufacturing facility and R&D center in Turkey. The company has 9 granted international patents and a deep quality certification stack (IFS Food 98.06/100, BRC AA+, GMP, ISO 9001/22000/14001, SEDEX, Kosher, COSMOS, organic).

The business model combines direct-to-consumer e-commerce via a Shopify storefront (beeandyou.de) targeting German and European consumers — with subscriptions, bundle pricing, and free shipping over €50 — alongside retail distribution through CVS, Walgreens, Trader Joe's, GNC, and Walmart in over 2,000 US stores, and third-party distributors in 30 countries. The German subsidiary is operated with 11–50 employees and supports European market operations from Düsseldorf, with a separate Rotterdam office for European logistics and a New Jersey office for US sales. Products are priced from €9.99 to €106.19, with subscription discounts, new-customer 10% welcome offers, and a newsletter 15% first-order incentive. Target customer segments are health-conscious consumers, busy professionals, families with children, healthy-aging consumers, athletes, and beauty enthusiasts, with a stated 4.9/5 customer satisfaction rating and over 10 million lifetime customers worldwide. The company is privately held and founder-led by Dr. Asli Samanci (PhD biologist and food scientist) and Taylan Samanci (MSc agricultural engineer), with Prof. Dr. Dilek Boyacioglu as advisor; no external funding rounds or parent company have been disclosed.

Name

Bee & You Deutschland

Legal name

BEE & YOU

Website

https://beeandyou.de

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Bee & You Deutschland is a Düsseldorf-based e-commerce and distribution company selling 100+ SKUs of propolis, royal jelly, honey, bee pollen, and bee-venom skincare under the BEE&YOU brand to health-conscious German and European consumers, backed by a patented propolis extraction process and a 5,000-beekeeper supply chain.

Ownership category

akta.pro rank

Product category

Natural Bee-Derived Health Supplements and Skincare

NAICS

Apiculture (11291), Food (Health) Supplement Retailers (456191), Sugar and Confectionery Product Manufacturing (3113)

SIC

Medicinal Chemicals & Botanical Products (2833), Food And Kindred Products (2000), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Value-Added Bee Products Manufacturing (Candles, Cosmetics, Supplements, Mead Ingredients) (AFAEAHAM)

akta.pro secondary industries

Propolis & Bee Pollen Harvesting/Processing (AFAEAHAD), Honey & Natural Sweet Spreads Manufacturing (AFAKADAL), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI), Organic Apiculture (Beekeeping) (AFAEAMAG)

Keywords

• Natural bee supplements
• Propolis health products
• Bee venom skincare
• Raw honey varieties
• Apitherapy wellness

Headquarters

HQ city

Düsseldorf

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer online sales through Shopify storefront (beeandyou.de) for German and European markets, offering supplements, skincare, and bee products with subscription options.
2. Retail Distribution: Sales through retail partners including CVS Pharmacy, Walgreens, Trader Joe's, GNC, and Walmart in the United States market.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Bee & You Deutschland sells 100% natural bee-derived health supplements (propolis tinctures, throat sprays, nasal sprays, immune and energy shots, royal jelly tablets, bee pollen, bee bread) and skincare products (anti-aging creams/serums with bee venom, natural mineral sunscreens SPF 50+, serums, body and hand creams, deodorants) along with raw honey varieties (wildflower, pine). The company sources raw materials from a contract beekeeping network in Anatolia and operates an in-house R&D center and manufacturing facility producing clinically tested, patented formulations for German and European consumers via its DTC Shopify storefront, with additional retail distribution in the US.

Product overview

Bee & You Deutschland offers a comprehensive portfolio of bee-derived health and wellness products built around propolis, royal jelly, honey, bee pollen, and bee venom. The product line spans health supplements including throat sprays (Propolis Halsspray, Propolis Spray), tinctures (Propolis Tinktur 10%/20%), nasal sprays (Plus Natürliches Propolis Nasenspray, RHINAPI NASAL SPRAY), immune support shots (Immun Shot, Energie Shot), tablets combining royal jelly/propolis/bee pollen, and bee bread. Skincare offerings include anti-aging products with bee venom (Anti-aging Gesichtscreme, Anti-aging Gesichtsserum, Anti-aging Augenserum), natural mineral sunscreens SPF 50+ (for face, body, and children), vitamin C serums, and body care products. The company also sells raw honey varieties including wildflower honey and pine honey. Products target various health needs including immune support, energy, respiratory health, skin beauty, and anti-aging. Most products are clinically tested and the formulations are developed in the company's R&D center.

Differentiator

Problem solved

Functional benefit

Brands

• Apicare: Skincare line featuring black elderberry lip balm with propolis
• Apibeauty

Products and services

• Propolis Halsspray mit Honig (Propolis Throat Spray with Honey) Propolis throat spray with honey for throat health support; sold as a finished consumer health supplement.
• Propolis Tinktur 20% 20% concentration propolis tincture for immune support; liquid dietary supplement.
• Propolis Tinktur 10% 10% concentration propolis tincture for daily health maintenance; water-soluble formulation.
• Holunder + Propolis Hals-Spray für Kinder (Elderberry + Propolis Daily Throat Spray for Kids) Daily throat spray for children combining elderberry and propolis for immune/throat support.
• Immun Shot Vitamin D3, C, Zink Single-serve immune support shot with Vitamin D3, Vitamin C and Zinc combined with propolis.
• Energie Shot mit Propolis (Energy Shot with Propolis) Energy shot combining propolis, royal jelly, red ginseng and raw honey for vitality support.
• Tabletten mit Gelée Royale, Propolis und Bienengift (Royal Jelly, Propolis and Bee Venom Tablets) Tablets combining royal jelly, propolis and bee venom for overall wellness.
• Royal Jelly + Ginseng + Propolis Tablets Ultra Potency High-potency chewable tablets combining royal jelly, ginseng and propolis.
• Gelée Royale Blütenpollen Propolis Kautabletten (Royal Jelly, Bee Pollen, Propolis Chewable Tablets, 60 pcs) Chewable tablets combining royal jelly, bee pollen and propolis, formulated for children.
• Bienenbrot (Bee Bread) Fermented bee pollen (bee bread) sold as a food supplement for nutritional support.
• Blütenpollen Granulat (Bee Pollen Granules) Bee pollen granules marketed as a superfood nutritional supplement.
• Propolis Spray Propolis spray for throat and oral health.
• Propolis Honigsirup (Propolis Honey Syrup) Propolis honey syrup formulation for immune support.
• Plus Natürliches Propolis Nasenspray (Plus Natural Propolis Nasal Spray) Natural propolis nasal spray for nasal and respiratory support.
• BEE&YOU RHINAPI Nasal Spray Propolis-based nasal spray for respiratory support.
• Anti-aging Gesichtscreme (Bienengiftsalbe) (Anti-Aging Facial Cream with Bee Venom) Anti-aging facial cream formulated with bee venom for skin rejuvenation.
• Anti-aging Gesichtsserum (Anti-Aging Facial Serum)
• Anti-aging Augenserum (Anti-Aging Eye Serum) Anti-aging eye serum targeting fine lines around the eye area.
• BEE&YOU Hautpflege Natürliche Mineralische Sonnencreme für das Gesicht SPF 50+ (Natural Mineral Facial Sunscreen SPF 50+) Natural mineral facial sunscreen with SPF 50+ protection; FDA-registered OTC drug product.
• BEE&YOU Hautpflege Natürliche Mineral Sonnencreme SPF 50+ (Natural Mineral Body Sunscreen SPF 50+) Natural mineral body sunscreen with SPF 50+ protection; FDA-registered OTC drug product.
• BEEYOU Hautpflege Natürliche Mineral Sonnencreme für Kinder SPF 50+ (Natural Mineral Sunscreen for Kids SPF 50+) Natural mineral sunscreen formulated for children with SPF 50+ protection.
• Vitamin C Serum for Face Vitamin C facial serum for skin brightening.
• Anti Acne Serum Anti-acne serum formulated for blemish-prone skin.
• Wildblütenhonig (Organic Wildflower Raw Honey) Organic wildflower raw honey sold as a food product.
• Pinienhonig - Honigtauhonig (Pine Honey / Honeydew Honey) Pine honey (honeydew honey) from Anatolia sold as a food product.
• Apicare Schwarzer Holunder Lippenbalsam mit Propolis (Apicare Black Elderberry Lip Balm with Propolis) Black elderberry lip balm with propolis for moisturizing, sold under the Apicare sub-brand.
• BEE&YOU Hautpflege Natürlicher Roll-on Deodorant für Frauen (Natural Roll-On Deodorant for Women) Natural roll-on deodorant formulated for women.
• Gesundes Lebens-Set (Healthy Living Set) Healthy living bundle combining multiple daily wellness bee-product items.
• Anti-aging Set mit Bienengift (Anti-Aging Set with Bee Venom) Anti-aging set combining bee-venom skincare products for a complete facial routine.
• Sonnenschutz-Pack SPF 50+ (Suncare Bundle SPF 50+) Sun care bundle combining multiple SPF 50+ sunscreen products.

Quantifiable outcome

• 4.9/5 customer satisfaction rating
• +4 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Universities (Research Collaboration)coreStrategic or Co-development PartnerBEE&YOU collaborates with universities to conduct clinical studies demonstrating the proven effects of Bee&You products. The company was founded through industry-university collaboration and continues to partner with academic institutions for product research and development.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Himalaya Wellness: Global herbal health and personal care company with natural ingredient supplements and skincare. Comparable in DTC plus mass-retail distribution, herbal/botanical positioning and international scaling playbook.
• Nature's Bounty: Mass-market vitamin and supplement CPG with wide US retail distribution including CVS, Walgreens and Walmart. Competes with BEE&YOU in propolis and bee-derived supplements at the mainstream price tier.
• NOW Foods: Large US natural supplement manufacturer with extensive bee-derived propolis, royal jelly and bee pollen range. Broad incumbent competing for shelf space at the same retailers (GNC, Walmart, health food stores).
• Weleda: Global natural cosmetics and anthroposophic skincare brand with significant DACH market presence. Comparable to BEE&YOU's Apibeauty/Apicare skincare lines in natural ingredient positioning, pharmacy channel and German/European retail footprint.

Direct peers

• Manuka Health: Manuka honey and propolis supplement producer with patented extraction technologies and global retail presence. Directly comparable to BEE&YOU's propolis IP and international pharmacy/supplement channel strategy.
• Y.S. Eco Bee Farms: US-based propolis and bee supplement specialist with broad retail distribution. Comparable as a competing bee-product CPG brand with overlap in propolis tinctures, royal jelly and bee pollen SKUs.
• Comvita: New Zealand-listed bee products specialist offering manuka honey, propolis, royal jelly and bee pollen supplements globally. Closest direct peer to BEE&YOU given overlapping product portfolio, international retail distribution and premium clinical positioning around a single hero bee-derived ingredient.

Emerging players

• Beekeeper's Naturals: North American DTC-first bee-derived supplement and wellness brand (propolis throat spray, royal jelly, B.LXR). Comparable in DTC growth motion, propolis-led product positioning and premium pricing, though smaller international footprint.
• ApiHealth (Apiceutical): Greek propolis specialist focused on patented extraction methods and clinical research. Comparable as a science-driven, IP-anchored propolis supplement peer in the European market.

Others

• GNC Holdings: Major US specialty health and nutrition retailer stocking BEE&YOU products. Listed as a channel partner and customer; relevant for distribution comparison rather than direct competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/beeandyou_de?igsh=czY0NXQ5MXFoN2I=
• LinkedInlinkedin.com/company/bny

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bee & You Deutschland